news
- All
- ByWishtrend
- Dear, Klairs
- Event
- MindNook
- NOTICE
- Press
- WebDrama
- Wishcompany
- WishtrendTV
-
Wishcompany WishtrendTV
Wishcompany Reaches 7.2 Million Subscriber Milestone…Communicating through K-Beauty Content
- Celebrating its 10th anniversary, "Wishtrend TV" achieves 2 million YouTube subscribers with English K-beauty content - The first Korean beauty company to receive a Gold button from YouTube in 2019, achieving 7.2 million followers through TikTok and Instagram expansion - Diverse subscribers from various countries, 28% from Southeast Asia, 12% from Europe, 11% from North and South America and Australia communicate consistently via K-beauty keywords Global beauty content provider Wishcompany (CEO Park Soung-ho) announced that they have reached 7.2 million subscribers across all their content channels, including their YouTube channel "Wishtrend TV" on the 31st. "Wishtrend TV," which was launched on YouTube in 2013 as the main beauty content channel of Wishcompany, celebrates its 10th anniversary this year. Beginning with providing beauty tips and product reviews, such as "Skinpedia," "Beauty Facts Unboxing," and "Wishtrend TV vs" and expanding to "Glow Up Project" and "Wishtrend Fitness TV," which present different content under the motto of "Health and Happy Life," it has been actively producing content for ten years. In its sixth year in 2019, "Wishtrend TV" became the first Korean beauty brand to reach 1 million subscribers and receive a Gold button from YouTube. This year on its 10th anniversary, it reached 2 million YouTube subscribers. Currently, "Wishtrend TV" has expanded its channel to Wishtrend TV Vietnam, Indonesia, and Japan, maintaining its popularity on over ten different channels by quickly responding to platform trends, such as on TikTok and Instagram. The total number of followers across all channels of Wishcompany is currently 7.2 million. Wishtrend TV's popularity factors include △ providing informational content that aims to communicate instead of simply displaying products △ actively using K-beauty topics recognized globally △ and taking an interest and making consistent investments at the company level. "The top content on "Wishtrend TV" with over 10 million views is "Korean Anti-Aging Care Tips." It is also known for having subscribers from countries all over the world. With 28% of subscribers from Southeast Asia, 12% from Europe, and 11% from North and South America and Australia, Wishtrend TV has subscribers from 92 different countries. "Without full support and investment from the beauty company, it cannot create content, manage channels, and communicate with customers," said Bang Seo-hyun, Media Content Lab Manager of Wishcompany, and added, "Wishtrend TV will continue to avoid content that combines in-program advertising and offer better beauty products and content based on customer communication." With a content-focused business strategy, Wishcompany has seen consistent growth over the past decade and recorded 61 billion won in revenue in 2021. The company has developed its representative brands such as "Dear, Klairs," "By Wishtrend," and "elmt" and offers products that meet customer needs. -
Wishcompany WishtrendTV
WishCompany Story: Behind the Scenes of the Shout out to Wishtrenders Promotion
WishCompany Story : Behind the Scenes of the Shout out to Wishtrenders Promotion WishCompany is a global commerce, skincare, and content company based in Seoul. They value trust, growth, and the power of collaboration within the company. This past March, WishCompany’s global ecommerce platform, “Wishtrend” (www.wishtrend.com), ran a promotion called “Shoutout to Wishtrenders”. This promotion was a collaboration between the Wishtrend global commerce, marketing, and media content team as they joined forces to give back the love and support they received from Wishtrenders all over the world. The global commerce sales team, the media content team (Wishtrend TV), and the global marketing team were grouped into three skin care type categories: Team Dry, Team Oily, and Team Sensitive. Altogether, team members shared their skin care routines and tips through creative content. Read on to learn more about the promotion and the special teams behind this project. #1 Wendy: Global Commerce Marketing Lab Leader #TeamDry & Flaky Skin Wendy, the Global Commerce Marketing Manager for Wishtrend as well the editor of GLAM (Wishtrend editorial), shared her skincare journey. To start off, Wendy struggles with dry, flaky skin, especially during the cold winter months. So before using any product, one of the first things she does is check to see if there are any ingredients that dry out her skin. She also changes her cleanser to a more hydrating one during the winter. Using both cleansing oil and foaming cleanser, she is able to control the moisture levels of her skin. "Wendy's Skincare Routine" Instagram에서 이 게시물 보기 Wishtrend TV(@wishtrendtv)님의 공유 게시물 Rather than jumping into the toner step, Wendy starts off with the Quad Active Boosting Essence from By Wishtrend. This helps prep her skin to enhance the hydration level of her skin. Next, she uses I’m From’s Rice toner, which she describes to be the “holy grail product for dry, flaky skin”. After toning the skin, she uses the Klairs Watery Oil Drop. Last but not least, she uses the Klairs Rich Moist Soothing Cream, which has been in her routine for the past 3 and a half years, to moisturize and