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Dear, Klairs
[Shinsegae Magazine] Chicor’s Best Skincare Item
Klairs has become the best skincare brand and also the strategic brand of Chicor, the Korean Millenial and foreign tourists' favorite beauty select shop. Shinsegae Magazine has featured two of Klairs products, 'Supple Preparation Facial Toner' and 'Midnight Blue Youth Activating Drop' as 'Chicor's Best Skincare Item' 🏅 Supple Preparation Facial Toner A low irritating toner for those with sensitive skin. It is a facial toner that even those with sensitive skin types can easily apply and it effectively hydrates the skin to the deepest layer. Midnight Blue Youth Activating Drop A water type night serum that is effective for improving skin's texture. It is a highly concentrated water type serum that helps to protect damaged skin from irritation during the nighttime and improves the wrinkles. >>Read More -
Dear, Klairs Press
Klairs, Exclusive Pop-up at ’29CM STORE’
- Soft Airy UV Essence, #1 on Accumulated Sales, Becoming the Winner of ‘29 Beauty Awards 2020’ in Green Beauty on 29CM - 'Toner Artisans' Klairs, Displaying 10 Popular Products Including the Million-Seller Supple Preparation Facial Toner and New Toners Klairs, a sensitive skincare brand from skincare brand·contents·commerce development corporation Wishcompany (CEO Soungho Park, wishcompany.net) announced on the 5th that they will open a pop-up store at 29CM Store, located near Gangnam station exit 10, until the 30th of next month. Klairs will display 10 popular products including the ‘Soft Airy UV Essence,’ which won the Green Beauty category of ‘29 Beauty Awards 2020’ with #1 accumulated sales, and other best-selling and new products. ‘29 Beauty Awards 2020’ is a list of 25 best items selected based on the sales data of last year from the online concept store 29CM, and Soft Airy UV Essence is the only sunscreen to become the winner. Soft Airy UV Essence became popular immediately after its launch, both domestically and internationally. It was ranked #1 on Glow Pick’s list of sunscreens, and received countless praises from domestic/international distribution channels, beauty magazines, and communities. So far, it has won 7 awards such as △Hwahae Beauty Awards △Cosmopolitan Editor’s Pick △Taiwanese Oh! My Venus (TV broadcast) △Glow Pick Consumer Beauty Awards △ Glow Pick Consumer Choice △ Chicor Best Awards △29CM Beauty Awards. Klairs is referred to as ‘Toner Artisans’ by consumers, so it is a good idea to pay attention to them along with the sunscreen. Together with ‘Supple Preparation Toner,’ which became a million-seller selling a total of million bottles like July, and ‘Unscented Toner,’ its unscented version, ‘Daily Skin Hydrating Water,’ a recent hydrating toner launch, ‘Daily Skin Softening Water,’ a low-pH exfoliating toner, will all be available at the pop-up. The Supple Toner line renewed its packaging to be more sustainable, printing with soy ink on an environmentally-friendly certified paper. Furthermore, customers and experience at the pop up the products such as ‘Freshly Juiced Vitamin Drop,’ #1 in the category of essence in Chicor’s Best Awards, ‘Freshly Juiced Vitamin E Mask,’ winner of Soko Glam’s Best K-Beauty Awards, and ‘Cushion Whenever,’ which allows various finishes and coverage/texture control with its two types of high-end puffs. Jayoung Jeong Leader of PR Lab at Wishcompany has stated that “the main consumers of Klairs are millennials, and they related to the values such as cruelty free·vegan friendly that the brand has pursued from the beginning of its launch. This seems to be the reason why we did well on 29CM, which is frequently visited by millennials who look for ethical consumption.” Jeong also stated that “we expect the 29CM pop-up will be a good opportunity for us to meet, in the offline space, more people who will relate to the values of Klairs.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [장업신문] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [마켓뉴스] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [코스모닝] 클레어스, 29CM스토어 강남점 입점 [로이슈] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈 [머니S] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈...인기 제품 총 10종 선봬 [코스인코리아닷컴] '토너맛집' 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈 -
Dear, Klairs
Soft Airy UV Essence,
Winner of 29CM ‘29 Beauty Awards 2020’Soft Airy UV Essence from Klairs was ranked at the top of 29CM’s list, ‘29 Beauty Awards 2020,’ in the category of Green Beauty. This list was announced based on 29CM’s annual sales data. 25 best items were picked based on sales, the number of reviews, and repurchases, out of 8,573 beauty products from 609 brands sold at 29CM the previous year. Soft Airy UV Essence was the only sunscreen to become the winner 🎉 Soft Airy UV Essence was popular immediately after its launch. It was ranked #1 on Glow Pick’s sunscreens list only 3 months after its launch, won 7 awards to this date, and received countless praises from domestic/international distribution channels, beauty magazines, and communities. Soft Airy UV Essence, just like its motto ‘Sunscreen for those who hate sunscreen,’ has zero white-cast, stickiness, and easy on the eyes: the three things that most people dislike about sunscreens. 