news
- All
- ByWishtrend
- Dear, Klairs
- Event
- MindNook
- NOTICE
- Press
- WebDrama
- Wishcompany
- WishtrendTV
-
ByWishtrend Press Wishcompany
Wishcompany launches a body aging care product, “Bakuchiol Body Lotion”
- “Vitamin A-mazing Bakuchiol Body Lotion” to follow No.1 Bakuchiol Night Cream - “Next-generation retinol” to improve skin elasticity as it is an exclusive body care product for making smooth and firm skin Bakuchiol Night Cream, named the best item in the aging care category in various beauty channels, will be released as a body lotion. Wishcompany announced on February 22 that By Wishtrend, the company's high-functioning skincare brand, has launched a new body lotion, “Vitamin A-mazing Bakuchiol Body Lotion (hereinafter Bakuchiol Body Lotion).” It is a product exclusively for the body characterized by reducing irritation and enhancing skin elasticity with retinal (Vitamin A) and bakuchiol, known as the next-generation plant-based retinol for aging care. By Wishtrend’s “Vitamin A-mazing Bakuchiol Body Lotion (hereinafter Bakuchiol Body Lotion)” consists of AHA, BHA, and Vitamin A. With this triple A+ synergy effect, the Bakuchiol Body Lotion will aid the cell turnover of rough skin and improve keratosis pilaris and uneven skin conditions. In addition, it not only softens knees, elbows, feet, etc., where thick layers of dead skin cells easily accumulate, but it also improves skin dryness by moisturization with urea, Beta-glucans, and tocopherol. Bakuchiol is an ingredient that has received the limelight for its skin-improvement effects. While the ingredient shares a similar structure and effectiveness in skin improvement with retinal (Vitamin A), it mitigates the disadvantage of the retinal, which is irritation. A plant-based ingredient extracted from seeds named Malaytea Scurfpea is known to help resolve various skin problems. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “I’m happy to introduce By Wishtrend’s products, which were pre-launched in the global market in 2013, to domestic consumers.” He added, “I hope people will spend time looking after themselves and working on slow aging care with our body lotion containing bakuchiol, also known as plant-based retinol, which is difficult to find in Korea.” To celebrate the launch of the Bakuchiol Body Lotion, By Wishtrend will hold a promotion until February 29 via By Wishtrend’s official Naver Smart Store. At 7 p.m. today, the product will be offered at a special price via Naver Shopping Live to celebrate the Body Lotion launch. In addition to the new Bakuchiol Body Lotion, “Vitamin A-mazing Bakuchiol Night Cream,” which topped the rankings in the health and beauty review platform Glowpick and was named as a High-Intensity Vitamin A Top of Top product by beauty YouTuber Director Pi, will also be available. Meanwhile, By Wishtrend, which initially pre-launched in the global market in 2013, is a sister brand of Dear, Klairs, Wishcompany's flagship brand. It is a high-functioning skincare brand that shares the journey of people discovering their very own beauty. The brand was founded by Wishcompany's cross-border e-commerce Wishtrend (Wishtrend.com) and the YouTube channel Wishtrend TV, which has 1.86 million subscribers. By Wishtrend makes it easy and convenient for anyone to use high-functioning skincare products that may seem complicated to use. In addition, the brand is characterized by analyzing the community’s needs, launching new products that suit them, and creating the entire product development process together with the community. -
ByWishtrend Press
By Wishtrend Launches at JCPenney Beauty
