- Confirms potential for growth through sales in Northern Europe, India, etc., where K-beauty has less market presence - Effective growth strategies based on brand preferences by country, such as “Dear, Klairs,” “By Wishtrend,” etc... “Fosters a mega market”   Global beauty company Wishcompany (CEO Park Soung-ho) announced on February 15 that it achieved 72 billion won in sales, a 30% increase compared to the previous year, according to annual sales results in 2023. Since its founding, Wishcompany achieved its most significant sales last year, thanks to notable growth in Northern Europe, India, and South Korea. Norway’s sales rose 150% year-on-year and increased 95.3% in Sweden, confirming the potential for growth in regions with low K-Beauty market presence. Sales increased by 43.2% in India, a country characterized by rapid economic growth, and approximately 22% in Korea last year through the expansion of sales channels. As a result, Wishcompany has secured markets with over 1,000 online and offline channels at home and abroad in total, laying the groundwork for growth in the future. By brand, Wishcompany’s flagship brand, “Dear, Klairs,” grew approximately 17% year-on-year. In particular, the brand's growth was increased by 26% in Vietnam, a market that is highly loyal to products and brands centered on its toner. Wishcompany’s second skincare brand, “By Wishtrend,” globally launched as a high-functional skincare brand in 2013, recently launched the “Vitamin A-mazing Bakuchiol Night Cream,” which contains bakuchiol, a plant-based retinol receiving the limelight, and recorded a significant growth rate of 56% compared to 2022. Securing a foothold for sales in new countries such as Europe last year, Wishcompany focuses on promoting the excellence of K-Beauty skincare brands and their brand value and philosophy. Launching in Galeries Lafayette, France, known as the home of beauty, last year, Dear, Klairs plans to carry out brand activities in countries with more diverse cultures and environments, such as the Middle East and Africa, this year. Wishcompany’s CEO Park Soungho said, “I’m personally experiencing the expansion of K-Beauty’s influence alongside K-Entertainment and K-Content,” and added, “We will find mega markets that have plenty of room for growth and expand them further in the future.” Meanwhile, Wishcompany has been awarded the “Export Tower” hosted by the Korea International Trade Association for three consecutive years from 2020 to 2022. Wishcompany has over 8.8 million subscribers for its English-based content on platforms, such as YouTube, etc., maintaining 90% of overseas sales through content commerce services and showing steady growth in sales.

- The company won the “Export Tower” award for three consecutive years due to the growth in overseas sales, and was also recognized in the category for its corporate organizational culture - Wishcompany is the only company certified among beauty brands, and the company is characterized by a system and culture where the company and employees grow together Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on January 4 that it was certified as a "Youth-friendly Hidden Champion" by the Ministry of Employment and Labor for six consecutive years. Wishcompany has been certified as a Youth-friendly Hidden Champion for six consecutive years since its first nomination in 2019. The company, which won the “Export Tower” award in 2022 hosted by the Korea International Trade Association for three consecutive years due to its continuous sales growth in Southeast Asia, the US, Europe, etc., and has also been named as a Youth-friendly Hidden Champion for six consecutive years. It was once again recognized for its growth and as an employee-friendly company. The average age of Wishcompany’s executives and employees is 30.9 years old, and the company is characterized by its flat structure in lab units. The youngest leader is 31 years old, and the company has a personnel management system that reflects competence and performance regardless of age through a competency/performance-oriented business hierarchy. In addition, Wishcompany is managing its system and creating an organizational culture under the principle, “Individual growth is the organization’s growth,” through ▲ 4.5 workdays (half-day work system) once a month, ▲ shortened working hours and bonus payment before holidays, ▲ and providing self-development expenses, etc. In addition, in celebration of Wishcompany’s 13th anniversary in November last year, the company declared a new corporate mission, “Positive Beauty Everywhere!” and a vision, “Making customers’ daily lives more enriching with experiences beyond beauty.” Based on executives’ and employees’ shared goals and growth under a new mission, vision, and core values, Wishcompany plans to propose a brand that can positively impact customers’ lives through products and content. Suh Seung-hwan, Senior Manager of Wishcompany’s People and Culture Lab, said, “I am delighted and proud that Wishcompany was the only medium-sized beauty company to be listed as a Youth-friendly Hidden Champion for six consecutive years,” and he added, “We will continue to make more diverse efforts to promote K-Beauty overseas and to enhance the capabilities of individual executives and staff members alongside the growth of the company.” Meanwhile, following a business expansion, Wishcompany is recruiting in various fields within the organization. The company is hiring overseas sales managers for the Asia-Pacific and European regions, brand and online marketers, etc., in the global regions and sectors where it operates the business.

- The best sales performance since its foundation in 2010... contending with essential skincare brands such as “Dear, Klairs” and “By Wishtrend” - Sales increase in Nordic countries such as Norway and Sweden... Continues to perform well in TikTok Shop, Vietnam’s mainstream commerce - 104% increase in the number of employees compared to 2019, strengthening the recruitment of global talent Wishcompany achieved a record-breaking sales performance in the first half of 2023, thanks to its expanded sales in Vietnam and Northern Europe. Over the past decade, Wishcompany has consistently ventured into the global market with its skincare brand, and this year, it has seen remarkable growth in countries like Sweden and Norway with limited exposure to K-Beauty. Wishcompany announced that its sales in the first half of the year reached 30.4 billion won on the 1st. Established in 2010, Wishcompany has shown steady growth over the past 11 years, leading to 61.5 billion won in annual sales by 2021, primarily driven by the success of its overseas expansion with the "Dear, Klairs" brand. Centered around the skincare products of its flagship brand, “Dear, Klairs,” Wishcompany has introduced its products in more than 60 countries, including Vietnam, Japan, and North America, and has created a total of eight global million-seller products one after another. Furthermore, the cosmeceutical skincare brand "By Wishtrend" gained a reputation on Amazon, the world's largest e-commerce platform, contributing to the expansion of Wishtrend's brand recognition. In particular, Wishcompany's recent achievements were driven by its high ranking in the popular commerce platform, "TikTok Shop," in the Vietnamese market and sales expansion in Nordic countries such as Norway and Sweden. Ever since entering the Vietnamese market in 2015, Wishcompany has dominated the toner category in TikTok Shop, achieving sales growth for eight consecutive years and surpassing global brands. The brand's proactive approach to new media trends, coupled with its focus on product quality and effective customer communication, has established it as a significant sales channel in the market. In the case of Norway, Wishcompany managed to expand into 250 stores since its entry into the local drug store, Vitusapotek, in 2019, securing Norway as a significant country of sale despite the minor influence of K-Beauty. CEO of Wishcompany Park Soungho stated, “Global brands have developed their brands, customer communication, and produced products for decades, even centuries.” He continued, “I anticipate the emergence of a sustainable K-Beauty brand, and I believe this is only the beginning for Wishcompany, which has been in operation for over 13 years.” Meanwhile, alongside its corporate sales growth, the number of Wishcompany’s employees also increased by 104% compared to the number before the pandemic. Notably, around 8% of the workforce consists of foreign employees as of June. To enhance global organizational competencies and promote diversity, Wishcompany aims to further expand and nurture global talent. Currently, eight job groups are open for hiring, including salespersons with experience in the Asia-Pacific and North American regions.

- Pop-up store at Galeries Lafayette, France’s leading department store, sells out immediately after opening the “Beauty Class,” proving its popularity - Launches its products in over 400 official stores in seven years after entering Europe... Gains popularity in Norway and launches the products in 250 stores - Proves competitiveness as a strong small K-Beauty brand in Europe, where there’s a long history and tradition of cosmetics Dear, Klairs, the flagship brand of Wishcompany announced on the 19th that the company expanded its performance in Europe as it has recorded the highest number of reviews ever during the opening of its pop-up event at the Galeries Lafayette, a department store, in France, and launched its products in over 400 stores in Europe. Wishcompany participated in the “K-Beauty Pop-Up Event” for two weeks until June 12 at Galeries Lafayette located on Champs-Elysees in Paris, France, and proved its much-heated popularity by selling out its products the fastest upon the opening of a “Beauty Class” for local customers. In addition, the brand’s exclusive event, which was held for local influencers, received the most reviews on social media ever among pop-up events held in the history of Galeries Lafayette and showed the brand’s competitiveness abroad once again. At this pop-up, Wishcompany showcased 15 products from Dear, Klairs, a brand that has established itself as a hypoallergenic skincare brand in the global market over the past decade. Under the theme of “Summer Skincare,” “Midnight Blue Calming Cream,” which is characterized by a calming effect and its blue color, and “All-day Airy Sunscreen,” which features a light texture, were introduced as main products, drawing attention from the customers. Wishcompany’s achievements are steadily expanding in Europe, including France. Since entering the European market in 2016, the brand has increased contact with local customers through over 400 stores based on large offline and online distribution channels. Dear, Klairs is easily accessible in more than 20 prominent European beauty retailers, including Sephora UK, Douglas, & Other Stories, etc. In Norway, in particular, since entering the large drug store Vitusapotek in 2019, the brand has expanded and launched its products in approximately 250 stores in about three years. Last month, successfully entering the local H&M beauty concept store in Oslo, the brand expanded the K-Beauty base. An official from Wishcompany said, “Including France, which has led global fashion and beauty industries, we have proven our competitiveness as a strong small K-beauty brand in Europe that has a long history and tradition of cosmetics," and added, “We will continue to actively expand various brand activities in the future.” Meanwhile, the K-Beauty pop-up event, which was hosted by Galeries Lafayette by inviting Korean brands, is the largest K-Beauty event held in France, known as the heartland of the cosmetics industry. About 60 local media journalists and 150 influencers attended the event, and five Korean brands, including Dear, Klairs, participated.

- The Vitamin Line, with 3 million, 1 million sales, gains attention with a new product in six years - “Simple but Enough,” Dear, Klairs releases only essential products... Broadens consumer choice range Wishcompany launches a new serum product in continuation of the popularity of its steady-seller Vitamin Drop, which has sold over 3 million bottles globally, and enhances its vitamin product lineup. Wishcompany (CEO Park Soung-ho), a global beauty content company, revealed on the 11th that it released a vitamin C derivative functional product, “Freshly Juiced Vitamin Charging Serum (hereinafter Vitamin Charging Serum),” this month. Vitamin Charging Serum is a product in the same lineup as the “Freshly Juiced Vitamin Drop (hereinafter Vitamin Drop)” and “Freshly Juiced Vitamin E Mask,” which recorded 3 million and 1 million in global sales, respectively. Dear, Klairs expanded its representative vitamin product lineup for the first time in six years to further broaden consumer choices. This new product is characterized as a hypoallergenic formula containing 10% vitamin C derivatives, allowing mild use on sensitive skin. It helps improve the skin through functions that have passed clinical tests, such as triple-tone (brightness, yellowness, uniformity) skin care, skin density improvement, skin hydration, etc. Furthermore, for a sustainable environment, containers and pumps were made with 50% of PCR materials, which are recycled PET materials, and FSC-certified paper was used in the product packaging. “Dear, Klairs have proposed essential products to customers under the philosophy of 'Simple but Enough,'” said Park Soung-ho, the CEO of Wishcompany. He continued, “We ask for your enthusiastic interest in the Vitamin Charging Serum that we are releasing after years of consideration.” Meanwhile, in celebration of the launch of the Vitamin Charging Serum, Dear, Klairs will offer a 20% discount and bonus gifts when purchased from its brand mall until the 23rd. Chicor, Shinsegae’s beauty concept store, will hold online and in-store events, offering 10,000 won discounts and giving out bonus gifts until the 21st. Moreover, "Klairs Seoul," a cultural complex located in Garosu-gil, will invite numerous influencers to hold a launching party.

