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Dear, Klairs Press
Klairs Seoul Opens Midnight in Seoul Media Exhibition
Klairs Seoul Opens Midnight in Seoul Media Exhibition - Visitors will receive Klairs Midnight Blue Line Products - Exhibition to be helped at the Klairs Seoul flagship store from May 2nd to 15th Skincare brands Dear, Klairs (hereinafter referred to as Klairs) will open a free media exhibition at the Klairs Seoul flagship store located in Garosu-gil from the 2nd to the 15th. The media exhibition, "Midnight in Seoul", sheds light on the beauty of Seoul, which has been forgotten due to the pandemic and social distancing restrictions. Visitors can walk through different interactive zones and watch a short film that showcases unique parts of Seoul like the Namsan Tower, Han River, and many more. In addition, visitors can view and test the Klairs Midnight Blue Line products. Tickets for the Midnight in Seoul Exhibition are free, and reservations can be made on the Klairs Seoul Naver page. Visitors will also receive the Klairs Midnight Blue Line products if they sign up for a membership on the Klairs website. "We have revealed Klairs brand philosophy to move toward a balanced life and become a life beauty brand through video," said Bak Seoul Park, head of the Klairs brand contents team. "I hope this exhibition will serve as an opportunity to reflect on the small things that bring joy in life and the beautiful parts of Seoul that have been overlooked due to the pandemic.” Meanwhile, Klairs is carrying out various campaigns to promote sustainability. Recently, a new campaign was launched for the virtuous cycle of sustainable resources along with donation projects that support animal rights and environmental organizations. More details can be found on the Klairs official website. -
Dear, Klairs
Dear, Klairs begins 2022 Skincare Recycling Campaign: Use Well, Re-use Well
Dear, Klairs begins 2022 Skincare Recycling Campaign: Use Well, Re-use Well – Starting on April 22, a recycling campaign will begin to celebrate Earth Day and promote sustainability – 1 empty bottle can be exchanged for a Klairs miniature product…All empty bottles collected will be upcycled. The “Use Well, Re-use Well” campaign is a customer-participating campaign that aims to upcycle old cosmetics containers into new materials and products. The goal of this campaign is to encourage recycling and also convey the message that small and sustainable practices within our daily lives can contribute to a virtuous cycle of sustainable resources. To participate in this campaign, people must wash their empty cosmetics bottles clean and put them in the skincare empties box installed at the Klairs flagship store “Klairs Seoul.” Any beauty and cosmetic products (even from other brands) can be recycled in this campaign as long as it is made of plastic and PET materials. In doing so, customers will receive one Klairs miniature product per empty bottle. All empty materials and products received will be upcycled into new merchandise after being shipped to the smart waste resource management company “Reco.” All proceeds from the upcycled merchandise will be donated to resource circulation facilities. “The “Use Well and Re-use Well” campaign is Klairs’ first offline activity for practicing sustainability,” said Klairs manager Lim So-hee. “I hope this campaign will serve as an opportunity for both companies and individuals to think more about sustainable processes.” Meanwhile, Klairs is a brand that launched in Seoul in 2010 and is steadily conducting donation projects for animal rights and environmental organizations. For the sustainability of the world the brand is facing, various activities are consistently being carried out, such as using packaging made with FSC-certified paper and soy ink, and introducing 100% recycled shipping boxes that do not require separate recycling. You can also participate in the Klairs’ 2022 skincare empties campaign through the Klairs official Korean online mall. Details of the campaign can be found on the Klairs official online mall klairs.com, and on Klairs Seoul’s Instagram. -
Dear, Klairs Wishcompany
Klairs Sample Kits for Hotel Anteroom Seoul Visitors