29CM is a popular online concept store frequently visited by millennials interested in fashion, beauty, lifestyle, who pursue trendy and ethical consumption. There are so many of you who come to Klairs because of our values of vegan-friendly and cruelty-free, and perhaps this is why we could win in the category of Green Beauty on 29CM. :) Klairs opens a pop-up store at ‘29CM Store’ located in Gangnam Station, until late April. Here, you can meet our Soft Airy UV Essence, the winner, and △Supple Preparation Facial Toner, which became a million-seller last July, and its unscented version of △Unscented Toner, and two of our recent big toner launches, △Daily Skin Hydrating Water, containing green tea water, and △Daily Skin Softening Water, a low-pH exfoliating toner. In addition, △Freshly Juiced Vitamin Drop that won the category of Essence in Chicor's Best Awards, and △Freshly Juiced Vitamin E Mask, which won Best K-Beauty Award from Soko Glam, and △Cushion Whenever, which allows various finishes with its two high-end puffs, will be available at the store. Klairs doesn’t follow trends, it creates products that need to exist in the world. This is why we take a long time to research before developing products, so we can sell them for a long time without having to quit their sales. Soft Airy UV Essence was also created through such a process, and we are grateful and happy about this new win. The staff at Klairs are hard-working to introduce new products this year as well. Hoping that our new products will be something that you will use and need for a long time, we’ll be back with other news. Thank you :) -
Dear, Klairs
Klairs Good News 2019
Hi everyone! It’s Wishcompany here, how’s your 2020 going? We are doing well, busy but happy, working hard to present to you guys new and exciting things. [caption id="attachment_3356" align="alignnone" width="6516"] * Click the image for more details[/caption] We collected some good news from last year, and we had more than little. We hope to look through the good news together. :) In 2019, Klairs was awarded over 20 prizes at home and abroad, and our 'Supple Preparation Facial Toner' with the nickname of ‘Holy Grail Toner’ recorded a total of over a million bottles sold. (We are excited to see if there will be another million-seller coming out this year...!) We also launched 8 new products, including 'Soft Airy UV Essence' which was ranked #1 on sunscreens by Glow Pick only 3 months after the launch, and which also got 5 awards just in the previous year. Klairs is working hard to make an essential steady seller for all. Klairs is working hard this year to remain as a brand that many people need. We owe this good news to those who always love Klairs. Thank you so much again, and we hope that you stay with us this year as well. Thank you! :) -
ByWishtrend Dear, Klairs Wishcompany
Wishcomany, Selected as
2019 Amazon Top Korean BrandsWishcompany, the company behind the skincare brand dear,klairs and By Wishtrend on Amazon was named as one of the ‘2019 Amazon Top Korean Brands.’ At the ‘Amazon Cross-Border E-commerce Summit’ that was held last December that hosted an international conference for sellers to share global e-commerce trends and exemplary models, Amazon Global Selling Korea announced their 2019 Top Korean Brands. **Related News [플래텀] 아마존 글로벌 셀링, 2020년 아마존 글로벌 셀링 전략 발표 [프라임경제] "한국 전통 제품 통했다" 아마존, 내년 국내 판매자에 힘싣는다 [한국경제] [현장+] 호미·갓 열광한 아마존…"한국 더 강화, K푸드 발굴 [스포츠서울] 아마존, 2020년 전자상거래 전략은? Wishcompany is currently distributing our products through over 200 online and offline channels including YesStyle, & Other Stories, iHerb, SOKO GLAM, URBAN OUTFITTERS and so on while running our own cross-border e-commerce, Wishtrend.com. Among the many distributors, Amazon is especially meaningful to Wishcompany as it was our first global channel. First curated on Amazon in 2015, our brand for sensitive skin ‘dear,klairs’ and ‘By Wishtrend’ that was launched to reflect the customers’ various skin needs have been showing continuous growth. [caption id="attachment_3137" align="alignnone" width="1095"] Amazon's Choice : dear,klairs / By Wishtrend[/caption] If being named as one of the ‘2019 Amazon Top Korean Brands’ indicates our success in the international market, being awarded at the ‘Chicor 2019 Best Awards’ proves that our presence is expanding in the domestic market. Chicor is a major beauty store chain in Korea and at the awards last year, Klairs was the sole brand that won #1 place in four categories. This is a stellar example of a synergy effect that a brand and a distribution channel can create, as the main customer base of both Klairs and Chicor is Millenials and foreigners. Wishcompany’s brands have a high repurchase rate and it’s due to the outstanding products not just the hype around K-Beauty. In 2020, it is expected that growth will go on. To ensure that, Wishcompany is planning to continue and expand our collaboration with distribution channels that brings a synergy effect. Hope you feel joy wherever you run into Klairs and By Wishtrend! -
