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Dear, Klairs Press
[Allure] Didn’t we know about it? The Most Popular Domestic Beauty Brands in Overseas
Some brands are born and raised in Korea and advanced to the overseas market, while others are born and raised abroad, and kept their heads down and kept working harder overseas for the country. The latter is new to us although they are K-beauty brands. Then What are some of the proud skincare products that are making maks of 'Made in Korea' around the world? The Allure editors have tried them to see if so. (edit) dear,klairs A functional skincare brand for sensitive skin born in 2010. It is a cruelty-free and vegan-friendly brand. ENTRY COUNTRIES It is launched in over 40 countries - Korea, the U.S., Europe, and Southeast Asia except for China. In the U.S., you may find it at ULTA.com, Revolve, Urban Outfitters, SokoGlam and Selfridges, Feelunique, and & Other Stories in Europe. BEST SELLER Freshly Juiced Vitamin Drop 35ml $23.00. A hypoallergenic vitamin serum for sensitive skin. Formulated with pure Vitamin C, it effectively solves skincare problems such as dead skin cells, large pores, dull skin tone, pigmentation and more. It has been ranked no.1 at iHerb's Facial Serum category and won the winner of Best of K-beauty Award at SokoGlam. Moreover, it is a well-known product in Korea as well and was selected as the second most popular product at Chicor last year. EDITOR'S COMMENT "Vitamin C serum has always been irritating to the editors with sensitive skin, however, it did not irritate and cause redness as it is made for the sensitive skin type. It is highly recommendable as a functional product to begin with for the mid-20s and as a daily skin rejuvenator for the late 30s. The price is reasonable as well. - Lee JungHye(<Allure> Beauty Editor) >>Read More -
Dear, Klairs Press
Klairs Wins Four Awards at Chicor Best Awards 2019
-The spotlight is on Klairs, the Biggest Winner among Skincare brands -Synergy effect as tourists and Korean Millenials are both Klairs' and Chicor's customer base Skincare brand for sensitive skin dear,klairs won the most awards at Chicor Best Skincare this year. Beauty brand·content development company Wishcompany (CEO Soungho Park, wishcompany.net) announced that the products from Klairs have won the most awards among skincare products at 'Chicor Best Awards 2019', an award which selects its winner based on sales by Chicor, a beauty select shop run by Shinsegae Department Store. Chicor Best Awards began its history earlier this year and this is their second one. Three of Klairs products won the first half, and Four this second half, making the brand as second consecutive biggest winners in the skincare category. Klairs won the first place in 4 out of 13 skincare categories, Toner, Lotion/Cream, Essence, and Suncare. The winners of the first half of the year, △Toner: Supple Preparation Facial Toner, △Lotion/Cream: Rich Most Soothing Cream, △Essence: Freshly Juiced Vitamin Drop, hold their crown while the △Suncare: Soft Airy UV Essence won its first one. While most of the categories are won by each various brands, Klairs is the only brand that won in 4 categories, which is a remarkable achievement. On top of that, winners from Klairs are also best-selling products in the overseas market as well, like their Supple Preparation Facial Toner that was sold more than a million times according to earlier this year's report. Juhee Choi, the Manager of Domestic Sales & Marketing of Klairs, explained that "Klairs is loved both in Korean and the overseas market. We're seeing some synergy effect as our customer base, Korean Millenials and tourists from overseas, is also Chicor's." and also said that "Klairs will continuously secure sales channels that can have a synergy effect like this, and create our own space where we can express the brand identity and communicate with customers face to face. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [마켓뉴스] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 '영예' [장업신문] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 [로이슈] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 [디지틀조선일보] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 [한국면세뉴스][뷰티N] 명동·샹젤리제플래그십-홀리데이기프트-뷰티어워즈수상 등 시즌행보 활발 -
Dear, Klairs Press
[BAZAAR] 2019 Beauty HOT 100 Ep.1! Skincare
