- Significant sales growth in key Central Asian markets: Kazakhstan (151%) and Kyrgyzstan (203%).

- Successful launch events and pop-ups for new products targeting local influencers and customers.

- Plans to strengthen local marketing and collaborations in the region

Wishcompany (CEO Soungho Park), a global beauty brand and content company, announced that its high-performance skincare brand, By Wishtrend, recorded remarkable sales growth of 151% in Kazakhstan and 203% in Kyrgyzstan last year. The brand also successfully completed a series of local pop-ups and new product launch events. As Central Asia emerges as a key hub for K-beauty, By Wishtrend is experiencing its steepest growth trajectory in these markets.

Last November, Wishcompany held integrated online and offline events in Bishkek, Kyrgyzstan, and Almaty, Kazakhstan, to celebrate the launch of the 'Green Tea & Ceramide' line. From November 26 to 30, a pop-up was held at the Cosmelovers store in Bishkek’s Asia Mall under the concept of “By Wishtrend Greenergy,” effectively delivering the core message of the new line. This was followed by influencer events at the Passage Complex in Bishkek on November 30 and the Rixos Hotel in Almaty on December 3, focusing on high-impact engagement with key local buyers and partners.

The events featured hands-on experiences with the 'Green Tea & Ceramide Calming Toner Pad' and the 'Green Tea & Ceramide Barrier Cream' The Calming Toner Pad was highlighted as a "Makeup-ready" essential, providing instant soothing in just 3 minutes while managing sebum and dead skin cells—the primary causes of cakey makeup. Its unique design, which allows for split use as eye patches, received enthusiastic feedback for its convenience in targeting delicate areas like the eyes and smile lines.

The Barrier Cream, formulated with a potent blend of Green Tea PDRN and Ceramide, was praised for its ability to deeply and quickly restore the skin barrier. Given Central Asia’s dry climate, participants highly valued its 24-hour hydration and non-greasy finish, which protects the skin from indoor heating and harsh environmental stressors.

“Kazakhstan and Kyrgyzstan were among the fastest-growing markets for By Wishtrend in 2025.” said a representative from Wishcompany. “Building on the success of these events, we plan to solidify our brand presence throughout Central Asia and continue expanding our activities and partnerships across the CIS region.”