- Klairs "Blue Drop" Popularity Continues with New Hydrating Cream... Strengthening the Midnight Blue Lineup - Provides Fresh Hydration Without Stickiness and Soothes Skin Concerns and Blemishes   Sensitive skincare brand "Dear, Klairs" is set to pre-launch its new product, "Midnight Blue Clearing Water Cream," exclusively on Musinsa. Global beauty content company Wishcompany (CEO Park Soung-ho) announced the release of Klairs' new product, "Midnight Blue Clearing Water Cream," on August 5th. The exclusive pre-launch will run on Musinsa from August 5th to September 8th. To celebrate the launch, Klairs will conduct a campaign donating one product to the Bestian Foundation, a specialized burn hospital, for each purchase of the Water Cream (individual or set). This new product continues the soothing effects of Klairs' best-seller Blue Drop, featuring guaiazulene to calm the skin and help with blemish care. The "Blue Calming Formula," which includes guaiazulene, madecassoside, and EGF, soothes UV-induced skin damage and improves dark spots and blemishes. It is also a functional whitening product containing niacinamide, helping to achieve a clear and clean complexion. Additionally, the cream offers a cooling sensation within 10 seconds of application, making it perfect for summer use on heated skin. With an 8-layer multi-hyaluronic acid, this deeply hydrating cream is suitable for all skin types, including sensitive skin. Kwon Se-jin, Senior Manager of Product Planning at Wishcompany Dear, Klairs, said, "We developed a product that offers soothing, hydration, and blemish care, aligning with the popularity of the Midnight Blue line. We recommend using this lightweight and fast-absorbing hydration care item during the hot summer months." With this new release, Klairs expands its Midnight Blue lineup to four products, giving consumers a broader range of choices alongside the global million-seller "Midnight Blue Calming Cream."

- Inspired by the Common Concept of Softness, Introducing New Collaborative Branding Featuring Essential Summer Items - "FUN&ACTIVE PACK" Pre-sale Starts on the 29th… Offering Unique Enjoyment with By Wishtrend's Sun Stick and Seolleim   The high-performance skincare brand By Wishtrend is launching a summer season collaboration with Korea's leading ice cream brand, LOTTE Wellfood Seolleim. Wishcompany (CEO Park Soung-ho), a global beauty content enterprise, announced on the 29th that they are releasing the "FUN&ACTIVE PACK," a collaboration between By Wishtrend's "Pore Smoothing Bakuchiol Sun Stick" and LOTTE Wellfood's Seolleim. The FUN&ACTIVE PACK is designed to make outdoor activities more enjoyable and convenient. It includes By Wishtrend's popular product from the Bakuchiol line, "Pore Smoothing Bakuchiol Sun Stick," and a white drawstring bag that pairs well with any summer outdoor activity. This drawstring bag is particularly eye-catching with its white fabric evoking Seolleim ice cream, adorned with a refreshing snowflake design and a spring symbol representing Bakuchiol's regenerative properties. Pre-orders start on the 29th at LOTTE Wellfood Sweet Mall, with official sales beginning on August 5th. By Wishtrend's Bakuchiol Sun Stick, created in collaboration with Seolleim, is an organic sunscreen containing Bakuchiol, known as the next-generation retinol. It provides intense UV protection (SPF50+ PA++++) while keeping the skin smooth and healthy. Additionally, it includes primer functions to correct pores and skin texture, offering a fresh and powdery finish without oiliness. This summer collaboration targets the season with the concept of “easy and convenient softness,” linking the smooth application of the Bakuchiol Sun Stick with the coolness of Seolleim. The two brands aim to offer consumers a unique and enjoyable experience through this collaboration. Lee So-eun, Brand Strategy Senior Leader at By Wishtrend, Wishcompany, stated, "We planned this fresh combination of two essential summer products—sun stick and ice cream—for outdoor activities as the rainy season ends and the sun intensifies. We hope you find cool enjoyment in your daily life through the soft fusion of By Wishtrend and Seolleim this summer." Meanwhile, the high-performance skincare brand, which launched globally in 2013, made its domestic debut this May through a pop-up in Seongsu. Its flagship products include the three-item Bakuchiol line, featuring the "Vitamin A-mazing Bakuchiol Night Cream,” recognized as the next-generation retinol.

- Will comprise five types of products, including the "Midnight Blue Youth Activating Drop," the best-seller of the first half of the year, with a maximum discount - Exclusive benefits from the brand store for summer skincare products, such as hydration and soothing, vitamins, cleansing, and sun care items     Global beauty content company Wishcompany's sensitive skincare brand, Dear, Klairs, announced to hold a promotion for "Big Sale for the Year's First Half" via its official brand store in Naver. The promotion, which is a limited-time offer lasting only a week until the 14th, was designed to repay customers' keen interest and support throughout the first half of this year. Five of the best items from the first half of the year, including Klairs' best-seller, "Midnight Blue Youth Activating Drop" and the "Supple Preparation Unscented Toner," which made an accumulative sales record of over 5 million bottles, will be offered with maximum discounts. In addition, products in various categories, including the ▲Freshly Juiced Vitamin Charging Serum, which aids vitality in the summer, ▲All-day Airy Mineral Sunscreen with a refreshing and thin texture, ▲Gentle Black Deep Cleansing Oil, which allows you to cleanse your face moistly with a cushiony texture, etc., will be available with discounts. The official brand store will offer exclusive benefits such as additional discount coupons, free delivery for purchases over 10,000 won, and the Guaranteed Delivery service. "We prepared maximum discounts to express our gratitude to consumers who supported Klairs passionately in the first half of this year," said Yoo Seongmin, the domestic sales leader of Wishcompany. He added, "We will continue to strive to provide the best consumer experience through good quality products and satisfying events." Klairs is a skincare brand for sensitive skin that is carried by online and offline channels in 70 countries. At the end of last March, Klairs held a pop-up store in Seongsu, Seoul, under the theme "Open Your Sensitivity," and held a brand campaign that shared and respected individuals' sensitivities and gained enthusiastic responses.