By Wishtrend Launches at JCPenney Beauty - By Wishtrend’s exclusive launch in JC Penney’s new beauty department - Launching at 10 select retail locations...plans to expand to 600 stores by 2023 By Wishtrend, a skincare brand of Wish Company (CEO Park Sung-ho), a brand, content, and commerce company, announced on October 2 that it will launch at JCPenney Beauty, a new U.S. beauty curation store. JCPenney Beauty is a beauty curation store launched exclusively by JCPenney, a large U.S. department store. There will be a total of five items launching in the store, including "Mandelic Acid 5% Skin Prep Water," the main product of By Wishtrend. By Wishtrend is a skincare brand with high functionality that was started after gathering feedback from over 500,000 customers on wishtrend.com, a global E-commerce platform. By Wishtrend focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop skincare products with actual, satisfactory results. A special characteristic of By Wishtrend’s products is that they’re named after the ingredients and contents itself so the consumers can easily identify the function of the product. Since its launch in 2015, By Wishtrend has entered major offline channels such as Selfridgess, the UK’s leading department store, and & Other Stories, a global SPA brand. By Wishtrend has also been expanding its distribution network to 12 European countries. “JC Penney Beauty plans to expand into more than 600 stores by 2023,” said Kwak Seung-Hyun, Head of Wish Company’s North-American Market Growth Team (NAMG). “This is an exciting opportunity that will strengthen the position of By Wishtrend in the U.S. market.” Meanwhile, By Wishtrend products can be purchased on WishCompany’s global ecommerce platform Wishtrend.com. ㅡ PR : Wishcompany, Communication Lab (Communication@wishcompany.net) ㅡ -
ByWishtrend Press
ByWishtrend New “Hydra Enriched Ampoule” Released
Perfect Ampoule for All Year Round ByWishtrend “Hydra Enriched Ampoule” Released - Absorbs without leaving any residue - Contains more than 70% aloe ingredients that soothe the skin ByWishtrend, a high functioning skincare brand, announced a product launch on the 17th for its new product, the Hydra Enriched Ampoule. The new ampoule is designed to soothe dry skin during the summer. ByWishtrend is a brand within Wish Company, a beauty brand, contents, and commerce company (CEO Ryan Sungho Park). ByWishtrend’s new Hydra Enriched Ampoule can be applied year round due to its watery texture and rich moisture content. It applies without stickiness, which helps control the balance of oil and moisture in the summer. In cold winter months, the ampoule can be applied in multiple layers to keep moisture locked in. It is also worth noting that the ampoule contains more than 70% of the aloe vera leaf polysaccharide extract. It uses polysaccharide extracted from aloe instead of purified water to provide deep moisturization. The ampoule also contains sodium hyaluronate that helps prevent moisture loss in the skin. The hydra enriched ampoule has undergone multiple tests such as deep skin moisturization improvement test, skin barrier improvement test, and moisture layer effect test. The ampoule overall has been proven to be effective. In addition, the sensitive skin primary irritation and the human skin primary irritation tests have been completed so that the ampoule can be applied safely to sensitive skin. Meanwhile, ByWishtrend is a high-functioning skincare brand that was created with the skin concerns given by 500,000 consumers around the world through the global e-commerce platform, Wishtrend. By combining functional natural extracts and effective ingredients, ByWishtrend focuses on developing products that can satisfy consumers by developing products that will maximize the effectiveness and minimize skin irritation. ByWishtrend is celebrating the launch of the Hydra Enriched Ampoule by offering a 20 percent discount on the new product. The Hydra Enriched Ampoule can be found online at Wishtrend.com. ㅡ PR Contact: Communication@wishcompany.net -
ByWishtrend Press
ByWishtrend Launches