Dear, Klairs
Dear, Klairs Brand Kit (2019)
How have you been? ☺ The past year has been great to Klairs, all thanks to your ongoing support. Some exciting new launches are already rising as steady sellers, while longtime steady sellers got to meet new faces. We were able to keep you updated more often through media. In Wishcompany PR Lab, where we articulate our messages, it made us think more about 'how can people who are new to Klairs get us at first sight’. And this brand kit is brought to you as a result, a kit that carries key values and essential products of Klairs. Instagram에서 이 게시물 보기 헤즈(@heaz)님의 공유 게시물님, 2019 10월 21 1:57오전 PDT Simple but enough, Mild but Powerful #Simple_But_Enough Klairs develops products that are ‘Simple, but Enough’. Since 2010, we focused on delivering effective skincare products that people with sensitive skin also can enjoy without concerns. As a vegan-friendly and cruelty-free brand, we’re always striving to achieve what we value: Sustainability. And the values that represent our identity are engraved in the very front of this kit. We say no to animal product #Vegan-Friendly Klairs is a vegan-friendly brand. We struggle to formulate high functioning yet low irritating products without using non-vegan ingredients. In the kit, you can meet two of our best sellers that are vegan: Supple Preparation Facial Toner and Freshly Juiced Vitamin Drop. 💧 Supple Preparation Facial Toner : Supple Preparation Facial Toner has a nickname of ‘Holy Grail Toner’ and achieved its accumulated sales volume over one million bottles. It is known for its long-lasting hydrating ability deep within the skin. Initially released in 2012, it is now being sold across 40 countries, through over 200 distribution channels. It is a global steady seller that won multiple awards in both domestic and overseas channels such as Chicor, Hwahae, Glowpick, Amazon, SoKo Glam, and so on. ✨ Freshly Juiced Vitamin Drop : This is a low irritating vitamin serum with stabilized 5% pure vitamin C and is loved for its exfoliating and skin tone improving ability. Since its launch in 2015, the serum has been ranked high every year in magazines and sales channels all over the world including Harper’s Bazaar, Beauty MNL, and iHerb. In America’s major sales channel YesStyle you can find more than 3,000 reviews and in Chicor, a Korean beauty select shop run by Shinsegae Department Store, its sales were ranked at #1 among essence all year around. ZERO animal testing #Cruelty-Free Klairs respect all kinds of lives. In every step of our developing process, we do not conduct any type of animal testing and we choose not to export to countries that require animal testing to be officially certified. Our ‘The Space Dog Laika’ mug from our donation project is also included in the kit to deliver this message. ‘The Space Dog Laika’ was our second donation project in 2016. It was our way of honoring Laika, the first living animal to be sent into orbit in place of man, and raising voice in aminal rights. All proceeds were donated to the Korean Animal Welfare Association. Slowly yet surely #Sustainability Sustainability is always on our minds. One by one, we are bringing changes to do our part for the planet. To reduce vinyl usage in the delivery process we changed vinyl bubble wrap to the eco-friendly buffer material made of paper, Geami. We also changed the injection molding process of our toner to minimize wasted plastic during production and the Unscented Toner Donation Version was released along the process. This kit was also made with the same consideration. We opted for eco-friendly packaging material, minimized printing, and assembled it without sponges. Changing everything at once is hard. But slowly yet surely, we are doing our best to achieve sustainability in the hope of remaining as a brand this planet needs for a long time. We hope you are there to support us and join us. Thank you always ☺ -
Dear, Klairs Press
[Allure] Didn’t we know about it? The Most Popular Domestic Beauty Brands in Overseas
Some brands are born and raised in Korea and advanced to the overseas market, while others are born and raised abroad, and kept their heads down and kept working harder overseas for the country. The latter is new to us although they are K-beauty brands. Then What are some of the proud skincare products that are making maks of 'Made in Korea' around the world? The Allure editors have tried them to see if so. (edit) dear,klairs A functional skincare brand for sensitive skin born in 2010. It is a cruelty-free and vegan-friendly brand. ENTRY COUNTRIES It is launched in over 40 countries - Korea, the U.S., Europe, and Southeast Asia except for China. In the U.S., you may find it at ULTA.com, Revolve, Urban Outfitters, SokoGlam and Selfridges, Feelunique, and & Other Stories in Europe. BEST SELLER Freshly Juiced Vitamin Drop 35ml $23.00. A hypoallergenic vitamin serum for sensitive skin. Formulated with pure Vitamin C, it effectively solves skincare problems such as dead skin cells, large pores, dull skin tone, pigmentation and more. It has been ranked no.1 at iHerb's Facial Serum category and won the winner of Best of K-beauty Award at SokoGlam. Moreover, it is a well-known product in Korea as well and was selected as the second most popular product at Chicor last year. EDITOR'S COMMENT "Vitamin C serum has always been irritating to the editors with sensitive skin, however, it did not irritate and cause redness as it is made for the sensitive skin type. It is highly recommendable as a functional product to begin with for the mid-20s and as a daily skin rejuvenator for the late 30s. The price is reasonable as well. - Lee JungHye(<Allure> Beauty Editor) >>Read More -
