Launching a Multi-Purpose mask
'Youthful Glow Sugar Mask'
at Global SPA Brand '& Other Stories'
Over 12 European Countries
Introducing the new
Acid-Duo Hibiscus 63 Cream
acquires Gold Play Button
with 1M International Subscribers
The Latest News
Wishcomany, Selected as
2019 Amazon Top Korean BrandsWishcompany, the company behind the skincare brand dear,klairs and By Wishtrend on Amazon was named as one of the ‘2019 Amazon Top Korean Brands.’ At the ‘Amazon Cross-Border E-commerce Summit’ that was held last December that hosted an international conference for sellers to share global e-commerce trends and exemplary models, Amazon Global Selling Korea announced their 2019 Top Korean Brands. **Related News [플래텀] 아마존 글로벌 셀링, 2020년 아마존 글로벌 셀링 전략 발표 [프라임경제] "한국 전통 제품 통했다" 아마존, 내년 국내 판매자에 힘싣는다 [한국경제] [현장+] 호미·갓 열광한 아마존…"한국 더 강화, K푸드 발굴 [스포츠서울] 아마존, 2020년 전자상거래 전략은? Wishcompany is currently distributing our products through over 200 online and offline channels including YesStyle, & Other Stories, iHerb, SOKO GLAM, URBAN OUTFITTERS and so on while running our own cross-border e-commerce, Wishtrend.com. Among the many distributors, Amazon is especially meaningful to Wishcompany as it was our first global channel. First curated on Amazon in 2015, our brand for sensitive skin ‘dear,klairs’ and ‘By Wishtrend’ that was launched to reflect the customers’ various skin needs have been showing continuous growth. [caption id="attachment_3137" align="alignnone" width="1095"] Amazon's Choice : dear,klairs / By Wishtrend[/caption] If being named as one of the ‘2019 Amazon Top Korean Brands’ indicates our success in the international market, being awarded at the ‘Chicor 2019 Best Awards’ proves that our presence is expanding in the domestic market. Chicor is a major beauty store chain in Korea and at the awards last year, Klairs was the sole brand that won #1 place in four categories. This is a stellar example of a synergy effect that a brand and a distribution channel can create, as the main customer base of both Klairs and Chicor is Millenials and foreigners. Wishcompany’s brands have a high repurchase rate and it’s due to the outstanding products not just the hype around K-Beauty. In 2020, it is expected that growth will go on. To ensure that, Wishcompany is planning to continue and expand our collaboration with distribution channels that brings a synergy effect. Hope you feel joy wherever you run into Klairs and By Wishtrend!
Dear, Klairs Brand Kit (2019)How have you been? ☺ The past year has been great to Klairs, all thanks to your ongoing support. Some exciting new launches are already rising as steady sellers, while longtime steady sellers got to meet new faces. We were able to keep you updated more often through media. In Wishcompany PR Lab, where we articulate our messages, it made us think more about 'how can people who are new to Klairs get us at first sight’. And this brand kit is brought to you as a result, a kit that carries key values and essential products of Klairs. Instagram에서 이 게시물 보기 헤즈(@heaz)님의 공유 게시물님, 2019 10월 21 1:57오전 PDT Simple but enough, Mild but Powerful #Simple_But_Enough Klairs develops products that are ‘Simple, but Enough’. Since 2010, we focused on delivering effective skincare products that people with sensitive skin also can enjoy without concerns. As a vegan-friendly and cruelty-free brand, we’re always striving to achieve what we value: Sustainability. And the values that represent our identity are engraved in the very front of this kit. We say no to animal product #Vegan-Friendly Klairs is a vegan-friendly brand. We struggle to formulate high functioning yet low irritating products without using non-vegan ingredients. In the kit, you can meet two of our best sellers that are vegan: Supple Preparation Facial Toner and Freshly Juiced Vitamin Drop. 💧 Supple Preparation Facial Toner : Supple Preparation Facial Toner has a nickname of ‘Holy Grail Toner’ and achieved its accumulated sales volume over one million bottles. It is known for its long-lasting hydrating ability deep within the skin. Initially released in 2012, it is now being sold across 40 countries, through over 200 distribution channels. It is a global steady seller that won multiple awards in both domestic and overseas channels such as Chicor, Hwahae, Glowpick, Amazon, SoKo Glam, and so on. ✨ Freshly Juiced Vitamin Drop : This is a low irritating vitamin serum with stabilized 5% pure vitamin C and is loved for its exfoliating and skin tone improving ability. Since its launch in 2015, the serum has been ranked high every year in magazines and sales channels all over the world including