- Playful cheer items like cap keyrings included with purchases, limited signed balls awarded to top reviewers
- Up to 33% off bestsellers including Klairs Blue Drop
 

Wishcompany, a global beauty brand and content company (CEO Soungho Park), announced on the 31st that its leading skincare brand, Dear, Klairs, will launch Olive Young Promotion presenting themed merchandise inspired by the professional baseball player Kim Doyeong, its brand ambassador.

From April 1 to 14, customers who purchase Kim Doyeong's PICK products from Klairs at the Olive Young online store will receive themed merchandise inspired by the brand ambassador himself. The items, including cap keyrings and other fun, cheer-themed accessories, were specially designed to help fans show their support for Kim Doyeong through Klairs.

During the promotion, Klairs' core product—the Midnight Blue Youth Activating Drop—will be available at up to 33% off. Other popular items in the Blue Line, along with sunscreen and soothing creams, will also be offered at discounted prices.

This Olive Young online store promotion includes a purchase gift event and a review event. Customers who purchase a large-size Blue Drop will receive a mini cap keyring, available on a first-come, first-served basis. In the review event, the top reviewer will be awarded a signed ball cap worn by Kim Doyeong and a cheer merchandise set. The second-place reviewer will receive a signed ball and cheer merchandise set, while ten third-place winners will receive a cheer merchandise set.

A Wishcompany representative commented, "This limited-edition merchandise was created to support continuous growth—both for our customers and for Kim Doyeong—with Klairs as the bridge. We hope fans will join us in cheering for our first ambassador's great season with these exclusive items."

Launched in 2010, Klairs is a sensitive-skin-friendly skincare brand that began its new campaign this month with Kim Doyeong under the message, "Change, One Drop at a Time." Achieving new records, Kim Doyeong is proving his continuous growth. With him, the campaign, which includes a behind-the-scenes film highlighting the message "Changes created by daily persistence," aims to connect not only with sports fans but also with everyday consumers, amplifying the brand's core values.