- Launching a large-scale brand campaign in March under the theme “Change, One Drop at a Time”
- Emphasizing “consistency” as the main keyword to symbolize the brand's philosophy and message
 

Wishcompany, a global beauty brand and content company (CEO Soungho Park) has announced professional baseball player Kim Do-yeong, infielder for the KIA Tigers, as the official ambassador for its skincare brand, “Dear, Klairs” (hereafter “Klairs”).

This appointment reflects the shared belief between Kim and Klairs that embody professional discipline and consistent dedication. Starting in March, Kim and Wishcompany will start a large-scale campaign focused on the message “Change, One Drop at a Time.”

Born in 2003, Kim Do-yeong has quickly risen as the next-generation superstar of the KBO League, setting multiple records last year, including becoming the youngest player, the fastest player to achieve 30 home runs and 30 stolen bases, breaking the all-time scoring record, and achieving the fastest natural cycling hits in league history. He further cemented his status as Korean baseball's new icon by winning the KBO League MVP Award and a Golden Glove.

A brand representative commented, “Kim Do-yeong represents the very essence of consistency and growth, which is what our brand stands for. He has shown steady progression in every season since his debut. We are excited to see the synergy between his passionate and consistent energy and Klairs’ authentic storytelling.”

Founded in 2010, Klairs is a sensitive skincare brand that offers carefully curated solutions to soothe and protect skin from various irritations in daily life. Through this campaign, the brand will release a special behind-the-scenes film highlighting the “changes created by daily persistence,” bringing its message not only to sports fans but also to general consumers, strengthening its brand values.

A Wishcompany representative added, “With this first ambassador partnership, we hope to share the authentic brand philosophy and message of Klairs. We hope that Kim Do-yeong’s dedication to continuous improvement and his unwavering professionalism will strengthen our connection with customers and reinforce our brand message.”