Wishcompany Diversifies Product Lineups by Country… Achieving Up to 185% Sales Growth
- Effective marketing strategies tailored to serums in the US, toners in Vietnam, and creams in Russia
- Domestic growth driven by Olive Young placements and large-size versions, supporting
"Sustainable K-beauty"
Global beauty content company Wishcompany (CEO Soungho Park) announced on December 26 that brand sales during the 2024 Black Friday period increased by up to 185% compared to the previous year.
This year, the company's flagship brands, Dear, Klairs, and By Wishtrend, showed remarkable growth as high-functional brands focused on next-generation active ingredients. The expansion of popular product categories also contributed to balanced growth. Sales for both brands rose year-on-year, with Klairs achieving 185% growth and By Wishtrend recording a 67% increase. The success is attributed to product lineups and marketing strategies tailored to the characteristics of each continent and country.
Notably, Wishcompany's flagship brands, Dear, Klairs, and By Wishtrend, have seen balanced growth across various product categories, such as toners, creams, and essences, in different countries. As of November, the best-selling products in the top five sales countries include Klairs' "Freshly Juiced Vitamin Drop" in the US and the "Supple Preparation Unscented Toner" in Vietnam. In the domestic market, the "Midnight Blue Youth Activating Drop" emerged as the leading product this year. Meanwhile, By Wishtrend's "Vitamin Amazing Bakuchiol Night Cream" and "Mandelic Acid 5% Skin Prep Water" claimed bestseller status in Russia and Germany, respectively.
A Wishcompany representative stated, "We are highly encouraged by the steady growth in both domestic and international markets," adding, "We plan to solidify our global presence by expanding distribution channels and localizing marketing strategies to enhance customer touchpoints across continents and countries."
Additionally, Wishcompany catered to consumer demands this year by launching a large-size version of Klairs' flagship product, the "Midnight Blue Youth Activating Drop." The company also drove domestic growth by entering Olive Young’s online mall, South Korea’s largest health and beauty store, with customer-focused product development and channel strategies.