Wishcompany Launches Larger Size of Top-Selling Klairs Product, “Blue Drop”
- Continues to maintain consistent popularity since its release, establishing itself as a leading product of Klairs, alongside its toner
- Known for its exceptional soothing effects, it has become the top-seller through word of mouth… The new 50mL large size launched to meet consumer demand
Today, the Global beauty content company Wishcompany (CEO Soungho Park) announced the release of a larger version of its popular Midnight Blue Youth Activating Drop (hereafter referred to as Blue Drop) under the skincare brand Dear, Klairs, suited for sensitive skin.
Since its release in 2017, Blue Drop has gained consistent popularity domestically and internationally, with rising sales. Domestically, it recorded the highest sales among Klairs products by revenue in Q3, positioning itself as a flagship product, second only to the popular "Supple Preparation Unscented Toner." Blue Drop is currently sold in 43 countries worldwide, including Korea.
Nicknamed "Blue Ampoule" and "Soothing Blue Ampoule," it has become increasingly popular among consumers seeking gentle, soothing care. Due to its popularity, the new 50mL large-size version was launched in response to consumer feedback.
Blue Drop is a low-irritant soothing ampoule formulated with EGF peptides, featuring a unique blue color derived from Guaiazulene extracted from chamomile. It has a non-comedogenic, watery formula that is suitable for all skin types. It absorbs well into the skin without clogging pores, making it particularly effective for combination skin. Its popularity was highlighted last month when a live market event hosted by Golden Wales beauty creator "Acne YouTuber Inssi" was a success, achieving the top ranking on Naver Shopping Live.
Building on the success of Blue Drop, Klairs has expanded the "Midnight Blue" line to include the "Midnight Blue Youth Activating Drop" and ‘Midnight Blue Clearing Water Cream,’ providing consumers with a comprehensive line for a variety of skin-soothing needs. Blue Drop offers rapid soothing, while the water cream addresses blemish concerns, and the calming cream enhances the skin barrier and provides hydration.