WishCompany Story : Behind the Scenes of the Shout out to Wishtrenders Promotion WishCompany is a global commerce, skincare, and content company based in Seoul. They value trust, growth, and the power of collaboration within the company. This past March, WishCompany’s global ecommerce platform, “Wishtrend” (www.wishtrend.com), ran a promotion called “Shoutout to Wishtrenders”. This promotion was a collaboration between the Wishtrend global commerce, marketing, and media content team as they joined forces to give back the love and support they received from Wishtrenders all over the world. The global commerce sales team, the media content team (Wishtrend TV), and the global marketing team were grouped into three skin care type categories: Team Dry, Team Oily, and Team Sensitive. Altogether, team members shared their skin care routines and tips through creative content. Read on to learn more about the promotion and the special teams behind this project. #1 Wendy: Global Commerce Marketing Lab Leader #TeamDry & Flaky Skin Wendy, the Global Commerce Marketing Manager for Wishtrend as well the editor of GLAM (Wishtrend editorial), shared her skincare journey. To start off, Wendy struggles with dry, flaky skin, especially during the cold winter months. So before using any product, one of the first things she does is check to see if there are any ingredients that dry out her skin. She also changes her cleanser to a more hydrating one during the winter. Using both cleansing oil and foaming cleanser, she is able to control the moisture levels of her skin. "Wendy's Skincare Routine"   Instagram에서 이 게시물 보기   Wishtrend TV(@wishtrendtv)님의 공유 게시물 Rather than jumping into the toner step, Wendy starts off with the Quad Active Boosting Essence from By Wishtrend. This helps prep her skin to enhance the hydration level of her skin. Next, she uses I’m From’s Rice toner, which she describes to be the “holy grail product for dry, flaky skin”. After toning the skin, she uses the Klairs Watery Oil Drop. Last but not least, she uses the Klairs Rich Moist Soothing Cream, which has been in her routine for the past 3 and a half years, to moisturize and calm her skin. She recommends rubbing your hands together to warm them up and covering your face at the end of your routine. The heat from your palms will help the products seep deeper into your skin. Overall, Wendy has seen improvement in her skin after being consistent with this routine for over a year. Wendy recommends this skincare routine for anyone suffering from dry, dehydrated skin, because after all, who doesn’t need extra hydration? #2 Rachel: Global Commerce Lab Leader #TeamOily & Combination Skin Rachel, a Global Commerce Lab leader, has been at Wishtrend for 5 years. Over the years, she has become passionate about growing Wishtrend globally. The growth and the genuine product reviews by Wishtrenders has kept her and her team motivated. As for her skin, Rachel shared that she struggles with visible pores in the T-Zone, the part of your face that has the most oil secreting glands. Furthermore, her skin also gets dehydrated and flaky in the winter. "Rachel's Skincare Routine"    Instagram에서 이 게시물 보기   Wishtrend TV(@wishtrendtv)님의 공유 게시물 When it comes to her skin, less is more. She emphasizes the importance of finding the skin regimen that suits your skin rather than whatever is trending in skincare. Rachel starts by cleansing her skin with I’m From’s Cleansing Balm to remove oil and impurities. Next, she uses the Rovectin Conditioning Cleanser to remove excess oil and moisturize her skin. Then, she dampens cotton pads with the By Wishtrend Mandelic Acid Skin Prep Water and applies it to her face. After, she uses the Klairs Midnight Blue Youth Activating Drop to prevent her skin from losing elasticity. Last but not least, she makes a cream mask by mixing the Klairs Supple Preparation Facial Toner and Klairs Supple Preparation All Over Lotion (1:1 ratio). She dampens some cotton pads with this cream mask and puts it on her face so the products can fully absorb into the skin. She also exfoliates 2 to 3 times a week depending on her skin condition. She recommends this routine for anyone with oily skin and excessive dead skin cells.  #3 Ella: Media Contents Lab Leader #TeamSensitive & Acne Skin "Ella's Skincare Routine"   Instagram에서 이 게시물 보기   Wishtrend TV(@wishtrendtv)님의 공유 게시물 First, Ella starts off by double cleansing her face with the Klairs Gentle Black Fresh Cleansing Oil. This light cleansing oil helps to remove whiteheads and blackheads. Next, she uses the By Wishtrend Green Tea Enzyme Powder Wash to exfoliate her skin without irritation. After exfoliation, she uses the By Wishtrend Clear Skin Patch and the Klairs Skin Hydrating Water with cotton pads to cool down her skin. She uses the I’m From Mugworth Essence to calm and soothe her skin, especially when her skin has breakouts. Finally, she uses the Klairs Midnight Black Calming Cream to cool down her skin temperature. Overall, Ella recommends her skincare routine to anyone who has acne prone, sensitive skin.  +BONUS INTERVIEW Communication Lab had the opportunity to interview staff members involved in the Shoutout to Wishtrenders promotion. We interviewed Rachel from Global Commerce Lab, Sehee from Global Commerce Marketing Lab, and Joy from Media Contents Lab. They spoke about their job and their experience working on the Shoutout to Wishtrenders promotion. <Rachel’s Interview>  Q. What do you do at Wishcompany? I’m in charge of global ecommerce at Wishtrend. Our team focuses on sales performance and customer experience metrics. We also optimize  website operation, strategizing sales and marketing plans to achieve sales growth. We collaborate with our affiliate partners to expand our brands and products globally. Q. How did you feel when you were asked to do Shoutout to Wishtrenders promotion? I was nervous, because I’m not used to being in front of the camera. It was the first time I was on camera for Wishtrend, and it turned out to be a fun experience overall. Q. What was special about Shoutout to Wishtrenders? We run many promotions throughout the year, and one of the biggest is the Black Friday event. However, we had many technical difficulties last year so we wanted to do something meaningful for our Wishtrenders this year. This project was also special because other lab leaders and I were able to come together to express our gratitude to our loyal Wishtrenders. Q. What were some challenges you faced during this project? It was hard at first because 3 different lab leaders had to work together while we were working on other projects. Nevertheless, I thought we all did a great job collaborating. Q. What are some future goals you hope to accomplish at Wishtrend? I hope to keep communicating with Wishtrenders and build brand awareness. Wishtrend has grown so much over the past years, and we have potential to keep growing. <Sehee’s Interview>  Q. What do you do at Wishcompany? As a  Global Commerce Marketing lab member, I am in charge of all things social media for Wishtrend. To be specific, I plan and create quality content for Wishtrend. Some of my daily duties include planning social media content and tracking content engagement. Q. What were some of the challenges you faced?  Because we weren’t working with influencers, we were worried about how the video shoot would go. I was in charge of asking the questions for the Youtube videos, and I tried to make Rachel, Wendy, and Ella feel comfortable on camera. Overall, I thought the Shoutout to Wishtrend promotion was great because it was a creative way to involve Wishcompany employees in a promotion.  Q. What was your favorite content from the promotion? Planning and editing the Instagram reel content was my favorite type of content from the promotion shoot. However, it wasn’t easy, because it can take up to 2 hours to just edit Instagram reels which can be either 15 to 30 seconds in length. Nevertheless, I thought Rachel, Wendy, and Ella did a great job filming the reels.  #Wendy's Reels  #Rachel's Reels #Ella's Reels  Q. What are some future goals you hope to accomplish at Wishtrend?  Moving forward, I hope our team can consistently make creative content for multiple social media platforms. Posting authentic and organic content is important these days. People want to see authenticity from the brands they follow online, so our lab’s goal is to continue making authentic and relevant content.  <Joy’s Interview>  Q. What do you do at Wishcompany? I am the Media Contents Lab leader and in charge of production for Wishtrend TV. My team and I are in charge of planning and executing everything in production.  Q. What was the planning process like? Originally, we were going to feature all three interviewers in one video, but we had so much good content from the video shoot that we decided to split them up into three separate videos. I also wanted the staff members to feel involved with the planning process, so I asked them where they wanted to be interviewed and what outfits they wanted to wear. Media Content Lab Member Penn overseeing the shoot (front) and Media Content Lab Member Jude Preparing for the shoot (behind) Q. What was it like on the day of filming? Filming days can start off hectic because there is so much going on and we have limited time to get all the content we need. I could tell some of the girls were nervous on camera in the beginning, but later, everyone loosened up and we had a great time.  