- Tops the poll conducted among 1,000 people with experience in vegan products, showing active support from younger generations in their 20s and 30s - Expands customer interactions through campaigns and pop-up stores at Gangnam Station and Seongsu Station with “a goal of sustainable beauty" Dear, Klairs, the flagship brand of Wishcompany (CEO Park Soung-ho) won the grand prize for two consecutive years in the "Vegan Cosmetics of the Year 2023" category organized by the Korea Consumer Forum. The Grand Prize for the Korea Consumer Forum's Brand of the Year Award is selected by categories through online voting and one-on-one telephone polls every year, and the number of votes this year increased by more than 10,000 compared to last year, further enhancing the public confidence of the award. Continuing from last year, Dear, Klairs achieved the highest score among candidate brands in the one-on-one telephone polls conducted on 1,000 people who have used vegan cosmetics. Another notable point is that the brand achieved a score approximately 2.2 times higher than last year in the online poll. Regarding age distribution, those in their 20s were the highest, accounting for about 53%, followed by those in their 30s with 23%, demonstrating active support from the youthful demographic of 20s and 30s. Winning the grand prize of the “Vegan Cosmetics of the Year” for two consecutive years, Dear, Klairs has expanded its customer interactions through diverse activities this year. In addition to running pop-up stores at easily accessible venues, such as Chicor Gangnam Station and the Seongsu-dong exhibition, the company shared its brand philosophy, "Simple but Enough," with the public through the "Charge Your Light" campaign held in central areas of Seoul in commemoration of the launch of the new product "Freshly Juiced Vitamin Charging Serum." Park Soung-ho, CEO of Wishcompany, said, "Dear, Klairs is focusing on increasing interactions with domestic and overseas consumers this year," and added, "We will try to create a sustainable beauty ecosystem and become a brand loved for years." Meanwhile, after its launch in 2010, Dear, Klairs has been offering skincare products consisting of vegan formulas. In addition, its steady seller, "Supple Preparation Unscented Toner," recently achieved sales of 4 million bottles, recording a series of global million sellers at home and abroad.

- The unscented version of “Supple Preparation Facial Toner” has become a popular bestseller since its release in 2018 - Tops the list for 13 consecutive weeks in the toner category in Vietnam’s TikTok Shop in May, achieving a record-breaking sales - Wins over ten awards, including the “Best Sensitive Skin Care” nomination in Watsons Vietnam, becoming the “Representative product of K-Clean Beauty” Wishcompany’s “Supple Preparation Unscented Toner” sells steadily overseas and achieves sales of 4 million. Wishcompany announced on August 28 that the company's flagship skincare brand “Dear, Klairs” has consistently increased sales of “Supple Preparation Unscented Toner" (hereinafter, Unscented Toner) through Watsons, online stores, and online platforms and over 60 countries' online and offline channels since its launch in 2018, reaching a cumulative sales of 4 million bottles. Dear, Klairs is a representative brand of Wishcompany that has introduced hypoallergenic skincare products under the slogan “Simple, but Enough.” Its products are available in over 60 countries, including Vietnam, Japan, and North America, and it has created a total of eight global million-seller products one after another so far. Since its launch in 2018, Unscented Toner has won more than ten awards, including △ 1st place in Vietnam’s Beauty platform Reviewty Award (2021, 2023) △ Nominated as Watson Vietnam’s Best Sensitive Skin Care (2023), △ Chicor 2022 Best Award, Korea. Developed as an extension of the previous million-seller, the Supple Preparation Facial Toner, the product was reformulated without essential oils to reflect the opinions of customers who prefer hypoallergenic and scent-free products. In addition, the product has actively responded to the hot and humid climate of Vietnam and locally trending new media. In August last year, it ranked fourth in the Rising Star Brand rankings, only three months after the official launching of the “Klairs Vietnam” channel in TikTok Shop, Vietnam. Since then, the Unscented Toner has topped the sales list for 13 consecutive weeks in the toner category in May, achieving the highest sales record to date. Wishcompany CEO Park Soung-ho said, “Toners are the most basic and key products in skin care,” and added, “We stayed faithful to the basics in developing the product so that our products can be loved for a long time with a single product. And since we have received so much love, we will return the love with better products.” Meanwhile, to celebrate the sales of 4 million bottles of the Unscented Toner, a 23% discount event will be held at the brand's official Naver Store until August 30.

- The best sales performance since its foundation in 2010... contending with essential skincare brands such as “Dear, Klairs” and “By Wishtrend” - Sales increase in Nordic countries such as Norway and Sweden... Continues to perform well in TikTok Shop, Vietnam’s mainstream commerce - 104% increase in the number of employees compared to 2019, strengthening the recruitment of global talent Wishcompany achieved a record-breaking sales performance in the first half of 2023, thanks to its expanded sales in Vietnam and Northern Europe. Over the past decade, Wishcompany has consistently ventured into the global market with its skincare brand, and this year, it has seen remarkable growth in countries like Sweden and Norway with limited exposure to K-Beauty. Wishcompany announced that its sales in the first half of the year reached 30.4 billion won on the 1st. Established in 2010, Wishcompany has shown steady growth over the past 11 years, leading to 61.5 billion won in annual sales by 2021, primarily driven by the success of its overseas expansion with the "Dear, Klairs" brand. Centered around the skincare products of its flagship brand, “Dear, Klairs,” Wishcompany has introduced its products in more than 60 countries, including Vietnam, Japan, and North America, and has created a total of eight global million-seller products one after another. Furthermore, the cosmeceutical skincare brand "By Wishtrend" gained a reputation on Amazon, the world's largest e-commerce platform, contributing to the expansion of Wishtrend's brand recognition. In particular, Wishcompany's recent achievements were driven by its high ranking in the popular commerce platform, "TikTok Shop," in the Vietnamese market and sales expansion in Nordic countries such as Norway and Sweden. Ever since entering the Vietnamese market in 2015, Wishcompany has dominated the toner category in TikTok Shop, achieving sales growth for eight consecutive years and surpassing global brands. The brand's proactive approach to new media trends, coupled with its focus on product quality and effective customer communication, has established it as a significant sales channel in the market. In the case of Norway, Wishcompany managed to expand into 250 stores since its entry into the local drug store, Vitusapotek, in 2019, securing Norway as a significant country of sale despite the minor influence of K-Beauty. CEO of Wishcompany Park Soungho stated, “Global brands have developed their brands, customer communication, and produced products for decades, even centuries.” He continued, “I anticipate the emergence of a sustainable K-Beauty brand, and I believe this is only the beginning for Wishcompany, which has been in operation for over 13 years.” Meanwhile, alongside its corporate sales growth, the number of Wishcompany’s employees also increased by 104% compared to the number before the pandemic. Notably, around 8% of the workforce consists of foreign employees as of June. To enhance global organizational competencies and promote diversity, Wishcompany aims to further expand and nurture global talent. Currently, eight job groups are open for hiring, including salespersons with experience in the Asia-Pacific and North American regions.