‘Clean Beauty’ promoting Wishcompany, advertises through various YouTube content Sold out on every home shopping channel in the U.S., curated in 330 stores of Sephora, a prominent beauty store chain in the U.S., a toner that was sold over a million bottles...These are the achievements of SMEs like Outin Futures, Wishcompany, and Beton that might be unfamiliar to Korean consumers. These companies with successful target marketing, distinctive use of SNS marketing, and outstanding quality that can compete with conglomerates are more popular in overseas for their brand, rather than their local Korean market. (edit) Drawing Attention via YouTube  Ranked #1 on Amazon Best-Selling Toner for their iconic product ‘Supple Preparation Toner’, Wishcomapny has been targeting overseas markets from the beginning starting with the U.S. market, the hardest market to break into. Soungho Park, the CEO of Wishcompany says, “From my judgment, it was hard to compete with big companies in the Korean market. However, I speculated that if we could open the entry barrier of the overseas market we could get loyal customers.” The success behind selling one million bottles of one product is their marketing strategy of using YouTube, rather than focusing on mass media. On their YouTube channel ‘WishtrendTV’, the company’s been uploading beauty tips that are trendy in Korea. The videos are very diverse; they dealt with K-Pop Idol skincare routine, facial yoga routine, Korean 7 skin method, full acne coverage makeup, and so many others. The channel, was a big hit. “The video on various cleansing routine has more than 2 million views”, said Park, and also mentioned that “We’ve acquired a ‘Gold Play Button’, which is only given to channels with more than a million subscribers and we have 1.24M now. We’re the first beauty company that received one.” The subscribers naturally got interested in their brand, dear.klairs. Tens and thousands of reviews on their official website also led them to actually purchase. The fact that they not only use natural ingredients and but also being cruelty-free by not testing on animals, while striving to be a vegan-friendly, was also a bonus to overseas customers. Wishcompany has partnered up with multinational online retailers such as Amazon, eBay, Lazada and now they’re sold in over 50 countries. 80% of their sales come from overseas e-commerce platforms. According to the CEO, “30% of the sale is from Europe, and another 30% is from the states. From now on, we will focus on the East Asia market.” >> Read More  

-Skin hydrating green tea in a bottle, ‘Daily Skin Hydrating Water’, and low pH exfoliating toner ‘Daily Skin Softening Water’ -‘All seasons daily toners’ with a few essential ingredients that hydrate every skin types...now at 10% off launch sale Klairs, the brand behind the ‘holy grail toner’ that was sold over a million bottles, ‘Supple Preparation Facial Toner’, launched a new toner line. dear.klairs, a skincare brand for sensitive skin from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) announced the release of 2 new big size toners ‘Daily Skin Hydrating Water’ and ‘Daily Skin Softening Water’. The newly launched ‘Daily Skin Water Duo’ is the brand’s second toner line. The water-like toners are more light and refreshing compared to the previous line, ‘'Supple Preparation Facial Toner’, and any skin type can use them daily to hydrate their skin with no irritation. ‘Daily Skin Hydrating Water’ presents in-depth hydration in any seasons, wet or dry. The green tea water with antioxidizing agents that comprises 45% of the toner quickly soothe your skin while delivering the much-needed hydration. ‘Daily Skin Softening Water’, a low pH exfoliating toner, can clear up dead skin cells and smooth out the skin surface. Instead of purified water, this toner contains 45% of cucumber water and the also contained sugarcane extract, a natural exfoliant, and citric acid, a very mild exfoliating acid, can help with balancing pH level and improving skin texture. As dear.klairs is a skincare brand for sensitive skin, the newly released ‘Daily Skin Water Duo’ also contains only a few essential ingredients that are very gentle to the skin. Both of the toners are cruelty-free and vegan-friendly, and also free of other harmful ingredients such as alcohol, sulfate, essential oil, artificial fragrance, and so on. The 500mL big sized toners can be utilized in various ways. You can use them to prep your skin at the first step of your skincare routine, layer them multiple times to deliver rich hydration, or pair it with ‘Klairs Toner Mate 2 in 1 Cotton pad’ to make a DIY toner mask. When used as a toner mask, it presents a cooling effect and reduces dryness effectively. Until the 3rd of November, you can get them with a 10% off launch sale on the brand’s official website Wishtrend.com for a week. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [로이슈] 클레어스, 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [코스모닝] 클레어스 데일리 스킨 워터 2종 [보건뉴스] 클레어스, 워터 타입 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [인사이트] 클레어스, 새로운 워터 타입의 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [머니S] 클레어스, 워터 타입 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [FETV] 클레어스, 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [뷰티코리아뉴스] 클레어스, 새로운 워터 타입 대용량 토너 2종 출시 [싱글리스트] 클레어스, '스킨 워터 듀오' 출시

-’Eye Butter’ with rich nutrition without being greasy, and ‘Eye Gel’ with hydrating sensation...now at 10% launch sale -Contains a high percentage of active ingredients including quad peptides, red bean extract, caffeine, and more Klairs just launched their first eye area care products. dear,Klairs, a skincare brand for sensitive skin from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) announced their 2 new products; Fundamental Eye Awakening Gel and Fundamental Nourishing Eye Butter. The ‘Fundamental’ line from Klairs is known for containing a high percentage of active ingredients, and the recent 2 additions for the line also contains a considerable amount of quad peptides, red bean extract, caffeine, and many more. The ‘Fundamental Eye Awakening Gel’ is perfect for busy mornings, as it presents cooling and hydrating sensation. The gel-type moisturizer contains red bean extract, caffeine, and quad peptides to provide moisture on your delicate and dehydrated eye area. It’s suitable for everyone including oily skin and people who aren’t familiar with eye care products, and the quick absorption with a refreshing finish also enables you to apply the gel right before the makeup. The ‘Fundamental Nourishing Eye Butter’ contains quad peptides and sunflower seed oil that is rich in vitamin A and vitamin E to provide rich nutrition without being overly greasy. The butter-like texture melts away around your delicate eye area creating a layer of much-needed nutrition, rendering your eye area bouncy and elastic. While the eye butter has more thick viscosity than the gel, it is suitable for every skin type as well as it is still absorbed quickly without leaving stickiness and heaviness. Klairs is a skincare brand for sensitive skin that pursues sustainability and develops cruelty-free products that are also free of PEG, silicone, artificial fragrance, and other toxic ingredients, while also striving to make them vegan-friendly. To celebrate its launch, Klairs is having a 10% off on the Fundamental Eye Duo on Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스, 건조한 눈가 위한 '펀더멘탈 아이 듀오' [코스모닝] 클레어스 펀더멘탈 아이 어웨이크닝 젤 외 1종 [머니S] 클레어스, 얇고 건조한 눈가 위한 '펀더멘탈 아이 듀오' 출시 [앳스타일] 클레어스, 얇고 건조한 눈가를 위한 '펀더멘탈 아이 듀오' 출시 [뷰티코리아뉴스] 클레어스, 얇고 건조한 눈가를 위한 신제품 2종 '펀더멘탈 아이 듀오' 출시 [싱글리스트] 클레어스, '펀더멘탈 아이 듀오' 출시...15% 할인 이벤트 [프라임경제] [주간#신상태그]클레어스 '펀더멘탈 아이 어웨이크닝 젤'