Wish Company, a global beauty brand and content company, announced today that three flagship serum products from its skincare brands, Dear, Klairs (hereinafter "Klairs") and By Wishtrend, will be available at Olive Young's offline retail stores in the United States. This move marks a significant milestone in the company's North American expansion strategy.
The curated lineup for the U.S. launch includes two global mega-bestsellers from Klairs: the Freshly Juiced Vitamin Drop and the Midnight Blue Youth Activating Drop (hereinafter "Blue Drop"). The Freshly Juiced Vitamin Drop, a mild brightening serum formulated with 5% pure vitamin C, has surpassed 4 million bottles in global sales, earning a loyal following for its gentle yet effective formula suitable for sensitive skin. The Blue Drop, a soothing well-aging ampoule with over 1 million bottles sold, was recently recognized at the 2026 Seoul Awards. Additionally, the Klairs brand secured the Vegan Cosmetics Award at the 2026 Korea Representative Brand Awards, solidifying its position as a clean beauty leader.
Joining the Klairs duo is By Wishtrend’s fan-favorite, the Pore Smoothing Bakuchiol Serum. Formulated with bakuchiol—a plant-based retinol alternative—alongside niacinamide and peptides, the high-performance serum simultaneously targets pore refinement, early anti-aging, and skin tone improvement. By Wishtrend, Wish Company's high-performance skincare line rooted in ingredient science, enters the U.S. market backed by explosive global momentum, having recorded remarkable sales growth of 151% in Kazakhstan and 203% in Kyrgyzstan in 2025. Other beloved Wish Company products will continue to be accessible to U.S. consumers through various online channels.
Wish Company will kick off its U.S. brick-and-mortar rollout at Olive Young’s upcoming Pasadena, California location, which is set to open this month. The company plans to expand into additional U.S. stores sequentially to broaden its physical touchpoints with local consumers. By partnering with Olive Young—the premier retail destination for K-beauty—Wish Company aims to deliver authentic K-beauty experiences through tailored in-store presentations and brand storytelling that resonates with American beauty enthusiasts.
"Launching in Olive Young’s U.S. stores is a pivotal step in sharing the core values and efficacy of K-beauty with a broader audience," said a spokesperson for Wish Company. "We look forward to increasing our local consumer touchpoints in the U.S. and accelerating our brand growth through diverse, market-specific marketing initiatives."