Wishcompany creates beauty brands, content, and commerce

Wishcompany is a company that incubates beauty brands·content·commerce. Following trust, growth, harmony as its primary motto, the company is showing an exponential growth rate every year. Since its foundation in 2010, Wishtrend has successfully launched skincare brands such as Dear, Klairs, By Wishtrend, elmt. ‘Dear, Klairs’, the representative brand of Wishcompany, became a global brand loved both nationally and internationally. The brand recorded the top sales in global sales platforms such as Amazon and iHerb and won the Glowpick Award for three consecutive years, proving its place in the global market.


Wishcompany is distinguishing itself in the beauty content creation field as a company achieving unheard-of-results.
Wishcompany operates media channels on YouTube, Facebook, and Instagram,
and it is a very proud achievement as it is exceptionally rare for a Korean company to obtain
such know-how about foreign audience-aimed content creation and to have created media with such impact.
Our representative media channel is ‘Wishtrend TV’ which has reached over a million subscribers and achieved the Gold Play Button on YouTube.

We walk hand-in-hand to
create a better society.

Wishcompany depicts a world in which all lives are respected without being excluded. We carry out activities every year to create a better world by putting more consideration into our manufacturing process in regards to coexistence with animals and a sustainable environment.

Donated to Beagle Rescue Network Korea.

The 7th Donation Project. 2021

Hoping for a world where the basic rights of the Animal Protection Act are observed, The entire proceeds from the Freshly Juiced Vitamin Drop sales were donated to the Beagle Structure Network.

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Support to 10 brands & 26 Shops

Near and Dear Project. 2021

Klairs promoted the first collaboration campaign of vegan and eco-friendly restaurants and cafes that practiced sustainability.

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Donated to Seoul Alliance for Prevention of Cruelty to Animal

Sixth Donation Project. 2020

On World Experimental Animal Day on April 24th, Klairs launched pet walking kits to raise awareness about animal cruelty.

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Donated to Korea Federation for Environmental Movements

The Fifth Donation Project. 2019

The entire proceeds from the Supple Preparation Unscented Toner sales were donated to two environmental organizations striving to clean up marine pollution.

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Donated to the Korean Animal Welfare Association

The 4th Fundraising Project

We respect animal rights and stand against all animal testings. 100% of the proceeds from the items have donated to The Korean Animal Welfare Association.

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Donated to the Animal Welfare Association

The 3rd Fundraising Project

Inspired by the enactment of the "Beagle Freedom Law", this project was to help spread awareness and give back to the community.

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Donated to the Animal Rights Advocates

The 2nd Fundraising Project

Started with the goal of shining a light on the many animals that have been sacrificed by man's greed through Laika's story, Klairs joined hands with Pin Awakens.

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Donated to the Welfare Center

The 1st Fundraising Project

For our first fundraising project, Klairs had the opportunity to support new chairs and desks to the Welfare Center in Ansan, Korea, hoping children's happy thoughts bring happy dreams.

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You can find Wishcompany brands both online and offline in over 70 countries around the world

With such strengths, the Wishcompany is selling its products both online and offline in over 70 countries around the world. Alongside direct sales through the online commerce site ‘wishtrend.com’, online distribution and marketing partnerships with companies around the globe has allowed the company to secure a diverse array of sales outlets, and these sales and marketing partnerships now even include non-English speaking countries.