By Wishtrend X LOTTE Wellfood “Seolleim” Collaborate to Create a Soft Fusion of Ice Cream and Sun Stick

- Inspired by the Common Concept of Softness, Introducing New Collaborative Branding Featuring Essential Summer Items - "FUN&ACTIVE PACK" Pre-sale Starts on the 29th… Offering Unique Enjoyment with By Wishtrend's Sun Stick and Seolleim   The high-performance skincare brand By Wishtrend is launching a summer season collaboration with Korea's leading ice cream brand, LOTTE Wellfood Seolleim. Wishcompany (CEO Park Soung-ho), a global beauty content enterprise, announced on the 29th that they are releasing the "FUN&ACTIVE PACK," a collaboration between By Wishtrend's "Pore Smoothing Bakuchiol Sun Stick" and LOTTE Wellfood's Seolleim. The FUN&ACTIVE PACK is designed to make outdoor activities more enjoyable and convenient. It includes By Wishtrend's popular product from the Bakuchiol line, "Pore Smoothing Bakuchiol Sun Stick," and a white drawstring bag that pairs well with any summer outdoor activity. This drawstring bag is particularly eye-catching with its white fabric evoking Seolleim ice cream, adorned with a refreshing snowflake design and a spring symbol representing Bakuchiol's regenerative properties. Pre-orders start on the 29th at LOTTE Wellfood Sweet Mall, with official sales beginning on August 5th. By Wishtrend's Bakuchiol Sun Stick, created in collaboration with Seolleim, is an organic sunscreen containing Bakuchiol, known as the next-generation retinol. It provides intense UV protection (SPF50+ PA++++) while keeping the skin smooth and healthy. Additionally, it includes primer functions to correct pores and skin texture, offering a fresh and powdery finish without oiliness. This summer collaboration targets the season with the concept of “easy and convenient softness,” linking the smooth application of the Bakuchiol Sun Stick with the coolness of Seolleim. The two brands aim to offer consumers a unique and enjoyable experience through this collaboration. Lee So-eun, Brand Strategy Senior Leader at By Wishtrend, Wishcompany, stated, "We planned this fresh combination of two essential summer products—sun stick and ice cream—for outdoor activities as the rainy season ends and the sun intensifies. We hope you find cool enjoyment in your daily life through the soft fusion of By Wishtrend and Seolleim this summer." Meanwhile, the high-performance skincare brand, which launched globally in 2013, made its domestic debut this May through a pop-up in Seongsu. Its flagship products include the three-item Bakuchiol line, featuring the "Vitamin A-mazing Bakuchiol Night Cream,” recognized as the next-generation retinol.

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