-After launching in Vietnam, the brand has been growing rapidly as they continuously communicate with local buyers, media, and consumers -In the process of developing localized online content…maximized the effectiveness of their marketing through creating a new channel on YouTube, ‘WishtrendTV Vietnam’ -Now sold at Watsons, Guardian, Sammi Shop, Shopee, and other major on·offline shops, Klairs is becoming a representative brand of K-Beauty Klairs, a skincare brand from beauty brand·content development company Wishcompany (CEO Soungho Park) teamed up with Sammi Shop, a major beauty brand drug store in Vietnam and also the brand’s main sales channel, to host a ‘Korean Real Glow’ event in Ho Chi Minh City. At this event, Klairs got to meet local buyers, media, and consumers face to face. At this 4th event they hosted, CEO Soungho Park shared the process of their growth and vision in Vietnam, attracting buyers’ and influencers’ interests. The positive response was followed by Hyejin Son, the Manager of Overseas Sales and Marketing, who introduced the current skincare trend in Korea. After their presentations, Vietnamese beauty influencers who are also the main hosts of ‘WishtrendTV Vietnam’ hosted a skincare talk show and quiz games, and interacted directly with the attendees. In 2015, Klairs first launched in Vietnam. After entering Sammi Shop, one of the most popular drug store in Vietnam, the skincare brand has been rapidly expanding by getting new sales channels such as Guardian, Hasaki, and Shopee. One of Klairs’ strong point is that almost every product is their steady sellers and also their best sellers. This success is also continued in Vietnam, proving that the brand itself works in the market. Including Supple Preparation Facial Toner that has sold over a million bottles, Soft Airy UV Essence, Midnight Blue Calming Cream, Rich Moist Soothing Serum, Freshly Juiced Vitamin Drop, and other products have been gaining huge popularity. “After we launched in Vietnam, Klairs has been raising its brand awareness through hosting multiple events and using social media such as Facebook and YouTube. For example, on our new channel ‘WishtrendTV Vietnam’ that we created last year, we hired local influencers as main hosts. We are still experimenting as we consider to create localized contents so that we can reach out to locals better." said CEO Soungho Park, and also mentioned that he will speed up the growth in Vietnam by continuing their experiments in marketing and getting more sales channels in the future. ㅡ PR Contact: pr@wishcompany.net ㅡ [프라임경제] 클레어스 '코리안 리얼 글로우'…베트남 현지 소비자와 소통 [데일리안] 클레어스, 베트남서 '코리안 리얼 글로우' 개최 [마켓뉴스] 클레어스, 베트남에서 개최한 오프라인 행사 '코리안 리얼 글로우' 성료 [장업신문] 클레어스, '코리안 리얼 글로우' 성료 [로이슈] 클레어스, 베트남에서 네 번째로 개최한 오프라인 행사 '코리안 리얼 글로우' 진행

Recently, at En Tea House - 308C Dien Bien Phu, Ward 4, District 3 - Thuy Dung International Cosmetic Company and Wishcompany had held an event for the Wishcompany's representative skincare brand Klairs with the theme of the "Korean Real Glow" [caption id="attachment_7315" align="aligncenter" width="731"] Image: Sandien24h[/caption] [caption id="attachment_7316" align="aligncenter" width="604"] Image: Sandien24h[/caption] The event was held to look back the past journey in the Vietnamese market of the brand and to celebrate on the successful cooperation and further relationship development between Thuy Dung International Cosmetic Company and Wishcompany, as well as help you better understand the products of Klairs with beauty influencers, and to thank for for the trust and support for the brand. At the event, Mr. Vu Ngoc Thiem - CEO of TDIC - the exclusive distributor of Klairs in Vietnam shared: "It has been only 5 years since its official launching. In the Vietnamese market, Klairs has created a lot of reputation in the cosmetics industry with mild yet unique and effective products. We hope that Klairs will grow bigger in the Vietnamese market." Mr. Ryan Soungho Park - CEO of Wishcompany said: "Simple but Enough" has always been the motto of Klairs. We are a cruelty-free brand that aims to create products with safe ingredients without using any harmful ingredients. We appreciate that Klairs is always trusted by customers around the world and constantly receiving positive reviews on social media.   >> Read More   ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [Kenh14]Dear, Klairs - náo nhiệt với sự góp mặt của các khách mời đình đám [TTVN] Dear, Klairs - náo nhiệt với sự góp mặt của các khách mời đình đám [Tapchisaoviet] Dear, Klairs với tiêu chuẩn mới "Tươi Sáng Chuẩn Hàn" [Thantuong] Đông đảo người đẹp tham gia sự kiện “Tươi sáng chuẩn Hàn” của nhãn hàng Dear, Klairs [SaoCuocSong] Dear, Klairs mang đến bí quyết “Tươi sáng chuẩn Hàn” khiến nhiều beauty blogger thích thú [DoanhNhanSaigon] “Tươi sáng chuẩn Hàn” [Starpress] “Tươi sáng chuẩn Hàn” với Dear, Klairs [GiaiTriNews] Sĩ Thanh cùng dàn Beauty Blogger cùng xuất hiện tại sự kiện Dear Klairs [SaigonDaily] Hàng loạt Beauty Blogge và KOL nổi tiếng tham dự sự kiện “Tươi sáng chuẩn Hàn” [Alotintuc] Sự kiện của DEAR, KLAIRS với tiêu chuẩn mới "TƯƠI SÁNG CHUẨN HÀN"

- 2 products from Fundamental Line expecting an exclusive launch at Tokopedia… Introduced these new products to Indonesian customers, buyers, and media - The beauty creator from their own YouTube channel ‘Wishtrend TV’ conducted a ‘Skincare Talk Show’ with Indonesian influencer - Rapid growth in Southeast Asia… an event planned in Vietnam later this month as well Klairs, a skincare brand from beauty brand·contents development company Wishcompany (CEO Soungho Park), held a celebratory event for their brand new products in Indonesia, with 'Tokopedia’, large e-commerce in Indonesia. At this event themed ‘Summer Getaway’, CEO Soungho Park introduced Klairs' newly launched products ‘Fundamental Line’ to Indonesian domestic customers, buyers, and media. Furthermore, Eunice, the main host of Wishcompany’s YouTube channel Wishtrend TV with substantial popularity in Southeast Asia already, shared daily skincare routines and tips tailored to the climate in Indonesia and presented a variety of programs including a skincare talk show with Indonesian influencers, which were received with gratification. Such Klairs brand event will be held again in Vietnam at the end of this month. Klairs first started online sales in 2016 in Indonesia. It has been stabilizing its reputation through a variety of sales channels. The brand has entered in Indonesia’s main on·offline channels such as Tokopedia, Shophee ID, Sociolla—the biggest online beauty store in Indonesia—and BeautyHaul, and has been increasing their sales. The new products, Fundamental Ampule Mist, and Fundamental Watery Oil Drop are being officially launched on the forthcoming 12th, through Tokopedia. Starting from the event, the two products from Fundamental Line are expected to be ranked as bestselling products in Indonesia, along with Supple Preparation Facial Toner, Freshly Juiced Vitamin Drop, and Midnight Blue Calming Cream. On the other hand, Klairs is becoming a representative brand of K-Beauty in the Southeast Asian market, including Indonesia, the Philippines, Singapore, Malaysia, Vietnam, etc. Specifically in the Philippines, 11 out of 16 products that are available on Beauty MNL, the biggest Filipino beauty commerce, have been selected as winners of ‘Customer’s Pick’, and ‘Editor’s Pick’ awards. They are continuing their growth not only online, but also offline channels, such as the Philippines, Watsons in Malaysia, Guardian in Vietnam. Recently, they are also rapidly gaining a reputation in Taiwan and Thailand. Soungho Park, CEO of Wishcompany states that “We were received well in Indonesia by sharing the overseas achievements of Klairs and introducing where we are directed towards”. Park also says “Klairs is focusing on online channels in Indonesia where we have already recognized high demands through YouTube and SNS data, and we are planning to gradually increase offline channels”.   ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [러브즈뷰티] 클레어스, 동남아로 뻗어간다…인도네시아에서 신제품 론칭 행사 [코스모닝] 클레어스 펀더멘탈 인도네시아 상륙 [컨슈머타임스] 클레어스, 인도네시아 토코피디아서 신제품 출시 기념 행사 가져 [장업신문] 클레어스, '토코피디아'와 신제품 출시 행사 성료 [로이슈] 클레어스, 인도네시아 대형 이커머스 '토코피디아'와 신제품 출시 행사 진행 [프라임경제] 클레어스 '토코피디아'와 신제품 출시 행사…'펀더멘탈 라인' 소개 [머니S] 클레어스, 인도네시아에서 신제품 출시 행사 진행 [보건뉴스] 클레어스, 인도네시아 이커머스 토코피디아와 신제품 출시 기념행사 [인사이트] 클레어스, 인도네시아 대형 이커머스 '토코피디아'와 신제품 출시 행사 성료

· Sensitive skincare brand Klairs, incomparable growth among K-beauty brands in the European market · Cosmeceutical brand By Wishtrend, European online steady sellers - accelerating offline channel expansions   Wishcompany, a beauty brand, and content developing company (CEO Soungho Park, Wishcompany.net) has opened an exclusive booth at Cosmoprof Worldwide Bologna 2019, the world's leading beauty exhibition in Bologna, Italy. Wishcompany had introduced its skin care brands Klairs and By Wishtrend to the European buyers. Cosmoprof is one of the world's biggest international beauty exhibition, with major cosmetic companies, buyers, distributors, and media gather around the world. It is held every year in Bologna, Las Vegas, and Hong Kong. And at Cosmoprof Bologna where has a high level of participation from European countries, the brand's status in the European market can be measured in response to the visitors. This year, Cosmoprof Bologna has attracted more than 3,000 companies and 265,000 attendees from 70 countries. At Wishcompany's booth, more than 70 new buyers from the major distribution channels in Europe, including Sweden, Germany, UK, and Spain had discussed future business plans. Most of them already had the acknowledgment of Klairs and By Wishtrend which already have become Best Sellers in Europe. Klairs and By Wishtrend have been rapidly expanding in Europe, covering both online and offline channels. Klairs, a sensitive skincare brand, has launched in Selfridges in the UK and at Vitusapotek, the major drugstore in Norway. Klairs has ranked third on Sweden's Top Beauty Commerce and continues to build its reputation in Spain, Germany, and Denmark. By Wishtrend, a cosmeceutical brand that reflects product development based on directly listening to the skincare concerns left by the 500,000 worldwide customers of the global e-commerce Wishtrend(wishtrend.com), has gained credibility and awareness after Klairs. By Wishtrend Pure Vitamin C 21.5% Advanced Serum has been gaining popularity in Southeast Asia, and ranked fifth on Face Night Care category on the UK Amazon. Soungho Ryan Park, CEO of Wishcompany said "Klairs and By Wishtrend have now built massive brand fandom in Europe, beyond their expectations for K-Beauty, and the European buyers we've met at Cosmoprof Bologna 2019 aware of our brands' strengths. We will continue to expand distribution channels in the European market." Meanwhile, Wishcompany has successfully launched brands such as Klairs, By Wishtrend, and Jungle Botanics. In addition, Wishcompany plans and produces overseas beauty contents and have built media channels with a big fandom. The channel has more than 3.8 million subscribers and 100 million views, mainly on the representative channel 'Wishtrend TV'. This is a rare example of a Korean company building a massive global beauty content channel. With such strengths, Wishcompany has been reaching high sales both online and offline in over 70 countries around the world. Alongside direct sales through the online commerce site 'Wishtrend.com', online distribution and marketing partnerships with companies around the globe has allowed doubling the annual sales growth. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 위시컴퍼니, 국제 뷰티 박람회 ‘코스모프로프 볼로냐 2019’ 참가 [머니S] 위시컴퍼니, 뷰티 박람회 '코스모프로프 볼로냐 2019' 참가… 클레어스 · 바이 위시트렌드 소개 [보건뉴스] 위시컴퍼니, 국제 뷰티 박람회 ‘코스모프로프 볼로냐 2019’ 참가 [@star1] 위시컴퍼니, 국제 뷰티 박람회 ‘코스모프로프 볼로냐 2019’ 참가

