First Domestic Beauty Corporation to Create a Brand Fandom with 1M International Subscribers on YouTube - Wishtrend TV, beauty·health YouTube channel… Distributes contents all over the world in English, Vietnamese, and Japanese - The first success story of domestic beauty brand corporation to build a massive channel with abilities to compose contents oriented for the international market Wishtrend TV which is a YouTube channel of Wishcompany (Soungho Park, CEO), a beauty brand·contents development corporation, has reached over a million subscribers and achieved the Gold Play Button. It is the first case of a domestic beauty brand corporation to build a massive YouTube channel with more than a million subscribers, through contents oriented for the internal market. Wishcompany sells Korean skincare brands along with their own brands through cross border e-commerce on Wishtrend (wishtrend.com) to approximately 50 countries including the US, Europe, and Asia. Wishtrend TV was established in 2013 to communicate with Wishtrend consumers in different countries, to deliver skincare information and to listen to the stories of their consumers. The contents get composed mainly regarding the interests of the subscribers. Wishcompany’s CM Lab (Contents·Media Lab) that is in charge of Wishtrend TV, checks the opinions of the subscribers on YouTube comments and emails thoroughly and reflects them on their contents. Wishtrend TV’s most representative programs include ‘Beauty HACKers,’ that shares easy tips on beauty SOS situations; ‘Do & Don’t,’ that talks about the basics and cautions of skincare and ‘4 Reviewers,’ a review program where 4 guest reviewers give earnest thoughts about products on a given theme. Beauty contents mark the majority of Wishtrend TV, but it has been recently expanding its realm by creating fitness videos and web dramas. It also has varied its work by collaborating with professional video contents companies also, along with creating contents by themselves. To provide contents for a wider audience, it has opened Wishtrend Japan·Vietnam, adding Japanese and Vietnamese. As a channel that developed through active communication with its audience, the level of subscribers’ commitment is quite high. For example, when Wishtrend TV reached 600,000 subscribers, they have received about 500 celebration videos from their own subscribers. It is one of the examples when the subscribers have been recognized as ‘fans,’ and it is extremely rare that a media ran by a corporation has created this much of connectedness with its subscribers. They have also met fans in person, expanding their communication from YouTube to offline. A variety of Meetups have been conducted in Vietnam, Malaysia, Philippines, India, and in England, drawing a lot of participation. At the moment, Wishcompany is making a donation in celebration of Wishtrend TV’s million subscribers. They are going to donate a certain amount to the World Wildlife Fund (WWF), according to the number of views on their million subscribers celebration video. Soungho Park, the CEO of Wishcompany states “The size of Wishcompany’s social media channel, which we started to communicate with consumers in each country as closely as possible, is now at 3.94 million”. Park also says “We will be making an offline space where we can meet the consumers in person and to listen to them even more and closely. We’re also going to create various forms of contents, not just videos, including magazines, in our effort to provide information that can continuously help healthy lifestyles of our consumers.” ㅡ PR Contact: pr@wishcompany.net

Soft Airy UV Essence, A sunscreen for those who dislike sunscreen, expands its distribution - Complete UV protection with its non-sticky, moisturizing and light texture - #1 on Glowpick within 4 months of launch ∙ 96% satisfaction rate on Hwahae A beauty brand and content development company Wishcompany's(CEO Soungho Park, wishcompany.net) skincare brand Klairs' Soft Airy UV Essence is now available at Olive Young, the biggest domestic H&B Store. Klairs Soft Airy UV Essence has ranked at #1 on GlowPick, a beauty review platform, within 4 months of its launch. It is now being sold at major stores of Olive Young around the country. Just like its motto - Sunscreen for those who dislike sunscreen - Klairs Soft Airy UV Essence is a mild sunscreen that has no stickiness or irritation to the eye. It has steadily been popular since launching, with its water-based texture with a moisturizing and transparent finish. Klairs is a brand that researches and develops effective products for sensitive skin. And with its philosophy, Soft Airy UV Essence has the maximum UV ray protection of SPF50+PA++++, and protects the skin from both UVA and UVB while minimizing skin irritation. It has increased the effectiveness of UV protection by formulating ingredients with high photostability, contains only the ingredients in EWG Green Level. Soft Airy UV Essence has no white cast, a frequently mentioned drawback of sunscreens, which makes it perfect to apply even after makeup. All of the above has been proven by the evaluations of the actual consumers. On Hwahae, a beauty review app that provides honest reviews and reliable information of products, Soft Airy UV Essence has reached 96% user satisfaction rate. On the criteria of 'How well it applies on the skin' and 'Zero irritation on the eye', it has reached 99.32% and 96.58% respectively. Furthermore, it has scored full points from the Klairs new products testees, the first time it happened in the company's history. Juhee Choi, Assistant Manager of Domestic Marketing, stated: “These days, as the sun gets brighter, more consumers are looking for sunscreens. Klairs Soft Airy UV Essence is becoming more and more popular and I'm delighted to announce that it is now available at Olive Young, as that has been requested by many of our customers." Klairs is also available and steadily popular at all stores of Chicor, Shinsegae Department Store's beauty specialty retailers. More information on all products from Klairs can be found at Klairscosmetics.com and Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [컨슈머타임스] 클레어스, 소프트 에어리 UV 에센스 올리브영 입점 [코스모닝] '클레어스 UV 에센스' 올리브영 입점 [서울파이낸스] 위시컴퍼니 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [프라임경제] 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [보건뉴스] 클레어스 ‘소프트 에어리 UV 에센스’ 올리브영 입점

Evaluated by 292 Hwahae Users After Actual Use ‘Soft Daily Sun Essence Without Eye Irritation’ Klairs Soft Airy UV Essence is ranked # 1 and stayed as # 1 for 3 months of Glowpick Sunscreen Charts, reaching its status only within three months of its launching. This time, it has got 96% user satisfaction rate on Hwahae Cosmetic Survey. Hwahae is a beauty review app that provides honest and reliable information based on the products’ ingredients on honest reviews by their users. It has 6,000,000 accumulated number of downloads. 292 Hwahae users participated in the survey on Klairs Soft Airy UV Essence, and 96% has answered that they are satisfied with the product. Hwahae users mostly focused on standards regarding skin irritation such as ‘applicability’ and ‘eye irritation’, the standards that are considered critical when choosing a sunscreen. Check out the results in the image below :) A Year and Four Months, Sunscreen Developed with 5 Criteria It took a whole year and four months to create Klairs Soft Airy UV Essence. Klairs thought a sunscreen that can be used comfortably by all has to meet all the five criteria below. After a long process of contemplation and trial & errors, Klairs Soft Airy UV Essence was completed. · No white cast · Not oily or cakey · Moisturizing all year around · Does not clog pores or cause skin problems · Sunscreen usable for both before/after makeup Klairs is a skincare brand for the sensitive skin that is also cruelty-free and eco & vegan-friendly. Klairs Soft Airy UV Essence was created according to those values. It contains only the ones in EWG Green Level, so it is a comfortable sunscreen for daily use to those with sensitive skin, and also a vegan product. If you were looking for a sunscreen that meets the above criteria, and if you still dislike wearing sunscreen, please check out Soft Airy UV Essence on Wishtrend.com!