2019 BAZAAR BEAUTY HOT 100 There are many ways to pick the best beauty products. From the product evaluation, blind test and to Leader's Choice. Among those, <Bazzar> has focused on sales figures and has carefully picked the best beauty products with Korea's largest and luxurious beauty distribution channel 'Shinsagae Department Store', 'Chicor', and 'SSG.com'. Take a look at the 100 beauty items that have received huge love from the consumers for the past year through 'BAZAAR Beauty Hot 100'. (Edit) 7 CHICOR · HOT TONER Dear,Klairs Supple Preparation Facial Toner $22.00 An item with a high repurchase rate. Since last year, it was picked as the No.1 toner in sales at Chicor. It gives refresh and moisturizing finish when absorbed with the heat from the palm of your hands. (Edit) 11 CHICOR · HOT MOISTURizing CREAM Dear,Klairs Rich Moist Soothing Cream $24.50 A moisturizing cream that has reached the highest sales figures among all others. It is loved by those with dry skin types in need of deep hydration and sensitive skin types that need gentle cream. This cream is Vegan-Friendly which does not contain any animal-derived ingredients and helps to moisturize and comforts the skin while rapidly calms with its cooling effect. Plus, the tube-type container makes it handy and hygienic. 12 CHICOR · HOT ESSENCE Dear,Klairs Freshly Juiced Vitamin Drop $23.00 The No.1 essence in sales at Chicor. It is an essence formulated with the pure vitamin C that helps to reduce skin irritation and boost its effect, and earned the nickname of 'Silver Bottled Essence'. The high functional formula containing 5% of stabilized pure vitamin C, L-Ascorbic Acid, helps with various skin problems such as dead skin cells, enlarged pores, skin complexion, and elasticity. Moreover, the ingredients such as Centella Asiatica, Citron, and Broccoli Extract enhances the skin. When your skin feels irritated, mix one or two drops of Freshly Juiced Vitamin Drop with your everyday skincare products. >> Read More -
Dear, Klairs Press
Klairs Launches a Multi-Purpose ‘Youthful Glow Sugar Mask’ with Scrub, Cleanser, and Nourishing Functions
-’All-in-one’ mask that will come in handy in dry winter seasons -Contains sucrose granules to smoothly exfoliate; shea butter and jojoba seed oil to hydrate the skin dear,klairs, a skincare brand for sensitive skin from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) just launched a multi-purpose ‘Youthful Glow Sugar Mask’ with scrub, cleanser, and hydration functions. The tiny, smooth sucrose granules contained in the Youthful Glow Sugar Mask gently exfoliates piled up dead skin cells and can come in handy in cold and dry seasons like this where your skin and lips can get a bit harsher. Also, as the mask is oil-based, it easily turns into a makeup cleanser when it is applied on your wet face and gently cleanses your makeup away. Moreover, the shea butter and jojoba seed oil with the strong moisturizing ability enable you to enjoy the mask as a quick hydration mask when needed. Apply the mask on your face and after 10 minutes, the mask will leave your skin moist and nourished. It also contains active ingredients such as grapefruit extract and raspberry seed oil to help with antioxidizing. Klairs is a skincare brand for sensitive skin that pursues sustainability and develops cruelty-free products, while also striving to make them vegan-friendly. The Youthful Glow Sugar Mask is also vegan and free of paraben, sulfate, silicone, alcohol, artificial fragrance, and other toxic ingredients that might irritate sensitive skin. Juhee Choi, the Manager of Domestic Sales & Marketing, explained that “While the previous ’Gentle Black Sugar Facial Polish’ is more focused on improving blackheads and pores and provides more refreshing finish, the newly dropped ‘Youthful Glow Sugar Mask’ is far more gentle. Yet, it still has an effective exfoliating effect and leaves your skin hydrated.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [장업신문] 클레어스, '유스풀 글로우 슈거 마스크' [로이슈] 클레어스 '유스풀 글로우 슈거 마스크' 출시 [마켓뉴스] 클레어스, 스크럽·클렌저·보습 마스크 기능 담은 '유스풀 글로우 슈거 마스크' 출시 [머니S] 클레어스, '유스풀 글로우 슈거 마스크' 출시… 스크럽·클렌저·보습 마스크 3 IN 1 [코스모닝] 클레어스 유스풀 글로우 슈거 마스크 [프라임경제] [주간#신상태그] 클레어스 '유스풀 글로우 슈거 마스크' [싱글리스트] 눈처럼 소복이 쌓이는 각질... 저자극 케어템으로 '클리어' [뷰티코리아뉴스] [2019-12-01 화장품신상] 클레어스, '유스풀 글로우 슈거 마스크' [BH 11월 4주차 화장품 신상-①기초]겨울철 스킨케어 전쟁 시작됐다 -
Dear, Klairs Press
Klairs, the Brand Behind the Million Bottle Toner, Launches 2 New Water-Type Big Size Toners ‘Daily Skin Water Duo’
