Wishcompany opens the Five Senses Experience Program, “Blue Comma…” Drink, watch, and experience “rest”

- An event with the global bestseller serum, “Blue Drop,” as its motif will last until August - From product experience to a private tea course... Can relax and soothe using the five senses Global beauty content company Wishcompany’s sensitive skincare brand, Dear, Klairs, announced on the 27th that it will run its relaxation program, “Blue Comma,” at the flagship store Klairs Seoul located on Garosu-gil, Seoul. Running until August, “Blue Comma” is a relaxation experience program based on Dear Klairs’ best-selling “Midnight Blue Youth Activating Drop (Blue Drop).” The program is designed to use all five senses to experience Blue Drop’s characteristics, which refresh and soothe the skin and provide a brand experience that respects sensitivity. Blue Comma will be held at Klairs Seoul, located on Garosu-gil, Seoul, and will consist of the “Drop Zone,” a resting area, the “Blue Drop” tea course at Sinsa Tearoom, and the “Comma Lounge” course for resting and recharging. At the “Drop Zone” on the first floor, visitors will experience Blue Drop-inspired exhibitions and spaces and receive a 50% product discount voucher. In Sinsa Tearoom on the second floor, a tea course will be operated to provide visitors with an experience where they can use all five senses to feel the comfort rewarded by the color blue of Blue Drop. Visitors can enjoy a 45-minute private tea course every Wednesday, Thursday, and every last Saturday of the month through Naver’s pre-booking service for Klairs Seoul. The tea course will be available at 19,900 won per person, and a miniature version of the global million-seller Blue Cream worth 12,000 won will be provided as a gift. Lastly, the “Comma Lounge” on the third floor will be decorated with a photo zone and resting lounge under the soothing and relaxing theme of Blue Drop to provide a unique experience. The resting area offers a Sound Zone that relieves stress with relaxing sounds, a Recharge Zone where you can charge your body, mind, and even your cell phone, and a Rest Zone where you can take a snug break. The Comma Lounge will be open from 1:30 p.m. to 8:00 p.m. every day and will be free of charge. “We hope you will experience the relaxation of your body and mind at Blue Comma, Klairs Seoul, which embodies the philosophy of Dear, Klairs that respects everyone's sensitivity,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, “We will continue to engage in various activities that allow customers to experience the core values and products of our brand in one place.” Meanwhile, Klairs Seoul opened in 2020 and established itself as a cultural complex venue based on Seoul, the root of Dear, Klairs. Klairs Seoul collaborates with lifestyle brands, providing brand experiences in various forms, such as tea ceremonies, reading, and lectures. Providing comforting and relaxing experiences using the five senses, the brand is expanding its value into the lifestyle field.

By Wishtrend X LOTTE Wellfood “Seolleim” Collaborate to Create a Soft Fusion of Ice Cream and Sun Stick

- Inspired by the Common Concept of Softness, Introducing New Collaborative Branding Featuring Essential Summer Items - "FUN&ACTIVE PACK" Pre-sale Starts on the 29th… Offering Unique Enjoyment with By Wishtrend's Sun Stick and Seolleim   The high-performance skincare brand By Wishtrend is launching a summer season collaboration with Korea's leading ice cream brand, LOTTE Wellfood Seolleim. Wishcompany (CEO Park Soung-ho), a global beauty content enterprise, announced on the 29th that they are releasing the "FUN&ACTIVE PACK," a collaboration between By Wishtrend's "Pore Smoothing Bakuchiol Sun Stick" and LOTTE Wellfood's Seolleim. The FUN&ACTIVE PACK is designed to make outdoor activities more enjoyable and convenient. It includes By Wishtrend's popular product from the Bakuchiol line, "Pore Smoothing Bakuchiol Sun Stick," and a white drawstring bag that pairs well with any summer outdoor activity. This drawstring bag is particularly eye-catching with its white fabric evoking Seolleim ice cream, adorned with a refreshing snowflake design and a spring symbol representing Bakuchiol's regenerative properties. Pre-orders start on the 29th at LOTTE Wellfood Sweet Mall, with official sales beginning on August 5th. By Wishtrend's Bakuchiol Sun Stick, created in collaboration with Seolleim, is an organic sunscreen containing Bakuchiol, known as the next-generation retinol. It provides intense UV protection (SPF50+ PA++++) while keeping the skin smooth and healthy. Additionally, it includes primer functions to correct pores and skin texture, offering a fresh and powdery finish without oiliness. This summer collaboration targets the season with the concept of “easy and convenient softness,” linking the smooth application of the Bakuchiol Sun Stick with the coolness of Seolleim. The two brands aim to offer consumers a unique and enjoyable experience through this collaboration. Lee So-eun, Brand Strategy Senior Leader at By Wishtrend, Wishcompany, stated, "We planned this fresh combination of two essential summer products—sun stick and ice cream—for outdoor activities as the rainy season ends and the sun intensifies. We hope you find cool enjoyment in your daily life through the soft fusion of By Wishtrend and Seolleim this summer." Meanwhile, the high-performance skincare brand, which launched globally in 2013, made its domestic debut this May through a pop-up in Seongsu. Its flagship products include the three-item Bakuchiol line, featuring the "Vitamin A-mazing Bakuchiol Night Cream,” recognized as the next-generation retinol.