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Dear, Klairs Press
“Dear, Klairs” of Wishcompany adds
two more million seller products,
recording global million sales- “Rich Moist Soothing Cream” and “Freshly Juiced Vitamin E Mask” of Dear, Klairs - Adding two more million seller products following 3 million bottles sold vitamin drop and 2 million bottles sold facial toner - Hypoallergenic product line for all skin types, including sensitive skin...achieved its record by boosting repurchase as essential products Wishcompany (CEO Park Soungho), a global beauty content company, announced that two products of its skincare brand “Dear, Klairs” achieved 1 million bottle sales records on the 16th. The brand added new million seller products to its line-up following 3 million bottles sold “Freshly Juiced Vitamin Drop” and 2 million bottles sold “Supple Preparation Facial Toner.” The two additional million sellers are “Rich Moist Soothing Cream” and “Freshly Juiced Vitamin E Mask (hereafter, Vitamin E Mask).” “Rich Moist Soothing Cream” is a daily moisturizing cream that can be used regardless of the season, and it has a mild but strong moisturizing effect without irritation. “Vitamin E Mask” is a steady seller following the famous 3 million bottles sold “Freshly Juiced Vitamin Drop.” It has double functions of brightening and wrinkle improvement, completing the cosmetic testing on humans for skin transparency improvement and moisturizing effect. Adding these two products to the line-up, now Dear, Klairs owns eight million-selling products. Products of Dear, Klairs are sold in 60 countries worldwide, and the brand has been recognized as a world-renowned K-beauty brand beyond the domestic market. Dear, Klairs was naturally recognized by consumers through the Wishcompany channel with 5.5 million subscribers worldwide. Dear, Klairs is a global skincare brand that began its journey in 2010 in Seoul.It presents skincare products that only use vegan formulas and have been certified by the international animal rights organization PETA. Under the slogan “Simple but enough,” based on the company's philosophy to “Focus on products that are essential, not trends,” Dear, Klairs contends for victory with the strategy of lining up products that consumers would use until they run out and products they would repurchase. In addition, its line-up consists of hypoallergenic products for all skin types, including sensitive skin, and uses only eco-friendly packaging, recyclable shipping packages, and paper tapes for eco-friendly practices. Park Soungho, CEO of Wishcompany, said, "With the love and support of our consumers, we now have eight million-selling products." He added, "We will continue to present products that not only help improve the skin but also consider the sustainable environment." To commemorate this million-seller achievement, Dear, Klairs is offering a 20% discount on its soothing cream and free shipping promotions from the 17th to the 30th of this month. -
Dear, Klairs Press
Dear, Klairs Engages in “Tree Donation Project”
to Help Recover Forest Fire Damages- All revenues from "Supple Preparation Unscented Toner" sales will be donated for 4 weeks - Funds will be used to help recover damages from forest fires in Uljin and Samcheok... Four trees planted for each bottle sold - Trees will also be donated in Vietnam... "We will continue creative activities for a sustainable environment" Global beauty content company Wishcompany's (CEO Park Soungho) core brand Dear, Klairs announced on the 3rd that it would be engaging in a tree donation project called "Toner for Trees" to help recover damages from the forest fire in Gangwon Province. This project will take place for 4 weeks until December 3. During this period, all sales revenues from Dear, Klairs' bestseller Supple Preparation Unscented Toner will be donated to recover damages from the forest fires. This translates to 4 trees planted for each bottle sold, and purchasing the product would allow customers to join in protecting the environment. Dear, Klairs also engages in tree donations and other environmental protection activities both in Korea and overseas. Last August, it joined hands with an NGO in Vietnam, one of its key countries for sales, for the seedling donation campaign "Klairs and Kindness," which led to the donation of over 2,000 trees in Vietnam. The company plans to continue various activities based on its corporate philosophy of coexisting with society while helping regions suffering from droughts. In addition, Wishcompany △ implemented 100% recyclable shipping packaging and has been continuously partaking in the △ ocean pollution purification