- Unveils new Vitamin C trio at LOFT's flagship K-beauty event in Japan
- Strong Qoo10 sales in February lead to nationwide rollout in LOFT and PLAZA offline stores across Japan
 

Wishcompany, a global beauty brand and content company (CEO Soungho Park), announced today that its flagship skincare brand, Dear, Klairs, successfully participated in the 2025 K-Cosme Festival hosted by Japan's leading lifestyle retailer, LOFT.

The K-Cosme Festival is one of Japan's premier K-beauty events, organized by LOFT and attended by local consumers, beauty professionals, and industry insiders. Only brands exclusively selected by LOFT are invited to participate—this year's edition featured 99 leading Korean skincare and makeup brands.

At the festival, Klairs showcased its newly launched Vitamin C trio, which had its pre-launch in February on Qoo10, Japan's top K-beauty e-commerce platform. The line received a stellar customer satisfaction score of 4.8 out of 5 and achieved strong sales performance. Building on this momentum, Klairs is now expanding its distribution to LOFT and PLAZA offline stores across Japan.

In addition to the product showcase, Klairs was also spotlighted as a skincare brand selected by a model from ViVi, one of Japan's most popular fashion and beauty magazines. The booth drew large crowds, underscoring Japanese consumers' strong interest in the new Vitamin Line by Klairs. Moving forward, Klairs plans to roll out more global bestsellers in Japan while deepening local customer engagement.

Soobok Yoon, Japan Sales Manager at Wishcompany, commented, "Thanks to the enthusiastic response from Japanese customers who had long awaited the new Vitamin series, we were able to conclude the event on a high note. We're now focused on strengthening Klairs' brand presence in Japan through diversified retail channels and tailored strategies."

Founded in 2010, Klairs is a sensitive-skin-friendly skincare brand offering thoughtfully curated routines to address everyday irritation and environmental stress. Now available in over 10,000 online and offline channels across 80 countries, the brand continues to expand its global presence through strategic distribution and localized marketing.