calm her skin. She recommends rubbing your hands together to warm them up and covering your face at the end of your routine. The heat from your palms will help the products seep deeper into your skin. Overall, Wendy has seen improvement in her skin after being consistent with this routine for over a year. Wendy recommends this skincare routine for anyone suffering from dry, dehydrated skin, because after all, who doesn’t need extra hydration? #2 Rachel: Global Commerce Lab Leader #TeamOily & Combination Skin Rachel, a Global Commerce Lab leader, has been at Wishtrend for 5 years. Over the years, she has become passionate about growing Wishtrend globally. The growth and the genuine product reviews by Wishtrenders has kept her and her team motivated. As for her skin, Rachel shared that she struggles with visible pores in the T-Zone, the part of your face that has the most oil secreting glands. Furthermore, her skin also gets dehydrated and flaky in the winter. "Rachel's Skincare Routine" Instagram에서 이 게시물 보기 Wishtrend TV(@wishtrendtv)님의 공유 게시물 When it comes to her skin, less is more. She emphasizes the importance of finding the skin regimen that suits your skin rather than whatever is trending in skincare. Rachel starts by cleansing her skin with I’m From’s Cleansing Balm to remove oil and impurities. Next, she uses the Rovectin Conditioning Cleanser to remove excess oil and moisturize her skin. Then, she dampens cotton pads with the By Wishtrend Mandelic Acid Skin Prep Water and applies it to her face. After, she uses the Klairs Midnight Blue Youth Activating Drop to prevent her skin from losing elasticity. Last but not least, she makes a cream mask by mixing the Klairs Supple Preparation Facial Toner and Klairs Supple Preparation All Over Lotion (1:1 ratio). She dampens some cotton pads with this cream mask and puts it on her face so the products can fully absorb into the skin. She also exfoliates 2 to 3 times a week depending on her skin condition. She recommends this routine for anyone with oily skin and excessive dead skin cells. #3 Ella: Media Contents Lab Leader #TeamSensitive & Acne Skin "Ella's Skincare Routine" Instagram에서 이 게시물 보기 Wishtrend TV(@wishtrendtv)님의 공유 게시물 First, Ella starts off by double cleansing her face with the Klairs Gentle Black Fresh Cleansing Oil. This light cleansing oil helps to remove whiteheads and blackheads. Next, she uses the By Wishtrend Green Tea Enzyme Powder Wash to exfoliate her skin without irritation. After exfoliation, she uses the By Wishtrend Clear Skin Patch and the Klairs Skin Hydrating Water with cotton pads to cool down her skin. She uses the I’m From Mugworth Essence to calm and soothe her skin, especially when her skin has breakouts. Finally, she uses the Klairs Midnight Black Calming Cream to cool down her skin temperature. Overall, Ella recommends her skincare routine to anyone who has acne prone, sensitive skin. +BONUS INTERVIEW Communication Lab had the opportunity to interview staff members involved in the Shoutout to Wishtrenders promotion. We interviewed Rachel from Global Commerce Lab, Sehee from Global Commerce Marketing Lab, and Joy from Media Contents Lab. They spoke about their job and their experience working on the Shoutout to Wishtrenders promotion. <Rachel’s Interview> Q. What do you do at Wishcompany? I’m in charge of global ecommerce at Wishtrend. Our team focuses on sales performance and customer experience metrics. We also optimize website operation, strategizing sales and marketing plans to achieve sales growth. We collaborate with our affiliate partners to expand our brands and products globally. Q. How did you feel when you were asked to do Shoutout to Wishtrenders promotion? I was nervous, because I’m not used to being in front of the camera. It was the first time I was on camera for Wishtrend, and it turned out to be a fun experience overall. Q. What was special about Shoutout to Wishtrenders? We run many promotions throughout the year, and one of the biggest is the Black Friday event. However, we had many technical difficulties last year so we wanted to do something meaningful for our Wishtrenders this year. This project was also special because other lab leaders and I were able to come together to express our gratitude to our loyal Wishtrenders. Q. What were some challenges you faced during this project? It was hard at first because 3 different lab leaders had to work together while we were working on other projects. Nevertheless, I thought we all did a great job collaborating. Q. What are some future goals you hope to accomplish at Wishtrend? I hope to keep communicating with Wishtrenders and build brand awareness. Wishtrend has grown so much over the past years, and we have potential to keep growing. <Sehee’s Interview> Q. What do you do at Wishcompany? As a Global Commerce Marketing lab member, I am in charge of all things social media for Wishtrend. To be specific, I plan and create quality content for Wishtrend. Some of my daily duties include planning social media content and tracking content engagement. Q. What were some of the challenges you faced? Because we weren’t working with influencers, we were worried about how the video shoot would go. I was in charge of asking the questions for the Youtube videos, and I tried to make Rachel, Wendy, and Ella feel comfortable on camera. Overall, I thought the Shoutout to Wishtrend promotion was great because it was a creative way to involve