Harper’s Bazaar, Beauty MNL, and iHerb. In America’s major sales channel YesStyle you can find more than 3,000 reviews and in Chicor, a Korean beauty select shop run by Shinsegae Department Store, its sales were ranked at #1 among essence all year around. ZERO animal testing #Cruelty-Free Klairs respect all kinds of lives. In every step of our developing process, we do not conduct any type of animal testing and we choose not to export to countries that require animal testing to be officially certified. Our ‘The Space Dog Laika’ mug from our donation project is also included in the kit to deliver this message. ‘The Space Dog Laika’ was our second donation project in 2016. It was our way of honoring Laika, the first living animal to be sent into orbit in place of man, and raising voice in aminal rights. All proceeds were donated to the Korean Animal Welfare Association. Slowly yet surely #Sustainability Sustainability is always on our minds. One by one, we are bringing changes to do our part for the planet. To reduce vinyl usage in the delivery process we changed vinyl bubble wrap to the eco-friendly buffer material made of paper, Geami. We also changed the injection molding process of our toner to minimize wasted plastic during production and the Unscented Toner Donation Version was released along the process. This kit was also made with the same consideration. We opted for eco-friendly packaging material, minimized printing, and assembled it without sponges. Changing everything at once is hard. But slowly yet surely, we are doing our best to achieve sustainability in the hope of remaining as a brand this planet needs for a long time. We hope you are there to support us and join us. Thank you always ☺
[Allure] Didn’t we know about it? The Most Popular Domestic Beauty Brands in OverseasSome brands are born and raised in Korea and advanced to the overseas market, while others are born and raised abroad, and kept their heads down and kept working harder overseas for the country. The latter is new to us although they are K-beauty brands. Then What are some of the proud skincare products that are making maks of 'Made in Korea' around the world? The Allure editors have tried them to see if so. (edit) dear,klairs A functional skincare brand for sensitive skin born in 2010. It is a cruelty-free and vegan-friendly brand. ENTRY COUNTRIES It is launched in over 40 countries - Korea, the U.S., Europe, and Southeast Asia except for China. In the U.S., you may find it at ULTA.com, Revolve, Urban Outfitters, SokoGlam and Selfridges, Feelunique, and & Other Stories in Europe. BEST SELLER Freshly Juiced Vitamin Drop 35ml $23.00. A hypoallergenic vitamin serum for sensitive skin. Formulated with pure Vitamin C, it effectively solves skincare problems such as dead skin cells, large pores, dull skin tone, pigmentation and more. It has been ranked no.1 at iHerb's Facial Serum category and won the winner of Best of K-beauty Award at SokoGlam. Moreover, it is a well-known product in Korea as well and was selected as the second most popular product at Chicor last year. EDITOR'S COMMENT "Vitamin C serum has always been irritating to the editors with sensitive skin, however, it did not irritate and cause redness as it is made for the sensitive skin type. It is highly recommendable as a functional product to begin with for the mid-20s and as a daily skin rejuvenator for the late 30s. The price is reasonable as well. - Lee JungHye(<Allure> Beauty Editor) >>Read More
Wishcompany creates beauty brands and content
The beauty brands Klairs, By Wishtrend, and Jungle Botanics – all of which were launched after the Wishcompany’s establishment in 2010 – are beloved brands in Korea. The beauty content that was developed together with the brands is also beloved as well. In May 2019, Wishcompany’s main channel ‘Wishtrend TV’ has achieved the Gold Play Button on YouTube, and is considered one of the few examples of a Korean beauty company establishing a major global channel.
A functional skincare brand meant for sensitive skin. Not only is Klairs a cruelty-free brand that does not conduct any animal testing, it is also a vegan & eco-friendly brand that does not use any animal-based ingredients.
A high functionality cosmeceutical brand that reflects product development based on directly listening to the skincare concerns of our 500,000 customers around the world. We conduct our own research and development to create formulations with maximum effects.
A natural face & body care brand that provides skin with the abundant energy of nature by using outstanding, naturally-sourced ingredients.
- WISH Channel