- Consistently recognized by major retailers and beauty platforms in South Korea, the U.S., Vietnam, and beyond
- Unwavering commitment to customer engagement and brand innovation over 14 years, driving growth as a multi-brand company through "content differentiation"
 

Wishcompany (CEO Soungho Park), a global beauty brand and content company, announced on January 16 that it received 14 prestigious global awards in 2024.

Wishcompany's flagship brands, “Klairs” and “By Wishtrend,” were honored with awards in South Korea, the U.S., and Vietnam in 2024, solidifying their global presence. Wishcompany, which was also chosen as the first Korean company to be included in Amazon's advertising documentary series “RISING STARS,” has maintained steady brand growth based on persistent consumer communication throughout its 14-year history. Since its establishment in 2010, Wishcompany has accumulated a remarkable 250 awards for its proprietary brands.

“Klairs” products earned recognition at the “Watsons HWB Awards,” hosted by Vietnam's largest health and beauty retailer, Watsons, as well as the BSI Awards (The Best Social & Commerce Integration), a prestigious accolade in the social media sector. In the U.S., “Klairs” received the “Best of K-Beauty 2024” award from Soko Glam, a prominent beauty retailer, gaining acclaim for its brand excellence and meaningful engagement with customers through content.

Wishcompany's domestic efforts have also been noteworthy. Last year, Wishcompany strengthened its domestic customer engagement by launching the first domestic pop-up stores for “Klairs” and “By Wishtrend.” These initiatives garnered attention from major beauty platforms like Hwahae, Glowpick, and Powder Room. Additionally, key products, such as Klairs’ “All-day Airy Sunscreen” and By Wishtrend's “Vitamin A-mazing Bakuchiol Night Cream,” received accolades, with all three products in the Bakuchiol line also earning high praise.

“These awards underscore the global recognition of Wishcompany's brand value,” said Soungho Park, CEO of Wishcompany. “We are committed to becoming a multi-brand company that continues to connect with customers through differentiated brand stories and content.”