a Cushion Compact with
Two Types of High-End Puffs
Supple Preparation Facial Toner
1 Million + Bottles Sold
Enters Selfridge’s in the UK
Expanding in European market
acquires Gold Play Button
with 1M International Subscribers
The Latest News
Klairs Launches ‘Cushion, Whenever’, a Cushion Compact with Two Types of High-End Puffs for Different Finishes-Manage coverage and texture with Daily·Cover-up puffs...Suitable for both dry and oily skin -SPF 50+ PA+++, a multi-functional compact cushion including UV protection, brightening, and wrinkle improvement effects -Special promotion on Wishtrend.com to celebrate its launch Klairs, a skincare brand from beauty brand·content development company Wishcompany (CEO Soungho Park) has launched 'Cushion, Whenever' on September 10th, a cushion compact with two types of high-end puffs that allows achieving different finishes with one single compact cushion. The Cushion, Whenever contains two types of puffs and enables you to manage coverage and texture with the applicator. The idea that puffs can hold a large amount of moisture depending on its materials served as an insight to develop two types of puffs that are made of different fabrics. With the two types of puffs, Cushion, Whenever can be used for the full coverage makeup and touch-ups. Also, it is suitable for both dry and oily skin. The navy 'Daily Puff' that comes with the product creates the natural and hydrated look as it lands on your skin thinly and evenly. The beige 'Cover-up Puff' is made with more dense material and allows full coverage, which also adheres onto your skin evenly and gives soft matte finish at the same time. Klairs has been continuously developing functional products for people with sensitive skin, Cushion, Whenever is also a multi-functional compact cushion including UV protection, brightening, and wrinkle improvement effects that has SPF 50+ PA+++, that it is suitable for comfortable use even on sensitive skin. The product is available in 3 shades, which are 21C Rosy, 21N Linen, and 23W Ecru. To celebrate its launch, Wishtrend.com is having a special promotion on the product. Cushion, Whenever is on sale for 15% off on Wishtrend.com, valid until September 15th(CST). ㅡ PR Contact: email@example.com ㅡ Related News [머니투데이] [신상품라운지]클레어스, 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [마켓뉴스] 클레어스, 다양한 피부 표현 위한 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [아크로팬] 클레어스, '쿠션 웬에버(Cushion, Whenever)' 출시 [로이슈] 클레어스, '쿠션 웬에버(Cushion, Whenever)' 출시 [장업신문] 클레어스, '쿠션 웬에버' 출시 [서울파이낸스] [신상품] 클레어스 '쿠션 웬에버' [인사이트] 클레어스, 다양한 피부 표현 위해 두 종류의 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [제니파크] 클레어스, 쿠션 웬에버 출시 [코스모닝] 클레어스, 쿠션 웬에버 [보건뉴스] 클레어스, 두 개의 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [뷰티한국] [BH 9월 2주차 화장품 신상] 추석 연휴에도 화장품 시계는 돌아갔다. 환절기 겨냥 스킨케어 제품들 출시 '눈길'
Klairs Successfully Hosted Their 4th Event in Vietnam, ‘Korean Real Glow’-After launching in Vietnam, the brand has been growing rapidly as they continuously communicate with local buyers, media, and consumers -In the process of developing localized online content…maximized the effectiveness of their marketing through creating a new channel on YouTube, ‘WishtrendTV Vietnam’ -Now sold at Watsons, Guardian, Sammi Shop, Shopee, and other major on·offline shops, Klairs is becoming a representative brand of K-Beauty Klairs, a skincare brand from beauty brand·content development company Wishcompany (CEO Soungho Park) teamed up with Sammi Shop, a major beauty brand drug store in Vietnam and also the brand’s main sales channel, to host a ‘Korean Real Glow’ event in Ho Chi Minh City. At this event, Klairs got to meet local buyers, media, and consumers face to face. At this 4th event they hosted, CEO Soungho Park shared the process of their growth and vision in Vietnam, attracting buyers’ and influencers’ interests. The positive response was followed by Hyejin Son, the Manager of Overseas Sales and Marketing, who introduced the current skincare trend in Korea. After their presentations, Vietnamese beauty influencers who are also the main hosts of ‘WishtrendTV Vietnam’ hosted a skincare talk show and quiz games, and interacted directly with the attendees. In 2015, Klairs first launched in Vietnam. After entering Sammi Shop, one of the most popular drug store in Vietnam, the skincare brand has been rapidly expanding by getting new