project and △ empty bottle collection campaign, and other campaigns to promote the protection of the environment. Wishcompany CEO Park Soungho stated, "The forest fires in South Korea are believed to be a result of global warming, and everyone must take an interest and work together in order to make improvements," and "Wishcompany will continue to partake in various creative activities for a sustainable environment in addition to this tree donation project." Dear, Klairs is a global skincare brand that started in Seoul in 2010, and a K-beauty brand currently available and loved in over 60 countries. Every product boasts a vegan formula and has been approved to be vegan, certified by the international animal rights organization PETA. Moreover, Dear, Klairs has sold over 2 million bottles of its bestselling Supple Preparation Facial Toner and over 3 million bottles of the Freshly Juiced Vitamin Drop as of August, thereby achieving multiple multi-million global sellers. Based on these achievements, Wishcompany was ranked as the "Asia Pacific High Growth Companies 2022" selected by the British Financial Times this year. -
Dear, Klairs Press
Wishcompany Wins Red Dot Award for Two Consecutive Years with “Klairs Seoul”
- K-beauty brand "Dear, Klairs" sold in over 60 countries, is known for its simple yet elegant design - Flagship store "Klairs Seoul" won the main award for interior design, making it the second year in a row to be awarded - Cultural complex space provides an extension of brand experience and "proposes balanced life and realizes brand value" in Garosu-gil Road, Seoul Wishcompany (CEO Park Soung-ho), a global beauty content company, announced that it won the Red Dot Award: Brand & Communication Design. This year, it won the main award for its offline complex cultural space “Klairs Seoul,” proving its design capabilities and efforts to provide an expanded brand experience through communication with customers. Red Dot Design Award is one of the three major design awards in the world, including the "iF Design Award" and the "IDEA Awards," and it awards the most innovative and creative designs in product, concept, and brand and communication sectors every year. Wishcompany won the main award for the mirror objet under the theme of “A Moment,” and this year, it also won the main award for its flagship store, “Klairs Seoul,” located in Garosu-gil, Seoul. Klairs Seoul, which opened in 2020, reflected the brand value of pursuing a "balanced life" from the beginning of construction and was constructed with a relaxed design using natural objects such as stones and wood as its mediums. The space has established itself as a complex cultural space that provides expanded brand experience with various events such as tea ceremonies, reading, and lectures by collaborating with lifestyle brands based in Seoul, the brand's birthplace. In addition, Klairs Seoul is broadening its brand value to the lifestyle sector by providing comfort and relaxation to visitors. Wishcompany CEO Park Soung-ho said, "We were able to win the awards for two consecutive years thanks to our customers who love our representative skincare brand, Dear, Klairs." He added, "We will do our best to realize the core values of a brand that pursues a balanced life, and become a brand that lives with customers." On the other hand, Dear, Klairs is a global skincare brand launched in Seoul in 2010. It is a K-beauty brand that has been steadily loved and sold in over 60 countries around the world. All skincare products consist of vegan formulas which have been certified vegan by PETA, a global animal rights organization. Moreover, its steady sellers, "Supple Preparation Facial Toner" and "Freshly Juiced Vitamin Drop," are setting new million selling records continuously in and out of the country. -
Press Wishcompany
[Financial News] [fn Person] Wishcompany CEO Soungho Park: “Next Year’s Revenue Goal is KRW 100 Billion”
There is a cosmetics company that is more famous internationally than domestically. Moreover, 80% of its sales comes from overseas. Wishcompany owns two beauty brands called "Dear, Klairs" and "By Wishtrend." Not only does it manufacture cosmetic products, but it also creates YouTube content. "Wishtrend TV" on YouTube has over 1.8 million subscribers, and their ASMR channel "Sound with Klairs" has over 17,800 subscribers. (Omitted) Last year, Wishcompany recorded a revenue of KRW 61.5 billion. Its goal for this year is KRW 100 billion. Last year, its operating profit margin was 22%. This is over double the typical average of most beauty companies, which is barely 10%. Wishcompany's beauty products were launched in 64 different