‘Pure Vitamin C 15% With Ferulic Acid’High Effect, Low Irritation Vitamin Serum for Sensitive Skin - Improves skin tone with 15% of pure vitamin C synergized with ferulic acid - Completed skin irritation test… ‘Pure Vitamin C Serum with’ low irritation and high effectivity Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 4th that their high-functioning skincare brand ByWishtrend has launched low irritation, high effectivity ‘Pure Vitamin C 15% with Ferulic Acid’ for sensitive skin types. ByWishtrend is a skincare brand that started product development from skin concerns left on ‘Wishtrend (wishtrend.com),’ Wishcompany’s global e-commerce, by 500,000 customers around the world. The brand’s goal is to create products with satisfactory results; it focuses on excluding harmful ingredients and formulating synergistic and effective ingredients to develop formulations that minimize the effects and minimize skin irritation. ByWishtrend’s new arrival ‘Pure Vitamin C 15% with Ferulic Acid’ combines 15% of pure vitamin C with ferulic acid, which creates synergy effects with vitamin. It also contains Ethyl Ascorbyl Ether, which helps brighten the skin. The vitamin C in the product comes from the British company ‘DSM,’ widely known as a luxury vitamin manufacturer, which also distributes pure vitamin C around the world. It has proven through tests that this product is 35 times more anti-oxidizing than blueberries and 50 times more than raspberries. It also completed skin tone improvement tests, which allows one to expect visible change on the skin. It is also worth noting that it has lowered the irritation on the skin while increasing the effects. ‘Pure Vitamin C 15% with Ferulic Acid’ has passed primary irritation tests on sensitive skin types. It has a very light, fresh texture, which makes the product suitable for those who want to try out high-concentration vitamin C products for the first time. It has improved the common disadvantages of vitamin C ingredients, such as stickiness, heaviness, and oiliness, and it quickly absorbs into the skin even on oily skin types. ByWishtrend is getting noticed both on domestic and international distribution channels that carry high-functioning skincare products and is expanding its distribution. The newly launched 'Pure Vitamin C 15% with Ferulic Acid' is available on Wishtrend. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [머니투데이] "민감한 피부도 OK"…바이위시트렌드 '순수 비타민C 세럼' 출시 [장업신문] 바이위시트렌드 ‘퓨어 비타민 C 15% 위드 페룰릭 애씨드’ -
ByWishtrend Press
[Allure] The Enzyme Powder Wash to Fight Against Yellow Dust and Fine Dust
ByWishtrend | Green Tea & Enzyme Powder Wash #PapainEnzymes #PowderWash The very basic facial cleanser formulated with papain enzyme, coconut-derived surfactant, and baking soda. It became popular abroad earlier, and it's a cruelty-free product. 70g / $22.00 >>Read More -
ByWishtrend
[Style M] Skin Irritations from Face Masks… Soothing Essence Recommendation
[Style Choice] 'Soothing Care' for skin irritation from face masks, dust, and daily temperature range Nowadays, people experience extremely sensitive skin from the face masks, seasonal changes, and dust. Here is a versatile 'Skin-soothing essence' that helps to calm the irritated skin and provides moisture and nutrients. ByWishtrend Quad Active Boosting Essence acts as the low pH first essence to calm and soothe the skin troubles and irritated skin from face masks. Those with sensitive skin can use as it is a watery essence that quickly absorbs into the skin. It nourishes and provides moisturizing effects to the skin with 46% of four naturally active ingredients with fermented hydration ingredients. >> Read More -
ByWishtrend Press
High-Functioning Skincare Brand ByWishtrend
Launched ‘Quad Active Boosting Essence’
