Klairs Seoul Opens Midnight in Seoul Media Exhibition - Visitors will receive Klairs Midnight Blue Line Products  - Exhibition to be helped at the Klairs Seoul flagship store from May 2nd to 15th Skincare brands Dear, Klairs (hereinafter referred to as Klairs) will open a free media exhibition at the Klairs Seoul flagship store located in Garosu-gil from the 2nd to the 15th. The media exhibition,  "Midnight in Seoul", sheds light on the beauty of Seoul, which has been forgotten due to the pandemic and social distancing restrictions.  Visitors can walk through different interactive zones and watch a short film that showcases unique parts of Seoul like the Namsan Tower, Han River, and many more.  In addition, visitors can view and test  the Klairs Midnight Blue Line products. Tickets for the Midnight in Seoul Exhibition are free, and reservations can be made on the Klairs Seoul Naver page. Visitors will also receive the Klairs Midnight Blue Line products if they sign up for a membership on the Klairs website.  "We have revealed Klairs brand philosophy to move toward a balanced life and become a life beauty brand through video," said Bak Seoul Park, head of the Klairs brand contents team. "I hope this exhibition will serve as an opportunity to reflect on the small things that bring joy in life and the beautiful parts of Seoul that have been overlooked due to the pandemic.”  Meanwhile, Klairs is carrying out various campaigns to promote sustainability.  Recently, a new campaign was launched for the virtuous cycle of sustainable resources along with donation projects that support animal rights and environmental organizations. More details can be found on the Klairs official website. 

Dear, Klairs begins 2022 Skincare Recycling Campaign: Use Well, Re-use Well – Starting on April 22, a recycling campaign will begin to celebrate Earth Day and promote sustainability – 1 empty bottle can be exchanged for a Klairs miniature product…All empty bottles collected will be upcycled. The “Use Well, Re-use Well” campaign is a customer-participating campaign that aims to upcycle old cosmetics containers into new materials and products. The goal of this campaign is to encourage recycling and also convey the message that small and sustainable practices within our daily lives can contribute to a virtuous cycle of sustainable resources. To participate in this campaign, people must wash their empty cosmetics bottles clean and put them in the skincare empties box installed at the Klairs flagship store “Klairs Seoul.” Any beauty and cosmetic products (even from other brands) can be recycled in this campaign as long as it is made of plastic and PET materials. In doing so, customers will receive one Klairs miniature product per empty bottle. All empty materials and products received will be upcycled into new merchandise after being shipped to the smart waste resource management company “Reco.” All proceeds from the upcycled merchandise will be donated to resource circulation facilities. “The “Use Well and Re-use Well” campaign is Klairs’ first offline activity for practicing sustainability,” said Klairs manager Lim So-hee. “I hope this campaign will serve as an opportunity for both companies and individuals to think more about sustainable processes.” Meanwhile, Klairs is a brand that launched in Seoul in 2010 and is steadily conducting donation projects for animal rights and environmental organizations. For the sustainability of the world the brand is facing, various activities are consistently being carried out, such as using packaging made with FSC-certified paper and soy ink, and introducing 100% recycled shipping boxes that do not require separate recycling. You can also participate in the Klairs’ 2022 skincare empties campaign through the Klairs official Korean online mall. Details of the campaign can be found on the Klairs official online mall klairs.com, and on Klairs Seoul’s Instagram.  

Dear, Klairs x Hotel Anteroom Seoul  Klairs Sample Kits for Hotel Anteroom Seoul Visitors Dear, Klairs is partnering with Hotel Anteroom Seoul to offer “walk-in kits” to all Anteroom guests. The kit contains 6 product samples including the Supple Preparation Facial Toner, which recently surpassed 2 million bottles of cumulative sales, the Supple Preparation Unscented Toner, Rich Moist Soothing Cream, Midnight Blue Calming Cream, Rich Moist Soothing Serum, and the Gentle Black Deep Cleansing Oil. In addition, a trial kit will be provided to guests booking the eco-friendly Atelier Room at Hotel Anteroom. Klairs has been running the “Near and Dear, Klairs” campaign since last year to support businesses that practice sustainability. The collaboration with Hotel Anteroom Seoul is part of Klairs’ mission to promote co-prosperity with businesses in Garosugil (Sinsadong district) which is where the Klairs flagship store is located. “Klairs will provide a walk-in kit and a food map of Garosugil to all Hotel Anteroom guests. The map highlights the best restaurants to visit around our Klairs flagship store and was created by our team,” said Yoo-Bin Lee, the manager of Klairs Seoul. “We hope this opportunity will help revitalize businesses in Garosugil, which has been stagnant since the pandemic.” The Dear, Klairs x Hotel Anteroom Seoul Walk-in Kits will be offered until July 31, 2022 and more information can be found on the official Instagram page of Hotel Anteroom. Meanwhile, Dear, Klairs was founded in Seoul in 2010 and is steadily carrying out donation projects for animal rights and environmental organizations to promote sustainability. Klairs products can be found at Klairs official website, flagship store Klairs Seoul, Olive Young, and Chicor stores nationwide. The products can also be purchased online at SSG.com and W concept. ㅡ Contact =Wishcompany Communication Lab (Communication@wishcompany.net) ㅡ