Dear, Klairs Press
Klairs Wins Four Awards at Chicor Best Awards 2019
-The spotlight is on Klairs, the Biggest Winner among Skincare brands -Synergy effect as tourists and Korean Millenials are both Klairs' and Chicor's customer base Skincare brand for sensitive skin dear,klairs won the most awards at Chicor Best Skincare this year. Beauty brand·content development company Wishcompany (CEO Soungho Park, wishcompany.net) announced that the products from Klairs have won the most awards among skincare products at 'Chicor Best Awards 2019', an award which selects its winner based on sales by Chicor, a beauty select shop run by Shinsegae Department Store. Chicor Best Awards began its history earlier this year and this is their second one. Three of Klairs products won the first half, and Four this second half, making the brand as second consecutive biggest winners in the skincare category. Klairs won the first place in 4 out of 13 skincare categories, Toner, Lotion/Cream, Essence, and Suncare. The winners of the first half of the year, △Toner: Supple Preparation Facial Toner, △Lotion/Cream: Rich Most Soothing Cream, △Essence: Freshly Juiced Vitamin Drop, hold their crown while the △Suncare: Soft Airy UV Essence won its first one. While most of the categories are won by each various brands, Klairs is the only brand that won in 4 categories, which is a remarkable achievement. On top of that, winners from Klairs are also best-selling products in the overseas market as well, like their Supple Preparation Facial Toner that was sold more than a million times according to earlier this year's report. Juhee Choi, the Manager of Domestic Sales & Marketing of Klairs, explained that "Klairs is loved both in Korean and the overseas market. We're seeing some synergy effect as our customer base, Korean Millenials and tourists from overseas, is also Chicor's." and also said that "Klairs will continuously secure sales channels that can have a synergy effect like this, and create our own space where we can express the brand identity and communicate with customers face to face. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [마켓뉴스] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 '영예' [장업신문] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 [로이슈] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 [디지틀조선일보] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 [한국면세뉴스][뷰티N] 명동·샹젤리제플래그십-홀리데이기프트-뷰티어워즈수상 등 시즌행보 활발 -
Dear, Klairs Press
[BAZAAR] 2019 Beauty HOT 100 Ep.1! Skincare
2019 BAZAAR BEAUTY HOT 100 There are many ways to pick the best beauty products. From the product evaluation, blind test and to Leader's Choice. Among those, <Bazzar> has focused on sales figures and has carefully picked the best beauty products with Korea's largest and luxurious beauty distribution channel 'Shinsagae Department Store', 'Chicor', and 'SSG.com'. Take a look at the 100 beauty items that have received huge love from the consumers for the past year through 'BAZAAR Beauty Hot 100'. (Edit) 7 CHICOR · HOT TONER Dear,Klairs Supple Preparation Facial Toner $22.00 An item with a high repurchase rate. Since last year, it was picked as the No.1 toner in sales at Chicor. It gives refresh and moisturizing finish when absorbed with the heat from the palm of your hands. (Edit) 11 CHICOR · HOT MOISTURizing CREAM Dear,Klairs Rich Moist Soothing Cream $24.50 A moisturizing cream that has reached the highest sales figures among all others. It is loved by those with dry skin types in need of deep hydration and sensitive skin types that need gentle cream. This cream is Vegan-Friendly which does not contain any animal-derived ingredients and helps to moisturize and comforts the skin while rapidly calms with its cooling effect. Plus, the tube-type container makes it handy and hygienic. 12 CHICOR · HOT ESSENCE Dear,Klairs Freshly Juiced Vitamin Drop $23.00 The No.1 essence in sales at Chicor. It is an essence formulated with the pure vitamin C that helps to reduce skin irritation and boost its effect, and earned the nickname of 'Silver Bottled Essence'. The high functional formula containing 5% of stabilized pure vitamin C, L-Ascorbic Acid, helps with various skin problems such as dead skin cells, enlarged pores, skin complexion, and elasticity. Moreover, the ingredients such as Centella Asiatica, Citron, and Broccoli Extract enhances the skin. When your skin feels irritated, mix one or two drops of Freshly Juiced Vitamin Drop with your everyday skincare products. >> Read More