- Participating in Musinsa Beauty Festa online until May 22,
with special edition merch featuring pro baseball player Kim Doyeong
- Offline pop-up store opens May 16 for 3 days at “Musinsa Square Seongsu 4”
 

Wishcompany (CEO Soungho Park), a global beauty brand and content company, announced on May 15 that it will be participating in the 2025 Musinsa Beauty Festa, hosted by Musinsa Beauty.

At this Beauty Festa, Wishcompany will introduce its flagship skincare brand, Dear, Klairs. Notably, special discounts will be offered on bestselling products like Blue Drop, a top-ranked item in Musinsa Beauty’s skincare category.

The Beauty Festa includes both an online event running until May 22, and an offline pop-up store taking place for three days from May 16 to 18 at “Musinsa Square Seongsu 4.” At the pop-up store, visitors can test out Klairs’ flagship products, including Blue Drop, a representative serum for slow-aging care, and the lightweight, matte-finish “All Day Airy Mineral Sunscreen,” ideal for summer.

A limited Beauty Festa event will also run through May 22. With purchases over 40,000 won, customers will receive a limited-edition cheering calendar featuring Klairs ambassador and pro baseball player Kim Doyeong, who's been making headlines with his comeback performance.

Klairs is also holding a special online event of its Vitamin line, consisting of three products including the newly launched “Freshly Juiced Vitamin Skin Prep Pads,” which were recently pre-launched on Musinsa Beauty. The three new products combine pure Vitamin C and glutathione to deliver effective ingredients deep into the skin, while remaining gentle enough for sensitive skin.
Yoo Sungmin, Senior Domestic Sales Leader for Klairs at Wishcompany, commented, “We hope more people can discover and experience Klairs products through the Musinsa Beauty Festa. We’ll continue to expand brand touchpoints through diverse channels.”

Klairs is a sensitive-skin-friendly skincare brand that began its new campaign in March with its brand ambassador Kim Doyeong under the message “Change, One Drop at a Time.” Achieving new records, Kim Doyeong is proving his continuous growth. With him, the campaign, which includes a campaign video clip highlighting the message “Changes created by daily persistence,” is connecting not only with sports fans but also with everyday consumers, amplifying the brand's core values.