- Following the popularity of the beloved “Unscented Toner,”
the new “Blue Water Cream” was unveiled for the first time in Vietnam
- Over 100 preregistered guests, including influencers, attended...
Deepening bonds through ambassadors and fan communities
 

A global beauty and content company Wishcompany (CEO Soungho Park) announced on the 17th that it had successfully concluded the “Klairs Blue Festa,” held in Ho Chi Minh City, Vietnam, over the course of two days on June 14 and 15.

The event was organized to celebrate its first launching of Klairs’ new “Midnight Blue Clearing Water Cream,” following the widespread success of Klairs’ “Supple Preparation Unscented Toner,” which has become the national go-to toner in Vietnam.

The launch was held as a pop-up event on June 14 at GIGAMALL, a popular shopping destination in Ho Chi Minh City. Klairs’ global ambassador, KIEN of the popular boy group ARrC, who is much loved by fans around the world, made a special appearance to introduce the benefits of the new “Midnight Blue Clearing Water Cream”. He also held a mini fan meet and shared Klairs’ signature skincare routine with attendees.

With the theme “10-second calming cream for restoring damaged skin,” the venue was styled using chilling ice, herbs, and refreshing nature-inspired visuals, grabbing attention from local consumers. Attendees explored interactive spaces such as a science lab-themed experience zone, a brand history zone, photo zones, and fun mini games. The event was packed with over 100 preregistered guests and influencers, making the event a vibrant success.

Prior to the launch, Klairs hosted two “Meet & Greet” events in Vietnam. These were designed to build stronger ties with local customers through hands-on product experiences and feedback sessions with loyal fans and influencers.

Wishcompany CEO Soungho Park said, “Klairs’ success as a go-to skincare brand in Vietnam was made possible thanks to the trust and continued support of local customers. We will continue to listen sincerely to their voices and respond with innovative products and distinctive brand experiences.”

Klairs’ “Unscented Toner” has established strong recognition on both offline and online channels in Vietnam. The products are available in major retail outlets like Hasaki, Guardians, and Watsons, as well as large pharmacy chains. It's also a top seller online, ranking No. 1 in toner sales on Shopee, TikTok Shop, and more, proving its dominant brand power both online and offline.