By Wishtrend has held a 'Pink Holiday' event on December 15th, 2018 in Manila, the Philippines. Ahead of the event, many of our fans were interested in joining the event and pre-registered through Wishtrend's Social Media channels. The Pink Holiday event was the very first time introducing the brand to our customers including our two newly released products, Acid-Duo 2% Mild Gel Cleanser and Polyphenol in Propolis 15% Ampoule. The Venue was decorated and filled with colorful balloons, Wishtrend TV posters, and catering! Moreover, many of the influencers and customers have filled up space and Wishtrend TV's main host Eunice gave an insightful beauty class, sharing skin care tips to achieve glass looking skin. In addition to the beauty class, we had played fun little games to give out goodies, and of course, QnA time! [caption id="attachment_933" align="alignnone" width="650"] Eunice sharing her skincare tips for Holiday[/caption] [caption id="attachment_931" align="alignnone" width="650"] Wishtrender trying the newly released Polyphenol in Propolis 15% Ampoule[/caption] While many influencers were capturing the moments and contents to share with their followers, the attendees enthusiastically participated in the QnA session, asking skincare tips and solutions during the skincare emergency. With the opportunity to show By Wishtrend's brand history as well as brand philosophy, the attendees had the opportunity to learn more about the brand and our motto. For us, it was a great time to build brand recognition and lucky to had a chance to spend such quality time with Wishtrenders!

Klairs has held a large-scale event with Watsons to meet local customers, influencers, and media in Manila, Philippines. The event was hosted by SM Makati, one of the largest shopping malls in the central Manila, with the theme of Glowing Holiday introducing skincare tips and brand by Wishcompany’s global YouTube channel Wishtrend TV which has about 850,000 subscribers worldwide, including the Philippines. Customers had filled the event site and were inquisitive to learn more about the brand until the end of the event. And even after the event, the pop-up store at the venue was crowded with customers which gave a sense of local interest in Klairs. Klairs has entered the Philippines back in 2016 and now is rapidly growing as a representative brand of K-beauty by overseas beauty contents and localization marketing strategies of Wishtrend TV. Wishcompany has achieved remarkable results in a very short period of time, offered space in 55 stores in Watsons which is one of the major H&B beauty shopping channels, and 17 stores of premium beauty select shop, Beauty Bar. For the best-selling products, the Freshly Juiced Vitamin Drop which has the highest sales both at home and abroad. And Supple Preparation Facial Toner ranked as the winner of the 2017 award by the Philippines No.1 beauty commerce channel, Beauty MNL. In addition, most of the Klairs products, including the Gentle Black Deep Cleansing Oil, Midnight Blue Youth Activating Drop, and Rich Moist Soothing Serum were named on ‘2018 Best of Beauty’ and ‘2018 Customer’s Pick’ of Beauty MNL to prove its popularity in the Philippine market. Son Hye-Jin, the manager of overseas sales and marketing at Klairs said “Klairs is a brand that has formed up to overseas fandom, and it is very popular in Southeast Asia where they have a strong interest in K-Beauty. And we will continue to strengthen our position as a leading brand of K-beauty by releasing and introducing more Klairs products in Malaysia, Singapore, and Indonesia, which steadily performing well with the Philippines market.”

