New Fundamental Line,
Launches 2 Products
for Summer Hydrating Care
Enters Selfridge’s in the UK
Expanding in European market
acquires Gold Play Button
with 1M International Subscribers
Klairs enters ULTA,
the largest beauty distributor
in the United States
The Latest News
Klairs, Launches 2 Products in ‘Fundamental Line’ for Summer Hydrating Care- ‘Fundamental Ampule Mist,’ containing 82% Green tea water from Jeju Island, and ‘Fundamental Watery Oil Drop,’ high in Peptide - Prevents moisture loss from the hot UV rays and dry indoors air conditioning ‘dear, Klairs,’ a skincare brand for sensitive skin from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, launches a new fundamental line and released two new products, Fundamental Ampule Mist, and Fundamental Watery Oil Drop. The first product, Fundamental Ampule Mist can be characterized by containing green tea water from Jeju Island instead of distilled water. Green tea ingredients with antioxidizing effects deliver moisture and nutrients to the skin, able to make a glass skin from the within. Along with the green tea water, it uses plant-extracted ingredients that have soothing effects such as cucumber, okra, and mugwort, together with kelp extracts, a natural moisturizer, completing a smooth and dewy skin texture with just a few spritzes, without having to layer it on. It is an oil-free, water-based product, and as it reduces stickiness and increases hydration, making it a good substitute for toner during the summer season. The second product, Fundamental Watery Oil Drop, is an oil-like moisturizing serum that contains freshness of non-sticky moisture and nutrients of an ampule in oil texture. It is formulated for dry skin types that need to use oil even during the summer, it has a unique texture and contains ‘oil’ in its name, although it is a moisturizing serum. It also contains Jeju green tea water along with enzyme extracts that deliver nutrients to the skin and high in peptide concentration, it helps to keep the skin healthy by preventing moisture loss caused by hot UV rays and air conditioning. It does not have the thickness or the oiliness of oil texture, making it possible to do a light and fresh moisturizing care during the summer. The new Fundamental Line from Klairs has a high concentration of effective ingredients that add healthiness on the skin while staying on the skin for a long time. It is not a concept ingredient that only contains the useful ingredient less than 1%, the product actually contains 82% of effective ingredient, making it possible to feel strong hydration and antioxidizing effects. Especially, Klairs is a vegan-friendly and cruelty-free brand, and does not conduct animal testing and avoids using materials from animals. Song Lee, Klairs Brand Manager, who was in charge of developing these new products states, “All products from Klairs are suitable for comfortable use even on sensitive skin, and anyone who wants moisture and comfort on the skin can use these new products as well” and “Fundamental Ampule Mist and Fundamental Watery Oil Drop have been developed through a long process of research and experimentation, and created to feel actual hydration by selectively containing high concentrations of highly moisturizing plant-extracted ingredients.” ㅡ PR Contact: firstname.lastname@example.org ㅡ Related News ㅡ [컨슈머타임스] 클레어스, 펀더멘탈 라인 앰플 미스트·워터리 오일 드롭 출시 [로이슈] 클레어스, '펀더멘탈 라인' 신제품 2종 출시 [보건뉴스] 클레어스 ‘펀더멘탈 라인’ 신제품 2종 출시 [장업신문] 클레어스, ‘펀더멘탈 라인’ 신제품 2종 [머니S] 클레어스, '펀더멘탈 라인' 신제품 2종 출시...저자극 여름철 수분케어 [서울파이낸스] [신상품] 클레어스 '펀더멘탈 라인'
By Wishtrend Launched on Onnuri Store, Official Online Mall of Onnuri Pharmacy- By Wishtrend, Born From Skincare Concerns of 500,000 Consumers All Over the World - ‘By Wishtrend’ Names Products With Ingredients and Their Percentages, Emphasizes Effects with Confidence on the Results By Wishtrend, the cosmeceutical brand from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, has launched on ‘Onnuri Store(onnuristore.co.kr),’ official online shopping mall of Onnuri Pharmacy. By Wistrend is characterized by showing main ingredients and its content on the names of the title, for the consumer to immediately recognize the effects of the product. It is a brand with confidence on the products’ ingredients, formulations, and results, as manifested by the fact that it was launched on distribution channels that carry mostly functional products. By Wishtrend is a brand that started product development from skincare concerns left on ‘Wishtrend (wishtrend.com)’, Wishcompany’s global e-commerce, by 500 thousand customers around the world, and focuses on developing low-irritation and highly effective formulations using effective ingredients to resolve various skincare concerns, including acne. By Wishtrend has only been introduced in Korea for the first time last December, but has been accumulating its fame overseas, including Europe. It continued English-based global marketing for a long time using a number of on·offline channels including ‘Wishtrend TV’, their