countries. Eighty percent of its revenue comes from overseas online platforms such as Amazon or eBay. The company's top 3 bestselling countries are Japan, Vietnam, and the United States. In Korea, its products are the most popular in offline stores such as CHICOR, which is Shinsegae's select beauty shop, CJ Olive Young, and others. (Omitted) Business-wise, the company is making the effort to improve its competitive edge in terms of content. Last year, it opened its flagship store "Klairs Seoul" in Garosu-gil in Sinsa-dong, Seoul, where it curated books and launched a tea room. He said, "We don't think of this place as a skincare space, but more as a medium where we can work with other artists to rebuild content," and "We introduce delicious restaurants in Garosu-gil and hold campaigns, such as 'Near & Dear' that supports sustainable businesses." >> Read More -
MindNook Press
Wishcompany Wellness Content Brand “Mind Nook” Conducts Offline Exhibition
- "Mind Nook," content channel based on professional meditation theory, exceeds 800,000 followers through word of mouth with its unique concept - Expansion of wellness content on short video platforms such as Tik Tok, with increasing channels specializing in keywords such as wellness and meditation - Meditation applications "Calm," "Mabo," "Lucid," and other meditation content gain popularity for offering classes There are more and more services and content based on wellness keywords under the theme of "medication" or "rest." The wellness trend is evident based on the increase in channels that focus on related keyword content on short video content platforms. One of the most representative meditation channels is "Mindnook" from Wishcompany. Mindnook is a brand that was designed to provide users with comfortable rest and healthy inspiration. It offers content under various themes for the wellness of global users, such as ASMR and meditation content developed based on professional meditation theory. The brand has quietly gathered over 800,000 subscribers through pure word of mouth on TikTok with its uniquely calming and gentle content. Mindnook will be holding an offline exhibition based on this popularity. The first exhibition will be at the VIP lounge and media exhibition space in the Cheyul flagship store in Sinsa-dong, Seoul. It shows the handicraft creation process of the Cheyul brand, which reinterprets unique artworks of Korea in a modern sense. The images and sounds of nature and the daily life were developed into content using Mindnook's unique vibe. The exhibition's special feature lies in the beautiful expression of the handicraft process through ethereal illustrations. Hansaem Ma, Wishcompany Content Business Team Leader, stated, "Everyone who visits Cheyul's flagship store will be able to experience Cheyul's brand through Mindnook's images while also feeling a sense of rest and relaxation," and "We hope to give more people a sense of rest for their minds and bodies through more diverse online and offline endeavors." Wishcompany owns several skincare beauty brands, such as "Dear, Klairs" and "By Wishtrend" with over 6 million subscribers worldwide. It is expanding its reach into diverse new trends, such as wellness content channel Mindnook under the subject of rest and meditation. -
Dear, Klairs Press
Dear, Klairs, a Representative Skincare Brand of Wishcompany Receives the Grand Prize of “Vegan Cosmetic of the Year 2022” Award from Korea Customers Forum
- The brand has drawn positive response from Generation MZ by pursuing vegan-friendliness and sustainability - High points were received from online poll and telephone survey targeting users with a vegan cosmetic experience - Steady Sellers are receiving attention from major online and offline stores in 64 countries, including the US, Europe, and Southeast Asia - First cosmetic brand in Korea to obtain vegan certification from Korea Agency of Vegan Certification and Services…Continues to break the global million-seller records Dear, Klairs, a representative skincare brand of Wishcompany (CEO Park Soungho) specializing in Korean beauty brands, contents, and commerce, received the grand prize of "Vegan Cosmetic of the Year 2022" in the Brand of the Year Awards hosted by Korea Customer Forum. The Brand of the Year Awards hosted by the Korea Customer Forum is the most significant annual brand award in Korea that selects and awards the brand of the year through nationwide consumer polls. This year's online polls and one-on-one telephone surveys have been conducted from July 4 to 17. The brand, Dear, Klairs, which received a grand prize in "Vegan Cosmetic of the Year 2022," has established itself as a steady