Q. Were there any spontaneous moments? Some of the content we filmed on the day of the shoot was spontaneous. For example, filming tik tok dances on set was unplanned, but we had so much fun with it that the whole staff got involved too. Overall, filming took 9 hours, but it was worth it.  I hope to do this again with other staff members next time. Q. What are some future goals you hope to accomplish at Wishcompany? Our media contents lab and I hope to collaborate with other Wishcompany labs to create more fun and effective campaigns/projects like the Shoutout to Wishtrenders promotion. Everything from planning and executing the promotion was exciting and I hope to do the promotion again with other staff members at our company.   Instagram에서 이 게시물 보기   Wishtrend TV(@wishtrendtv)님의 공유 게시물  

Dear, Klairs Wins World’s Top 3 Design Award ‘Red Dot Design’ Award 2021 - Brand’s design brings hope and healing during the pandemic - Collaboration with Yoon Yeo-Dong, a local artisan based in Seoul Dear, Klairs, a skincare brand under Wish Company (CEO Ryan Sungho Park), won the 2021 Red Dot Design Award for Communication Design.  The Red Dot Awards is one of the world’s top three design competitions seeking to highlight creative and innovative brands annually. This year, a total of 7,800 designs from over 60 countries were submitted. 50 global design experts were on the panel of judges. Dear, Klairs, a cruelty-free and vegan-friendly skincare brand based in Seoul, won under the Communication Design category. Their project, “A Moment,” was a collaboration project with Seoul-based artisan, Yoon Yeo-Dong. Inspired by the brand’s name, Dear Klairs, (dear meaning highly valued or precious), Yoon Yeo-Dong and the Klairs design team created a metal object that can be gifted to someone near and dear. Dear, Klairs received high marks for collaborating with local artisan, Yoon Yeo-Dong and promoting social values through the “A Moment” design project. “We wanted to work with a local artisan and promote the value of local artists, especially during these hard times of the pandemic,” said Kim Min-hee, a representative of the design department at Klairs Skincare. As a cruelty-free and vegan-friendly brand, Klairs carries out donation projects for animal rights and environmental organizations. They are dedicated to promoting sustainability through their campaigns and projects. Klairs products can be found at the Klairs official online mall, Wishtrend.com, Chicor stores nationwide, and online select shops 29mm and W Concept. ㅡ PR : Wishcompany, Communication Lab (Communication@wishcompany.net) ㅡ

- Wishcompany belongs to the 300 out of 1280 Young Workers Friendly Workspace, scoring Excellent on all criteria - Currently hiring… in 6 fields of Distribution, PR, Design, Online Marketing, Store Management, Video Production Skincare brand·content·commerce development corporation Wishcompany (CEO Soungho Park, wishcompany.net), announced on the 21st that they were selected as ‘Young Workers Friendly Workspace’ for 2 consecutive years by the Ministry of Employment and Labor. ‘Young Workers Friendly Workspace’ refers to smaller corporations that especially has an excellent salary, work·life balance, and stable employment, making them an ideal working space for younger workers, chosen selectively from a field of strong corporations with a good working environment such as high employment maintenance, judged from the Ministry of Employment and Labor. There are 1280 corporations chosen as the ‘Young Workers Friendly Workspace’ this year, and Wishcompany, like last year, was among the 300 that scored excellent on all criteria. dear,Klairs for sensitive skin and ByWishtrend, a highly functional skincare brand, are two brands from Wishcompany which had its 10th anniversary this year. These brands are becoming steady sellers on main on·offline distribution channels not just in Korea but in the US, Europe, Southeast Asia, across 40 countries excluding China. Klairs is planning to open its own offline space for the first time in the first half of this year in Seoul. Furthermore, WishtrendTV(Wishtrendtv.com), aiming to communicate with customers all across the world, has 1.3M followers and picked as a rare case for a Korean corporation to build a massive global channel. Along with such media and brands, Wishtrend(Wishtrend.com), cross-border e-commerce, is also growing. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [프라임경제] 위시컴퍼니, 2년 연속 고용부 '청년친화 강소기업' 선정 [마켓뉴스] 위시컴퍼니, 2년 연속 고용노동부 ‘청년친화 강소기업’ 선정 [로이슈] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정 [장업신문] 위시컴퍼니, 2년 연속 고용노동부 ‘청년친화 강소기업’ 선정 [코스모닝] 위시컴퍼니 '청년친화 강소기업' 선정 [장업신문] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정 [보건뉴스] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정 [머니S] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업'선정... 상반기 채용 진행 중 [제니파크] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정 [아크로팬] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정    