Dear, Klairs x Hotel Anteroom Seoul Klairs Sample Kits for Hotel Anteroom Seoul Visitors Dear, Klairs is partnering with Hotel Anteroom Seoul to offer “walk-in kits” to all Anteroom guests. The kit contains 6 product samples including the Supple Preparation Facial Toner, which recently surpassed 2 million bottles of cumulative sales, the Supple Preparation Unscented Toner, Rich Moist Soothing Cream, Midnight Blue Calming Cream, Rich Moist Soothing Serum, and the Gentle Black Deep Cleansing Oil. In addition, a trial kit will be provided to guests booking the eco-friendly Atelier Room at Hotel Anteroom. Klairs has been running the “Near and Dear, Klairs” campaign since last year to support businesses that practice sustainability. The collaboration with Hotel Anteroom Seoul is part of Klairs’ mission to promote co-prosperity with businesses in Garosugil (Sinsadong district) which is where the Klairs flagship store is located. “Klairs will provide a walk-in kit and a food map of Garosugil to all Hotel Anteroom guests. The map highlights the best restaurants to visit around our Klairs flagship store and was created by our team,” said Yoo-Bin Lee, the manager of Klairs Seoul. “We hope this opportunity will help revitalize businesses in Garosugil, which has been stagnant since the pandemic.” The Dear, Klairs x Hotel Anteroom Seoul Walk-in Kits will be offered until July 31, 2022 and more information can be found on the official Instagram page of Hotel Anteroom. Meanwhile, Dear, Klairs was founded in Seoul in 2010 and is steadily carrying out donation projects for animal rights and environmental organizations to promote sustainability. Klairs products can be found at Klairs official website, flagship store Klairs Seoul, Olive Young, and Chicor stores nationwide. The products can also be purchased online at SSG.com and W concept. ㅡ Contact =Wishcompany Communication Lab (Communication@wishcompany.net) ㅡ -
Dear, Klairs Press
Dear, Klairs Award the “2021 A.N.D. Awards for Best Digital Advertising”
Dear, Klairs Award the “2021 A.N.D. Awards for Best Digital Advertising” - Collaboration with 10 eco-friendly brands and 28 companies - Plans for global expansion in Chicago and Singapore Dear, Klairs announced on the 27th that their campaign, “Near & Dear, Klairs” won the 2021 A.N.D. Awards (Awards For New Digital Award) in the digital advertising and cosmetics campaign category. The A.N.D. Awards are organized by the Korea Digital Enterprise Association and officially sponsored by the Ministry of Science and ICT and the Korea Broadcasting Advertising Promotion Corporation. The A.N.D. Awards selects brands and projects that have made a significant contribution to the digital industry throughout the year, and is determined through a three-step rigorous review by field experts, industry CEOs, and external professionals. The award-winning Near & Dear, Klairs campaign was a campaign that provided a set of two Klairs hand-care products free of charge to Vegan & Eco-Friendly stores that practice sustainability. The campaign was praised by A.N.D. Awards for naturally branding and collaborating with other brands without using undergoing costly marketing measures such as advertising costs and influencer marketing. An official from KLAIRS stated, "The purpose of Near & Dear, Klairs was to promote solidarity among companies that care about corporate social responsibility. Klairs will continue to practice sustainability.” Meanwhile, Klairs was founded in Seoul in 2010 and is steadily working on projects to help build a more sustainable society. In celebration of the recent achievement of surpassing 2 million bottles in sales of the Freshly Juiced Vitamin Drop, entire proceeds from the Vitamin Drop sales from September 14 to October 31 will be donated to the Beagle Rescue Network. More information on Klairs donation projects can be found on the website. ㅡ Contact =Wishcompany Communication Lab (Communication@wishcompany.net) ㅡ -
Dear, Klairs Press
Dear, Klairs x Popperoni Collaboration Limited Edition “Sparkle Moments Box” Launch
Dear, Klairs x Popperoni Collaboration Limited Edition “Sparkle Moments Box” Launch - Celebration of the Klairs Supple Toner and Vitamin Drop Surpassing 2 Million Bottles in Sales - Global bestseller products in over 40 countries Sensitive skincare brand, Dear, Klairs, announced on the 15th that they will release a limited edition "Sparkle Moments Box" in collaboration with pop-up card brand, Popperoni. The Sparkle Moments Box was created to commemorate the accumulated sales of 2 million bottles of Klairs' best-selling products, the Supple Preparation Toner and Freshly Juiced Vitamin Drop. The two products have been certified as vegan products by the Korea Vegan Certification Institute as Number 1 and 2 in the cosmetics sector. Both products have been exported to 40 