Dear Klairs has earned the Grand Prize in the Vegan Cosmetics category at the 2026 Korea Master Brand Awards, a prestigious recognition that officially designates it as the representative vegan skincare brand of South Korea.

The Korea Master Brand Awards is South Korea's leading consumer-based brand recognition program, evaluated annually across industries by major national media outlets including Dong-A Ilbo, Hankyung (Korea Economic Daily), and iMBC.
 

This victory was determined through a rigorous evaluation process including a consumer survey that measured brand awareness, reliability, quality, and loyalty. Dear Klairs demonstrated clear market leadership by achieving a high Master Brand Index (MBI) score, proving to be a leading choice for consumers seeking high-quality, trustworthy vegan skincare.

The official recognition culminated in an award ceremony held on April 14, 2026, at the Shilla Hotel Dynasty Hall in Seoul, hosted by leading Korean national media — Dong-A Ilbo, Hankyung (Korea Economic Daily), and iMBC — to celebrate brands that have earned deep-rooted consumer trust.

Dear Klairs is available in over 70 countries, including the United States, through major retailers and e-commerce platforms, bringing its award-winning vegan formulas to consumers worldwide. Beyond the ceremony, this achievement is being showcased through a comprehensive marketing campaign, including a feature on the official Master Brand Awards website and special award editions of major national newspapers.

This award validates the brand's commitment to its vegan philosophy and its unwavering dedication to consistently delivering excellence on a global scale.