-Skin hydrating green tea in a bottle, ‘Daily Skin Hydrating Water’, and low pH exfoliating toner ‘Daily Skin Softening Water’ -‘All seasons daily toners’ with a few essential ingredients that hydrate every skin types...now at 10% off launch sale Klairs, the brand behind the ‘holy grail toner’ that was sold over a million bottles, ‘Supple Preparation Facial Toner’, launched a new toner line. dear.klairs, a skincare brand for sensitive skin from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) announced the release of 2 new big size toners ‘Daily Skin Hydrating Water’ and ‘Daily Skin Softening Water’. The newly launched ‘Daily Skin Water Duo’ is the brand’s second toner line. The water-like toners are more light and refreshing compared to the previous line, ‘'Supple Preparation Facial Toner’, and any skin type can use them daily to hydrate their skin with no irritation. ‘Daily Skin Hydrating Water’ presents in-depth hydration in any seasons, wet or dry. The green tea water with antioxidizing agents that comprises 45% of the toner quickly soothe your skin while delivering the much-needed hydration. ‘Daily Skin Softening Water’, a low pH exfoliating toner, can clear up dead skin cells and smooth out the skin surface. Instead of purified water, this toner contains 45% of cucumber water and the also contained sugarcane extract, a natural exfoliant, and citric acid, a very mild exfoliating acid, can help with balancing pH level and improving skin texture. As dear.klairs is a skincare brand for sensitive skin, the newly released ‘Daily Skin Water Duo’ also contains only a few essential ingredients that are very gentle to the skin. Both of the toners are cruelty-free and vegan-friendly, and also free of other harmful ingredients such as alcohol, sulfate, essential oil, artificial fragrance, and so on. The 500mL big sized toners can be utilized in various ways. You can use them to prep your skin at the first step of your skincare routine, layer them multiple times to deliver rich hydration, or pair it with ‘Klairs Toner Mate 2 in 1 Cotton pad’ to make a DIY toner mask. When used as a toner mask, it presents a cooling effect and reduces dryness effectively. Until the 3rd of November, you can get them with a 10% off launch sale on the brand’s official website Wishtrend.com for a week. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [로이슈] 클레어스, 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [코스모닝] 클레어스 데일리 스킨 워터 2종 [보건뉴스] 클레어스, 워터 타입 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [인사이트] 클레어스, 새로운 워터 타입의 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [머니S] 클레어스, 워터 타입 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [FETV] 클레어스, 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [뷰티코리아뉴스] 클레어스, 새로운 워터 타입 대용량 토너 2종 출시 [싱글리스트] 클레어스, '스킨 워터 듀오' 출시 -
Dear, Klairs Press
Klairs Launches ‘Fundamental Eye Duo’, a Set of 2 New Products for Your Delicate and Dehydrated Eye Area
-’Eye Butter’ with rich nutrition without being greasy, and ‘Eye Gel’ with hydrating sensation...now at 10% launch sale -Contains a high percentage of active ingredients including quad peptides, red bean extract, caffeine, and more Klairs just launched their first eye area care products. dear,Klairs, a skincare brand for sensitive skin from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) announced their 2 new products; Fundamental Eye Awakening Gel and Fundamental Nourishing Eye Butter. The ‘Fundamental’ line from Klairs is known for containing a high percentage of active ingredients, and the recent 2 additions for the line also contains a considerable amount of quad peptides, red bean extract, caffeine, and many more. The ‘Fundamental Eye Awakening Gel’ is perfect for busy mornings, as it presents cooling and hydrating sensation. The gel-type moisturizer contains red bean extract, caffeine, and quad peptides to provide moisture on your delicate and dehydrated eye area. It’s suitable for everyone including oily skin and people who aren’t familiar with eye care products, and the quick absorption with a refreshing finish also enables you to apply the gel right before the makeup. The ‘Fundamental Nourishing Eye Butter’ contains quad peptides and sunflower seed oil that is rich in vitamin A and vitamin E to provide rich nutrition without being overly greasy. The butter-like texture melts away around your delicate eye area creating a layer of much-needed nutrition, rendering your