WISH COMPANY, 2nd Smart Korea Award KOREA TECHNOLOGY FINANCE CORPORATION AWARD

Wish Company, a beauty brand, content, and commerce company, won the Korea Technology Finance Corporation Award at the 2nd Smart Korea Forum on November 23

The Smart Korea Forum, which marks its second anniversary this year, awarded 23 small and medium-sized venture companies that pioneered new business markets through digital innovation in all industries. The companies were specifically evaluated on their innovation, growth, and ESG (Environment, Social, Governance). Other notable award-winning companies included FinTech startup "Finda," foreign currency fintech solution "Centby," and electric vehicle integration platform "EV Infra."

Wish Company was founded in 2010, and skincare brands like Dear, Klairs and By Wishtrend, as well as the global eCommerce platform, Wishtrend, has rapidly grown and now sells in 40 major online and offline distribution channels around the world. Furthermore, Wishtrend TV, Wishtrend’s YouTube channel, has surpassed 1.7 million subscribers as of August this year and is considered one of the pioneers of establishing a large-scale global channel among Korean beauty and skincare companies. Products like Dear, Klairs Freshly Juiced Vitamin Drop also surpassed 2 million bottles in the first half of this year. The product is mentioned as a representative brand of K-beauty, ranking at the top of the sales rankings on major global online and offline distribution channels such as Amazon, iHerb, Yes Style, And Other Stories, Watson's, Guardian, and Douglas.

Wish Company values sustainability and respects all consumers. The brands under Wish Company are especially considerate of their consumers’ skincare needs and concerns when developing products. Dear, Klairs, Wish Company’s skincare brand designed for sensitive skin, has maintained its value from the beginning and does not conduct animal testing (Cruelty-Free), avoids using animal ingredients (Vegan-Friendly), and does not export to countries that conduct animal testing in the distribution process. The brand is also active in supporting sustainability and campaigning against animal testing by donating sales proceeds to animal rights and environmental organizations.

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WISHCOMPANY PR Lab (pr@wishcompany.net)
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1.2 bottles sold every minute Dear, Klairs, ‘Freshly Juiced Vitamin C Drop’ 2 Million Bottles Sold - Global bestseller that has been exported to 40 countries since its launch - Received 14 awards in 6 countries - Hypoallergenic vitamin serum with 5% pure Vitamin C - First Korean brand to get vegan certification Wish Company (CEO Ryan Sungho Park), beauty brand, commerce, and content company, reported that they sold over 2 million bottles of the Freshly Juiced Vitamin C Drop. It surpassed a million bottles in sales in May last year. The Freshly Juiced Vitamin C Drop was formulated with stabilized pure Vitamin C to treat dead cells, dull skin tone, and enlarged pores. It can be used by all skin types and recommended for those with sensitive skin. The product has become a global bestseller with over 1.2 units sold every minute. The product also has a customer satisfaction rating of 93% with over 90,000 reviews on the e-commerce platform Wishtrend.com. It has also won numerous awards across multiple sales channels and media in various countries, including Sokoglam’s Best of Beauty Winner and Singapore Shopee’s Best Beauty Award. Klairs is a unique brand with many global, steady selling products. Major distribution channels in more than 40 countries around the world record high repurchase rates. The continued emergence of million best seller products is the result of this pattern. “Klairs vitamin drop couldn’t have been a global bestseller without the love and support from our customers for over 6 years,” said Kim So-Hyun, Head of Brand Strategy at Wish Company. “Thanks to this growth, cumulative sales of five Klairs products are each expected to exceed one million units by the end of this year.” In celebration of this achievement, Klairs is offering a 15% discount promotion on the Freshly Juiced Vitamin C Drop from September 16th to October 31st. The first 200 customers who purchase the product will also receive a mini pouch and a set of two mini toners. Furthermore, during the promotion period, Klairs will donate 100% from all Freshly Juiced Vitamin C Drop sales to the Beagle Rescue Association. More details can be found on the Klairs official website. ㅡ PR : Wishcompany, Communication Lab (Communication@wishcompany.net) ㅡ

By Wishtrend Launches at JCPenney Beauty - By Wishtrend’s exclusive launch in JC Penney’s new beauty department - Launching at 10 select retail locations...plans to expand to 600 stores by 2023 By Wishtrend, a skincare brand of Wish Company (CEO Park Sung-ho), a brand, content, and commerce company, announced on October 2 that it will launch at JCPenney Beauty, a new U.S. beauty curation store. JCPenney Beauty is a beauty curation store launched exclusively by JCPenney, a large U.S. department store. There will be a total of five items launching in the store, including "Mandelic Acid 5% Skin Prep Water," the main product of By Wishtrend. By Wishtrend is a skincare brand with high functionality that was started after gathering feedback from over 500,000 customers on wishtrend.com, a global E-commerce platform. By Wishtrend focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop skincare products with actual, satisfactory results. A special characteristic of By Wishtrend’s products is that they’re named after the ingredients and contents itself so the consumers can easily identify the function of the product. Since its launch in 2015, By Wishtrend has entered major offline channels such as Selfridgess, the UK’s leading department store, and & Other Stories, a global SPA brand. By Wishtrend has also been expanding its distribution network to 12 European countries. “JC Penney Beauty plans to expand into more than 600 stores by 2023,” said Kwak Seung-Hyun, Head of Wish Company’s North-American Market Growth Team (NAMG). “This is an exciting opportunity that will strengthen the position of By Wishtrend in the U.S. market.” Meanwhile, By Wishtrend products can be purchased on WishCompany’s global ecommerce platform Wishtrend.com. ㅡ PR : Wishcompany, Communication Lab (Communication@wishcompany.net) ㅡ