about
ositive Beauty Everywhere
Wishcompany, established in 2010, has actively spread the philosophy of positive beauty, marking significant growth as a global K-beauty content company. It is beloved both in Korea and internationally, featuring beauty brands such as Dear, Klairs, By Wishtrend, elmt, and the mind wellness brand Mind Nook. Wishcompany's products have secured their place as best-sellers across online and offline distribution channels in over 70 countries worldwide. Wishcompany engages with an audience of over 9 million followers through hosting a variety of beauty content, including its leading channel Wishtrend TV.
3,500,000subscribers
Wishcompany is distinguishing itself in the beauty content creation field as a company achieving unheard-of-results.
Wishcompany operates media channels on YouTube, Facebook, and Instagram,
and it is a very proud achievement as it is exceptionally rare for a Korean company to obtain
such know-how about foreign audience-aimed content creation and to have created media with such impact.
Our representative media channel is ‘Wishtrend TV’ which has reached over a million subscribers and achieved the Gold Play Button on YouTube.
We walk hand-in-hand to
create a better society.
Wishcompany dreams of a world where all living beings are respected and discrimination doesn’t exist, and we will do anything to help create such a world. Klairs is a cruelty-free, vegan, and eco-friendly brand that is serious about working to create an even better society.
Donated to Beagle Rescue Network Korea.
The 7th Donation Project. 2021
Hoping for a world where the basic rights of the Animal Protection Act are observed, The entire proceeds from the Freshly Juiced Vitamin Drop sales were donated to the Beagle Structure Network.
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Support to 10 brands & 26 Shops
Near and Dear Project. 2021
Klairs promoted the first collaboration campaign of vegan and eco-friendly restaurants and cafes that practiced sustainability.
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Donated to Seoul Alliance for Prevention of Cruelty to Animal
Sixth Donation Project. 2020
On World Experimental Animal Day on April 24th, Klairs launched pet walking kits to raise awareness about animal cruelty.
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Donated to Korea Federation for Environmental Movements
The Fifth Donation Project. 2019
The entire proceeds from the Supple Preparation Unscented Toner sales were donated to two environmental organizations striving to clean up marine pollution.
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Donated to the Korean Animal Welfare Association
The 4th Fundraising Project
We respect animal rights and stand against all animal testings. 100% of the proceeds from the items have donated to The Korean Animal Welfare Association.
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Donated to the Animal Welfare Association
The 3rd Fundraising Project
Inspired by the enactment of the "Beagle Freedom Law", this project was to help spread awareness and give back to the community.
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Donated to the Animal Rights Advocates
The 2nd Fundraising Project
Started with the goal of shining a light on the many animals that have been sacrificed by man's greed through Laika's story, Klairs joined hands with Pin Awakens.
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Donated to the Welfare Center
The 1st Fundraising Project
For our first fundraising project, Klairs had the opportunity to support new chairs and desks to the Welfare Center in Ansan, Korea, hoping children's happy thoughts bring happy dreams.
view moreYou can find Wishcompany brands both online and offline in over 70 countries around the world
With such strengths, the Wishcompany is selling its products both online and offline in over 70 countries around the world. Alongside direct sales through the online commerce site ‘wishtrend.com’, online distribution and marketing partnerships with companies around the globe has allowed the company to secure a diverse array of sales outlets, and these sales and marketing partnerships now even include non-English speaking countries.