Wishcompany employees in a promotion. Q. What was your favorite content from the promotion? Planning and editing the Instagram reel content was my favorite type of content from the promotion shoot. However, it wasn’t easy, because it can take up to 2 hours to just edit Instagram reels which can be either 15 to 30 seconds in length. Nevertheless, I thought Rachel, Wendy, and Ella did a great job filming the reels. #Wendy's Reels #Rachel's Reels #Ella's Reels Q. What are some future goals you hope to accomplish at Wishtrend? Moving forward, I hope our team can consistently make creative content for multiple social media platforms. Posting authentic and organic content is important these days. People want to see authenticity from the brands they follow online, so our lab’s goal is to continue making authentic and relevant content. <Joy’s Interview> Q. What do you do at Wishcompany? I am the Media Contents Lab leader and in charge of production for Wishtrend TV. My team and I are in charge of planning and executing everything in production. Q. What was the planning process like? Originally, we were going to feature all three interviewers in one video, but we had so much good content from the video shoot that we decided to split them up into three separate videos. I also wanted the staff members to feel involved with the planning process, so I asked them where they wanted to be interviewed and what outfits they wanted to wear. Media Content Lab Member Penn overseeing the shoot (front) and Media Content Lab Member Jude Preparing for the shoot (behind) Q. What was it like on the day of filming? Filming days can start off hectic because there is so much going on and we have limited time to get all the content we need. I could tell some of the girls were nervous on camera in the beginning, but later, everyone loosened up and we had a great time. Q. Were there any spontaneous moments? Some of the content we filmed on the day of the shoot was spontaneous. For example, filming tik tok dances on set was unplanned, but we had so much fun with it that the whole staff got involved too. Overall, filming took 9 hours, but it was worth it. I hope to do this again with other staff members next time. Q. What are some future goals you hope to accomplish at Wishcompany? Our media contents lab and I hope to collaborate with other Wishcompany labs to create more fun and effective campaigns/projects like the Shoutout to Wishtrenders promotion. Everything from planning and executing the promotion was exciting and I hope to do the promotion again with other staff members at our company. Instagram에서 이 게시물 보기 Wishtrend TV(@wishtrendtv)님의 공유 게시물 -
Press WishtrendTV
Wishtrend TV acquires YouTube Gold Play Button
First Domestic Beauty Corporation to Create a Brand Fandom with 1M International Subscribers on YouTube - Wishtrend TV, beauty·health YouTube channel… Distributes contents all over the world in English, Vietnamese, and Japanese - The first success story of domestic beauty brand corporation to build a massive channel with abilities to compose contents oriented for the international market Wishtrend TV which is a YouTube channel of Wishcompany (Soungho Park, CEO), a beauty brand·contents development corporation, has reached over a million subscribers and achieved the Gold Play Button. It is the first case of a domestic beauty brand corporation to build a massive YouTube channel with more than a million subscribers, through contents oriented for the international market. Wishcompany sells Korean skincare brands along with their own brands through cross border e-commerce on Wishtrend (wishtrend.com) to approximately 50 countries including the US, Europe, and Asia. Wishtrend TV was established in 2013 to communicate with Wishtrend consumers in different countries, to deliver skincare information and to listen to the stories of their consumers. The contents get composed mainly regarding the interests of the subscribers. Wishcompany’s CM Lab (Contents·Media Lab) that is in charge of Wishtrend TV, checks the opinions of the subscribers on YouTube comments and emails thoroughly and reflects them on their contents. Wishtrend TV’s most representative programs include ‘Beauty HACKers,’ that shares easy tips on beauty SOS situations; ‘Do & Don’t,’ that talks about the basics and cautions of skincare and ‘4 Reviewers,’ a review program where 4 guest reviewers give earnest thoughts about products on a given theme. Beauty contents mark the majority of Wishtrend TV, but it has been recently expanding its realm by creating fitness videos and web dramas. It also has varied its work by collaborating with professional video contents companies also, along with creating contents by themselves. To provide contents for a wider audience, it has opened Wishtrend Japan·Vietnam, adding Japanese and Vietnamese. As a channel that developed through active communication with its audience, the level of subscribers’ commitment is quite high. For example, when Wishtrend TV reached 600,000 subscribers, they have received about 500 celebration videos from their own subscribers. It is one of the examples when the subscribers have been recognized as ‘fans,’ and it is extremely rare that a media ran by a corporation has created this much of connectedness with its subscribers. They have also met fans in person, expanding their communication from YouTube to offline. A variety of Meetups have been conducted in Vietnam, Malaysia, Philippines, India, and