- Boosted by strong Vitamin Line sales and brand recognition, Klairs enters major Japanese beauty H&B stores
- High performance during Qoo10's Megawari event leads to No. 2 ranking in the pad category
 

Wishcompany, a global beauty brand and content company (CEO Soungho Park), announced on the 8th that its flagship skincare brand, "Dear, Klairs (hereinafter Klairs)," has successfully entered AINZ & TULPE—one of Japan's major beauty and health retailers—driven by the growing recognition and strong sales of its new Vitamin C trio in the Japanese market.

Earlier this year, Klairs launched its three new Vitamin Line products following the continued success of its bestselling "Freshly Juiced Vitamin Drop," quickly securing placements in top Japanese lifestyle retailers such as LOFT and PLAZA. With the latest expansion into AINZ & TULPE, which operates over 80 stores nationwide and carries a wide range of local and international beauty brands, Klairs continues to solidify its position as a leading K-beauty skincare brand in Japan's offline retail market.

The Vitamin Line also saw strong performance on Qoo10, one of Japan's leading e-commerce platforms. During Qoo10's Megawari event in June, the "Freshly Juiced Vitamin Skin Prep Pads" experienced exceptional sales growth. As a result, Klairs climbed to No. 2 in the platform's pad category, outperforming long-established competitors with its new release.

Strategic partnerships with local Japanese beauty influencers also played a key role in this success. By collaborating with influencers with a combined following of over 3.3 million, Klairs significantly boosted product visibility and consumer trust, generating strong buzz and engagement. The brand plans to continue partnering with local creators to enhance customer experience in Japan.

Beyond Japan, Klairs is now distributed in 80 countries, including across North America and Europe. It consistently ranks among top-selling skincare brands on global e-commerce platforms— especially with the “Freshly Juiced Vitamin Drop” reaching No. 1 in its category on both Amazon and Qoo10, reaffirming Klairs' global competitiveness.

A Wishcompany spokesperson stated, "We will continue strengthening brand engagement in Japan through collaborations with local influencers and expansion across diverse distribution channels. By building more touchpoints across both online and offline platforms, we aim to further solidify our position in the Japanese market."