- The brand has drawn positive response from Generation MZ by pursuing vegan-friendliness and sustainability - High points were received from online poll and telephone survey targeting users with a vegan cosmetic experience - Steady Sellers are receiving attention from major online and offline stores in 64 countries, including the US, Europe, and Southeast Asia - First cosmetic brand in Korea to obtain vegan certification from Korea Agency of Vegan Certification and Services…Continues to break the global million-seller records Dear, Klairs, a representative skincare brand of Wishcompany (CEO Park Soungho) specializing in Korean beauty brands, contents, and commerce, received the grand prize of "Vegan Cosmetic of the Year 2022" in the Brand of the Year Awards hosted by Korea Customer Forum. The Brand of the Year Awards hosted by the Korea Customer Forum is the most significant annual brand award in Korea that selects and awards the brand of the year through nationwide consumer polls. This year's online polls and one-on-one telephone surveys have been conducted from July 4 to 17. The brand, Dear, Klairs, which received a grand prize in "Vegan Cosmetic of the Year 2022," has established itself as a steady seller in major online and offline distribution channels in 64 countries excluding China, such as the US, Europe, and Southeast Asia. It is also implementing various campaigns focusing on the Generation MZ who pursues vegan-friendliness and sustainability. In this survey, the primary age group that selected Dear, Klairs was the 20s and 30s, composed of 75.33% female and 23.67% male. One of the eye-catching features is that the brand received higher scores from the one-on-one telephone surveys. The telephone survey, which targeted 1,000 Generation MZ users who have vegan cosmetic experience, shows better accuracy than online polls. Wishcompany CEO Park Soungho said, “I am more than grateful to receive the Brand of the Year Award that is recognized by its fairness and reliability through the nationwide consumer polls.” He added, “We will strive to grow into Korea’s leading vegan cosmetic brand based on Dear, Klairs’ philosophy of pursuing a balanced life.” Meanwhile, Dear, Klairs is a brand launched in 2010. All Dear, Klairs products contain vegan formula, and have completed vegan certification by PETA, an international animal rights organization. In addition, top selling products like the "Supple Preparation Facial Toner" and "Freshly Juiced Vitamin Drop" have surpassed 2 million bottles of sales, becoming global million sellers at home and abroad.

- Won the "Export Tower" award for the three consecutive years, recognized for its corporate growth and good-place-to-work capabilities - 94% of the organization group leaders consist of the MZ generation with the average age of executives and employees being around 30 years old... Performance driven, horizontal organization operations by lab unit - "Individual growth leads to corporate growth… we will strive to make a good company to work for Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on December 22 that it has been selected as a "youth-friendly hidden champion" by the Ministry of Employment and Labor for five consecutive years. Since its first selection in 2019, Wishcompany has been selected as a youth-friendly hidden champion for five consecutive years including this year with high score in the wage and work-life balance category. Wishcompany, which won the Trade Association's "Export Tower" award for three consecutive years with its steady sales growth, has been recognized as a youth-friendly hidden champion for five consecutive years, not only for its outstanding corporate growth but also for its competency as a good place to work for. Wishcompany has been striving to operate a system that can provide optimal balance for work and life while maximizing individual capabilities and growth through, ▲ ability/performance-oriented position system, ▲ 4.5-day work week once a month (half-day work) ▲ shortened work hours and bonus payments before the holidays, and ▲ reimbursement for self-development expenses. In fact, 94% of the heads of organizations such as team leaders and department leaders were born in 80s and 90s, which corresponds to the MZ generation, and the average age of all executives and employees is 30 years old, representing a young organization. In addition, it is divided into upper and lower departments and operates on horizontal, flexible, and efficient collaboration and work results through lab-unit organizational operations instead of vertical organizational structure. "Wishcompany is operating an organization and creating a culture under the philosophy that 'individual growth is the growth of the organization,'" said Suh Seunghwan, the Senior Manager of Human Resources at Wishcompany. He added, "We will continue to expand our recruitment and create a better company to work for." Meanwhile, Wishcompany achieved more than $30 million in overseas export this year, more than tripling its performance in two years. The overseas revenue of Wishcompany takes up over 80% of its total revenue, and its annual average revenue growth rate has reached 140% over the past 3 years. The Wishcompany currently has about 100 employees.  

Dear, Klairs x Hotel Anteroom Seoul  Klairs Sample Kits for Hotel Anteroom Seoul Visitors Dear, Klairs is partnering with Hotel Anteroom Seoul to offer “walk-in kits” to all Anteroom guests. The kit contains 6 product samples including the Supple Preparation Facial Toner, which recently surpassed 2 million bottles of cumulative sales, the Supple Preparation Unscented Toner, Rich Moist Soothing Cream, Midnight Blue Calming Cream, Rich Moist Soothing Serum, and the Gentle Black Deep Cleansing Oil. In addition, a trial kit will be provided to guests booking the eco-friendly Atelier Room at Hotel Anteroom. Klairs has been running the “Near and Dear, Klairs” campaign since last year to support businesses that practice sustainability. The collaboration with Hotel Anteroom Seoul is part of Klairs’ mission to promote co-prosperity with businesses in Garosugil (Sinsadong district) which is where the Klairs flagship store is located. “Klairs will provide a walk-in kit and a food map of Garosugil to all Hotel Anteroom guests. The map highlights the best restaurants to visit around our Klairs flagship store and was created by our team,” said Yoo-Bin Lee, the manager of Klairs Seoul. “We hope this opportunity will help revitalize businesses in Garosugil, which has been stagnant since the pandemic.” The Dear, Klairs x Hotel Anteroom Seoul Walk-in Kits will be offered until July 31, 2022 and more information can be found on the official Instagram page of Hotel Anteroom. Meanwhile, Dear, Klairs was founded in Seoul in 2010 and is steadily carrying out donation projects for animal rights and environmental organizations to promote sustainability. Klairs products can be found at Klairs official website, flagship store Klairs Seoul, Olive Young, and Chicor stores nationwide. The products can also be purchased online at SSG.com and W concept. ㅡ Contact =Wishcompany Communication Lab (Communication@wishcompany.net) ㅡ  

1.2 bottles sold every minute Dear, Klairs, ‘Freshly Juiced Vitamin C Drop’ 2 Million Bottles Sold  -  Global bestseller that has been exported to 40 countries since its launch - Received 14 awards in 6 countries - Hypoallergenic vitamin serum with 5% pure Vitamin C - First Korean brand to get vegan certification Wish Company (CEO Ryan Sungho Park), beauty brand, commerce, and content company, reported that they sold over 2 million bottles of the  Freshly Juiced Vitamin C Drop. It surpassed a million bottles in sales in May last year. The Freshly Juiced Vitamin C Drop was formulated with stabilized pure Vitamin C to treat dead cells, dull skin tone, and enlarged pores. It can be used by all skin types and recommended for those with sensitive skin. The product has become a global bestseller with over 1.2 units sold every minute. The product also has a customer satisfaction rating of 93% with over 90,000 reviews on the e-commerce platform Wishtrend.com. It has also won numerous awards across multiple sales channels and media in various countries, including Sokoglam’s Best of Beauty Winner and Singapore Shopee’s Best Beauty Award. Klairs is a unique brand with many global, steady selling products. Major distribution channels in more than 40 countries around the world record high repurchase rates. The continued emergence of million best seller products is the result of this pattern. “Klairs vitamin drop couldn’t have been a global bestseller without the love and support from our customers for over 6 years,” said Kim So-Hyun, Head of Brand Strategy at Wish Company. “Thanks to this growth, cumulative sales of five Klairs products are each expected to exceed one million units by the end of this year.” In celebration of this achievement, Klairs is offering a 15% discount promotion on the Freshly Juiced Vitamin C Drop from September 16th to October 31st. The first 200 customers who purchase the product will also receive a mini pouch and a set of two mini toners. Furthermore, during the promotion period, Klairs will donate 100% from all Freshly Juiced Vitamin C Drop sales to the Beagle Rescue Association. More details can be found on the Klairs official website. ㅡ PR : Wishcompany, Communication Lab (Communication@wishcompany.net) ㅡ

Dear, Klairs Wins World’s Top 3 Design Award ‘Red Dot Design’ Award 2021 - Brand’s design brings hope and healing during the pandemic - Collaboration with Yoon Yeo-Dong, a local artisan based in Seoul Dear, Klairs, a skincare brand under Wish Company (CEO Ryan Sungho Park), won the 2021 Red Dot Design Award for Communication Design.  The Red Dot Awards is one of the world’s top three design competitions seeking to highlight creative and innovative brands annually. This year, a total of 7,800 designs from over 60 countries were submitted. 50 global design experts were on the panel of judges. Dear, Klairs, a cruelty-free and vegan-friendly skincare brand based in Seoul, won under the Communication Design category. Their project, “A Moment,” was a collaboration project with Seoul-based artisan, Yoon Yeo-Dong. Inspired by the brand’s name, Dear Klairs, (dear meaning highly valued or precious), Yoon Yeo-Dong and the Klairs design team created a metal object that can be gifted to someone near and dear. Dear, Klairs received high marks for collaborating with local artisan, Yoon Yeo-Dong and promoting social values through the “A Moment” design project. “We wanted to work with a local artisan and promote the value of local artists, especially during these hard times of the pandemic,” said Kim Min-hee, a representative of the design department at Klairs Skincare. As a cruelty-free and vegan-friendly brand, Klairs carries out donation projects for animal rights and environmental organizations. They are dedicated to promoting sustainability through their campaigns and projects. Klairs products can be found at the Klairs official online mall, Wishtrend.com, Chicor stores nationwide, and online select shops 29mm and W Concept. ㅡ PR : Wishcompany, Communication Lab (Communication@wishcompany.net) ㅡ

