- K-Beauty brand trusted in 80+ countries expands its reach in Korea via Olive Young.

- 'EGF Blue Drop' Relaunches with New Design and Rilakkuma Collaboration

Wishcompany (CEO Park Soung-ho), a global beauty brand and content company, announced that its flagship skincare brand, Dear, Klairs (Klairs), has officially launched in CJ Olive Young offline stores.

Since embarking on its global expansion in 2013, Klairs has grown into a leading K-Beauty brand through strong word-of-mouth among global consumers. The brand is currently available in over 10,000 online and offline channels across 80 countries, including major retailers such as Amazon and Ulta in the U.S., and Ainz & Tulpe and Don Quijote in Japan. Through this entry into Olive Young's physical stores, Klairs aims to bring the brand credibility it has built overseas directly to the domestic Korean market.
 

Simultaneous with its Olive Young offline debut, Klairs is relaunching its signature product, the 'Midnight Blue Youth Activating Drop' (widely known as the EGF Blue Drop), with a refreshed design. Since its release in 2017, the EGF Blue Drop has earned nicknames like the "EGF Blue Ampoule" and "EGF Blue Soothing Ampoule," maintaining a loyal following among consumers seeking low-irritant soothing care and slow-aging solutions. Formulated with EGF and Guaiazulene, its effectiveness in skin soothing and improving skin resilience has been proven, making it the brand's top-selling product in Korea and a bestseller across 70 countries worldwide.

The Blue Drop recently achieved its highest-ever sales among Klairs products during this month's "Olive Young Sale." Furthermore, a special live commerce collaboration with beauty creator 'Inssi' on the 19th saw the product completely sell out within just 30 minutes, underscoring its immense popularity. The Blue Drop, along with Klairs' Vitamin Essence Toner and Vitamin Skin Prep Pads, also received the '2026 Seoul Award' from the Seoul Business Agency (SBA), a prestigious recognition for excellence in exported products.

To celebrate the redesign and relaunch, Klairs is also unveiling a collaboration set and exclusive merchandise featuring the beloved character 'Rilakkuma.' Known for its laid-back and comforting character, Rilakkuma has recently been expanding its presence in Korea through high-profile collaborations with brands like CU, SPAO, and Ediya Coffee. Klairs initiated this partnership because Rilakkuma's identity centered on "healing" and "leisure" aligns perfectly with the brand's philosophy of providing comfort to sensitive skin. The Rilakkuma Edition collaboration sets and limited-edition merchandise will be available starting April 1st at Olive Young offline stores and the online mall.

"Through Olive Young, domestic consumers can now experience Dear, Klairs more easily than ever before," said a representative from Wishcompany. "We plan to continue strengthening our touchpoints with Korean consumers by expanding our product lineup and offering diverse promotions."