Wishcompany, a global beauty brand and content company, announced that its skincare brand Dear Klairs has been simultaneously selected for three products in the Beauty category at the 2026 Seoul Awards (서울어워드), a certification program operated by the Seoul Business Agency (SBA) since 2016.
 

The three selected products are:

• Midnight Blue Youth Activating Drop
• Freshly Juiced Vitamin Essence Toner
• Freshly Juiced Vitamin Skin Prep Pads

The Seoul Awards is a certification granted to outstanding products from Seoul-based small and medium-sized enterprises. Unlike a simple consumer vote, recipients are determined through a rigorous multi-layered evaluation process encompassing both quantitative and qualitative criteria — including domestic and international sales performance, export track record, product excellence, and global marketing effectiveness — combined with consumer assessment conducted by approximately 200 domestic and international influencers.

This recognition marks a significant milestone for Dear Klairs, officially validating the real-world performance and consumer trust that the brand's core product lines have built across both domestic and global markets — further affirming the brand's competitive standing on the world stage.

All three selected products belong to Dear Klairs' signature lines: the calming Blue line and the brightening Vitamin line. They are widely available across major global retail channels, including Olive Young in Korea, Qoo10, AINZ & TULPE, and Don Quijote in Japan, as well as Amazon and TikTok Shop worldwide.

"This Seoul Awards recognition reflects both the tangible performance of our products and the continued support of consumers around the world," said a Wishcompany representative. "We remain committed to developing products that offer real solutions to skin concerns and to expanding our presence in global markets."