countries around the world and have high repurchase rates in major domestic and foreign distribution channels. The Sparkle Moments Box consists of the Supple Preparation Facial Toner, Freshly Juiced Vitamin Drop, and a Popperoni Confetti Card. The Popperoni Confetti Card shoots out confetti when opened and can be recycled and reused. Dear, Klairs will hold a 25% discount promotion from the 15th to December 29th to celebrate the launch of Sparkle Moments Box. Limited quantities are available on the official Klairs website and the Klairs Seoul flagship store located in Sinsadong. Meanwhile, Klairs was founded in 2010 and is passionate about animal rights and environmental organizations. Since the beginning, Klairs has donated to multiple projects supporting these causes. This year, in celebration of the Vitamin Drop surpassing 2 million bottles in sales, Klairs donated proceeds from Vitamin Drop sales (from September 14 to October 31) of 30 million won to the Beagle Rescue Network. In addition, Klairs supports sustainability projects by collaborating with eco-friendly brands. ㅡ Contact =Wishcompany Communication Lab (Communication@wishcompany.net) ㅡ -
Dear, Klairs Press
Dear, Klairs, ‘Freshly Juiced Vitamin C Drop’ 2 Million Bottles Sold
1.2 bottles sold every minute Dear, Klairs, ‘Freshly Juiced Vitamin C Drop’ 2 Million Bottles Sold - Global bestseller that has been exported to 40 countries since its launch - Received 14 awards in 6 countries - Hypoallergenic vitamin serum with 5% pure Vitamin C - First Korean brand to get vegan certification Wish Company (CEO Ryan Sungho Park), beauty brand, commerce, and content company, reported that they sold over 2 million bottles of the Freshly Juiced Vitamin C Drop. It surpassed a million bottles in sales in May last year. The Freshly Juiced Vitamin C Drop was formulated with stabilized pure Vitamin C to treat dead cells, dull skin tone, and enlarged pores. It can be used by all skin types and recommended for those with sensitive skin. The product has become a global bestseller with over 1.2 units sold every minute. The product also has a customer satisfaction rating of 93% with over 90,000 reviews on the e-commerce platform Wishtrend.com. It has also won numerous awards across multiple sales channels and media in various countries, including Sokoglam’s Best of Beauty Winner and Singapore Shopee’s Best Beauty Award. Klairs is a unique brand with many global, steady selling products. Major distribution channels in more than 40 countries around the world record high repurchase rates. The continued emergence of million best seller products is the result of this pattern. “Klairs vitamin drop couldn’t have been a global bestseller without the love and support from our customers for over 6 years,” said Kim So-Hyun, Head of Brand Strategy at Wish Company. “Thanks to this growth, cumulative sales of five Klairs products are each expected to exceed one million units by the end of this year.” In celebration of this achievement, Klairs is offering a 15% discount promotion on the Freshly Juiced Vitamin C Drop from September 16th to October 31st. The first 200 customers who purchase the product will also receive a mini pouch and a set of two mini toners. Furthermore, during the promotion period, Klairs will donate 100% from all Freshly Juiced Vitamin C Drop sales to the Beagle Rescue Association. More details can be found on the Klairs official website. ㅡ PR : Wishcompany, Communication Lab (Communication@wishcompany.net) ㅡ -
Dear, Klairs Wishcompany
Dear, Klairs Wins World’s Top 3 Design Award ‘Red Dot Design’ Award
Dear, Klairs Wins World’s Top 3 Design Award ‘Red Dot Design’ Award 2021 - Brand’s design brings hope and healing during the pandemic - Collaboration with Yoon Yeo-Dong, a local artisan based in Seoul Dear, Klairs, a skincare brand under Wish Company (CEO Ryan Sungho Park), won the 2021 Red Dot Design Award for Communication Design. The Red Dot Awards is one of the world’s top three design competitions seeking to highlight creative and innovative brands annually. This year, a total of 7,800 designs from over 60 countries were submitted. 