WISH COMPANY, 2nd Smart Korea Award KOREA TECHNOLOGY FINANCE CORPORATION AWARD

WISH COMPANY, 2nd Smart Korea Award KOREA TECHNOLOGY FINANCE CORPORATION AWARD

 

Wish Company, a beauty brand, content, and commerce company, won the Korea Technology Finance Corporation Award at the 2nd Smart Korea Forum on November 23

 

The Smart Korea Forum, which marks its second anniversary this year, awarded 23 small and medium-sized venture companies that pioneered new business markets through digital innovation in all industries. The companies were specifically evaluated on their innovation, growth, and ESG (Environment, Social, Governance). Other notable award-winning companies included FinTech startup "Finda," foreign currency fintech solution "Centby," and electric vehicle integration platform "EV Infra."

Wish Company was founded in 2010, and skincare brands like  Dear, Klairs and By Wishtrend, as well as the global eCommerce platform, Wishtrend, has rapidly grown and now sells in 40 major online and offline distribution channels around the world. Furthermore, Wishtrend TV, Wishtrend’s YouTube channel, has surpassed 1.7 million subscribers as of August this year and is considered one of the pioneers of establishing a large-scale global channel among Korean beauty and skincare companies. Products like Dear, Klairs Freshly Juiced Vitamin Drop also surpassed 2 million bottles in the first half of this year. The product is mentioned as a  representative brand of K-beauty, ranking at the top of the sales rankings on major global online and offline distribution channels such as Amazon, iHerb, Yes Style, And Other Stories, Watson's, Guardian, and Douglas.

Wish Company values sustainability and respects all consumers. The brands under Wish Company are especially considerate of their consumers’ skincare needs and concerns when developing products. Dear, Klairs, Wish Company’s skincare brand designed for sensitive skin, has maintained its value from the beginning and does not conduct animal testing (Cruelty-Free), avoids using animal ingredients (Vegan-Friendly), and does not export to countries that conduct animal testing in the distribution process. The brand is also active in supporting sustainability and campaigning against animal testing by donating sales proceeds to animal rights and environmental organizations.


WISHCOMPANY PR Lab (pr@wishcompany.net)

list