seller in major online and offline distribution channels in 64 countries excluding China, such as the US, Europe, and Southeast Asia. It is also implementing various campaigns focusing on the Generation MZ who pursues vegan-friendliness and sustainability. In this survey, the primary age group that selected Dear, Klairs was the 20s and 30s, composed of 75.33% female and 23.67% male. One of the eye-catching features is that the brand received higher scores from the one-on-one telephone surveys. The telephone survey, which targeted 1,000 Generation MZ users who have vegan cosmetic experience, shows better accuracy than online polls. Wishcompany CEO Park Soungho said, “I am more than grateful to receive the Brand of the Year Award that is recognized by its fairness and reliability through the nationwide consumer polls.” He added, “We will strive to grow into Korea’s leading vegan cosmetic brand based on Dear, Klairs’ philosophy of pursuing a balanced life.” Meanwhile, Dear, Klairs is a brand launched in 2010. All Dear, Klairs products contain vegan formula, and have completed vegan certification by PETA, an international animal rights organization. In addition, top selling products like the "Supple Preparation Facial Toner" and "Freshly Juiced Vitamin Drop" have surpassed 2 million bottles of sales, becoming global million sellers at home and abroad. -
Dear, Klairs Press
Dear, Klairs Expands Japanese Offline Distribution Channels by Launching in Four Largest Stores
- Additional launching after entering 125 offline stores of PLAZA and MINiPLA in Japan in May - Packaged design in Japanese is applied to Dear, Klairs’ three steady seller products, presenting customized packages for local customers - A “SKINCARE TRIAL KIT” gift event will be held on the official Klairs Japan Instagram account until August 31 in celebration of its launch Dear, Klairs, representative skincare brand of Wishcompany (CEO Soungho Park), a Korean beauty brand, content, and commerce company, announced its expansion to the four largest offline distribution channels in Japan. The four offline distribution channels are a beauty select shop "shop in," an urban home center "Tokyu Hands," Japan's representative lifestyle store "PLAZA," and a household goods chain "Loft." In addition, it will launch the product in Japan's most prominent beauty specialty shop, "@Cosme Store" (listed in katakana order). The products to be released in Japan are Dear, Klairs' steady sellers, such as Supple Preparation Facial Toner (180ml), Freshly Juiced Vitamin Drop (35ml), Freshly Juiced Vitamin E Mask (90ml), and more. The brand also plans to introduce to the Japanese market some of its products that are gaining popularity in Korea and overseas. "New package designs for Japanese customers will be available in the newly launched stores,” said Lee Seungeun, Head of Wishcompany's Japan Sales Team. “We plan to strengthen contact points with the customers through localized packages and promotions.” Dear, Klairs is holding an event to celebrate its launch on Dear, Klairs’ official Japanese Instagram account until August 31st. Customers can participate by posting pictures of the purchased products with a hashtag and following the brand’s official Instagram account (www.instagram.com/klairs.jp). A total of 60 winners will be selected and gifted with a SKINCARE TRIAL KIT containing four travel-sized personal care items worth 2,700 JPY. -
Dear, Klairs Press
Dear, Klairs Launches New Product “All-day Airy Sunscreen”
- SPF testing conducted from multiple domestic and international clinical testing agencies... SPF 50+ PA++++ certified - Less emulsifiers and more moisturizing ingredients in its proprietary formulation for excellent blocking abilities and texture - Daily item that can be used from face to body without a white cast or greasy feeling - Triple action product that includes soothing ingredients for sun protection, wrinkle improvement, and brightening functions Beauty brand, content, and commerce company Wishcompany (CEO Soungho Park) announced on the 31st that its skincare brand Dear, Klairs released its newest product "All-day Airy Sunscreen," which was certified through multiple clinical tests for its powerful ability to block UV rays. "All-day Airy Sunscreen" was thoroughly inspected, from its UV protection index (SPF 50+/PA+++) to the product ingredients. The proprietary formula development process started in January of last year, and the product's effects were verified through three UV protection clinical trials from multiple domestic and international clinical trial agencies. The product technology and safety were verified through various clinical