Wishcompany, the company behind the skincare brand dear,klairs and By Wishtrend on Amazon was named as one of the ‘2019 Amazon Top Korean Brands.’ At the ‘Amazon Cross-Border E-commerce Summit’ that was held last December that hosted an international conference for sellers to share global e-commerce trends and exemplary models, Amazon Global Selling Korea announced their 2019 Top Korean Brands. **Related News [플래텀] 아마존 글로벌 셀링, 2020년 아마존 글로벌 셀링 전략 발표 [프라임경제] "한국 전통 제품 통했다" 아마존, 내년 국내 판매자에 힘싣는다 [한국경제] [현장+] 호미·갓 열광한 아마존…"한국 더 강화, K푸드 발굴 [스포츠서울] 아마존, 2020년 전자상거래 전략은?   Wishcompany is currently distributing our products through over 200 online and offline channels including YesStyle, & Other Stories, iHerb, SOKO GLAM, URBAN OUTFITTERS and so on while running our own cross-border e-commerce, Wishtrend.com. Among the many distributors, Amazon is especially meaningful to Wishcompany as it was our first global channel. First curated on Amazon in 2015, our brand for sensitive skin ‘dear,klairs’ and ‘By Wishtrend’ that was launched to reflect the customers’ various skin needs have been showing continuous growth.     [caption id="attachment_3137" align="alignnone" width="1095"] Amazon's Choice : dear,klairs / By Wishtrend[/caption]   If being named as one of the ‘2019 Amazon Top Korean Brands’ indicates our success in the international market, being awarded at the ‘Chicor 2019 Best Awards’ proves that our presence is expanding in the domestic market. Chicor is a major beauty store chain in Korea and at the awards last year, Klairs was the sole brand that won #1 place in four categories. This is a stellar example of a synergy effect that a brand and a distribution channel can create, as the main customer base of both Klairs and Chicor is Millenials and foreigners. Wishcompany’s brands have a high repurchase rate and it’s due to the outstanding products not just the hype around K-Beauty. In 2020, it is expected that growth will go on. To ensure that, Wishcompany is planning to continue and expand our collaboration with distribution channels that brings a synergy effect. Hope you feel joy wherever you run into Klairs and By Wishtrend!

The barriers of some markets are too high even for Korean beauty giants such as Amorepacific and LG Household & Health Care. It's the barriers of North American and the European markets, as luxury brands are already predominant there. The sales of those big companies increased rapidly in China, South East Asia, and other Asia-Pacific areas during the K-Beauty boom, however, not necessarily in the North American and European Markets. It was a THAAD crisis back in 2017 that pushed them to go aggressively in those markets, as Korean companies struggled in the Chinese market. However, there is a beauty company that has been taking the opposite path. This company targeted the overseas market first before the domestic market and successfully have captivated the attention of North American and European consumers. The company is called 'Wishcompany', run by CEO Soungho Park. Wishcompany creates beauty brands and content. The company curates a skincare brand for sensitive skin 'dear,klairs', 'By Wishtrend', 'Jungle Botanics' on their worldwide online and offline sales channels. Started in 2010 as a privately owned company with Park's retirement fund, now Wishcompany is a promising start-up with 60 employees. The sales have been increasing by 200% every year. In his interview with IT Chosun, Park explained that "Most of our sales come from overseas online platforms, especially in the states. It's because of our strategy utilizing social media that are trendy in the states" And also mentioned, "We started advertising on Instagram since the days it was not widely used like now. Same with TikTok. On Pinterest as well, although it's not popular in Korea there are lots of users in the states. We have been advertising continuously on Pinterest over the years and we could raise brand awareness through it" Wishcompany established its online platform for overseas consumers Wishtrend.com back in 2011 and created a beauty media YouTube channel called 'Wishtrend TV' in 2013. Since then Wishtrend TV has built a worldwide fanbase and acquired a GoldPlay button that's only given to channels with a million subscribers, which is a fist for a Korean cosmetics company. As of November 20th, the number of YouTube channel 'Wishtrend TV' subscribers have reached 1.25 million, and the followers on Instagram, Facebook, and other social media reached over 4.3 million followers in total. With the recent revamp of Wishtrend.com, Wishcompany now provides tutorials and skincare tip videos that consumers can utilize when they purchase. After the revamp, the pageview(PV) increased by 5 times. >> Read More