eye area bouncy and elastic. While the eye butter has more thick viscosity than the gel, it is suitable for every skin type as well as it is still absorbed quickly without leaving stickiness and heaviness. Klairs is a skincare brand for sensitive skin that pursues sustainability and develops cruelty-free products that are also free of PEG, silicone, artificial fragrance, and other toxic ingredients, while also striving to make them vegan-friendly. To celebrate its launch, Klairs is having a 10% off on the Fundamental Eye Duo on Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스, 건조한 눈가 위한 '펀더멘탈 아이 듀오' [코스모닝] 클레어스 펀더멘탈 아이 어웨이크닝 젤 외 1종 [머니S] 클레어스, 얇고 건조한 눈가 위한 '펀더멘탈 아이 듀오' 출시 [앳스타일] 클레어스, 얇고 건조한 눈가를 위한 '펀더멘탈 아이 듀오' 출시 [뷰티코리아뉴스] 클레어스, 얇고 건조한 눈가를 위한 신제품 2종 '펀더멘탈 아이 듀오' 출시 [싱글리스트] 클레어스, '펀더멘탈 아이 듀오' 출시...15% 할인 이벤트 [프라임경제] [주간#신상태그]클레어스 '펀더멘탈 아이 어웨이크닝 젤' -
Dear, Klairs Press
Klairs, Now Sold at America’s Iconic Department Store Chain ‘Macy’s’ Online Store
- Continues their growth in the U.S. with their ongoing popularity at Ulta, iHerb, Revolve, SoKoGlam, and other major channels - Expanding sales channels while creating beauty content in English…Making the brand’s name on YouTube and other social media Klairs, a skincare line for sensitive skin from a beauty brand·content development company Wishcompany (CEO Soungho Park, wishcompany.net), reported on October 1st that they will now be sold at America’s iconic department store chain 'Macy's' online. Klairs has been expanding from the online market to the offline market, and they are also continuing their growth in the U.S., becoming known as one of the leading brands of the K-Beauty. While securing more sales channels, Klairs has also been creating beauty content in multiple languages so that the locals can come across the brand more often on YouTube, Instagram, Facebook, and other social media. For example, Wishcompany’s YouTube channel ‘WishtrendTV’ creates contents in 4 different languages: Vietnamese, Japanese, Indonesian, and of course English. Last May, they had acquired a Goldplay Button, a button you get when you achieve more than a million subscribers. For now, you can find 11 items at Macy’s online store. The Supple Preparation Unscented Toner, a toner that was sold over a million bottles, Freshly Juiced Vitamin Drop, which was picked as the number one facial serum at iHerb, and Freshly Juiced Vitamin E Mask, a winner of Best K-Beauty Award from SoKoGlam are included. As you can tell from all the awards Klairs has received, the brand has achieved recognition on its outstanding quality at a reasonable price at major sales channels in the states. Customer repurchase rate at America’s biggest chain of beauty stores Ulta Beauty, iHerb, fashion e-commerce website Revolve, multinational lifestyle retail Urban Outfitters, and others has been increasing as well, indicating Klairs now have loyal followers. Klairs has also been growing in Europe. The brand has been expanding on·offline sales channels in Europe as well, including the British based beauty e-commerce Feelunique, and 15 stores of multinational SPA brand & Other Stories in 11 European countries. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [코스모닝] 클레어스, 메이시스 백화점 온라인몰 입점 [장업신문] 클레어스, 미국 '메이시스(Macy's)' 온라인몰 입점 [뉴스웨이] 클레어스, 미국 백화점 체인 메이시스 온라인몰 입점 [프라임경제] 위시컴퍼니 '클레어스' 미국 메이시스 온라인몰 입점 [머니S] 클레어스, 미국 백화점 체인 '메이시스' 온라인몰 입점 -
Dear, Klairs Press
Klairs Launches ‘Cushion, Whenever’, a Cushion Compact with Two Types of High-End Puffs for Different Finishes
-Manage coverage and texture with Daily·Cover-up puffs...Suitable for both dry and oily skin -SPF 50+ PA+++, a multi-functional compact cushion including UV protection, brightening, and wrinkle improvement effects -Special promotion on Wishtrend.com to celebrate its launch Klairs, a skincare brand from beauty brand·content development company Wishcompany (CEO Soungho Park) has launched 'Cushion, Whenever' on September 10th, a cushion compact with two types of high-end puffs that allows achieving different finishes with one single compact cushion. The Cushion, Whenever contains two types of puffs and enables you to manage coverage and texture with the applicator. The idea that puffs can hold a large amount of moisture depending on its materials served as an insight to develop two types of puffs that are made of different fabrics. With the two types of puffs, Cushion, Whenever can be used for the