Consisting 46% Four Natural Ingredients- Contains propolis extracts to deliver skin-soothing and hydration during the dry spring season - An essence with a light watery texture with a low pH level passed the Primary Skin Irritation Test...Suitable for all skin types ByWishtrend, the high-functioning skincare brand from Wishcompany (CEO Soungho Park), a skincare brand·content·commerce development corporation, has launched a new product, Quad Active Boosting Essence. ByWishtrend is a brand that started product development from skincare concerns left on ‘Wishtrend (wishtrend.com)’, Wishcompany’s global e-commerce, by 500,000 customers around the world. The brand’s goal being creating products with satisfactory results, it focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop formulations that maximize the effects and minimize skin irritation. The newly launched product, ‘Quad Active Boosting Essence’ is an all-in-one boosting essence for skin soothing and hydration. It formulated 46% of four naturally effective ingredients with fermented hydration ingredients, it acts as the first essence to hydrate the skin at the first step of the skincare. Out of the four natural ingredients, the three complex ingredients (Morus Alba Bark Extract, Nelumbo Nucifera Leaf Extract, and Schisandra Chinensis Fruit Extract) helps to calm skin troubles, and Salix Alba (Willow) Bark Extract helps to soften the skin. In addition, Centaurea Cyanus Flower Water and Propolis extract from the French volcanic region of Auvergne are formulated together to deliver moisture to the skin. ‘Quad Active Boosting Essence’ has a light watery texture and a low pH level, which absorbs into the skin fast without stickiness, making the product suitable for all skin types all year around. It is used at the first step of the skincare, and it has passed the primary skin irritation test on human sensitive skin and primary skin irritation test in humans, making the product suitable for all skin types including sensitive skin types. ByWishtrend is earning more attention by growing fast in both domestic and international markets especially where functional skincare products are sold at. Domestically, the brand is sold at Onnuri Store, an official online store of Onnuri Pharmacy, and the Pure Vitamin C 21.5% Advanced Serum with a high concentration of vitamin C, is very popular, and recently, the brand has entered Douglas in Germany, the biggest cosmetics distribution channel in Europe. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [마켓뉴스] 바이위시트렌드, 자연유래 유효성분 담은 '쿼드 액티브 부스팅 에센스' 출시 [로이슈] 바이위시트렌드, '쿼드 액티브 부스팅 에센스' 출시 [머니S] 바이위시트렌드, '쿼드 액티브 부스팅 에센스' 출시···자연유래 유효성분 46% [코스모닝] 바이위시트렌드, 쿼드 액티브 부스팅 에센스 [장업신문] 바이위시트렌드, '쿼드 액티브 부스팅 에센스' -
ByWishtrend Press
A high functionality skincare brand ByWishtrend,
Launched ‘Sulfur 3% Clean Gel’
a Spot Gel for skin concerns-Formulated with 3% Sulfur with anti-inflammatory and anti-bacterial effects for sebum care and skin concerns soothing effects ByWishtrend, a high functionality skincare brand from Wishcompany, a brand∙content∙commerce development corporation (CEO Soungho Park, wishcompany.net) has launched 'Sulfur 3% Clean Gel', a spot gel for skin concerns. ByWishtrend is a skincare brand with high functionality, which began by paying attention to skin concerns around the world from 500,000 customers on wishtrend.com, a global E-commerce. The brand’s goal being creating products with satisfactory results, it focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop formulations that maximize the effects and minimize skin irritation. The sulfur contained in this new product, Sulfur 3% Clean Gel is a sulfur extraction which is known to have anti-inflammatory and anti-bacterial effects. It is an ingredient that can help for acne, a skin concern that many have in the skincare process, but is a unique smell and dryness are picked as the ingredient’s flaws. Therefore By Wishtrend formulated hyaluronic acid and tocopherol that