50 global design experts were on the panel of judges. Dear, Klairs, a cruelty-free and vegan-friendly skincare brand based in Seoul, won under the Communication Design category. Their project, “A Moment,” was a collaboration project with Seoul-based artisan, Yoon Yeo-Dong. Inspired by the brand’s name, Dear Klairs, (dear meaning highly valued or precious), Yoon Yeo-Dong and the Klairs design team created a metal object that can be gifted to someone near and dear. Dear, Klairs received high marks for collaborating with local artisan, Yoon Yeo-Dong and promoting social values through the “A Moment” design project. “We wanted to work with a local artisan and promote the value of local artists, especially during these hard times of the pandemic,” said Kim Min-hee, a representative of the design department at Klairs Skincare. As a cruelty-free and vegan-friendly brand, Klairs carries out donation projects for animal rights and environmental organizations. They are dedicated to promoting sustainability through their campaigns and projects. Klairs products can be found at the Klairs official online mall, Wishtrend.com, Chicor stores nationwide, and online select shops 29mm and W Concept. ㅡ PR : Wishcompany, Communication Lab (Communication@wishcompany.net) ㅡ -
Dear, Klairs Press
Introducing the Near & Dear, Klairs Project
Dear,Klairs Supports Sustainability The Near & Dear, Klairs Project.✨ Since the establishment of Dear Klairs, we have been passionate about sustainability, being cruelty free and vegan friendly. We’ve consistently voiced our opposition to animal testing, especially in countries where animal testing is still being done. As a result, last year, Klairs was recognized as the first and second vegan cosmetics brand by the Korea Vegan Certification Institute for the first time in Korea. Klairs has grown into a brand that exports to 40 countries around the world. We have won 81 awards domestically and internationally. Last year, we opened our first flagship store, Klairs Seoul. In our efforts to spread awareness about animal cruelty and sustainability, we started the Near & Dear Klairs project. The goal of the project is to partner with eco-friendly, zero-waste, and vegan friendly F&B brands in Korea, and together, we want to empower and encourage people to practice sustainability. The Near & Dear Klairs project also supports our partner F&B brands by giving a set of Klairs Daily Comfort Hand Cream and Hand Wash. So far, we have partnered with a total of eight brands in 25 locations. We are planning to expand our project to the U.S., Philippines, Singapore and other countries. Klairs believes that small changes can make a big impact in the world, and we promise to do everything we can to prioritize sustainability. Find Klairs Near You :) >> Apply for Near & Dear, Klairs Partners 🌿 Dear, Klairs partners 🌿 ① Eco-Friendly Coffee Delivery 'HERE YOU GO' Instagram에서 이 게시물 보기 dear,klairs | 디어,클레어스(@dear_klairs)님의 공유 게시물 ② Your Personal Coffee Guide 'BEAN BROTHERS' Instagram에서 이 게시물 보기 dear,klairs | 디어,클레어스(@dear_klairs)님의 공유 게시물 ③ Vegan Restaurant 'MONK's BUCHER' Instagram에서 이 게시물 보기 dear,klairs | 디어,클레어스(@dear_klairs)님의 공유 게시물 ④ Vegan-Friendly Bar 'HOWL IN THE BAR' Instagram에서 이 게시물 보기 dear,klairs | 디어,클레어스(@dear_klairs)님의 공유 게시물 ⑤ A Space for City Dwellers 'Dohwa APT.’ Instagram에서 이 게시물 보기 dear,klairs | 디어,클레어스(@dear_klairs)님의 공유 게시물 -
Dear, Klairs Press
Dear, Klairs “Comma in Klairs” Meditation Exhibition Opens
Dear, Klairs "Comma in Klairs" Meditation Exhibition Opens - Collaboration with healthcare specialists and meditation audio app Lucid Island - Expected to be a total immersion experience for mind and body for visitors - Free 30 day trial period on the Lucid Island app for exhibition visitors Dear, Klairs, a cruelty-free and vegan-friendly skincare brand (CEO Ryan Sungho Park), announced the opening of a meditation exhibition, “Comma in Klairs,” on July 9. Klairs partnered with the mediation app, Lucid Island, to design a space where people can take a pause from their busy, daily lives to experience healing and relaxation through the meditation programs at the exhibition. Lucid Island has been selected as one of Google Play Store’s “Hidden Jewel” apps of 2020 and has been praised for its meditation music and sleep ASMR content. The exhibition is a full immersion experience that includes programs such as listening to 10 minutes of audio meditation content in a meditation tent, writing a letter to your future self, and taking photos in the photo zone. “We hope the exhibition and the meditation activities will be memorable and valuable for the participants,” said an official from Klairs Seoul. The Comma in Klairs exhibition will be free of charge from July 9 - 28. Visitors will also receive a free 30 day pass on the Lucid Island app. More information can be found on their official Instagram page. PR Contact: Communication@wishcompany.net