Wishcompany’s “Mind Nook” surpasses 1M subscribers…
Harmless meditation content under the limelight
- In line with the “Mind Wellness” trend, the expansion of content materials from beauty to meditation obtains good results
- A 9-hour healing animation video receives more than 2M views... Increased demand for non-irritating, quiet content
Global beauty company Wishcompany’s(CEO Park Soung-ho) mind wellness brand “Mind Nook” content gained popularity and surpassed a million subscribers.
Based on its planning and development skills in creating content with already over 7.2 million subscribers worldwide, Wishcompany has attempted to go beyond beauty and differentiate itself with diverse content. Their first attempt, “Mind Nook,” deals with wellness-themed content for global viewers, such as meditation content based on professional theories, ASMR, and more, in line with the trend of seeking comfort(healing) and healthy inspiration.
“Mind Nook” launched on YouTube and TikTok in mid-2021, and the number of subscribers steadily expanded as it quietly went viral with its never-before-seen harmless and non-stimulating content. Mind Nook’s healing animation therapy series, which expresses inspirations from fairy tales with emotional animations, is particularly well-received. Among them, the “Little Prince Asteroid Ambience” video, which is distinctive for its playback time of 9 hours, is recording over 2 million views.
Moreover, simple but novel-themed content such as “Mind Recipe,” a Vlog-type meditation drama designed with the advice of the Korean Meditation Experts Association, and ASMR Vlogs under the theme of a Hanok Stay are gaining popularity.
“Mind Nook content is planned and released to soothe and comfort those tired of fast and stimulating content,” said Ma Han-saem, senior manager of “Mind Nook” at Wishcompany. And continued, “The genuine beauty pursued by beauty company Wishcompany is the beauty that arises from inner health and using this as a keyword, we will continue to communicate with customers.”
Meanwhile, Mind Nook published a digital motion art content comprised of white noise effective for sleep under the concept “Sound Sleep Hotel Mind Nook” to aid good quality sleep and promote the importance of sleep in celebration of “World Sleep Day” on March 17. This comfortable sound sleep content with the concept of hotel room check-in can be enjoyed in emotional digital motion art under the five themes of the sounds of lapping waves on the beach, crackling firewood, flowing forest streams, and chirping crickets.