Dear,Klairs : Supporting Sustainability The Near & Dear, Klairs Project – Supporting F&B that practice Eco-Friendly and Zero Waste – 5 companies to participate Beauty Brand, contents, and commerce company, Wish Company (CEO Ryan Sungho Park) announced their new project, Near & Dear, Klairs. Through this project, Dear, Klairs, a vegan friendly and cruelty free skincare brand under Wish Company, will partner with eco-friendly and zero waste F&B businesses. Klairs hopes to promote solidarity and cooperation with F&B brands that value corporate social responsibility and the coexistence of people, animals and nature. The brands participating in this project are 17 Here You Go stores nationwide, Bean Brothers (Incheon Branch), Bean Brothers Cosmo 40 Points, Dohwa Apartment, Monks Department, and Howl in the Bar (5 enterprises and 22 stores). Brands participating in this project will receive the Klairs Daily Comfort Hand Soap and Hand Cream Set for 6 months. In addition, customers visiting any of the 17 Here You Go stores nationwide can receive seven sample sets for free. “Companies need to be active in thinking of ways to practice sustainability,” said Hyemin Kim, a domestic marketing representative at Klairs. “We hope this project will serve as an opportunity for companies to collaborate with us to increase unity among brands that value sustainability and expand consumer consensus.” Klairs also hopes to expand and partner with more brands for the Near & Dear Klairs Project. Companies wishing to participate in the project can contact representatives at communication@wishcompany.net. Klairs is a vegan friendly and cruelty free brand that does not conduct animal testing. Founded in Seoul in 2010, Klairs is passionate about raising awareness for human and animal rights. Klairs products can be found online, at their flagship store, and Chicor stores nationwide. PR Contact: communication@wishcompany.net

Dear, Klairs New "Gentle Black Facial Cleanser" Released - Fine dust cleaning power 99.99%… Low irritation deep cleanser - Cream-type texture that moisturizes even after washing your face without pulling Beauty brand, contents, and commerce company, Wish Company (CEO Ryan Sungho Park) launched a new product, the Klairs Gentle Black Cleanser, in their Gentle Black Skincare Line. The Dear, Klairs Gentle Black Skincare Line consists of daily cleansing products that are gentle to use in the morning and deep cleansing products that are effective in removing oil, dirt, and makeup from pores. The newly launched Klairs Gentle Black Cleanser contains 4 types of Black Complex ingredients: truffle, blackberry, black bean extract, and black cumin seed extract. With its creamy dense texture, the new cleanser is also designed to minimize moisture loss by containing more than 80% of moisturizing ingredients including hyaluronic acid. It has completed eye irritation, primary skin irritation, and sensitive skin primary irritation test, making it an effective cleanser to use on all skin types. To celebrate its launch, Klairs is giving 15% off their new cleanser and travel trial kits to customers who purchase during the promotion period. Klairs products are available on the Klairs official website, select shops 29CM and W Concepts and offline at the Klairs Seoul flagship store and Chicor cosmetic shops. ㅡ PR Contact: Communication@wishcompany.net    

Grand Opening of ‘Klairs Seoul’, Dear, Klairs’ First Flagship Store in Korea - Dear, Klairs opens first offline store 10 years after brand’s launch...Increasing interaction with customers from and outside of Korea - Bringing in Magpie&Tiger tearoom, a brand the specializes in East Asian teas...A space to expand lifestyle experiences - Release of ‘Daily Comfort Hand Set’, including 2 different gentle hand care products, in celebration of the opening Beauty brand·contents·commerce company Wishcompany(CEO Sungho Park)’s sensitive skincare brand Dear, Klairs(hereinafter Klairs) has revealed the grand opening of their first flagship store located in Garosu-gil, Sinsa-dong Gangnam-gu Seoul, on the 1st of April. Klairs Seoul is the first offline store of the Seoul-based brand where they will meet their customers from and outside of Korea. It is a space where customers can try out and purchase all Klairs products, and also where collaborations and events with various brands can expand the experience of customers’ overall lifestyles. Klairs Seoul is made up of 4 floors and 1 basement floor. On the basement floor is the smallest bookstore in Gangnam ‘Brick Books’, a collaboration with curation bookstore ‘thereisbooks’. The 1st floor is where customers can try out and purchase Klairs products. On the 2nd floor, there is a tea room by Magpie&Tiger, a brand specializing in East Asian teas. Limited edition merchandise from collaborations by Klairs and indie brands are also something to pay attention to. The handmade objet ‘A Moment’, created with metalsmith ‘Yun Yeodong’, and the ‘Goodnight Kit’ made along with design studio ‘OIMU’ can both be purchased at Klairs Seoul in limited edition. Klairs Seoul incorporated eco-friendly elements on the building’s construction and overall interior for acting on sustainability. They recycled old bricks from ancient castles into blue bricks, and made small, multi-sized windows instead of large ones to save energy. The fresh plants and trees placed within the building will make one feel the ambience of nature, as if they are deep in the woods. Klairs has released the ‘Daily Comfort Hand Set’ with the opening of Klairs Seoul. The hand set consists of a gentle hand wash and hand cream, at a large size of 370g. With this release, Klairs is offering a 10% discount with the purchase of the hand set along with a hemp towel made with eco-friendly ingredients. More details can be found on Klairs Official Online Mall or Klairs Seoul Instagram. ㅡ PR Contact: Communication@wishcompany.net ㅡ [장업신문] 디어,클레어스 플래그십 스토어 ‘클레어스서울’ 오픈 [디지틀조선일보] ‘디어,클레어스’ 국내 첫 플래그십 스토어 오픈… 브릭북스 서점과 맥파이앤타이거 티룸 입점 [코스모닝] 화장품‧자연 어우러진 ‘클레어스서울’ [뷰티트래블뉴스] 디어,클레어스 국내 첫 플래그십 스토어 '클레어스서울' 오픈 [벤처타임즈] 디어,클레어스 첫 플래그십 스토어 ‘클레어스서울’ 오픈 [코리아닷컴] 디어,클레어스 첫 플래그십 스토어 ‘클레어스서울’ 오픈 [뉴스와이어] 디어,클레어스 국내 첫 플래그십 스토어 '클레어스서울' 오픈

- A Mild Plant Oil With 85% of the Ingredients From Natural Origin That Could Be Used Every Day Without Irritation - A Product With a ‘Fresh Light Texture’ Consisted of Only Six Ingredients and Passed Primary Irritation Test for Sensitive Skin Types Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 15th that its sensitive skincare brand Dear, Klairs has launched ‘Gentle Black Fresh Cleansing Oil.’ The new product ‘Gentle Black Fresh Cleansing Oil’ contains a large amount of plant oil extracted from natural ingredients. Using sunflower seed oil that controls sebum and soothes the skin as the main base, the cleansing oil includes plant-based oil with a light texture and great spreadability such as grape seed oil, jojoba oil, blackcurrant seed oil. Plant oil consists of up to 85% of its ingredients that melt the makeup and impurities down without skin irritation. Consisted of 6 mild ingredients only, ‘Gentle Black Fresh Cleansing Oil’ shows a light, fresh texture, unlike other cleansing oil products with a heavy thick finish in general. Especially when ‘Gentle Black Fresh Cleansing Oil’ contacts with water, it emulsifies quickly and finishes fresh without any residual feeling after cleansing. It is recommended not only for oily skin types who avoided oil cleanser due to its heavy texture but also for all people who want to care for their dead skin cells and use oil cleanser daily. Furthermore, the product passed the primary irritation test for human bodies and sensitive skin, indicating that it could be used even for sensitive skin types. The product is unscented that could be for those who mind fragrances or essential oil. Dear, Klairs holds a discount event as a celebration of the new product. You can get a 15% off for purchasing ‘Gentle Black Fresh Cleansing Oil’ from the Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스, '젠틀 블랙 프레쉬 클렌징 오일' 출시 [코스모닝] 클레어스 젠틀 블랙 프레쉬 클렌징 오일 [머니S] 클레어스, '젠틀 블랙 프레쉬 클렌징 오일' 출시… 식물 유래 성분 85% 함유 [보건뉴스] 클레어스, 저자극 데일리용 '젠틀 블랙 프레쉬 클렌징 오일' 출시 [인사이트] 클레어스, 저자극 데일리용 '젠틀 블랙 프레쉬 클렌징 오일' 출시 [싱글리스트] 클레어스, 가볍고 자극없는 '젠틀 블랙 프레쉬 클렌징오일' 출시 [뷰티한국] [BH 9월 3주차 화장품 신상-③시즌]지금 쓰기 딱 좋은 틈새 공략 아이템  [프라임경제] [주간#신상태그] 헤라·애경산업·버커루·이마트24·GC녹십자·롯데호텔 외  

-Dear, Klairs ‘Supple Toner’ and ‘Vitamin Drop’ Became the First and Second Vegan Certified Cosmetics from the Korea Agency of Vegan Certification and Services -Products Such as ‘Soft Airy UV Essence’ Certified Vegan by the Vegan Society from the United Kingdom Dear, Klairs became the first skincare brand obtaining vegan certification from the Korea Agency of Vegan Certification and Services.  Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 26th that the products from its own sensitive skincare brand Dear, Klairs, ‘Supple Preparation Facial Toner’ and ‘Freshly Juiced Vitamin Drop,’ have been first and second to be certified as vegan cosmetics from the Korea Agency of Vegan Certification and Services. The Korea Agency of Vegan Certification and Services is the first vegan certification agency approved by the Ministry of Food and Drug Safety. The vegan certification is given to the products without animal testing, animal-derived component(ADC), and cross-contamination before and after production. Klairs is the first vegan cosmetics that has been approved by the Korea Agency of Vegan Certification and Services. It is not only the first among skincare brands but all cosmetics brand certified as vegan. Klairs is already well known to consumers worldwide who stand for ethical consumption and vegan skincare products. From the early stage, the brand sought ‘vegan-friendly’ and ‘cruelty-free’ as its philosophy for ten years. The two certified vegan products are both global million-sellers. The ‘Supple Preparation Facial Toner’ hit its million sales last year, and the ‘Freshly Juiced Vitamin Drop’ hit the record this year, and both are showing a high repurchase rate from both domestic and global sales. Klairs also obtained vegan certification from the 'The Vegan Society', a British vegan certification agency. Four products, including ‘Soft Airy UV Essence,’ ‘Fundamental Water Gel Cream,’ ‘Rich Moist Soothing Tencel Sheet Mask,’ and ‘Midnight Blue Calming Sheet Mask’ have been certified vegan from the agency. Other products from Klairs are currently under the certification process as well. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스, 한국비건인증원 ‘비건 인증’ 획득 [디지틀조선일보] 클레어스, ‘서플 토너·비타민 드롭’ 한국비건인증원 비건 화장품 1·2호 등록 [프라임경제] 클레어스, 스킨케어 브랜드 최초 비건 인증…한국비건인증원에 1·2호 등록 [스포츠경향] ‘디어, 클레어스’, 업계 최초 한국비건인증원 비건 인증 획득 [코스모닝] 비건 열차 올라탄 클레어스 [로이슈] 클레어스, 스킨케어 브랜드 최초로 한국비건인증원 ‘비건 인증’ 획득 [머니S] 클레어스 '서플 토너'·'비타민 드롭', 한국비건인증원 '비건 인증' 획득 [보건뉴스] 클레어스, 스킨케어 브랜드 최초 ‘비건 인증’ [뷰티한국] 한국비건인증원이 인증한 최초의 비건 인증 스킨케어 나왔다 [하이하이] 클레어스 '서플 토너'·'비타민 드롭', 한국비건인증원 '비건 인증' 획득

