Receives the Grand Prize of
“Vegan Cosmetic of the Year 2022” Award
Wins Red Dot Award
for Two Consecutive Years with “Klairs Seoul”
Wellness Content Brand “Mind Nook”
Conducts Offline Exhibition
Launches New Product
“All-day Airy Sunscreen”
The Latest News
Wishcompany’s “Mind Nook” surpasses 1M subscribers…
Harmless meditation content under the limelight- In line with the “Mind Wellness” trend, the expansion of content materials from beauty to meditation obtains good results - A 9-hour healing animation video receives more than 2M views... Increased demand for non-irritating, quiet content Global beauty company Wishcompany’s(CEO Park Soung-ho) mind wellness brand “Mind Nook” content gained popularity and surpassed a million subscribers. Based on its planning and development skills in creating content with already over 7.2 million subscribers worldwide, Wishcompany has attempted to go beyond beauty and differentiate itself with diverse content. Their first attempt, “Mind Nook,” deals with wellness-themed content for global viewers, such as meditation content based on professional theories, ASMR, and more, in line with the trend of seeking comfort(healing) and healthy inspiration. “Mind Nook” launched on YouTube and TikTok in mid-2021, and the number of subscribers steadily expanded as it quietly went viral with its never-before-seen harmless and non-stimulating content. Mind Nook’s healing animation therapy series, which expresses inspirations from fairy tales with emotional animations, is particularly well-received. Among them, the “Little Prince Asteroid Ambience” video, which is distinctive for its playback time of 9 hours, is recording over 2 million views. Moreover, simple but novel-themed content such as “Mind Recipe,” a Vlog-type meditation drama designed with the advice of the Korean Meditation Experts Association, and ASMR Vlogs under the theme of a Hanok Stay are gaining popularity. “Mind Nook content is planned and released to soothe and comfort those tired of fast and stimulating content,” said Ma Han-saem, senior manager of “Mind Nook” at Wishcompany. And continued, “The genuine beauty pursued by beauty company Wishcompany is the beauty that arises from inner health and using this as a keyword, we will continue to communicate with customers.” Meanwhile, Mind Nook published a digital motion art content comprised of white noise effective for sleep under the concept “Sound Sleep Hotel Mind Nook” to aid good quality sleep and promote the importance of sleep in celebration of “World Sleep Day” on March 17. This comfortable sound sleep content with the concept of hotel room check-in can be enjoyed in emotional digital motion art under the five themes of the sounds of lapping waves on the beach, crackling firewood, flowing forest streams, and chirping crickets.
Wishcompany Holds “K-Beauty Global Seminar…” Sharing Strategies for Global Markets- Wishcompany, Skin1004, and others with global billion-seller records share their know-how and successful cases - Global marketing trends from overseas creators... scheduled to be held at d·camp on March 7 The vivid success stories and know-how of hands-on workers in the K-Beauty companies that have generated billions of won in sales, with over 50% coming from overseas markets, will be revealed. Wishcompany, a global beauty content company led by CEO Park Soung-ho, is hosting an upcoming global marketing seminar titled "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won" in collaboration with Nurihaus and Picky. The event will take place on March 7th at d·camp in Seoul. The primary objective of the seminar is to share the expertise of Korean companies that have successfully maintained K-Beauty's global status amidst the rapidly changing business landscape. It aims to provide valuable insights to beauty companies and brands planning to expand their reach into the global market. The seminar will consist of three sessions. The first session, "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won," is a panel talk featuring hands-on workers from Skin1004, ISNTREE, and other companies that have grown significantly through partnerships with Picky. The second session, titled "K-Beauty Marketing Status Viewed by Foreign Creators," will be conducted by Nurihaus. This session will feature success stories of creators active in major regions worldwide, including the Middle East, Russia, Europe, and the US. The final session of the seminar, "Global Market, a GenZ Brand's Dream," will be a panel talk featuring Choi Jung-ho, Senior Manager of the Brand Incubation Lab at Wishcompany, who will share his insights and concerns regarding global marketing with beauty startups such as HEMEKO and LUOES. According to Wishcompany's CEO, Park Soung-ho, K-Beauty has been thriving in the global market for over a decade due to the continuous efforts of Korean companies and startups to create innovative brands and high-quality products. He also emphasized that Wishcompany is committed to working together with existing companies to further elevate the status of K-Beauty, especially for emerging companies. Despite changing marketing trends such as D2C and C2C, these companies have maintained K-Beauty's global status through continuous communication with customers and strategic business practices. As a result, they have achieved significant annual revenue growth in the tens of billions of won, with at least 50% of sales coming from overseas markets.
Wishcompany’s “Transformation of Empty Bottles!
Donate by purchasing upcycled products”- Exclusive sale of “RE-USE Organizer” made with empty bottles and waste plastic through Naver Happybean - Global launching of the “Use Well, Re-use Well” campaign... Aims to establish a resource circulation system for empty bottles Dear, Klairs, the representative brand of Wishcompany (CEO Park Soung-ho), a global beauty company, announced on the 13th that they will start crowdfunding on Naver Happybean for upcycling products that were produced with cosmetics containers. Dear, Klairs will sell its “RE-USE Organizer,” made of empty cosmetics bottles and waste plastic, through Naver Happybean for a limited period until the end of March. The “RE-USE Organizer” consists of Dear, Klairs’ steady-seller products; Supple Preparation Unscented Toner, Rich Moist Soothing Cream, and “All-day Airy Sunscreen,” which was released last year. The upcycling product scheduled for sale has been developed as part of the MOU to build an “Empty Cosmetic Bottle Resource Circulation System” signed by Wishcompany and smart waste resource management company Reco in May last year. All proceeds from the merchandise sold through the crowdfunding will be donated. Dear, Klairs launched the campaign on Earth Day on April 22nd last year under the slogan “Use Well, Re-use Well.” The campaign was designed to collect empty plastic bottles from all online and offline skincare brands to re-find their usage. The company is considering expansion of the campaign to overseas countries, starting with Indonesia and advancing to Vietnam, Malaysia, etc. Wishcompany collected 1,778 empty bottles, through this campaign, achieving approximately 538.49kg of carbon dioxide reduction. This has the equivalent effect of planting 80 30-year-old pine trees. Park Soung-ho, CEO of Wishcompany, said, “Wishcompany has not only been limited to production and sales but also has been aiming to utilize empty bottles and build a sustainable resource circulation ecosystem after product usage.” He added, “We will continue to carry out activities where customers and our brand can sympathize with the value of the circular economy.”
Wishcompany creates beauty brands and content, commerce
The beauty brands Dear, Klairs, By Wishtrend, and elmt – all of which were launched after the Wishcompany’s establishment in 2010 – are beloved brands in Korea. Not only achieved million sales in over 60 countries around the world, but the beauty content that was developed together with the brands is also beloved as well. In May 2019, Wishcompany’s main channel ‘Wishtrend TV’ has achieved the Gold Play Button on YouTube, and is considered one of the few examples of a Korean beauty company establishing a major global channel.
A functional skincare brand meant for sensitive skin. Not only is Klairs a cruelty-free brand that does not conduct any animal testing, it is also a vegan & eco-friendly brand that does not use any animal-based ingredients.
A high functionality cosmeceutical brand that reflects product development based on directly listening to the skincare concerns of our 500,000 customers around the world. We conduct our own research and development to create formulations with maximum effects.
Our team of researchers create customized solutions
for your skin by developing unique formulas
using special ingredients and formulation methods.
- WISH Channel