Wishcompany's
Sales Increased by
30% in 2023
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Wishcompany
Certified as a
Youth-friendly
Hidden Champion
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Dear, Klairs
Won the Grand Prize in
Vegan Cosmetic
of the Year 2023
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Wishcompany Expands
Mind Wellness Business
by Releasing
AI Meditation Music
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The Latest News
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Klairs, Wishcompany, will hold a big sale until the 14th to settle the year’s first half… Up to 52% off
- Will comprise five types of products, including the "Midnight Blue Youth Activating Drop," the best-seller of the first half of the year, with a maximum discount - Exclusive benefits from the brand store for summer skincare products, such as hydration and soothing, vitamins, cleansing, and sun care items Global beauty content company Wishcompany's sensitive skincare brand, Dear, Klairs, announced to hold a promotion for "Big Sale for the Year's First Half" via its official brand store in Naver. The promotion, which is a limited-time offer lasting only a week until the 14th, was designed to repay customers' keen interest and support throughout the first half of this year. Five of the best items from the first half of the year, including Klairs' best-seller, "Midnight Blue Youth Activating Drop" and the "Supple Preparation Unscented Toner," which made an accumulative sales record of over 5 million bottles, will be offered with maximum discounts. In addition, products in various categories, including the ▲Freshly Juiced Vitamin Charging Serum, which aids vitality in the summer, ▲All-day Airy Mineral Sunscreen with a refreshing and thin texture, ▲Gentle Black Deep Cleansing Oil, which allows you to cleanse your face moistly with a cushiony texture, etc., will be available with discounts. The official brand store will offer exclusive benefits such as additional discount coupons, free delivery for purchases over 10,000 won, and the Guaranteed Delivery service. "We prepared maximum discounts to express our gratitude to consumers who supported Klairs passionately in the first half of this year," said Yoo Seongmin, the domestic sales leader of Wishcompany. He added, "We will continue to strive to provide the best consumer experience through good quality products and satisfying events." Klairs is a skincare brand for sensitive skin that is carried by online and offline channels in 70 countries. At the end of last March, Klairs held a pop-up store in Seongsu, Seoul, under the theme "Open Your Sensitivity," and held a brand campaign that shared and respected individuals' sensitivities and gained enthusiastic responses. -
Wishcompany opens the Five Senses Experience Program, “Blue Comma…” Drink, watch, and experience “rest”
- An event with the global bestseller serum, “Blue Drop,” as its motif will last until August - From product experience to a private tea course... Can relax and soothe using the five senses Global beauty content company Wishcompany’s sensitive skincare brand, Dear, Klairs, announced on the 27th that it will run its relaxation program, “Blue Comma,” at the flagship store Klairs Seoul located on Garosu-gil, Seoul. Running until August, “Blue Comma” is a relaxation experience program based on Dear Klairs’ best-selling “Midnight Blue Youth Activating Drop (Blue Drop).” The program is designed to use all five senses to experience Blue Drop’s characteristics, which refresh and soothe the skin and provide a brand experience that respects sensitivity. Blue Comma will be held at Klairs Seoul, located on Garosu-gil, Seoul, and will consist of the “Drop Zone,” a resting area, the “Blue Drop” tea course at Sinsa Tearoom, and the “Comma Lounge” course for resting and recharging. At the “Drop Zone” on the first floor, visitors will experience Blue Drop-inspired exhibitions and spaces and receive a 50% product discount voucher. In Sinsa Tearoom on the second floor, a tea course will be operated to provide visitors with an experience where they can use all five senses to feel the comfort rewarded by the color blue of Blue Drop. Visitors can enjoy a 45-minute private tea course every Wednesday, Thursday, and every last Saturday of the month through Naver’s pre-booking service for Klairs Seoul. The tea course will be available at 19,900 won per person, and a miniature version of the global million-seller Blue Cream worth 12,000 won will be provided as a gift. Lastly, the “Comma Lounge” on the third floor will be decorated with a photo zone and resting lounge under the soothing and relaxing theme of Blue