full coverage makeup and touch-ups. Also, it is suitable for both dry and oily skin. The navy 'Daily Puff' that comes with the product creates the natural and hydrated look as it lands on your skin thinly and evenly. The beige 'Cover-up Puff' is made with more dense material and allows full coverage, which also adheres onto your skin evenly and gives soft matte finish at the same time. Klairs has been continuously developing functional products for people with sensitive skin, Cushion, Whenever is also a multi-functional compact cushion including UV protection, brightening, and wrinkle improvement effects that has SPF 50+ PA+++, that it is suitable for comfortable use even on sensitive skin. The product is available in 3 shades, which are 21C Rosy, 21N Linen, and 23W Ecru. To celebrate its launch, Wishtrend.com is having a special promotion on the product. Cushion, Whenever is on sale for 15% off on Wishtrend.com, valid until September 15th(CST). ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [머니투데이] [신상품라운지]클레어스, 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [마켓뉴스] 클레어스, 다양한 피부 표현 위한 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [아크로팬] 클레어스, '쿠션 웬에버(Cushion, Whenever)' 출시 [로이슈] 클레어스, '쿠션 웬에버(Cushion, Whenever)' 출시 [장업신문] 클레어스, '쿠션 웬에버' 출시 [서울파이낸스] [신상품] 클레어스 '쿠션 웬에버' [인사이트] 클레어스, 다양한 피부 표현 위해 두 종류의 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [제니파크] 클레어스, 쿠션 웬에버 출시 [코스모닝] 클레어스, 쿠션 웬에버 [보건뉴스] 클레어스, 두 개의 하이엔드 퍼프 담은 '쿠션 웬에버' 출시 [뷰티한국] [BH 9월 2주차 화장품 신상] 추석 연휴에도 화장품 시계는 돌아갔다. 환절기 겨냥 스킨케어 제품들 출시 '눈길' -
Dear, Klairs Event Press
Klairs Successfully Hosted Their 4th Event in Vietnam, ‘Korean Real Glow’
-After launching in Vietnam, the brand has been growing rapidly as they continuously communicate with local buyers, media, and consumers -In the process of developing localized online content…maximized the effectiveness of their marketing through creating a new channel on YouTube, ‘WishtrendTV Vietnam’ -Now sold at Watsons, Guardian, Sammi Shop, Shopee, and other major on·offline shops, Klairs is becoming a representative brand of K-Beauty Klairs, a skincare brand from beauty brand·content development company Wishcompany (CEO Soungho Park) teamed up with Sammi Shop, a major beauty brand drug store in Vietnam and also the brand’s main sales channel, to host a ‘Korean Real Glow’ event in Ho Chi Minh City. At this event, Klairs got to meet local buyers, media, and consumers face to face. At this 4th event they hosted, CEO Soungho Park shared the process of their growth and vision in Vietnam, attracting buyers’ and influencers’ interests. The positive response was followed by Hyejin Son, the Manager of Overseas Sales and Marketing, who introduced the current skincare trend in Korea. After their presentations, Vietnamese beauty influencers who are also the main hosts of ‘WishtrendTV Vietnam’ hosted a skincare talk show and quiz games, and interacted directly with the attendees. In 2015, Klairs first launched in Vietnam. After entering Sammi Shop, one of the most popular drug store in Vietnam, the skincare brand has been rapidly expanding by getting new sales channels such as Guardian, Hasaki, and Shopee. One of Klairs’ strong point is that almost every product is their steady sellers and also their best sellers. This success is also continued in Vietnam, proving that the brand itself works in the market. Including Supple Preparation Facial Toner that has sold over a million bottles, Soft Airy UV Essence, Midnight Blue Calming Cream, Rich Moist Soothing Serum, Freshly Juiced Vitamin Drop, and other products have been gaining huge popularity. “After we launched in Vietnam, Klairs has been raising its brand awareness through hosting multiple events and using social media such as Facebook and YouTube. For example, on our new channel ‘WishtrendTV Vietnam’ that we created last year, we hired local influencers as main hosts. We are still experimenting as we consider to create localized contents so that we can reach out to locals better." said CEO Soungho Park, and also mentioned that he will speed up the growth in Vietnam by continuing their experiments in marketing and getting more sales channels in the future. ㅡ PR Contact: pr@wishcompany.net ㅡ [프라임경제] 클레어스 '코리안 리얼 글로우'…베트남 현지 소비자와 소통 [데일리안] 클레어스, 베트남서 '코리안 리얼 글로우' 개최 [마켓뉴스] 클레어스, 베트남에서 개최한 오프라인 행사 '코리안 리얼 글로우' 성료 [장업신문] 클레어스, '코리안 리얼 글로우' 성료 [로이슈] 클레어스, 베트남에서 네 번째로 개최한 오프라인 행사 '코리안 리얼 글로우' 진행