- Specially developed for skin elasticity and barrier care with maple extract from Canada's clean regions
- Introduced an upcycling extraction method to apply a sustainable production process
- Launched on Lotte Homeshopping on the 29th, expanding sales channels to increase customer touchpoints
 

Global beauty content company Wishcompany (CEO Soungho Park) announced the release of the new product line, "Maple Energy Infusing Line," from its sensitive skincare brand Dear, Klairs on the 24th.

This new line, consisting of two products, the "Maple Energy Infusing Serum" and "Maple Energy Infusing Cream," focuses on skin elasticity and barrier care, utilizing key ingredients such as sap from the sugar maple and extract from the bark of the striped maple tree, branded as Maple Antiobooster™. A notable feature of the products is the sustainable production process, which uses an upcycling extraction method to derive nutrients from discarded bark.

Alongside this launch, Klairs is expanding its sales channels by offering products through home shopping. The line will be broadcast for 75 minutes starting at 1:45 pm on the 29th on Lotte Homeshopping. The sales package includes four creams and one serum, totaling five products.

The Maple Energy Infusing Serum boasts a dense, syrup-like texture that provides deep nourishment. With its non-sticky texture, it absorbs seamlessly into the skin, offering an instant glow after just one use. Clinical trials confirmed its efficacy in improving both outer and inner skin elasticity, reducing pore count, volume, and depth, as well as diminishing fine lines in three key areas.

The Maple Energy Infusing Cream features a rich velvet texture, providing long-lasting hydration that penetrates the skin up to ten layers deep and lasts for 100 hours, even in extreme conditions. It also features a 3D lifting effect, adding visual volume to the skin. Clinical trials have confirmed improvements in skin density, elasticity, and resilience, as well as the reduction of fine lines in 12 areas, including the forehead, between the eyebrows, and around the eyes.

Yu Seongmin, Senior Sales Leader of Klairs, stated, "The Maple Energy Infusing Line helps improve skin condition by restoring damaged skin barriers and providing moisturizing benefits. We will continue to expand customer touchpoints to ensure that more consumers can experience Klairs."

Meanwhile, in celebration of the new line's launch, Klairs has created an experiential space at its offline flagship store, "Klairs Seoul" located on Garosu-gil in Sinsa-dong, Seoul. Visitors can explore the new products without prior reservation from September 22 onwards. Additionally, on the second floor, the Sinsa Tea Room will offer a fall tea course based on maple ingredients, available via Naver reservations.