Wishcompany Promotes Special Online Sales of Klairs’ New “Blue Drop” Product on Olive Young
- Special price for the new 50ml jumbo-size product during Olive Young Sale from December 1 to 7
- No.1 product for Klairs' brand sales, popularly known as the "Blue Ampoule" or "Blue Soothing Ampoule"
Global beauty content company Wishcompany (CEO Park Soungho) announced on the 28th that its sensitive skincare brand, Dear, Klairs, has released a jumbo-size version of the "Midnight Blue Youth Activating Drop" (Blue Drop) for special sale on Olive Young's online mall.
Since its launch in 2017, the Blue Drop has been steadily gaining popularity both domestically and internationally, resulting in increased sales. Reflecting consumer demand for a larger size, the new 50ml product was launched this month. With over double the volume of the existing 20ml product, the price has been adjusted for affordability, enhancing usability.
Upon the launch of the new 50ml jumbo-size Blue Drop, the product will be sold on Olive Young. Consumers can take advantage of a promotional discount available only during the Olive Young sale period from December 1 to 7.
The Blue Drop is referred to as "Blue Ampoule" and "Blue Soothing Ampoule," and customers looking for low-irritation soothing care and slow-aging products have experienced its direct soothing effect, resulting in an increase in sales through word of mouth. It is a low-irritation soothing ampoule that contains EGF with guaiazulene as its main ingredient, offering excellent skin soothing effects and enhancing skin resilience. Also, its non-comedogenic watery texture ensures light, quick absorption without leaving a sticky residue.
The Blue Drop recently ranked first in domestic sales for Q3 among Klairs products, and it is now sold in 43 countries worldwide, including Korea. The product also ranked No. 1 among the entire Naver Shopping Live by selling one item every 34 seconds in the recent live market of "Beauty Acne Inssi," a beauty creator of Golden Whales.
"With the launch of this jumbo-size product, we added more benefits by providing our products to the customers through Olive Young's online platform so that more customers can have access," said Yoo Sungmin, Senior Domestic Sales Leader for Klairs at Wishcompany. He added, "We are committed to improving the brand's product quality and value, making a wider range of products available at Olive Young."
The product is available for purchase on Klairs' online store and Olive Young's online website. Further details can be found through the official channels.