-Launched the 'Suncare Line' With Remarkable Popularity Comparable to Its' Million Selling Toner' Line -Klairs, Recording a High Repurchase Rate and Winning 12 Domestic and International Awards on the First Half of 2020  Klairs, the 'Million selling toner maker,' is showing remarkable growth by hitting a home run with every sun care product launched within two years. Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 22nd that the 'Mid Day Blue UV Shield' from its own sensitive skincare brand dear,Klairs has won 'This Month's New Product' in 'Mild Sunscreen Category' from 2020 First Half Glowpick Award.   'Mid Day Blue UV Shield,' the second sunscreen from Klairs, is well received by the people for its light finish without a white cast. It seemed to overcome physical sunscreens' shortcomings with the downfall of sticky texture, white cast, and low blend-ability. Its unprecedented popularity has been marked by the sold out of the primary production amount within a month after the launch and winning the first place in the sunscreen category in the cosmetics ranking app, Glowpick. 'Soft Airy UV Essence,' a chemical sunscreen launched earlier from Klairs, is a steady seller as well. Soft Airy UV Essence is also known as a 'sunscreen for those who dislike sunscreen.' Its light moisturizing finish allows people to use it daily regardless of the seasons. It also won △Glowpick Sunblock Rank No.1 △Chicor 2019 Best Awards △29CM Beauty Awards 2020 △Hwahae Beauty Awards △Taiwan's Oh! My Venus(show) No.1 in Sunscreen and more. The success of the suncare products indicates establishing a new line that will have the popularity comparable to the famous toner line, the first million-selling product. Klairs won 12 different domestic and international awards in the first half of 2020. 'Freshly Juiced Vitamin Drop,' which recorded the second million-seller following the Supple Preparation Facial Toner, has been ranked first in the daily skincare category from Japanese Rakuten 2020. 'Freshly Juiced Vitamin E Mask' won △the 1st place in 2020 Chicor Best Cream&Lotion, and △the 1st place in Fan Fav Singaporean Guardian 2020 Awards. A total of 9 products from Klairs won '2019 Best Skincare Products' and '2019 Customer's Pick' from 'Beauty MNL,' the most significant domestic beauty commerce in the Philippines. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [디지틀조선일보] 클레어스, 상반기 국내외 12개 뷰티 어워드 수상 … 선크림 제품 주목 [장업신문] 클레어스, 2020 글로우픽 마일드 선크림 부문 1위 [로이슈] 클레어스, '미드데이 블루 UV 쉴드' 2020 글로우픽 마일드 선크림 부문 1위

- Contains 63.7% of Jeju Green Tea Water and Panthenol With Long-Lasting Moisturizing Effect... Moisturizing Care That Starts and Ends With One Single Cream. - Light Water Gel Type Texture That Fits Perfectly to Oily and Dehydrated Skin in Summer Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 18th that own sensitive skincare brand dear,Klairs has launched ‘Fundamental Water Gel Cream’. Klairs' fundamental line focuses on delivering the moistures deep into the skin, which is the basics of skincare. Rather than a traditional way of providing a product line that follows rigid steps to apply the products, the fundamental line allows people to do “self skincare” and “skip care” by choosing their own steps and routines to apply them according to their skin types and needs. The line has daily care products with great textures and wearability that surpasses the average expectation from basic skincare products. Also, the products are mild enough to be universally used for anyone who wants hydration regardless of skin types, seasons, day or night. The new product, ‘Fundamental Water Gel Cream’, is also a product that follows the basics of skincare to moisturize and hydrate the skin by using only one single cream. The goal was to make a product with a light texture like a moisture cream but keeps the moist tightly and deeply to the skin. For those skin types that need hydration without an oily finish, the product minimized oil-based ingredients and an increased amount of the water-based moisturizing ingredients. The product has a gel-typed texture that consists of 63.7% of Jeju green tea water well known for its antioxidizing effect and panthenol for deep hydration. The cream quickly gets absorbed into the skin without a sticky finish, allowing the oily and dehydrated skin types who need deep skin hydration to use it without trouble. It is also noticeable that they applied the Hydra Emulsification System to the skin-friendly ingredients to process the active ingredients to become more absorbable to the skin. It fills the moistures within the skin and forms a protective moisture layer to maintain healthy skin. The product went through a primary skin irritation test, proving that it could be used to sensitive skin types as well. Klairs Fundamental Water Gel Cream is now available on Wishtrend.com with 10% off. ㅡ PR Contact: pr@wishcompany.net

High Effect, Low Irritation Vitamin Serum for Sensitive Skin - Improves skin tone with 15% of pure vitamin C synergized with ferulic acid - Completed skin irritation test… ‘Pure Vitamin C Serum with’ low irritation and high effectivity Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 4th that their high-functioning skincare brand ByWishtrend has launched low irritation, high effectivity ‘Pure Vitamin C 15% with Ferulic Acid’ for sensitive skin types. ByWishtrend is a skincare brand that started product development from skin concerns left on ‘Wishtrend (wishtrend.com),’ Wishcompany’s global e-commerce, by 500,000 customers around the world. The brand’s goal is to create products with satisfactory results; it focuses on excluding harmful ingredients and formulating synergistic and effective ingredients to develop formulations that minimize the effects and minimize skin irritation. ByWishtrend’s new arrival ‘Pure Vitamin C 15% with Ferulic Acid’ combines 15% of pure vitamin C with ferulic acid, which creates synergy effects with vitamin. It also contains Ethyl Ascorbyl Ether, which helps brighten the skin. The vitamin C in the product comes from the British company ‘DSM,’ widely known as a luxury vitamin manufacturer, which also distributes pure vitamin C around the world. It has proven through tests that this product is 35 times more anti-oxidizing than blueberries and 50 times more than raspberries. It also completed skin tone improvement tests, which allows one to expect visible change on the skin. It is also worth noting that it has lowered the irritation on the skin while increasing the effects. ‘Pure Vitamin C 15% with Ferulic Acid’ has passed primary irritation tests on sensitive skin types. It has a very light, fresh texture, which makes the product suitable for those who want to try out high-concentration vitamin C products for the first time. It has improved the common disadvantages of vitamin C ingredients, such as stickiness, heaviness, and oiliness, and it quickly absorbs into the skin even on oily skin types. ByWishtrend is getting noticed both on domestic and international distribution channels that carry high-functioning skincare products and is expanding its distribution. The newly launched 'Pure Vitamin C 15% with Ferulic Acid' is available on Wishtrend.   ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [머니투데이] "민감한 피부도 OK"…바이위시트렌드 '순수 비타민C 세럼' 출시 [장업신문] 바이위시트렌드 ‘퓨어 비타민 C 15% 위드 페룰릭 애씨드’

- The Second Million Seller From Klairs, a Rare Occasion In Which a Korean Indie Brand Keeps Breaking the Records of Million Bottles Sensitive skincare brand dear,Klairs just made its second million-seller. Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 19th that their own sensitive skincare brand dear,Klairs has sold one million bottles of the brand’s low irritation pure vitamin C serum, ‘Freshly Juiced Vitamin Drop.’ Klairs is a unique brand in which all of its products are a global bestseller and a steady seller. It records a high rate of repurchase in distribution channels in 40 countries across the world, and that is why it is rare for them to stop the production of any of their products. The reason why Klairs keeps getting million sellers is a result of such an aspect. Last year, Supple Preparation Facial Toner became a million-seller, and this year, Freshly Juiced Vitamin Drop (henceforth referred to as Vitamin Drop) became a million-seller. It is a rare occasion in which the Korean indie skincare brand keeps making million sellers. Vitamin Drop is a serum with the main ingredient of pure vitamin C, which has powerful brightening and anti-oxidizing properties. Vitamin Drop is a serum with pure vitamin C as its main ingredient and has completed clinical trials for antioxidant effects and primary test for sensitive skin. It has continuously maintained high popularity, with reviews accumulating that refer to it as a ‘pure vitamin C serum that can be comfortably used by’ all skin types, including the sensitive type. The popularity is manifested by the awards the Vitamin Drop has won and customer satisfaction results. Vitamin Drop has 3800 reviews on YesStyle, a massive global online beauty commerce, and the customer satisfaction rate is 96.5%. It has won multiple awards from 13 different distribution channels and media in 6 different countries, Korea, the US, the UK, Japan, Malaysia, and the Philippines. It is ranked #1 on the US’ ▲i-Herb Facial Serums, won ▲Soko Glam Best of K-Beauty Award, ranked #1 in Japan’s ▲Rakuten Daily Skincare, and ranked #1 in Korea’s ▲Chicor Best Awards in the serums department. Hyejin Son, the leader of Wishcompany's APMG Lab covering the exportation and local marketing of Klairs in the Asia-Pacific region, has stated that "the Vitamin drop from Klairs is sold out in all sales channels in the overseas market. And its production increases every time. Even though it is a pure vitamin c product that is sensitive to heat, its popularity is attested by the fact that it becomes sold out monthly even in the regions with hot climates in Asia". ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [디지틀조선일보]  인디 뷰티 브랜드 '클레어스' 비타민드롭 누적 판매량 100만 병 돌파… 두 번째 밀리언셀러 [장업신문] ‘클레어스 비타민드롭’ 누적 판매량 100만 병 돌파 [보건뉴스] 클레어스 '비타민드롭' 누적 판매량 100만 병 돌파 [로이슈] '클레어스 비타민드롭' 누적 판매량 100만 병 돌파

- Improved Greasiness Characteristic to Physical Sunscreens·Completed Primary Irritation Tests for Sensitive Skins… 'Fresh and Easy on the Skin' - Contains Guaiazulene to Lower Skin Temperature' Low-Irritation Soothing Sunscreen' Skincare brand·content·commerce development company Wishcompany (CEO Soungho Park) has announced on the 14th that its own sensitive skincare brand dear, Klairs has launched low-irritation physical sunscreen, 'Mid Day Blue UV Shield.' There has been much interest in the newly launched physical sunscreen as the 'Soft Airy UV Essence' became the global bestseller after its launch in the previous year. 'Soft Airy UV Essence' was ranked #1 on ▲GlowPick within three months after it was launched, and is keeping that place. It has also won ▲Chicor 2019 Best Awards and ▲29CM Beauty Awards 2020. Just like the product's motto, 'A Sunscreen for Those Who Dislike Sunscreen,' it does not have white cast, greasiness, or eye irritation, which is the reason behind the product's high rate of repurchase on both domestic and international distribution channels. The 'Mid Day Blue UV Shield' also has a characteristically light texture. It has improved the sticky and thick texture of previously conventional physical sunscreens, and it goes onto the skin like a lotion and sinks to the skin fast. It has minimized the white cast, which is another main disadvantage of a physical sunscreen, allowing the skin a natural look. Another strength of this product is that it is gentle enough to be suitable for all members of the family. 'Mid-Day Blue UV Shield' employs mineral UV filter which has minimum irritation to the skin, and has completed the primary skin irritation test and the primary sensitive skin irritation test, making it usable for sensitive and tender skin. Furthermore, it contains guaiazulene, which can help soothe sensations of heat on the skin, so one can expect to have soothing results on the skin irritated by UV rays. Its SPF level is SFP 50+, PA++++, the domestic maximum, and the product comes in the size of 80ml, which allows for a whole-body application. 'Mid-Day Blue UV Shield' is offered at a 10% discounted price on Wishtrend.com.   ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [머니투데이] 클레어스, 저자극 무기자차 '미드데이 블루 UV 쉴드' 출시 [장업신문] 클레어스, 저자극 무기자차 선크림 ‘미드데이 블루 UV 쉴드’ [로이슈] 클레어스, 저자극 무기자차 선크림 '미드데이 블루 UV 쉴드' 출시 [머니S] 클레어스, 저자극 무기자차 선크림 '미드데이 블루 UV 쉴드' 출시… 끈적임 개선 [코스모닝] 클레어스 미드데이 블루 UV 쉴드 [스타일M] 클레어스, 저자극 무기자차 '미드데이 블루 UV 쉴드' 출시  [뷰티코리아뉴스] [클레어스] 저자극 무기자차 선크림 ‘미드데이 블루 UV 쉴드’ 

