- Full version of the brand campaign video released under the theme, “Change, One Drop at a Time”
- Flagship campaign product, “Blue Drop” large bottle offered at over 30% off during the Olive Young sale
 

Wishcompany, a global beauty brand and content company (CEO Soungho Park), is launching a full-scale brand campaign for its leading skincare brand, Dear, Klairs, with the professional baseball player Kim Do-yeong as its ambassador.

Wishcompany has officially unveiled the full version of its brand campaign video on Klairs’ official YouTube and Instagram channels. Alongside the brand film, a total of nine Klairs products will be available at the Olive Young sale. Particularly, the campaign's flagship product, the “Midnight Blue Youth Activating Drop” in a large bottle, will be offered at a discount of over 30%.

The campaign is centered on the theme, “Change, One Drop at a Time,” emphasizing “consistency” as its core message. The synergy between Kim Do-yeong’s steady athletic growth in his baseball career and Klairs’ commitment to supporting sensitive skincare reflects the brand's philosophy.

Moreover, from the 10th March to the 4th April, Klairs will host a giveaway event on its official Instagram channel, where one lucky winner per day will receive a limited-edition Polaroid photo of Kim Do-yeong through a raffle. Further details about the event can be found on Klairs’ official Instagram page.

Choi Jungho, Senior Leader of Wishcompany's Brand Strategy, commented, “Through this brand campaign with Kim Do-yeong, we will focus on communicating our brand's philosophy and message to a broader audience. By engaging not only sports fans but also general consumers, we will strengthen our brand value while expanding customer engagement.”

Klairs, launched in 2010, is a skincare brand specializing in sensitive skincare. It is currently available in over 10,000 online and offline stores across 80 countries, including South Korea. Recently, following the appointment of Kim Do-yeong as its brand ambassador in South Korea, Klairs has further expanded its global marketing efforts by selecting KIEN from ARrC as its ambassador in Vietnam. ARrC is Mystic Story’s first boy band that has captivated global fans with exceptional talent since their debut.