‘Clean Beauty’ promoting Wishcompany, advertises through various YouTube content Sold out on every home shopping channel in the U.S., curated in 330 stores of Sephora, a prominent beauty store chain in the U.S., a toner that was sold over a million bottles...These are the achievements of SMEs like Outin Futures, Wishcompany, and Beton that might be unfamiliar to Korean consumers. These companies with successful target marketing, distinctive use of SNS marketing, and outstanding quality that can compete with conglomerates are more popular in overseas for their brand, rather than their local Korean market. (edit) Drawing Attention via YouTube  Ranked #1 on Amazon Best-Selling Toner for their iconic product ‘Supple Preparation Toner’, Wishcomapny has been targeting overseas markets from the beginning starting with the U.S. market, the hardest market to break into. Soungho Park, the CEO of Wishcompany says, “From my judgment, it was hard to compete with big companies in the Korean market. However, I speculated that if we could open the entry barrier of the overseas market we could get loyal customers.” The success behind selling one million bottles of one product is their marketing strategy of using YouTube, rather than focusing on mass media. On their YouTube channel ‘WishtrendTV’, the company’s been uploading beauty tips that are trendy in Korea. The videos are very diverse; they dealt with K-Pop Idol skincare routine, facial yoga routine, Korean 7 skin method, full acne coverage makeup, and so many others. The channel, was a big hit. “The video on various cleansing routine has more than 2 million views”, said Park, and also mentioned that “We’ve acquired a ‘Gold Play Button’, which is only given to channels with more than a million subscribers and we have 1.24M now. We’re the first beauty company that received one.” The subscribers naturally got interested in their brand, dear.klairs. Tens and thousands of reviews on their official website also led them to actually purchase. The fact that they not only use natural ingredients and but also being cruelty-free by not testing on animals, while striving to be a vegan-friendly, was also a bonus to overseas customers. Wishcompany has partnered up with multinational online retailers such as Amazon, eBay, Lazada and now they’re sold in over 50 countries. 80% of their sales come from overseas e-commerce platforms. According to the CEO, “30% of the sale is from Europe, and another 30% is from the states. From now on, we will focus on the East Asia market.” >> Read More  

Wishcompany’s cross-border e-commerce website ‘Wishtrend(Wishtrend.com)’ has successfully been revamped on September 26th.  Wishtrend has been introducing ‘dear,Klairs’, a skincare line for sensitive skin, ‘By Wishtrend’, a cosmeceutical line, ‘I’m from’, ‘Jungle Botanics’, and other various skincare brands to all over the world, from North America(USA, Canada) to Europe, South East Asia and more.   What’s New? More Skincare Contents, Easier Access Wishtrend is providing not only detailed information on products but also rich skincare content on the website in many ways.      [caption id="attachment_2672" align="alignnone" width="1017"] Wishtrend Glam[/caption]     [caption id="attachment_2674" align="alignnone" width="1018"] Wishtrend TV[/caption] Now you can easily access hundreds of reviews, tips & tutorials, product ingredients on our editorial, the ‘Glam’, and also the videos from ‘Wishtrend TV(wishtrendtv.com)’ which introduces various skincare tips.   On top of that, you can see all the information you need when you shop them, including pH level, if the product is vegan·cruelty free, and if they are free of harmful ingredients, along with other skincare tips.    Access Conveniently on Your Smartphone!  The website is optimized for mobiles as well, enabling you to access conveniently anywhere. We also have added ‘Back in Stock’ mailing service, which notifies you when sold out products are restocked.    Better Benefits Now you can save points and redeem them. Earn points through purchase, writing a review, inviting friends, and other activities. The points you saved up can be used when you order from our website. Also, you can choose which samples you want at every purchase now, and this will help you to experience the products you wish to buy next time. The selectable items will vary depends on how big your order is.   To celebrate our revamp, we’re having a sale on selected best-seller items, a 2 for 1 event, a free gift event, a double point event for previous members, and many more until October 6th. Come experience the whole new Wishtrend right now :)