- 6th Donation Project From Klairs, a Cruelty-Free, Vegan-Friendly Brand - Selling Klairs Cruelty Free Kit Created in Collaboration With 'Joguman Studio' in Limited Availability; All Profit Goes to an Animal Rights Organization   Wishcompany, brand·content·commerce development corporation (CEO, Park Soungho), announced on the 21st that its sensitive skincare brand dear,Klairs is celebrating World Day for Laboratory Animals with a cruelty-free campaign 'GO CRUELTY FREE: LET US BE!'.This campaign is the 6th fundraising project from Klairs, and all profit goes to an animal rights organization. Klairs is a 'cruelty-free' brand that does not do any animal testing, and it is also a 'vegan-friendly' brand that avoids the use of animal-driven ingredients. Klairs has been abiding by these values since 2010 when the brand first launched. It keeps the decision that they will follow non-animal testing rules not only in the development of products but also in the distribution processes and not exporting to any countries that require animal testing for the import of cosmetics products. Klairs is voicing against animal testing once again through this campaign. They are sending their wish that all animals are free through the campaign slogan and illustration. For a broader appeal and to deliver their message more effectively, Klairs collaborated with 'Joguman Studio,' which has a cult following by its visual rendering of characters in the microcosm of the studio.     Instagram에서 이 게시물 보기   조구만 스튜디오(@joguman.studio)님의 공유 게시물님, 2020 4월 22 2:26오전 PDT Any customer that purchases campaign goods from the cross-border E-commerce Wishtrend(wishtrend.com) from the 20th, automatically becomes a participant of the donation. The concept of this campaign's merchandise is a walk with your pet, and the merchandise includes a mini pouch that can be used as a poop bag, a handkerchief, a drink bag, and more. All the products feature an illustration from 'Joguman Studio.' To celebrate the beginning of this campaign, Wishtrend is giving off a 15% discount on the set that consists of all the campaign merchandise and a full-sized 'Soft Airy UV Essence,' a sunscreen from Klairs. Furthermore, for the first 300 customers, Wishtrend is giving away a Klairs X Joguman Studio sticker pack. One can participate in a campaign even after the purchase, by leaving a review on Instagram. Wishtrend is offering a 10% discount coupon on all products of Klairs. More detailed information on the donation participation is available on the fundraising project page on Wishtrend.     Instagram에서 이 게시물 보기   Klairs | Simple, but enough(@klairs.global)님의 공유 게시물님, 2020 4월 19 11:16오후 PDT Even without purchasing, one can participate in the project by posting the campaign hashtags such as #Klairs #KlairsCrueltyFree #WorthTheWalk on their SNS or by participating in the relay giveaways on Wishcompany's four Instagram accounts during the week of the fundraising project. Choi Juhee, the manager of domestic marketing of Klairs, stated that "This 6th fundraising project was made possible by all our customers who are taking a walk with us towards the more sustainable lifestyle. We hope that our campaign can bring in much sympathy, and also that this will enable our next project as well." Jeong Jayoung, the manager of PR Lab, who is managing this campaign's communications, said that "This fundraising project is being done not only domestically but also internationally. We expect that the customers of Klairs, everywhere in the world, can come together through Wishtrend (wishtrend.com) to achieve something meaningful." ㅡ Klairs 6th Fundraising Project for World Day for Laboratory Animals, ‘GO CRUELTY FREE: LET US BE!’ ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스, ‘GO CRUELTY FREE: LET US BE!’ 캠페인 [코스모닝] “세상 모든 동물에게 자유를!” [머니S] 클레어스, 세계실험동물의날 맞아 크루얼티프리 캠페인 진행 [로이슈] 클레어스, 클레어스, 세계실험동물의날 맞아 크루얼티프리 캠페인‘GO CRUELTY FREE: LET US BE!’ 진행 [싱글리스트] 클레어스, 세계실험동물의날 맞아 '크루얼티프리' 캠페인

- Contains propolis extracts to deliver skin-soothing and hydration during the dry spring season - An essence with a light watery texture with a low pH level passed the Primary Skin Irritation Test...Suitable for all skin types   ByWishtrend, the high-functioning skincare brand from Wishcompany (CEO Soungho Park), a skincare brand·content·commerce development corporation, has launched a new product, Quad Active Boosting Essence. ByWishtrend is a brand that started product development from skincare concerns left on ‘Wishtrend (wishtrend.com)’, Wishcompany’s global e-commerce, by 500,000 customers around the world. The brand’s goal being creating products with satisfactory results, it focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop formulations that maximize the effects and minimize skin irritation. The newly launched product, ‘Quad Active Boosting Essence’ is an all-in-one boosting essence for skin soothing and hydration. It formulated 46% of four naturally effective ingredients with fermented hydration ingredients, it acts as the first essence to hydrate the skin at the first step of the skincare. Out of the four natural ingredients, the three complex ingredients (Morus Alba Bark Extract, Nelumbo Nucifera Leaf Extract, and Schisandra Chinensis Fruit Extract) helps to calm skin troubles, and Salix Alba (Willow) Bark Extract helps to soften the skin. In addition, Centaurea Cyanus Flower Water and Propolis extract from the French volcanic region of Auvergne are formulated together to deliver moisture to the skin. ‘Quad Active Boosting Essence’ has a light watery texture and a low pH level, which absorbs into the skin fast without stickiness, making the product suitable for all skin types all year around. It is used at the first step of the skincare, and it has passed the primary skin irritation test on human sensitive skin and primary skin irritation test in humans, making the product suitable for all skin types including sensitive skin types. ByWishtrend is earning more attention by growing fast in both domestic and international markets especially where functional skincare products are sold at. Domestically, the brand is sold at Onnuri Store, an official online store of Onnuri Pharmacy, and the Pure Vitamin C 21.5% Advanced Serum with a high concentration of vitamin C, is very popular, and recently, the brand has entered Douglas in Germany, the biggest cosmetics distribution channel in Europe. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [마켓뉴스] 바이위시트렌드, 자연유래 유효성분 담은 '쿼드 액티브 부스팅 에센스' 출시 [로이슈] 바이위시트렌드, '쿼드 액티브 부스팅 에센스' 출시 [머니S] 바이위시트렌드, '쿼드 액티브 부스팅 에센스' 출시···자연유래  유효성분 46% [코스모닝] 바이위시트렌드, 쿼드 액티브 부스팅 에센스 [장업신문] 바이위시트렌드, '쿼드 액티브 부스팅 에센스' 

- Soft Airy UV Essence, #1 on Accumulated Sales, Becoming the Winner of ‘29 Beauty Awards 2020’ in Green Beauty on 29CM - 'Toner Artisans' Klairs, Displaying 10 Popular Products Including the Million-Seller Supple Preparation Facial Toner and New Toners Klairs, a sensitive skincare brand from skincare brand·contents·commerce development corporation Wishcompany (CEO Soungho Park, wishcompany.net) announced on the 5th that they will open a pop-up store at 29CM Store, located near Gangnam station exit 10, until the 30th of next month. Klairs will display 10 popular products including the ‘Soft Airy UV Essence,’ which won the Green Beauty category of ‘29 Beauty Awards 2020’ with #1 accumulated sales, and other best-selling and new products. ‘29 Beauty Awards 2020’ is a list of 25 best items selected based on the sales data of last year from the online concept store 29CM, and Soft Airy UV Essence is the only sunscreen to become the winner. Soft Airy UV Essence became popular immediately after its launch, both domestically and internationally. It was ranked #1 on Glow Pick’s list of sunscreens, and received countless praises from domestic/international distribution channels, beauty magazines, and communities. So far, it has won 7 awards such as △Hwahae Beauty Awards △Cosmopolitan Editor’s Pick △Taiwanese Oh! My Venus (TV broadcast) △Glow Pick Consumer Beauty Awards △ Glow Pick Consumer Choice △ Chicor Best Awards △29CM Beauty Awards. Klairs is referred to as ‘Toner Artisans’ by consumers, so it is a good idea to pay attention to them along with the sunscreen. Together with ‘Supple Preparation Toner,’ which became a million-seller selling a total of million bottles like July, and ‘Unscented Toner,’ its unscented version, ‘Daily Skin Hydrating Water,’ a recent hydrating toner launch, ‘Daily Skin Softening Water,’ a low-pH exfoliating toner, will all be available at the pop-up. The Supple Toner line renewed its packaging to be more sustainable, printing with soy ink on an environmentally-friendly certified paper. Furthermore, customers and experience at the pop up the products such as ‘Freshly Juiced Vitamin Drop,’ #1 in the category of essence in Chicor’s Best Awards, ‘Freshly Juiced Vitamin E Mask,’ winner of Soko Glam’s Best K-Beauty Awards, and ‘Cushion Whenever,’ which allows various finishes and coverage/texture control with its two types of high-end puffs. Jayoung Jeong  Leader of PR Lab at Wishcompany has stated that “the main consumers of Klairs are millennials, and they related to the values such as cruelty free·vegan friendly that the brand has pursued from the beginning of its launch. This seems to be the reason why we did well on 29CM, which is frequently visited by millennials who look for ethical consumption.” Jeong also stated that “we expect the 29CM pop-up will be a good opportunity for us to meet, in the offline space, more people who will relate to the values of Klairs.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [장업신문] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [마켓뉴스] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [코스모닝] 클레어스, 29CM스토어 강남점 입점 [로이슈] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈 [머니S] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈...인기 제품 총 10종 선봬 [코스인코리아닷컴] '토너맛집' 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈

-Formulated with 3% Sulfur with anti-inflammatory and anti-bacterial effects for sebum care and skin concerns soothing effects   ByWishtrend, a high functionality skincare brand from Wishcompany, a brand∙content∙commerce development corporation (CEO Soungho Park, wishcompany.net) has launched 'Sulfur 3% Clean Gel', a spot gel for skin concerns. ByWishtrend is a skincare brand with high functionality, which began by paying attention to skin concerns around the world from 500,000 customers on wishtrend.com, a global E-commerce. The brand’s goal being creating products with satisfactory results, it focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop formulations that maximize the effects and minimize skin irritation. The sulfur contained in this new product, Sulfur 3% Clean Gel is a sulfur extraction which is known to have anti-inflammatory and anti-bacterial effects. It is an ingredient that can help for acne, a skin concern that many have in the skincare process, but is a unique smell and dryness are picked as the ingredient’s flaws. Therefore By Wishtrend formulated hyaluronic acid and tocopherol that can increase hydration in the Sulfur 3% Clean Gel to enable effective and comfortable use of sulfur. It excluded artificial coloring, scent, and any animal-based ingredients. The Sulfur 3% Clean Gel created by the above procedure as a light gel texture of pH 6.1, and one can expect sebum care and skin concerns soothing effects when applying a thin layer at the last step of the skincare. It can, of course, be used on the face but also on other parts of the body, such as the back and chest area. ByWishtrend is earning more attention by growing fast in both domestic and international markets. After entering Selfridges UK, it entered & Other Stories, a global SPA brand, thereby expanding their distribution to 12 European countries, including France and Spain. Domestically, the brand is sold at places that sell functional skincare products such as Onnuri Store, an official online store of Onnuri Pharmacy, and the Pure Vitamin C 21.5% Advanced Serum with a high concentration of vitamin C, is very popular. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [보건뉴스] 바이위시트렌드 ‘설퍼 3% 클린 젤’ 출시 [매일경제] 바이위시트렌드, 피부 트러블 `설퍼 3% 클린 젤` 출시 [마켓뉴스] 바이위시트렌드, 피부고민 스팟 젤 '설퍼 3% 클린 젤' 출시 [머니S] 바이위시트렌드, '설퍼 3% 클린 젤' 출시… 피부 고민 부위 진정 [로이슈] 바이위시트렌드, 피부 고민 부위 스팟 젤 ‘설퍼 3% 클린 젤’ 출시 [장업신문] 바이위시트렌드, ‘설퍼 3% 클린 젤’ 출시 [한국경제] [새로 나왔어요] 바이위시트렌드 '설퍼 클린 젤' [한국면세뉴스] [뷰티N] 에스티로더선공개-팔도BB크림면-쿠션·스팟젤신상-새시장진출 '눈길' [뷰티한국] [BH 2월 3주차 화장품 신상-①시즌]"봄철 위생관리 이렇게 준비하세요" [머니투데이][카드뉴스]마스크 썼더니 뾰루지 '폭발'...관리 '이렇게 [디지틀조선일보][뷰티 신제품] 시칼파트 플러스 S.O.S 크림, 설퍼 3% 클린 젤, 하이 아미노 올 클렌저 外 [인사이트] 고기능성 스킨케어 브랜드 바이위시트렌드(ByWishtrend), 피부 고민 부위 스팟 젤 ‘설퍼 3% 클린 젤(Sulfur 3% Clean Gel)’ 출시’

-’All-in-one’ mask that will come in handy in dry winter seasons -Contains sucrose granules to smoothly exfoliate; shea butter and jojoba seed oil to hydrate the skin dear,klairs, a skincare brand for sensitive skin from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) just launched a multi-purpose ‘Youthful Glow Sugar Mask’ with scrub, cleanser, and hydration functions. The tiny, smooth sucrose granules contained in the Youthful Glow Sugar Mask gently exfoliates piled up dead skin cells and can come in handy in cold and dry seasons like this where your skin and lips can get a bit harsher. Also, as the mask is oil-based, it easily turns into a makeup cleanser when it is applied on your wet face and gently cleanses your makeup away. Moreover, the shea butter and jojoba seed oil with the strong moisturizing ability enable you to enjoy the mask as a quick hydration mask when needed. Apply the mask on your face and after 10 minutes, the mask will leave your skin moist and nourished. It also contains active ingredients such as grapefruit extract and raspberry seed oil to help with antioxidizing. Klairs is a skincare brand for sensitive skin that pursues sustainability and develops cruelty-free products, while also striving to make them vegan-friendly. The Youthful Glow Sugar Mask is also vegan and free of paraben, sulfate, silicone, alcohol, artificial fragrance, and other toxic ingredients that might irritate sensitive skin. Juhee Choi, the Manager of Domestic Sales & Marketing, explained that “While the previous ’Gentle Black Sugar Facial Polish’ is more focused on improving blackheads and pores and provides more refreshing finish, the newly dropped ‘Youthful Glow Sugar Mask’ is far more gentle. Yet, it still has an effective exfoliating effect and leaves your skin hydrated.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [장업신문] 클레어스, '유스풀 글로우 슈거 마스크' [로이슈] 클레어스 '유스풀 글로우 슈거 마스크' 출시 [마켓뉴스] 클레어스, 스크럽·클렌저·보습 마스크 기능 담은 '유스풀 글로우 슈거 마스크' 출시 [머니S] 클레어스, '유스풀 글로우 슈거 마스크' 출시… 스크럽·클렌저·보습 마스크 3 IN 1 [코스모닝] 클레어스 유스풀 글로우 슈거 마스크 [프라임경제] [주간#신상태그] 클레어스 '유스풀 글로우 슈거 마스크' [싱글리스트] 눈처럼 소복이 쌓이는 각질... 저자극 케어템으로 '클리어' [뷰티코리아뉴스] [2019-12-01 화장품신상] 클레어스, '유스풀 글로우 슈거 마스크' [BH 11월 4주차 화장품 신상-①기초]겨울철 스킨케어 전쟁 시작됐다

-Ingredient-focused brand By Wishtrend with high functioning skincare products continues its popularity in Europe  -Expands sales channel by entering & Other Stories in 12 countries including France and Spain, following its launch at British department store chain Selfridges   By Wishtrend, a cosmeceutical brand from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) is expanding its offline sales channel in Europe by launching at 35 shops of & Other Stories in 12 countries, a premium SPA brand by Swedish group H&M, not long after its launch at British department store chain Selfridges last June. It is confirmed that they will be at 35 stores of & Other Stories over 12 countries, including 5 stores in the UK, and also France, Spain, Germany, Italy, Sweden and so on. It is expected to be at more stores in Europe by the first half of next year, while they will soon be launched at Feelunique, a UK based e-commerce for cosmetics.  By Wishtrend develops products by using only top-quality ingredients and formulating active ingredients that can bring out the best results possible. And one of their marketing strategies is to name the product intuitively, by highlighting the main ingredients and content, so that the consumers can perceive what effects they can get out of the products by just reading the name. The brand’s outstanding quality and marketing strategy worked to consumers and buyers from the Europe market, where products with vitamin and acid are now in the trend. The hype over By Wishtrend first started in online sales channels, as the Pure Vitamin C 21.5% Advanced Serum’s presence in Amazon UK top 10 lists can tell. The hype led the brand to also be launched at major offline channels, such as Selfridges and & Other Stories. Their YouTube channel ‘Wishtrend TV’ that creates beauty content in 4 different languages including English also helped the brand’s success. You can find the following By Wishtrend products at & Other Stories: Amazon Bestseller Mandelic Acid 5% Skin Prep Water; Teca 1% Barrier Cream; Green Tea & Enzyme Powder Wash; Vitamin 75 Maximizing Cream; Natural Vitamin 21.5 Enhancing Sheet Mask. Along with By Wishtrend, products from Klairs, a skincare brand for sensitive skin, are available at & Other Stories as well. Supple Preparation Facial Toner, a toner that was sold over a million bottles; Freshly Juiced Vitamin Drop, which was picked as the number one facial serum at iHerb; Freshly Juiced Vitamin E Mask, a winner of Best K-Beauty Award from SoKoGlam are included. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 바이 위시트렌드, 앤아더스토리즈 유럽 12개국 매장 입점 [마켓뉴스] 바이 위시트렌드, 글로벌 SPA 브랜드 앤아더스토리즈(& Other Stories) 유럽 12개국 매장 입점 [코스모닝] 바이 위시트렌드, 유럽 앤아더스토리즈 입점 [로이슈] 바이 위시트렌드, 글로벌 SPA 브랜드 앤아더스토리즈(& Other Stories) 유럽 12개국 매장 입점 [프라임경제] 바이 위시트렌드, 앤아더스토리즈 유럽 12개국 매장 입점 [뷰티코리아뉴스] 바이 위시트렌드, 유럽 12개국 매장 입점 [FETV] 바이 위시트렌드, 글로벌 SPA 브랜드 앤아더스토리즈 유럽 매장 입점  

- Continues their growth in the U.S. with their ongoing popularity at Ulta, iHerb, Revolve, SoKoGlam, and other major channels - Expanding sales channels while creating beauty content in English…Making the brand’s name on YouTube and other social media Klairs, a skincare line for sensitive skin from a beauty brand·content development company Wishcompany (CEO Soungho Park, wishcompany.net), reported on October 1st that they will now be sold at America’s iconic department store chain 'Macy's' online. Klairs has been expanding from the online market to the offline market, and they are also continuing their growth in the U.S., becoming known as one of the leading brands of the K-Beauty. While securing more sales channels, Klairs has also been creating beauty content in multiple languages so that the locals can come across the brand more often on YouTube, Instagram, Facebook, and other social media. For example, Wishcompany’s YouTube channel ‘WishtrendTV’ creates contents in 4 different languages: Vietnamese, Japanese, Indonesian, and of course English. Last May, they had acquired a Goldplay Button, a button you get when you achieve more than a million subscribers. For now, you can find 11 items at Macy’s online store. The Supple Preparation Unscented Toner, a toner that was sold over a million bottles, Freshly Juiced Vitamin Drop, which was picked as the number one facial serum at iHerb, and Freshly Juiced Vitamin E Mask, a winner of Best K-Beauty Award from SoKoGlam are included. As you can tell from all the awards Klairs has received, the brand has achieved recognition on its outstanding quality at a reasonable price at major sales channels in the states. Customer repurchase rate at America’s biggest chain of beauty stores Ulta Beauty, iHerb, fashion e-commerce website Revolve, multinational lifestyle retail Urban Outfitters, and others has been increasing as well, indicating Klairs now have loyal followers. Klairs has also been growing in Europe. The brand has been expanding on·offline sales channels in Europe as well, including the British based beauty e-commerce Feelunique, and 15 stores of multinational SPA brand & Other Stories in 11 European countries. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [코스모닝] 클레어스, 메이시스 백화점 온라인몰 입점 [장업신문] 클레어스, 미국 '메이시스(Macy's)' 온라인몰 입점 [뉴스웨이] 클레어스, 미국 백화점 체인 메이시스 온라인몰 입점 [프라임경제] 위시컴퍼니 '클레어스' 미국 메이시스 온라인몰 입점 [머니S] 클레어스, 미국 백화점 체인 '메이시스' 온라인몰 입점