tests including the eye irritation test, primary skin irritation test, primary irritation test for sensitive skin, etc. so that the product can be safely used by anyone. The new "All-day Airy Sunscreen" offers powerful UV protection effects with a refreshing texture, boasting the company's proprietary prescription technology. By understanding the characteristics of a product that gets used every day, less emulsifiers were used as they can cause skin irritation, and moisturizing ingredients were increased so that the product is both skin-friendly and safe to use. The product also has an improved lightweight texture with a less sticky finish or greasy feeling, which is typical in many sunscreens. The product feels refreshing like an essence or a lotion, and adheres to the skin without leaving a white cast or thick film. Its moisture and soft texture serve as the perfect base before applying makeup. As a triple action product, it contains adenosine and niacinamide to block UV rays while improving wrinkles and brightness. It contains four different berry extracts, allantoin, and maca (Lepidium meyenii) root extract to gently soothe irritated skin, thereby protecting the skin from external irritation. Manager Sejin Kwon from the Product Development Team at the Klairs brand stated, "All-day Airy Sunscreen is expected to protect skin that is easily damaged by UV rays, thanks to its verified UV protection index," and "We hope that the All-day Airy Sunscreen will become a daily product that is loved by many customers for its lightweight texture and powerful UV protection anytime, anywhere." Meanwhile, Klairs will be offering discount of up to 15% on the "All-day Airy Sunscreen" until the 8th in celebration of the new product launch. For more details, please visit Klairs' official online mall at klairs.com (https://www.klairs.com). -
Press Wishcompany
Wishcompany, selected as a ‘youth-friendly hidden champion’ for five consecutive years…with continuous recruitment expansion
- Won the "Export Tower" award for the three consecutive years, recognized for its corporate growth and good-place-to-work capabilities - 94% of the organization group leaders consist of the MZ generation with the average age of executives and employees being around 30 years old... Performance driven, horizontal organization operations by lab unit - "Individual growth leads to corporate growth… we will strive to make a good company to work for Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on December 22 that it has been selected as a "youth-friendly hidden champion" by the Ministry of Employment and Labor for five consecutive years. Since its first selection in 2019, Wishcompany has been selected as a youth-friendly hidden champion for five consecutive years including this year with high score in the wage and work-life balance category. Wishcompany, which won the Trade Association's "Export Tower" award for three consecutive years with its steady sales growth, has been recognized as a youth-friendly hidden champion for five consecutive years, not only for its outstanding corporate growth but also for its competency as a good place to work for. Wishcompany has been striving to operate a system that can provide optimal balance for work and life while maximizing individual capabilities and growth through, ▲ ability/performance-oriented position system, ▲ 4.5-day work week once a month (half-day work) ▲ shortened work hours and bonus payments before the holidays, and ▲ reimbursement for self-development expenses. In fact, 94% of the heads of organizations such as team leaders and department leaders were born in 80s and 90s, which corresponds to the MZ generation, and the average age of all executives and employees is 30 years old, representing a young organization. In addition, it is divided into upper and lower departments and operates on horizontal, flexible, and efficient collaboration and work results through lab-unit organizational operations instead of vertical organizational structure. "Wishcompany is operating an organization and creating a culture under the philosophy that 'individual growth is the growth of the organization,'" said Suh Seunghwan, the Senior Manager of Human Resources at Wishcompany. He added, "We will continue to expand our recruitment and create a better company to work for." Meanwhile, Wishcompany achieved more than $30 million in overseas export this year, more than tripling its performance in two years. The overseas revenue of Wishcompany takes up over 80% of its total revenue, and its annual average revenue growth rate has reached 140% over the past 3 years. The Wishcompany currently has about 100 employees.