Working at Wishcompany Contents Media Lab

How do the staffs of Wishcompany’s Contents Media Lab (CM Lab below) work, the creators of Wishtrend TV, the new 1M subscribers beauty media? Scarlett Ma, the leader of CM Lab, introduces the CM LAb and Wishcompany 🙂   Wishtrend TV(youtube.com/WISHTrendTV)   Please introduce yourself briefly : Hello. I am Scarlett Ma, the manager in charge of Wishcompany’s Contents & Media Lab. Could you explain your job in detail? : CM Lab is in charge of producing and distributing contents for the overseas market. We operate channels on YouTube, Instagram, etc, and online magazines, creating various formats of contents for each channel. I lead the CM Lab and explore the ways to expand the distribution of contents such as looking for new business opportunities based on well-made contents IP, and developing new media platforms. It seems that you would have to always keep up with the newest trends, is there a way you manage this? : I always try to be engaged and read the flow of things. I mostly try out and use newly rising SNS, media platforms, games, or mobile applications, and always watch popular programs and contents. Likewise, I’m very interested in ‘who consumes our contents, and what do they think about?’. I frequently check the feedbacks we receive on the channels and contents we operate/create. What do you think is the reason why the beauty contents videos made by Wishtrend is loved steadily all over the world? : This might sound a bit corny, but I really think it is because we respond to those who are interested in our contents by providing them with more heartfelt contents. We always create contents focusing on what the contents consumers require or are curious about, rather than focusing on what we want to say. We listen to the beauty concerns that our fans and subscribers have, contemplate the ways that can actually help those problems and provide to them a solution through helpful product curations. We also share skincare tips that one can try even without buying products. How is the working environment at Wishcompany? : I think you can think of it as having an atmosphere of a young company that thinks a lot about creating an environment where 'one can work better as one wishes'. We respect and care for one another regardless of the position, and do not force unwanted get-togethers or overtime works. What do you think is the strength of Wishcompany that differentiates it from other corporations? : The atmosphere that I talked about above is the biggest strength, and another one is that the company is steadily and constructively growing, also that the company thinks about the growth of its members as well. What kind of educational opportunities does Wishcompany provide for its staffs? : We have language educations such as English/ Korean/ Chinese, and also provide educational activities such as marketing / sales/ studies on products ingredients, that is not only helpful to their positions but also for their self-development. What is the one thing you consider the most at interviews? : Essentially, I look for someone who is interested in and enjoy consuming video contents of various genres. I look for experiences and abilities, and value their understanding and interest in YouTube, and the process on how video contents are planned, and created. And because we mostly create beauty-related English products, extra points for those who are much interested in makeup and beauty contents and those who are competent in English. Let us know the types of colleagues or successors you’d like to work with. : Someone who is enthusiastic, active, detail-oriented, and responsible : Someone who has basic work ethics and manners in social life : Someone who has the passion and desire to learn and grow : Someone who thinks about and suggest a solution to convince, rather than complaining : A team player who knows how to consider for one’s and other’s work and co-work : Someone who is open for new work and challenges Is there something you would like to tell those you wish to work at Wishcompany? : Because we are a company that is continuously growing with healthy company culture, we think very carefully on the people who will join this progress. I would like to work with those who have will to grow and are passionate about the job they will undertake. If you are preparing for an interview, it will be helpful to check out Wishcompany and the media channels that Wishcompany operate.

[The Korea Economic Daily] Teenager Target, YouTube, Quality… ‘3 Secrets of 3 Skincare Companies’ for their success in the overseas market

‘Clean Beauty’ promoting Wishcompany, advertises through various YouTube content Sold out on every home shopping channel in the U.S., curated in 330 stores of Sephora, a prominent beauty store chain in the U.S., a toner that was sold over a million bottles...These are the achievements of SMEs like Outin Futures, Wishcompany, and Beton that might be unfamiliar to Korean consumers. These companies with successful target marketing, distinctive use of SNS marketing, and outstanding quality that can compete with conglomerates are more popular in overseas for their brand, rather than their local Korean market. (edit) Drawing Attention via YouTube  Ranked #1 on Amazon Best-Selling Toner for their iconic product ‘Supple Preparation Toner’, Wishcomapny has been targeting overseas markets from the beginning starting with the U.S. market, the hardest market to break into. Soungho Park, the CEO of Wishcompany says, “From my judgment, it was hard to compete with big companies in the Korean market. However, I speculated that if we could open the entry barrier of the overseas market we could get loyal customers.” The success behind selling one million bottles of one product is their marketing strategy of using YouTube, rather than focusing on mass media. On their YouTube channel ‘WishtrendTV’, the company’s been uploading beauty tips that are trendy in Korea. The videos are very diverse; they dealt with K-Pop Idol skincare routine, facial yoga routine, Korean 7 skin method, full acne coverage makeup, and so many others. The channel, was a big hit. “The video on various cleansing routine has more than 2 million views”, said Park, and also mentioned that “We’ve acquired a ‘Gold Play Button’, which is only given to channels with more than a million subscribers and we have 1.24M now. We’re the first beauty company that received one.” The subscribers naturally got interested in their brand, dear.klairs. Tens and thousands of reviews on their official website also led them to actually purchase. The fact that they not only use natural ingredients and but also being cruelty-free by not testing on animals, while striving to be a vegan-friendly, was also a bonus to overseas customers. Wishcompany has partnered up with multinational online retailers such as Amazon, eBay, Lazada and now they’re sold in over 50 countries. 80% of their sales come from overseas e-commerce platforms. According to the CEO, “30% of the sale is from Europe, and another 30% is from the states. From now on, we will focus on the East Asia market.” >> Read More