Dear, Klairs Launches the Global Campaign
– ‘Finding balance in life’
- Expansion of brand value sharing through 'Midnight Blue Calming Cream' which sold more than 1 million bottles
- Recruiting 200 ambassadors from all over the world for online activities under the theme of ‘Balanced Life’
- Offering the opportunity to try new products and giving out tickets for Klairs Seoul One Day Class, including 5-star hotel accommodation
Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on the 13th that its representative brand, ‘Dear, Klairs’ has launched a global campaign under the theme of ‘Dear, Night mate’ and started recruiting ambassadors.
This campaign shares the brand’s value ‘well-balanced life’, by promoting the ‘Midnight Blue Calming Cream’ that has sold more than 1 million bottles worldwide. It’ll be recruiting more than 200 people from around the world and holding an online event for 4 weeks where they share ‘my personalized winter night habit (ritual) for staying balanced’.
Those who are selected as ambassadors will be provided with a limited-edition kit named ‘Night mate box’ which includes the ‘Midnight Blue Calming Cream’. The Night Mate Box consists of items that can calm and soothe irritated skin, including sleeping eye patches and worry dolls, helping the ambassadors find the time to rest and live in a balanced way.
"We have prepared this campaign to share the ideals of a well-balanced life, which the brand pursues," stated Kim So-hyun, senior manager of the Wishcompany's Dear, Klairs brand strategy team. "We look forward to active participation in this campaign from the customers who love us, as well as those who are interested in having healthy skin as well as a healthy inner life.”
Those who participate as a campaign ambassador and complete the four-week mission will be given a chance to try the new products of 2023. Moreover, they will gain priority access to the 'Klairs Seoul One Day Class' located in Garosu-gil, Seoul. Those who are selected as top contributors will receive additional products and two selected as MVPs will be given 5-star hotel accommodation tickets. Anyone interested in having a well-balanced life can apply to be an ambassador, and the application is open until January 6th through the official Instagram page of Dear, Klairs. The successful applicants will be announced on January 10th.
Dear, Klairs began its story in 2010, in Seoul, as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved as vegan, certified by the international animal rights organization PETA. Based on these achievements, the Wishcompany has been selected as one of the "Asia-Pacific High-Growth Companies" selected by the British Financial Times this year.