Receives the Grand Prize of
“Vegan Cosmetic of the Year 2022” Award
Wins Red Dot Award
for Two Consecutive Years with “Klairs Seoul”
Wellness Content Brand “Mind Nook”
Conducts Offline Exhibition
Launches New Product
“All-day Airy Sunscreen”
The Latest News
Wishcompany Reaches 7.2 Million Subscriber Milestone…Communicating through K-Beauty Content- Celebrating its 10th anniversary, "Wishtrend TV" achieves 2 million YouTube subscribers with English K-beauty content - The first Korean beauty company to receive a Gold button from YouTube in 2019, achieving 7.2 million followers through TikTok and Instagram expansion - Diverse subscribers from various countries, 28% from Southeast Asia, 12% from Europe, 11% from North and South America and Australia communicate consistently via K-beauty keywords Global beauty content provider Wishcompany (CEO Park Soung-ho) announced that they have reached 7.2 million subscribers across all their content channels, including their YouTube channel "Wishtrend TV" on the 31st. "Wishtrend TV," which was launched on YouTube in 2013 as the main beauty content channel of Wishcompany, celebrates its 10th anniversary this year. Beginning with providing beauty tips and product reviews, such as "Skinpedia," "Beauty Facts Unboxing," and "Wishtrend TV vs" and expanding to "Glow Up Project" and "Wishtrend Fitness TV," which present different content under the motto of "Health and Happy Life," it has been actively producing content for ten years. In its sixth year in 2019, "Wishtrend TV" became the first Korean beauty brand to reach 1 million subscribers and receive a Gold button from YouTube. This year on its 10th anniversary, it reached 2 million YouTube subscribers. Currently, "Wishtrend TV" has expanded its channel to Wishtrend TV Vietnam, Indonesia, and Japan, maintaining its popularity on over ten different channels by quickly responding to platform trends, such as on TikTok and Instagram. The total number of followers across all channels of Wishcompany is currently 7.2 million. Wishtrend TV's popularity factors include △ providing informational content that aims to communicate instead of simply displaying products △ actively using K-beauty topics recognized globally △ and taking an interest and making consistent investments at the company level. "The top content on "Wishtrend TV" with over 10 million views is "Korean Anti-Aging Care Tips." It is also known for having subscribers from countries all over the world. With 28% of subscribers from Southeast Asia, 12% from Europe, and 11% from North and South America and Australia, Wishtrend TV has subscribers from 92 different countries. "Without full support and investment from the beauty company, it cannot create content, manage channels, and communicate with customers," said Bang Seo-hyun, Media Content Lab Manager of Wishcompany, and added, "Wishtrend TV will continue to avoid content that combines in-program advertising and offer better beauty products and content based on customer communication." With a content-focused business strategy, Wishcompany has seen consistent growth over the past decade and recorded 61 billion won in revenue in 2021. The company has developed its representative brands such as "Dear, Klairs," "By Wishtrend," and "elmt" and offers products that meet customer needs.
Wishcompany is the Only Beauty Company to Win in 2 Categories at the 2022 A.N.D. Awards- 10-year YouTube channel "Wishtrend TV" becomes prominent in the global beauty content sector, contributing to the globalization of K-beauty - Media exhibition "Midnight In Seoul" by Dear, Klairs also wins... "Recognized for excellence in media competencies" Global beauty content company Wishcompany (CEO Park Soung-ho) announced on the 19th that they won awards in 2 categories, "Social Media," and "Cosmetics," under Digital Advertising & Campaigns at the 2022 A.N.D. Awards. "Wishtrend TV," Wishcompany's YouTube channel which won in the Social Media category, is a global beauty community channel that met its 10-year anniversary this year from its launch in 2013. Under the slogan "Sharing Positive Beauty Everywhere," the company's channel became the first Korean cosmetics company to be awarded the "YouTube Gold Play button" in 2019. Wishtrend TV has won this award in recognition of their contributions toward the globalization of K-beauty through spreading high-quality content related to skincare and positive beauty in the field of global beauty contents. The YouTube channel Wishtrend TV currently has 1.85 million subscribers; Wishcompany in total has 7.2 million subscribers across all of its channels. The "Midnight in Seoul" exhibition by Wishcompany's representative skincare brand Dear, Klairs won the award in the Cosmetics category. This exhibition held at the off-line flagship store "Klairs Seoul" combined products with customer engagement, and was highly rated for expressing the question of "What is a balanced life?" in the form of media art. They went beyond intuitive product exposure marketing and used visual and auditory elements to convey the brand's direction without any product advertisements, thereby increasing brand and product awareness. The A.N.D. Award is an award in the digital field, operated by the Korea Digital Enterprise Association and sponsored by the Ministry of Science and ICT. Wishcompany is the only beauty company to have won in 2 categories of "Social Media" and "Cosmetics." Wishcompany's CEO Park Soung-ho stated, "We have made various media pursuits in sensitive response to ever-changing trends and channels in order to communicate with customers," and "We are grateful to everyone who have noticed Wishcompany's efforts and contributions, and we will continue to work hard to satisfy our customers in both the beauty and media worlds through endeavors that go across different fields, instead of being stagnant."
Wishcompany’s 2022 at a glanceWishcompany was able to spend 2022 more meaningful than ever. We've created an infographic so that you can see the significant results of the year a glance. Gained 7.2 million as followers Produced the effect of planting 80 pine trees through colloecting empty bottles Reached height of 123 Mt. Everests when we stack sold products in 2022 Awarded with 24 awards in 2022 Worked with 151 global partners In 2022, Wishcompany acheieved 8 million seller products and won the $30 million Top Exports. Wishcompany was selected as the "Asia-Pacific High-Growth Company" by the British Financial Times for our solid performance in the global market as well. In addition, global campaigns such as 'Not a Flaw' and 'USE WELL, RE-USE WELL' were successfully launched and we are proceeding to make another leap forward. Not only that, Wishcompany's social media has surpassed 7.2 million followers, marking an unprecedented number for a Korean cosmetics company. Once again, we would like to thank you for giving us unwavering support, and we hope you have a happy new year. Thank you.
Wishcompany creates beauty brands and content, commerce
The beauty brands Dear, Klairs, By Wishtrend, and elmt – all of which were launched after the Wishcompany’s establishment in 2010 – are beloved brands in Korea. Not only achieved million sales in over 60 countries around the world, but the beauty content that was developed together with the brands is also beloved as well. In May 2019, Wishcompany’s main channel ‘Wishtrend TV’ has achieved the Gold Play Button on YouTube, and is considered one of the few examples of a Korean beauty company establishing a major global channel.
A functional skincare brand meant for sensitive skin. Not only is Klairs a cruelty-free brand that does not conduct any animal testing, it is also a vegan & eco-friendly brand that does not use any animal-based ingredients.
A high functionality cosmeceutical brand that reflects product development based on directly listening to the skincare concerns of our 500,000 customers around the world. We conduct our own research and development to create formulations with maximum effects.
Our team of researchers create customized solutions
for your skin by developing unique formulas
using special ingredients and formulation methods.
- WISH Channel