can increase hydration in the Sulfur 3% Clean Gel to enable effective and comfortable use of sulfur. It excluded artificial coloring, scent, and any animal-based ingredients. The Sulfur 3% Clean Gel created by the above procedure as a light gel texture of pH 6.1, and one can expect sebum care and skin concerns soothing effects when applying a thin layer at the last step of the skincare. It can, of course, be used on the face but also on other parts of the body, such as the back and chest area. ByWishtrend is earning more attention by growing fast in both domestic and international markets. After entering Selfridges UK, it entered & Other Stories, a global SPA brand, thereby expanding their distribution to 12 European countries, including France and Spain. Domestically, the brand is sold at places that sell functional skincare products such as Onnuri Store, an official online store of Onnuri Pharmacy, and the Pure Vitamin C 21.5% Advanced Serum with a high concentration of vitamin C, is very popular. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [보건뉴스] 바이위시트렌드 ‘설퍼 3% 클린 젤’ 출시 [매일경제] 바이위시트렌드, 피부 트러블 `설퍼 3% 클린 젤` 출시 [마켓뉴스] 바이위시트렌드, 피부고민 스팟 젤 '설퍼 3% 클린 젤' 출시 [머니S] 바이위시트렌드, '설퍼 3% 클린 젤' 출시… 피부 고민 부위 진정 [로이슈] 바이위시트렌드, 피부 고민 부위 스팟 젤 ‘설퍼 3% 클린 젤’ 출시 [장업신문] 바이위시트렌드, ‘설퍼 3% 클린 젤’ 출시 [한국경제] [새로 나왔어요] 바이위시트렌드 '설퍼 클린 젤' [한국면세뉴스] [뷰티N] 에스티로더선공개-팔도BB크림면-쿠션·스팟젤신상-새시장진출 '눈길' [뷰티한국] [BH 2월 3주차 화장품 신상-①시즌]"봄철 위생관리 이렇게 준비하세요" [머니투데이][카드뉴스]마스크 썼더니 뾰루지 '폭발'...관리 '이렇게 [디지틀조선일보][뷰티 신제품] 시칼파트 플러스 S.O.S 크림, 설퍼 3% 클린 젤, 하이 아미노 올 클렌저 外 [인사이트] 고기능성 스킨케어 브랜드 바이위시트렌드(ByWishtrend), 피부 고민 부위 스팟 젤 ‘설퍼 3% 클린 젤(Sulfur 3% Clean Gel)’ 출시’ -
ByWishtrend Dear, Klairs Wishcompany
Wishcomany, Selected as
2019 Amazon Top Korean BrandsWishcompany, the company behind the skincare brand dear,klairs and By Wishtrend on Amazon was named as one of the ‘2019 Amazon Top Korean Brands.’ At the ‘Amazon Cross-Border E-commerce Summit’ that was held last December that hosted an international conference for sellers to share global e-commerce trends and exemplary models, Amazon Global Selling Korea announced their 2019 Top Korean Brands. **Related News [플래텀] 아마존 글로벌 셀링, 2020년 아마존 글로벌 셀링 전략 발표 [프라임경제] "한국 전통 제품 통했다" 아마존, 내년 국내 판매자에 힘싣는다 [한국경제] [현장+] 호미·갓 열광한 아마존…"한국 더 강화, K푸드 발굴 [스포츠서울] 아마존, 2020년 전자상거래 전략은? Wishcompany is currently distributing our products through over 200 online and offline channels including YesStyle, & Other Stories, iHerb, SOKO GLAM, URBAN OUTFITTERS and so on while running our own cross-border e-commerce, Wishtrend.com. Among the many distributors, Amazon is especially meaningful to Wishcompany as it was our first global channel. First curated on Amazon in 2015, our brand for sensitive skin ‘dear,klairs’ and ‘By Wishtrend’ that was launched to reflect the customers’ various skin needs have been showing continuous growth. [caption id="attachment_3137" align="alignnone" width="1095"] Amazon's Choice : dear,klairs / By Wishtrend[/caption] If being named as one of the ‘2019 Amazon Top Korean Brands’ indicates our success in the international market, being awarded at the ‘Chicor 2019 Best Awards’ proves that our presence is expanding in the domestic market. Chicor is a major beauty store chain in Korea and at the awards last year, Klairs was the sole brand that won #1 place in four categories. This is a stellar example of a synergy effect that a brand and a distribution channel can create, as the main customer base of both Klairs and Chicor is Millenials and foreigners. Wishcompany’s brands have a high repurchase rate and it’s due to the outstanding products not just the hype around K-Beauty. In 2020, it is expected that growth will go on. To ensure that, Wishcompany is planning to continue and expand our collaboration with distribution channels that brings a synergy effect. Hope you feel joy wherever you run into Klairs and By Wishtrend!