Drop to provide a unique experience. The resting area offers a Sound Zone that relieves stress with relaxing sounds, a Recharge Zone where you can charge your body, mind, and even your cell phone, and a Rest Zone where you can take a snug break. The Comma Lounge will be open from 1:30 p.m. to 8:00 p.m. every day and will be free of charge. “We hope you will experience the relaxation of your body and mind at Blue Comma, Klairs Seoul, which embodies the philosophy of Dear, Klairs that respects everyone's sensitivity,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, “We will continue to engage in various activities that allow customers to experience the core values and products of our brand in one place.” Meanwhile, Klairs Seoul opened in 2020 and established itself as a cultural complex venue based on Seoul, the root of Dear, Klairs. Klairs Seoul collaborates with lifestyle brands, providing brand experiences in various forms, such as tea ceremonies, reading, and lectures. Providing comforting and relaxing experiences using the five senses, the brand is expanding its value into the lifestyle field. -
“Mind Nook” launches “Four-Seasons Meditation Card” event to celebrate World Meditation Day
- Selling “Four-Seasons Meditation Card” with 50 types of meditation guides based on professional meditation theories - A wellness content brand with 2.4 million subscribers and approximately 420 soundtracks Wishcompany’s wellness brand “Mind Nook” announced that it will launch a “Four-Seasons Meditation Card” event to celebrate World Meditation Day on May 17. To mark World Meditation Day, Mind Nook will sell Four-Seasons Meditation Cards at a discounted price at Naver Smart Store until the 31st. A limited number of "Daily Balancing Tea" from Dear, Klairs, Wishcompany's leading beauty brand, will also be offered. Mind Nook is a wellness content brand launched in 2021 and has introduced content for relaxation and mental health. It provides wellness content that can be enjoyed comfortably anytime, anywhere through its official YouTube channel and TikTok account. Recently, the brand has gone beyond its digital content and launched a Four-Seasons Meditation Card offering offline meditation experiences that aren’t restricted to time and space. The Four-Seasons Meditation Card is a portable and readily accessible meditation tool designed to develop meditation habits based on professional meditation theories. Each card visualizes the characteristics and changes in nature during the four seasons, and the 50 meditation guides are comprised of short, easy-to-read text to enhance readability. The QR code on the card will direct people to Mind Nook’s YouTube channel, where various healing videos and sounds are readily available. Hansaem Ma, senior manager of Wishcompany’s Mind Nook, said, “We hope you can experience true wellness anytime and anywhere with Mind Nook’s Four-Seasons Meditation Card.” And added, “We plan to continue to develop into a wellness content channel based on professional meditation theories to contribute to more people enjoying a peaceful and prosperous life.” Meanwhile, the Mind Nook Wellness Content channel has 2.4 million global subscribers and is available on social media and 22 major global music platforms, including Melon, Spotify, Apple Music, etc. Mind Nook has been striving to expand its collection of soundtracks related to key elements of wellness, such as meditation and healing, since last year. It currently owns about 420 soundtracks and has released approximately 320 of them.
Positive Beauty Everywhere!
Wishcompany, established in 2010, has actively spread the philosophy of positive beauty, marking significant growth as a global K-beauty content company. It is beloved both in Korea and internationally, featuring beauty brands such as Dear, Klairs, By Wishtrend, elmt, and the mind wellness brand Mind Nook. Wishcompany's products have secured their place as best-sellers across online and offline distribution channels in over 70 countries worldwide. Wishcompany engages with an audience of over 9 million followers through hosting a variety of beauty content, including its leading channel Wishtrend TV.
Our Brands
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Dear, Klairs is a lifestyle brand that
respects everyone's unique sensitivities,
empowering individuals
to embrace their own beauty -
By Wishtrend is a high-functioning
skincare brand that accompanies you
on the journey to uncovering
our unique beauty -
elmt is a 'direct cosmetic' brand that
focuses on solving skin issues more effectively by
eliminating unnecessary ingredients,
adopting a researcher's approach
- WISH Channel
- YouTube
- TikTok