-Manage coverage and texture with Daily·Cover-up puffs...Suitable for both dry and oily skin -SPF 50+ PA+++, a multi-functional compact cushion including UV protection, brightening, and wrinkle improvement effects    -Special promotion on Wishtrend.com to celebrate its launch   Klairs, a skincare brand from beauty brand·content development company Wishcompany (CEO Soungho Park) has launched 'Cushion, Whenever' on September 10th, a cushion compact with two types of high-end puffs that allows achieving different finishes with one single compact cushion. The Cushion, Whenever contains two types of puffs and enables you to manage coverage and texture with the applicator. The idea that puffs can hold a large amount of moisture depending on its materials served as an insight to develop two types of puffs that are made of different fabrics. With the two types of puffs, Cushion, Whenever can be used for the full coverage makeup and touch-ups. Also, it is suitable for both dry and oily skin. The navy 'Daily Puff' that comes with the product creates the natural and hydrated look as it lands on your skin thinly and evenly. The beige 'Cover-up Puff' is made with more dense material and allows full coverage, which also adheres onto your skin evenly and gives soft matte finish at the same time. Klairs has been continuously developing functional products for people with sensitive skin, Cushion, Whenever is also a multi-functional compact cushion including UV protection, brightening, and wrinkle improvement effects that has SPF 50+ PA+++, that it is suitable for comfortable use even on sensitive skin. The product is available in 3 shades, which are 21C Rosy, 21N Linen, and 23W Ecru. To celebrate its launch, Wishtrend.com is having a special promotion on the product. Cushion, Whenever is on sale for 15% off on Wishtrend.com, valid until September 15th(CST).   ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [머니투데이] [신상품라운지]클레어스, 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [마켓뉴스] 클레어스, 다양한 피부 표현 위한 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [아크로팬] 클레어스, '쿠션 웬에버(Cushion, Whenever)' 출시 [로이슈] 클레어스, '쿠션 웬에버(Cushion, Whenever)' 출시 [장업신문] 클레어스, '쿠션 웬에버' 출시 [서울파이낸스] [신상품] 클레어스 '쿠션 웬에버' [인사이트] 클레어스, 다양한 피부 표현 위해 두 종류의 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [제니파크] 클레어스, 쿠션 웬에버 출시 [코스모닝] 클레어스, 쿠션 웬에버 [보건뉴스] 클레어스, 두 개의 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [뷰티한국] [BH 9월 2주차 화장품 신상] 추석 연휴에도 화장품 시계는 돌아갔다. 환절기 겨냥 스킨케어 제품들 출시 '눈길'

  Cheers! Klairs Supple Preparation Facial Toner reached 1 million bottles sold🎉 Anyone who is interested in either #Kbeauty or #skincare in general would have used Klairs Supple Preparation Facial toner at least once, making it such an iconic toner.   Launched in 2012, users buying it over and over again around the world, this toner has been named a Holy Grail Toner and became a global steady seller. Right now, it is being sold across 40 countries, through over 200 distribution channels.   Klairs, developing products that can also be used comfortably by sensitive skin types, is a Cruelty-Free, Vegan-Friendly, and Eco-Friendly brand. From its very first beginning, we have been looking out for and working with activisms that fit our value and identity. That we are trying to implement recycled papers and soy ink on the packaging of Klairs' Supple line, is within the same context.   Klairs will keep on looking for ways to be sustainable, and move forward slowly following your voices. Thank you for everyone who has been with the yesterday and the today of Klairs, following a sustainable, albeit slow, direction. And please stay with us for our tomorrow.    

- By Wishtrend, Born From Skincare Concerns of 500,000 Consumers All Over the World - ‘By Wishtrend’ Names Products With Ingredients and Their Percentages, Emphasizes Effects with Confidence on the Results By Wishtrend, the cosmeceutical brand from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, has launched on ‘Onnuri Store(onnuristore.co.kr),’ official online shopping mall of Onnuri Pharmacy. By Wistrend is characterized by showing main ingredients and its content on the names of the title, for the consumer to immediately recognize the effects of the product. It is a brand with confidence on the products’ ingredients, formulations, and results, as manifested by the fact that it was launched on distribution channels that carry mostly functional products. By Wishtrend is a brand that started product development from skincare concerns left on ‘Wishtrend (wishtrend.com)’, Wishcompany’s global e-commerce, by 500 thousand customers around the world, and focuses on developing low-irritation and highly effective formulations using effective ingredients to resolve various skincare concerns, including acne. By Wishtrend has only been introduced in Korea for the first time last December, but has been accumulating its fame overseas, including Europe. It continued English-based global marketing for a long time using a number of on·offline channels including ‘Wishtrend TV’, their Youtube channel. Last March, it participated in ‘Cosmoprof Worldwide Bologna 2019’, the biggest international beauty expo opened in Bologna, Italy, and received love calls from buyers of big distribution channels all over the world. Pure Vitamin C21.5 Advanced Serum came within top 10 serums on AMAZON UK, and Mandelic Acid 5% Skin Prep Water has been introduced by Glamour UK. Recently it has entered Selfridges, showing the brand’s steady growth. Soungho Park, CEO of Wishcompany says that “We are planning to launch By Wishtrend products in Onnuri Pharmacy offline channels, starting from this Onnuri Store launch. Also, we are going to expand our distribution channel on areas where customers who are interested in functional products are at”. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [컨슈머타임스] 바이 위시트렌드, 온누리스토어 공식 런칭…전품목 20% 할인 [로이슈] 바이 위시트렌드(By Wishtrend), 온누리약국 공식 온라인몰 온누리스토어 론칭 [쿠키뉴스] 바이 위시트렌드, 온누리스토어 론칭 [장업신문] 바이 위시트렌드, 온누리스토어 론칭 [코스모닝] 바위 위시트렌드, 온누리스토어 입점

- Entering the most representative UK department store chain through global fame accumulated over a number of years on both on·offline channels, entering UK offline market for the first time - Steady English-based marketing through Wishtrend TV etc By Wishtrend, the cosmeceutical brand from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, entered Selfridge’s in the UK and started expanding its European market. By Wishtrend has been emphasizing the actual effects and results made possible with sheer ingredients and have been accumulating its recognizability over the years on European on·offline channels, and opened its offline sales channel by entering Selfridge’s, a well known UK department store. By Wishtrend has been continuously gaining fame in European beauty market through a number of on·offline channels, for example English-based global marketing through the YouTube channel, Wishtrend TV. As a result, Pure Vitamin C21.5 Advanced Serum came within top 10 serums on AMAZON UK, and Mandelic Acid 5% Skin Prep Water has been introduced by Glamour UK. It has been expanding its sales channel through K-Beauty Online etc, and this Selfridge’s entrance is their first entrance to offline sales channel. The products from By Wishtrend to enter Selfridge’s include, Natural Vitamin 21.5% Enhancing Sheet Mask 23ml, Pure Vitamin C21.5% Advanced Serum 30ml, and Mandelic Acid 5% Skin Prep Water 120ml, three products in total. By Wishtrend is a cosmeceutical brand born from the fandom of Wishtrend, Wishcompany’s YouTube channel, starting from skincare concerns of 500,000 consumers worldwide. It focuses on developing high-effect, low-irritation formulations using high-effect ingredients, to resolve various skin related concerns like acne. As there is a high demand on vitamin and acidic products in the European market, By Wishtrend that emphasizes real effects in ingredients has been growing steadily, their fame traveling by the words of their consumers. Furthermore, By Wishtrend has been receiving endless love calls, doing meetings with approximately 70 large European distribution channels at ‘Cosmoprof Worldwide Bologna 2019’ last March in Bologna, Italy, the biggest international beauty expo in the world. Soungho Park, the CEO of Wishcompany states: By Wishtrend has completed the process to sell its central products, and By Wishtrend has started sales in Sweden and Norway, and launched in Germany recently. We will be expanding sales channels in both Eastern and Western Europe, continuing our expansion on the European market. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [프라임경제] '바이 위시트렌드' 영국 셀프리지 백화점 입점…유럽시장 본격 진출 [컨슈머타임스] 바이 위시트렌드, 영국 셀프리지 백화점 입점 [로이슈] 바이 위시트렌드, 영국 셀프리지 백화점 입성 '유럽시장 본격 진출' [보건뉴스] 바이 위시트렌드, 영국 셀프리지 백화점 입성 "유럽진출 본격화" [장업신문] ‘바이 위시트렌드’, 영국 셀프리지 백화점 입점 [코스모닝] 바이 위시트렌드, 영국 셀프리지 백화점 입점

Soft Airy UV Essence, A sunscreen for those who dislike sunscreen, expands its distribution - Complete UV protection with its non-sticky, moisturizing and light texture - #1 on Glowpick within 4 months of launch ∙ 96% satisfaction rate on Hwahae A beauty brand and content development company Wishcompany's(CEO Soungho Park, wishcompany.net) skincare brand Klairs' Soft Airy UV Essence is now available at Olive Young, the biggest domestic H&B Store. Klairs Soft Airy UV Essence has ranked at #1 on GlowPick, a beauty review platform, within 4 months of its launch. It is now being sold at major stores of Olive Young around the country. Just like its motto - Sunscreen for those who dislike sunscreen - Klairs Soft Airy UV Essence is a mild sunscreen that has no stickiness or irritation to the eye. It has steadily been popular since launching, with its water-based texture with a moisturizing and transparent finish. Klairs is a brand that researches and develops effective products for sensitive skin. And with its philosophy, Soft Airy UV Essence has the maximum UV ray protection of SPF50+PA++++, and protects the skin from both UVA and UVB while minimizing skin irritation. It has increased the effectiveness of UV protection by formulating ingredients with high photostability, contains only the ingredients in EWG Green Level. Soft Airy UV Essence has no white cast, a frequently mentioned drawback of sunscreens, which makes it perfect to apply even after makeup. All of the above has been proven by the evaluations of the actual consumers. On Hwahae, a beauty review app that provides honest reviews and reliable information of products, Soft Airy UV Essence has reached 96% user satisfaction rate. On the criteria of 'How well it applies on the skin' and 'Zero irritation on the eye', it has reached 99.32% and 96.58% respectively. Furthermore, it has scored full points from the Klairs new products testees, the first time it happened in the company's history. Juhee Choi, Assistant Manager of Domestic Marketing, stated: “These days, as the sun gets brighter, more consumers are looking for sunscreens. Klairs Soft Airy UV Essence is becoming more and more popular and I'm delighted to announce that it is now available at Olive Young, as that has been requested by many of our customers." Klairs is also available and steadily popular at all stores of Chicor, Shinsegae Department Store's beauty specialty retailers. More information on all products from Klairs can be found at Klairscosmetics.com and Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [컨슈머타임스] 클레어스, 소프트 에어리 UV 에센스 올리브영 입점 [코스모닝] '클레어스 UV 에센스' 올리브영 입점 [서울파이낸스] 위시컴퍼니 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [프라임경제] 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [보건뉴스] 클레어스 ‘소프트 에어리 UV 에센스’ 올리브영 입점

