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Dear, Klairs Press
Glowpick’s 2018 BB Cream Winner
Wishcompany, a beauty brand, and content developing company, has announced that its skin care brand Klairs' Illuminating Supple Blemish Cream has won the 2018's Consumer Beauty Award BB Cream Winner on Glowpick. It has won for 5 consecutive times since 2015. [caption id="attachment_734" align="alignnone" width="500"] BB Cream Winner: Illuminating Supple Blemish Cream[/caption] Glowpick is a beauty ranking application that has high reliability which is specially designed for costumers to leave their honest reviews, and most of the products in the market are listed in various categories. Currently, more than 1,000 different BB Creams are listed on Glowpick. In this condition, it’s meaningful that one product gets to be ranked high, and keeping that rank for several years. Klairs almost never stop producing products since most of them are steady sellers. The rate of re-purchasing is high and has a strong presence as best sellers in multiple sales channels at home and abroad such as Chicor, Amazon, iHerb, A-land and more. The Glowpick Winner Illuminating Supple Blemish Cream is the same. It’s a hydrating BB Cream for sensitive and dry skin type, it’s been called as ‘Mochi BB’ since it captures the natural skin tone which is why it’s been praised regardless of gender. The main reason why Mochi BB’s been praised is that it applies really well, and gives the skin look natural and flawless. It has less white-base which is the cause of darkening, and even dry skin type can enjoy it without looking cakey or leaving a grey cast. It’s a hydrating cream type product that can have more coverage when mixed with a matte foundation. Klairs Brand Manager, Song Lee said “I appreciate that Klairs products have been positioning as steady sellers in the beauty market where tons of brands and products are produced. And we’ll introduce and develop the products that are in need of Klairs customers. You may find Klairs Illuminating Supple Blemish Cream on Wishtrend or through our partners. ㅡ PR: pr@wishcompany.net -
Dear, Klairs Press
Klairs at Chicor, the main store of Shinsegae in Myeongdong
Wishcompany (CEO Seongho Park), a beauty company, developing cosmetic brands and digital contents, has announced that Klairs has launched in Chicor, the headquarter of Shinsegae Department store in Myeongdong on Nov. 16th. Chicor is a beauty select shop running by Shinsegae Department store, where you can meet Korean and global cosmetic brands. It is known as a Korean version of Sephora and has recently become popular among the young. Especially, the main Shinsegae Department store in Myeongdong is attracting a lot of visitors due to its duty-free shop, opened in 2016. By launching in Chicor, Klairs has seized the opportunity to broaden its contact with global customers. Moreover, Klairs continuously tries to contact with local customers through the major branches of Chicor; Chicor Gangnam, AK&Hongdae, Yongsan and 12 more branches nationwide. Klairs has been positioning as one of the popular brands at Chicor and ranked in the Top 50 sales. As of the first half of 2018, Klairs was ranked No.1 in sales △Essence ‘Freshly Juiced Vitamin Drop’ △Toner ‘Supple Preparation Facial Toner’ △BB Cream ‘Illuminating Supple Blemish Cream’ △Make-up Remover ‘Gentle Deep Cleansing Oil’ Brand Manager, Song Lee said, “We are excited to meet more customers by launching in Chicor, since Shinsegae Myeongdong is a huge commercial area where a large number of floating population is concentrated. Klairs already has a big global fan-base and it means that we have a chance to broaden our contact with global customers.” Klairs has ranked high in sales on global websites and has loyal fans in Korea thanks to its good quality products. It is leading the K-beauty industry and it has recently released a new product called ‘Freshly Juiced Vitamin E mask’ which is selected as the winner of 10 popular products of the year at Soko Glam. -
Dear, Klairs Press
Klairs Freshly Juiced Vitamin E mask, won the 2018 SokoGlam Best of K-Beauty Award
Wishcompany (CEO Seongho Park), a beauty company, developing cosmetic brands and creative digital contents, has reported that its skin care brand Klairs (klairs.com) Freshly Juiced Vitamin E mask has won the 2018 Soko Glam Best of K-Beauty award. SoKo Glam is online beauty commerce based in the US, established in 2012 by Korean-American beauty columnist Charlotte Cho and her husband. It has gained popularity in the US by introducing diverse and excellent K-beauty cosmetics and contents through digital platforms. The SoKo Glam Best of K-Beauty Award is an annual event for the 10 most innovative Korean Beauty products of the year curated by the SoKo Glam team, and Klairs Freshly Juiced Vitamin E Mask was named ‘Winner of the Year’. From 2016, Klairs won the honor of winning this award for three consecutive years. In 2016, Klairs Freshly Juiced Vitamin Drop, 2017 Klairs Rich Moist Soothing Cream took the title. This year’s winner ‘Freshly Juiced Vitamin E Mask’ is specially formulated with Vitamin E which helps prevent Vitamin C from oxidizing before it is absorbed into the skin. As it maximizes the effects of Vitamin C, it also helps with skin improvement when two are used together. Therefore, Klairs proposed Freshly Juiced Vitamin E Mask on SoKo Glam as the perfect duo to use with the Freshly Juiced Vitamin Drop and as Freshly Juiced Vitamin E Mask was introduced to bring great synergy with the best-selling Freshly Juiced Vitamin Drop, it led to a rapid increase in sales since the launch, naturally leading to this award. Klairs Oversea Sales and Marketing Manager Hyejin Son says, “Klairs is brand that already formed a global fan-based and is highly ranked in global sales such as Amazon, iHerb, Urban Outfitters, and so on. We are proud to introduce Klairs in the US market and will continue to position as K-beauty leader in global sales.” On the other hand, Klairs is also building a large fan-base in Korea by its brand image and the good quality products. Klairs launched in Chicor, one-stop beauty store, and has ranked in the Top 50 sales, positioning as a popular brand in Korea. In August, Klairs has gained more awareness as it was the first non-AP brand to enter Amore Pacific’s official online store AP MALL(amorepacificmall.com)