sales channels such as Guardian, Hasaki, and Shopee. One of Klairs’ strong point is that almost every product is their steady sellers and also their best sellers. This success is also continued in Vietnam, proving that the brand itself works in the market. Including Supple Preparation Facial Toner that has sold over a million bottles, Soft Airy UV Essence, Midnight Blue Calming Cream, Rich Moist Soothing Serum, Freshly Juiced Vitamin Drop, and other products have been gaining huge popularity. “After we launched in Vietnam, Klairs has been raising its brand awareness through hosting multiple events and using social media such as Facebook and YouTube. For example, on our new channel ‘WishtrendTV Vietnam’ that we created last year, we hired local influencers as main hosts. We are still experimenting as we consider to create localized contents so that we can reach out to locals better." said CEO Soungho Park, and also mentioned that he will speed up the growth in Vietnam by continuing their experiments in marketing and getting more sales channels in the future. ㅡ PR Contact: firstname.lastname@example.org ㅡ [프라임경제] 클레어스 '코리안 리얼 글로우'…베트남 현지 소비자와 소통 [데일리안] 클레어스, 베트남서 '코리안 리얼 글로우' 개최 [마켓뉴스] 클레어스, 베트남에서 개최한 오프라인 행사 '코리안 리얼 글로우' 성료 [장업신문] 클레어스, '코리안 리얼 글로우' 성료 [로이슈] 클레어스, 베트남에서 네 번째로 개최한 오프라인 행사 '코리안 리얼 글로우' 진행
Klairs Supple Preparation Unscented Toner Donation Ver.The Donation Version of Klairs Supple Preparation Unscented Toner (Unscented Toner below) has been on sale. [caption id="attachment_2497" align="alignnone" width="700"] The products that fall under this donation are 70,000 bottles in total and will have a ‘Thank you for your donation’ sticker label on them.[/caption] The story behind the Unscented Toner Donation Ver. Klairs decided to change the *injection molding process to minimize wasted plastic during the production and at the same time to product containers of better quality. The first product created through this new production method is the Unscented Toner (LOT No. NN05, NN06). *Injection molding process: A process for the fabrication of plastic parts and a method of producing the Unscented Toner containers As you can see in the video above, while modifying and developing the injection process, the color of the container came to have a yellowish hue. Other than the color of the container, the contents are identical to the original. We did think of discarding all yellowish containers and reproducing them to keep the quality of original product, but we decided that would be against Klairs’ mottos of environmentally friendly and sustainability. Expecting that we can create a better outcome together with those of you cheer Klairs on, we are starting this new donation with the Unscented Toner Donation Ver. We are donating part of the profit made by Klairs Supple Preparation Unscented Toner Donation Ver. The products that fall under this donation are 70,000 bottles, and We are donating 500 won (approx. 40 cents) per each bottle of the Unscented Toner sold, to be used in a campaign for reducing plastic waste, and in the process of purifying the ocean polluted by disposable products. We will share the details after the donation ends. Thank you always for being with Klairs.
Wishcompany creates beauty brands and content
The beauty brands Klairs, By Wishtrend, and Jungle Botanics – all of which were launched after the Wishcompany’s establishment in 2010 – are beloved brands in Korea. The beauty content that was developed together with the brands is also beloved as well. In May 2019, Wishcompany’s main channel ‘Wishtrend TV’ has achieved the Gold Play Button on YouTube, and is considered one of the few examples of a Korean beauty company establishing a major global channel.
A functional skincare brand meant for sensitive skin. Not only is Klairs a cruelty-free brand that does not conduct any animal testing, it is also a vegan & eco-friendly brand that does not use any animal-based ingredients.
A high functionality cosmeceutical brand that reflects product development based on directly listening to the skincare concerns of our 500,000 customers around the world. We conduct our own research and development to create formulations with maximum effects.
A natural face & body care brand that provides skin with the abundant energy of nature by using outstanding, naturally-sourced ingredients.
- WISH Channel