Evaluated by 292 Hwahae Users After Actual Use ‘Soft Daily Sun Essence Without Eye Irritation’ Klairs Soft Airy UV Essence is ranked # 1 and stayed as # 1 for 3 months of Glowpick Sunscreen Charts, reaching its status only within three months of its launching. This time, it has got 96% user satisfaction rate on Hwahae Cosmetic Survey. Hwahae is a beauty review app that provides honest and reliable information based on the products’ ingredients on honest reviews by their users. It has 6,000,000 accumulated number of downloads. 292 Hwahae users participated in the survey on Klairs Soft Airy UV Essence, and 96% has answered that they are satisfied with the product. Hwahae users mostly focused on standards regarding skin irritation such as ‘applicability’ and ‘eye irritation’, the standards that are considered critical when choosing a sunscreen. Check out the results in the image below :) A Year and Four Months, Sunscreen Developed with 5 Criteria It took a whole year and four months to create Klairs Soft Airy UV Essence. Klairs thought a sunscreen that can be used comfortably by all has to meet all the five criteria below. After a long process of contemplation and trial & errors, Klairs Soft Airy UV Essence was completed. · No white cast · Not oily or cakey · Moisturizing all year around · Does not clog pores or cause skin problems · Sunscreen usable for both before/after makeup Klairs is a skincare brand for the sensitive skin that is also cruelty-free and eco & vegan-friendly. Klairs Soft Airy UV Essence was created according to those values. It contains only the ones in EWG Green Level, so it is a comfortable sunscreen for daily use to those with sensitive skin, and also a vegan product. If you were looking for a sunscreen that meets the above criteria, and if you still dislike wearing sunscreen, please check out Soft Airy UV Essence on Wishtrend.com!

- Klairs, a brand that rapidly grows at home and abroad markets from online to offline channels - Aggressively expanding overseas market channels in the U.S., Europe, and Southeast Aisa   Wishcompany, developing skincare brands and creative contents (CEO Soungho Park), has reported that its sensitive skincare brand Klairs has officially launched on ULTA online mall(Ulta.com), the largest beauty distributor in the United States, on May 17th. Most of the Klairs products are steady-sellers without being discontinued, and the brand has been growing as a brand with a strong online presence. With its outstanding product lines, Klairs has attracted a large number of customers to its online mall(Wishtrend.com) and also has been rated as best sellers on the major channels such as Amazon, iHerb, and YesStyle. Continuing to build trust with its high quality with the reasonable price of the products, Klairs' popularity has led to expanding its offline channels. Klairs Freshly Juiced Vitamin Drop has ranked second last year at Chicor, a Korean beauty select shop, and also been ranked as 'Top Rated' among the most popular products on Urban Outfitters, a fashion and beauty select shop in the U.S. Klairs can be found at popular distribution channels in the U.S. such as a fashion e-commerce Revolve, online and offline stores of Riley Rose, and an offline beauty store Ricky's NYC. As the distribution industry has been closing down its offline stores, it is meaningful that Klairs is growing steadily from online to offline channels. In addition to the launching in the U.S., Klairs has been steadily expanding its new channels in the European, and Southeast Asian market. It has been positioning as a leading K-beauty brand in Singapore, Malaysia, and the Philippines, as well as actively expanding into the European market, starting from Spain to Sweden, Norway, and Germany. Moreover, it's been planning to launch in Eastern Europe, starting from Selfridges in the UK and Lookfantastic, the European beauty store. The overseas sales & marketing manager of Wishcompany, Hyejin Son said "Launching on Ulta.com will serve as an opportunity to speed up the expansion of Klairs' online and offline channels in the U.S. market and will continue to appealing fascination of Klairs, the brand itself, to people who've been recognizing the brand as just one of the K-beauty brands." ㅡ PR Contact: pr@wishcompany.net ㅡ [뉴시스] 클레어스, 미국 최대 뷰티 유통업체 '얼타' 입점 [머니S] 클레어스, 미국 뷰티 유통업체 '얼타' 입점… "해외 채널 확장 중" [보건뉴스] 클레어스, 미국 ‘얼타’ 입점… 해외 유통채널 확장 박차 [프라임경제] 클레어스, 미국 얼타 온라인몰 입점…해외 유통 채널 확장 [코스모닝] 클레어스, 미국 얼타 온라인몰 진출 [인사이트] 클레어스, 미국 최대 뷰티 유통업체 '얼타' 입점하며 해외 유통 채널 확대 가속화

· Sensitive skincare brand Klairs, incomparable growth among K-beauty brands in the European market · Cosmeceutical brand By Wishtrend, European online steady sellers - accelerating offline channel expansions   Wishcompany, a beauty brand, and content developing company (CEO Soungho Park, Wishcompany.net) has opened an exclusive booth at Cosmoprof Worldwide Bologna 2019, the world's leading beauty exhibition in Bologna, Italy. Wishcompany had introduced its skin care brands Klairs and By Wishtrend to the European buyers. Cosmoprof is one of the world's biggest international beauty exhibition, with major cosmetic companies, buyers, distributors, and media gather around the world. It is held every year in Bologna, Las Vegas, and Hong Kong. And at Cosmoprof Bologna where has a high level of participation from European countries, the brand's status in the European market can be measured in response to the visitors. This year, Cosmoprof Bologna has attracted more than 3,000 companies and 265,000 attendees from 70 countries. At Wishcompany's booth, more than 70 new buyers from the major distribution channels in Europe, including Sweden, Germany, UK, and Spain had discussed future business plans. Most of them already had the acknowledgment of Klairs and By Wishtrend which already have become Best Sellers in Europe. Klairs and By Wishtrend have been rapidly expanding in Europe, covering both online and offline channels. Klairs, a sensitive skincare brand, has launched in Selfridges in the UK and at Vitusapotek, the major drugstore in Norway. Klairs has ranked third on Sweden's Top Beauty Commerce and continues to build its reputation in Spain, Germany, and Denmark. By Wishtrend, a cosmeceutical brand that reflects product development based on directly listening to the skincare concerns left by the 500,000 worldwide customers of the global e-commerce Wishtrend(wishtrend.com), has gained credibility and awareness after Klairs. By Wishtrend Pure Vitamin C 21.5% Advanced Serum has been gaining popularity in Southeast Asia, and ranked fifth on Face Night Care category on the UK Amazon. Soungho Ryan Park, CEO of Wishcompany said "Klairs and By Wishtrend have now built massive brand fandom in Europe, beyond their expectations for K-Beauty, and the European buyers we've met at Cosmoprof Bologna 2019 aware of our brands' strengths. We will continue to expand distribution channels in the European market." Meanwhile, Wishcompany has successfully launched brands such as Klairs, By Wishtrend, and Jungle Botanics. In addition, Wishcompany plans and produces overseas beauty contents and have built media channels with a big fandom. The channel has more than 3.8 million subscribers and 100 million views, mainly on the representative channel 'Wishtrend TV'. This is a rare example of a Korean company building a massive global beauty content channel. With such strengths, Wishcompany has been reaching high sales both online and offline in over 70 countries around the world. Alongside direct sales through the online commerce site 'Wishtrend.com', online distribution and marketing partnerships with companies around the globe has allowed doubling the annual sales growth. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 위시컴퍼니, 국제 뷰티 박람회 ‘코스모프로프 볼로냐 2019’ 참가 [머니S] 위시컴퍼니, 뷰티 박람회 '코스모프로프 볼로냐 2019' 참가… 클레어스 · 바이 위시트렌드 소개 [보건뉴스] 위시컴퍼니, 국제 뷰티 박람회 ‘코스모프로프 볼로냐 2019’ 참가 [@star1] 위시컴퍼니, 국제 뷰티 박람회 ‘코스모프로프 볼로냐 2019’ 참가

Wishcompany, a beauty brand, and content developing company, has announced that its skin care brand Klairs' Illuminating Supple Blemish Cream has won the 2018's Consumer Beauty Award BB Cream Winner on Glowpick. It has won for 5 consecutive times since 2015. [caption id="attachment_734" align="alignnone" width="500"] BB Cream Winner: Illuminating Supple Blemish Cream[/caption] Glowpick is a beauty ranking application that has high reliability which is specially designed for costumers to leave their honest reviews, and most of the products in the market are listed in various categories. Currently, more than 1,000 different BB Creams are listed on Glowpick. In this condition, it’s meaningful that one product gets to be ranked high, and keeping that rank for several years. Klairs almost never stop producing products since most of them are steady sellers. The rate of re-purchasing is high and has a strong presence as best sellers in multiple sales channels at home and abroad such as Chicor, Amazon, iHerb, A-land and more. The Glowpick Winner Illuminating Supple Blemish Cream is the same. It’s a hydrating BB Cream for sensitive and dry skin type, it’s been called as ‘Mochi BB’ since it captures the natural skin tone which is why it’s been praised regardless of gender. The main reason why Mochi BB’s been praised is that it applies really well, and gives the skin look natural and flawless. It has less white-base which is the cause of darkening, and even dry skin type can enjoy it without looking cakey or leaving a grey cast. It’s a hydrating cream type product that can have more coverage when mixed with a matte foundation. Klairs Brand Manager, Song Lee said “I appreciate that Klairs products have been positioning as steady sellers in the beauty market where tons of brands and products are produced. And we’ll introduce and develop the products that are in need of Klairs customers. You may find Klairs Illuminating Supple Blemish Cream on Wishtrend or through our partners.   ㅡ PR: pr@wishcompany.net

By Wishtrend has held a 'Pink Holiday' event on December 15th, 2018 in Manila, the Philippines. Ahead of the event, many of our fans were interested in joining the event and pre-registered through Wishtrend's Social Media channels. The Pink Holiday event was the very first time introducing the brand to our customers including our two newly released products, Acid-Duo 2% Mild Gel Cleanser and Polyphenol in Propolis 15% Ampoule. The Venue was decorated and filled with colorful balloons, Wishtrend TV posters, and catering! Moreover, many of the influencers and customers have filled up space and Wishtrend TV's main host Eunice gave an insightful beauty class, sharing skin care tips to achieve glass looking skin. In addition to the beauty class, we had played fun little games to give out goodies, and of course, QnA time! [caption id="attachment_933" align="alignnone" width="650"] Eunice sharing her skincare tips for Holiday[/caption] [caption id="attachment_931" align="alignnone" width="650"] Wishtrender trying the newly released Polyphenol in Propolis 15% Ampoule[/caption] While many influencers were capturing the moments and contents to share with their followers, the attendees enthusiastically participated in the QnA session, asking skincare tips and solutions during the skincare emergency. With the opportunity to show By Wishtrend's brand history as well as brand philosophy, the attendees had the opportunity to learn more about the brand and our motto. For us, it was a great time to build brand recognition and lucky to had a chance to spend such quality time with Wishtrenders!