in England, drawing a lot of participation. At the moment, Wishcompany is making a donation in celebration of Wishtrend TV’s million subscribers. They are going to donate a certain amount to the World Wildlife Fund (WWF), according to the number of views on their million subscribers celebration video. Soungho Park, the CEO of Wishcompany states “The size of Wishcompany’s social media channel, which we started to communicate with consumers in each country as closely as possible, is now at 3.94 million”. Park also says “We will be making an offline space where we can meet the consumers in person and to listen to them even more and closely. We’re also going to create various forms of contents, not just videos, including magazines, in our effort to provide information that can continuously help healthy lifestyles of our consumers.” ㅡ PR Contact: pr@wishcompany.net -
Wishcompany WishtrendTV
Working at Wishcompany Contents Media Lab
How do the staffs of Wishcompany’s Contents Media Lab (CM Lab below) work, the creators of Wishtrend TV, the new 1M subscribers beauty media? Scarlett Ma, the leader of CM Lab, introduces the CM LAb and Wishcompany :) [caption id="attachment_1364" align="alignnone" width="1378"] Wishtrend TV(youtube.com/WISHTrendTV)[/caption] Please introduce yourself briefly : Hello. I am Scarlett Ma, the manager in charge of Wishcompany’s Contents & Media Lab. Could you explain your job in detail? : CM Lab is in charge of producing and distributing contents for the overseas market. We operate channels on YouTube, Instagram, etc, and online magazines, creating various formats of contents for each channel. I lead the CM Lab and explore the ways to expand the distribution of contents such as looking for new business opportunities based on well-made contents IP, and developing new media platforms. It seems that you would have to always keep up with the newest trends, is there a way you manage this? : I always try to be engaged and read the flow of things. I mostly try out and use newly rising SNS, media platforms, games, or mobile applications, and always watch popular programs and contents. Likewise, I’m very interested in ‘who consumes our contents, and what do they think about?’. I frequently check the feedbacks we receive on the channels and contents we operate/create. What do you think is the reason why the beauty contents videos made by Wishtrend is loved steadily all over the world? : This might sound a bit corny, but I really think it is because we respond to those who are interested in our contents by providing them with more heartfelt contents. We always create contents focusing on what the contents consumers require or are curious about, rather than focusing on what we want to say. We listen to the beauty concerns that our fans and subscribers have, contemplate the ways that can actually help those problems and provide to them a solution through helpful product curations. We also share skincare tips that one can try even without buying products. How is the working environment at Wishcompany? : I think you can think of it as having an atmosphere of a young company that thinks a lot about creating an environment where 'one can work better as one wishes'. We respect and care for one another regardless of the position, and do not force unwanted get-togethers or overtime works. What do you think is the strength of Wishcompany that differentiates it from other corporations? : The atmosphere that I talked about above is the biggest strength, and another one is that the company is steadily and constructively growing, also that the company thinks about the growth of its members as well. What kind of educational opportunities does Wishcompany provide for its staffs? : We have language educations such as English/ Korean/ Chinese, and also provide educational activities such as marketing / sales/ studies on products ingredients, that is not only helpful to their positions but also for their self-development. What is the one thing you consider the most at interviews? : Essentially, I look for someone who is interested in and enjoy consuming video contents of various genres. I look for experiences and abilities, and value their understanding and interest in YouTube, and the process on how video contents are planned, and created. And because we mostly create beauty-related English products, extra points for those who are much interested in makeup and beauty contents and those who are competent in English. Let us know the types of colleagues or successors you’d like to work with. : Someone who is enthusiastic, active, detail-oriented, and responsible : Someone who has basic work ethics and manners in social life : Someone who has the passion and desire to learn and grow : Someone who thinks about and suggest a solution to convince, rather than complaining : A team player who knows how to consider for one’s and other’s work and co-work : Someone who is open for new work and challenges Is there something you would like to tell those you wish to work at Wishcompany? : Because we are a company that is continuously growing with healthy company culture, we think very carefully on the people who will join this progress. I would like to work with those who have will to grow and are passionate about the job they will undertake. If you are preparing for an interview, it will be helpful to check out Wishcompany and the media channels that Wishcompany operate.