Wishcompany Wins Red Dot Award for Two Consecutive Years with “Klairs Seoul”

- K-beauty brand "Dear, Klairs" sold in over 60 countries, is known for its simple yet elegant design - Flagship store "Klairs Seoul" won the main award for interior design, making it the second year in a row to be awarded - Cultural complex space provides an extension of brand experience and "proposes balanced life and realizes brand value" in Garosu-gil Road, Seoul Wishcompany (CEO Park Soung-ho), a global beauty content company, announced that it won the Red Dot Award: Brand & Communication Design. This year, it won the main award for its offline complex cultural space “Klairs Seoul,” proving its design capabilities and efforts to provide an expanded brand experience through communication with customers. Red Dot Design Award is one of the three major design awards in the world, including the "iF Design Award" and the "IDEA Awards," and it awards the most innovative and creative designs in product, concept, and brand and communication sectors every year. Wishcompany won the main award for the mirror objet under the theme of “A Moment,” and this year, it also won the main award for its flagship store, “Klairs Seoul,” located in Garosu-gil, Seoul. Klairs Seoul, which opened in 2020, reflected the brand value of pursuing a "balanced life" from the beginning of construction and was constructed with a relaxed design using natural objects such as stones and wood as its mediums. The space has established itself as a complex cultural space that provides expanded brand experience with various events such as tea ceremonies, reading, and lectures by collaborating with lifestyle brands based in Seoul, the brand's birthplace. In addition, Klairs Seoul is broadening its brand value to the lifestyle sector by providing comfort and relaxation to visitors. Wishcompany CEO Park Soung-ho said, "We were able to win the awards for two consecutive years thanks to our customers who love our representative skincare brand, Dear, Klairs." He added, "We will do our best to realize the core values of a brand that pursues a balanced life, and become a brand that lives with customers." On the other hand, Dear, Klairs is a global skincare brand launched in Seoul in 2010. It is a K-beauty brand that has been steadily loved and sold in over 60 countries around the world. All skincare products consist of vegan formulas which have been certified vegan by PETA, a global animal rights organization. Moreover, its steady sellers, "Supple Preparation Facial Toner" and "Freshly Juiced Vitamin Drop," are setting new million selling records continuously in and out of the country.

“Dear, Klairs” of Wishcompany adds
two more million seller products,
recording global million sales

- “Rich Moist Soothing Cream” and “Freshly Juiced Vitamin E Mask” of Dear, Klairs - Adding two more million seller products following 3 million bottles sold vitamin drop and 2 million bottles sold facial toner - Hypoallergenic product line for all skin types, including sensitive skin...achieved its record by boosting repurchase as essential products Wishcompany (CEO Park Soungho), a global beauty content company, announced that two products of its skincare brand “Dear, Klairs” achieved 1 million bottle sales records on the 16th. The brand added new million seller products to its line-up following 3 million bottles sold “Freshly Juiced Vitamin Drop” and 2 million bottles sold “Supple Preparation Facial Toner.” The two additional million sellers are “Rich Moist Soothing Cream” and “Freshly Juiced Vitamin E Mask (hereafter, Vitamin E Mask).” “Rich Moist Soothing Cream” is a daily moisturizing cream that can be used regardless of the season, and it has a mild but strong moisturizing effect without irritation. “Vitamin E Mask” is a steady seller following the famous 3 million bottles sold “Freshly Juiced Vitamin Drop.” It has double functions of brightening and wrinkle improvement, completing the cosmetic testing on humans for skin transparency improvement and moisturizing effect. Adding these two products to the line-up, now Dear, Klairs owns eight million-selling products. Products of Dear, Klairs are sold in 60 countries worldwide, and the brand has been recognized as a world-renowned K-beauty brand beyond the domestic market. Dear, Klairs was naturally recognized by consumers through the Wishcompany channel with 5.5 million subscribers worldwide. Dear, Klairs is a global skincare brand that began its journey in 2010 in Seoul.It presents skincare products that only use vegan formulas and have been certified by the international animal rights organization PETA. Under the slogan “Simple but enough,” based on the company's philosophy to “Focus on products that are essential, not trends,” Dear, Klairs contends for victory with the strategy of lining up products that consumers would use until they run out and products they would repurchase. In addition, its line-up consists of hypoallergenic products for all skin types, including sensitive skin, and uses only eco-friendly packaging, recyclable shipping packages, and paper tapes for eco-friendly practices. Park Soungho, CEO of Wishcompany, said, "With the love and support of our consumers, we now have eight million-selling products." He added, "We will continue to present products that not only help improve the skin but also consider the sustainable environment." To commemorate this million-seller achievement, Dear, Klairs is offering a 20% discount on its soothing cream and free shipping promotions from the 17th to the 30th of this month.