How do the staffs of Wishcompany’s Contents Media Lab (CM Lab below) work, the creators of Wishtrend TV, the new 1M subscribers beauty media? Scarlett Ma, the leader of CM Lab, introduces the CM LAb and Wishcompany :)   [caption id="attachment_1364" align="alignnone" width="1378"] Wishtrend TV(youtube.com/WISHTrendTV)[/caption]   Please introduce yourself briefly : Hello. I am Scarlett Ma, the manager in charge of Wishcompany’s Contents & Media Lab. Could you explain your job in detail? : CM Lab is in charge of producing and distributing contents for the overseas market. We operate channels on YouTube, Instagram, etc, and online magazines, creating various formats of contents for each channel. I lead the CM Lab and explore the ways to expand the distribution of contents such as looking for new business opportunities based on well-made contents IP, and developing new media platforms. It seems that you would have to always keep up with the newest trends, is there a way you manage this? : I always try to be engaged and read the flow of things. I mostly try out and use newly rising SNS, media platforms, games, or mobile applications, and always watch popular programs and contents. Likewise, I’m very interested in ‘who consumes our contents, and what do they think about?’. I frequently check the feedbacks we receive on the channels and contents we operate/create. What do you think is the reason why the beauty contents videos made by Wishtrend is loved steadily all over the world? : This might sound a bit corny, but I really think it is because we respond to those who are interested in our contents by providing them with more heartfelt contents. We always create contents focusing on what the contents consumers require or are curious about, rather than focusing on what we want to say. We listen to the beauty concerns that our fans and subscribers have, contemplate the ways that can actually help those problems and provide to them a solution through helpful product curations. We also share skincare tips that one can try even without buying products. How is the working environment at Wishcompany? : I think you can think of it as having an atmosphere of a young company that thinks a lot about creating an environment where 'one can work better as one wishes'. We respect and care for one another regardless of the position, and do not force unwanted get-togethers or overtime works. What do you think is the strength of Wishcompany that differentiates it from other corporations? : The atmosphere that I talked about above is the biggest strength, and another one is that the company is steadily and constructively growing, also that the company thinks about the growth of its members as well. What kind of educational opportunities does Wishcompany provide for its staffs? : We have language educations such as English/ Korean/ Chinese, and also provide educational activities such as marketing / sales/ studies on products ingredients, that is not only helpful to their positions but also for their self-development. What is the one thing you consider the most at interviews? : Essentially, I look for someone who is interested in and enjoy consuming video contents of various genres. I look for experiences and abilities, and value their understanding and interest in YouTube, and the process on how video contents are planned, and created. And because we mostly create beauty-related English products, extra points for those who are much interested in makeup and beauty contents and those who are competent in English. Let us know the types of colleagues or successors you’d like to work with. : Someone who is enthusiastic, active, detail-oriented, and responsible : Someone who has basic work ethics and manners in social life : Someone who has the passion and desire to learn and grow : Someone who thinks about and suggest a solution to convince, rather than complaining : A team player who knows how to consider for one’s and other’s work and co-work : Someone who is open for new work and challenges Is there something you would like to tell those you wish to work at Wishcompany? : Because we are a company that is continuously growing with healthy company culture, we think very carefully on the people who will join this progress. I would like to work with those who have will to grow and are passionate about the job they will undertake. If you are preparing for an interview, it will be helpful to check out Wishcompany and the media channels that Wishcompany operate.