Youtube channel. Last March, it participated in ‘Cosmoprof Worldwide Bologna 2019’, the biggest international beauty expo opened in Bologna, Italy, and received love calls from buyers of big distribution channels all over the world. Pure Vitamin C21.5 Advanced Serum came within top 10 serums on AMAZON UK, and Mandelic Acid 5% Skin Prep Water has been introduced by Glamour UK. Recently it has entered Selfridges, showing the brand’s steady growth. Soungho Park, CEO of Wishcompany says that “We are planning to launch By Wishtrend products in Onnuri Pharmacy offline channels, starting from this Onnuri Store launch. Also, we are going to expand our distribution channel on areas where customers who are interested in functional products are at”. ㅡ PR Contact: email@example.com ㅡ Related News [컨슈머타임스] 바이 위시트렌드, 온누리스토어 공식 런칭…전품목 20% 할인 [로이슈] 바이 위시트렌드(By Wishtrend), 온누리약국 공식 온라인몰 온누리스토어 론칭 [쿠키뉴스] 바이 위시트렌드, 온누리스토어 론칭 [장업신문] 바이 위시트렌드, 온누리스토어 론칭 [코스모닝] 바위 위시트렌드, 온누리스토어 입점
By Wishtrend enters Selfridge’s London,
Targets European Beauty Market- Entering the most representative UK department store chain through global fame accumulated over a number of years on both on·offline channels, entering UK offline market for the first time - Steady English-based marketing through Wishtrend TV etc By Wishtrend, the cosmeceutical brand from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, entered Selfridge’s in the UK and started expanding its European market. By Wishtrend has been emphasizing the actual effects and results made possible with sheer ingredients and have been accumulating its recognizability over the years on European on·offline channels, and opened its offline sales channel by entering Selfridge’s, a well known UK department store. By Wishtrend has been continuously gaining fame in European beauty market through a number of on·offline channels, for example English-based global marketing through the YouTube channel, Wishtrend TV. As a result, Pure Vitamin C21.5 Advanced Serum came within top 10 serums on AMAZON UK, and Mandelic Acid 5% Skin Prep Water has been introduced by Glamour UK. It has been expanding its sales channel through K-Beauty Online etc, and this Selfridge’s entrance is their first entrance to offline sales channel. The products from By Wishtrend to enter Selfridge’s include, Natural Vitamin 21.5% Enhancing Sheet Mask 23ml, Pure Vitamin C21.5% Advanced Serum 30ml, and Mandelic Acid 5% Skin Prep Water 120ml, three products in total. By Wishtrend is a cosmeceutical brand born from the fandom of Wishtrend, Wishcompany’s YouTube channel, starting from skincare concerns of 500,000 consumers worldwide. It focuses on developing high-effect, low-irritation formulations using high-effect ingredients, to resolve various skin related concerns like acne. As there is a high demand on vitamin and acidic products in the European market, By Wishtrend that emphasizes real effects in ingredients has been growing steadily, their fame traveling by the words of their consumers. Furthermore, By Wishtrend has been receiving endless love calls, doing meetings with approximately 70 large European distribution channels at ‘Cosmoprof Worldwide Bologna 2019’ last March in Bologna, Italy, the biggest international beauty expo in the world. Soungho Park, the CEO of Wishcompany states: By Wishtrend has completed the process to sell its central products, and By Wishtrend has started sales in Sweden and Norway, and launched in Germany recently. We will be expanding sales channels in both Eastern and Western Europe, continuing our expansion on the European market. ㅡ PR Contact: firstname.lastname@example.org ㅡ Related News [프라임경제] '바이 위시트렌드' 영국 셀프리지 백화점 입점…유럽시장 본격 진출 [컨슈머타임스] 바이 위시트렌드, 영국 셀프리지 백화점 입점 [로이슈] 바이 위시트렌드, 영국 셀프리지 백화점 입성 '유럽시장 본격 진출' [보건뉴스] 바이 위시트렌드, 영국 셀프리지 백화점 입성 "유럽진출 본격화" [장업신문] ‘바이 위시트렌드’, 영국 셀프리지 백화점 입점 [코스모닝] 바이 위시트렌드, 영국 셀프리지 백화점 입점
Wishcompany creates beauty brands and content
The beauty brands Klairs, By Wishtrend, and Jungle Botanics – all of which were launched after the Wishcompany’s establishment in 2010 – are beloved brands in Korea. The beauty content that was developed together with the brands is also beloved as well. In May 2019, Wishcompany’s main channel ‘Wishtrend TV’ has achieved the Gold Play Button on YouTube, and is considered one of the few examples of a Korean beauty company establishing a major global channel.
A functional skincare brand meant for sensitive skin. Not only is Klairs a cruelty-free brand that does not conduct any animal testing, it is also a vegan & eco-friendly brand that does not use any animal-based ingredients.
A high functionality cosmeceutical brand that reflects product development based on directly listening to the skincare concerns of our 500,000 customers around the world. We conduct our own research and development to create formulations with maximum effects.
A natural face & body care brand that provides skin with the abundant energy of nature by using outstanding, naturally-sourced ingredients.
- WISH Channel