Klairs Launches “Midnight Blue Clearing Water Cream” Exclusively on Musinsa

- Klairs "Blue Drop" Popularity Continues with New Hydrating Cream... Strengthening the Midnight Blue Lineup - Provides Fresh Hydration Without Stickiness and Soothes Skin Concerns and Blemishes   Sensitive skincare brand "Dear, Klairs" is set to pre-launch its new product, "Midnight Blue Clearing Water Cream," exclusively on Musinsa. Global beauty content company Wishcompany (CEO Park Soung-ho) announced the release of Klairs' new product, "Midnight Blue Clearing Water Cream," on August 5th. The exclusive pre-launch will run on Musinsa from August 5th to September 8th. To celebrate the launch, Klairs will conduct a campaign donating one product to the Bestian Foundation, a specialized burn hospital, for each purchase of the Water Cream (individual or set). This new product continues the soothing effects of Klairs' best-seller Blue Drop, featuring guaiazulene to calm the skin and help with blemish care. The "Blue Calming Formula," which includes guaiazulene, madecassoside, and EGF, soothes UV-induced skin damage and improves dark spots and blemishes. It is also a functional whitening product containing niacinamide, helping to achieve a clear and clean complexion. Additionally, the cream offers a cooling sensation within 10 seconds of application, making it perfect for summer use on heated skin. With an 8-layer multi-hyaluronic acid, this deeply hydrating cream is suitable for all skin types, including sensitive skin. Kwon Se-jin, Senior Manager of Product Planning at Wishcompany Dear, Klairs, said, "We developed a product that offers soothing, hydration, and blemish care, aligning with the popularity of the Midnight Blue line. We recommend using this lightweight and fast-absorbing hydration care item during the hot summer months." With this new release, Klairs expands its Midnight Blue lineup to four products, giving consumers a broader range of choices alongside the global million-seller "Midnight Blue Calming Cream."

Wishcompany Launches Larger Size of Top-Selling Klairs Product, “Blue Drop”

- Continues to maintain consistent popularity since its release, establishing itself as a leading product of Klairs, alongside its toner - Known for its exceptional soothing effects, it has become the top-seller through word of mouth… The new 50mL large size launched to meet consumer demand   Today, the Global beauty content company Wishcompany (CEO Soungho Park) announced the release of a larger version of its popular Midnight Blue Youth Activating Drop (hereafter referred to as Blue Drop) under the skincare brand Dear, Klairs, suited for sensitive skin. Since its release in 2017, Blue Drop has gained consistent popularity domestically and internationally, with rising sales. Domestically, it recorded the highest sales among Klairs products by revenue in Q3, positioning itself as a flagship product, second only to the popular "Supple Preparation Unscented Toner." Blue Drop is currently sold in 43 countries worldwide, including Korea. Nicknamed "Blue Ampoule" and "Soothing Blue Ampoule," it has become increasingly popular among consumers seeking gentle, soothing care. Due to its popularity, the new 50mL large-size version was launched in response to consumer feedback. Blue Drop is a low-irritant soothing ampoule formulated with EGF peptides, featuring a unique blue color derived from Guaiazulene extracted from chamomile. It has a non-comedogenic, watery formula that is suitable for all skin types. It absorbs well into the skin without clogging pores, making it particularly effective for combination skin. Its popularity was highlighted last month when a live market event hosted by Golden Wales beauty creator "Acne YouTuber Inssi" was a success, achieving the top ranking on Naver Shopping Live. Building on the success of Blue Drop, Klairs has expanded the "Midnight Blue" line to include the "Midnight Blue Youth Activating Drop" and ‘Midnight Blue Clearing Water Cream,’ providing consumers with a comprehensive line for a variety of skin-soothing needs. Blue Drop offers rapid soothing, while the water cream addresses blemish concerns, and the calming cream enhances the skin barrier and provides hydration.