Hanoi was filled with over 1,000 fans from all over Vietnam visiting to see their favorite brands, keynote speakers, and performers.  Wishtrend TV, including brands like Klairs and By Wishtrend, partnered with Sammi Shop in this year’s “Journey of Beauty” event, held on Sunday, December 10th, 2017 in Hanoi, Vietnam. The popular Korean Beauty store in Vietnam, ‘Sammi Shop’, hosted Journey of Beauty and created a special event filled guest speakers, beauty tips, games, and prizes. This was the 8th time Sammi Shop had held this event, but this year, the level and scale of the event was much bigger since it had a bigger venue, well-known skincare brands, professional speakers, and special guests. Over 1,000 individuals who are passionate about beauty and skincare pre-registered for Sammi Shop’s event and Wishtrend took part in inviting 50 lucky fans to participate. Klairs, alongside with many globally recognized brands like By Wishtrend, L’Oreal, Shiseido, Cosrx, Bioderma, La Roche Psay, was featured throughout the event. This event was a great opportunity for Klairs to get brand recognition amongst other popular brands. It was a great chance for Klairs to share their skincare remedies with individual from around the world. With a detailed and well-received presentation sharing winter skincare tips from Klairs representatives, participants were more aware and interested in Klairs, which demonstrated their success in obtaining brand awareness and exposure.   At The Event Famous musicians who participated in the event included Son Tung M-TP, Tang Nhat Tue, Tino, and the group Zero9. Many fans were especially eager to see Vietnam's Top Star singer/songwriter Son Tung M-TP performed his hit songs "This Place Has You", "Farewell," and "Yesterday's Baby".  Throughout the incredible performance, the venue thundered with excitement from the fans and participants. After the performances, the guest speakers took the stage to host a beauty talk show. Makeup artists Quach Anh and Quan Bee discussed and explained how to achieve the perfect foundation look and how to cover up acne for a clear skin makeup look. Following their presentation, Scarlett Ma (Wishtrend TV Team leader) presented on the hot topic of teen acne, and then Eunice Cho (Wishtrend TV Host) shared her tips on anti-aging and how to stay youthful. After their presentations, the media had the chance to ask questions to the CEO, Ryan Park and Contents Team leader, Scarlett Ma. Ryan said that their partnership with Sammi Shop has been a great journey so far and is excited for the direction that Sammi Shop is headed along with their brands Klairs and By Wishtrend. In addition, Scarlett has shared how grateful and meaningful this experience has been because she was able to meet the viewers of Wishtrend TV and to share tips and skincare product recommendations on a more intimate and personal level in Hanoi. Because the information was delivered in a lighthearted and with a bright manner, eyes and ears were open on the sharings of Scarlet and Eunice. When it came time for a skincare Q&A session, attendees of the event were less than shy to express their interest in Klairs. This interest and enthusiasm for the brand stretched across the event. The brand also acted as a true ambassador of Korean beauty during their featured appearances in a makeup demonstration highlighted the differences between Korean beauty vs. American beauty.   Future in Vietnam This event was a great opportunity to bridge the information gap many global audiences had regarding beauty and skincare, as well as a great way for Klairs to be able to make a beneficial change in the skincare routines of many Vietnamese youth. The enthusiastic response received from the audience shows good prospects for Klairs as they continue to reach out to not only Vietnam, but also other fans in other parts of the country. At the end of the event, Sammi Shop provided gift bags filled with samples and full-sized products, including a full-size of Klairs Supple Preparation All-Over Lotion, to the attendees. Until then, all Klairs products are available for purchase at Wistrend, or through any one of Klairs’ international partners.   Join the Experience For further updates on all things Klairs, including events, please follow: Klairs Global Instagram Wistrend Vietnam Facebook

This past August 12, Kuala Lumpur was bustling with the excitement and activity from K-Beauty fans from all over Malaysia. Along with Hermo, Malaysia's top online beauty marketplace, Klairs met Malaysian fans through 'Klairs Blue Day Out', a one-day-only event hosted in celebration of the recent official launch of Klairs in Malaysia. [caption id="attachment_878" align="alignnone" width="1000"] Photo Credit: Female / Souce: Female[/caption] Klairs Blue Day Out, hosted in the intimate space of modern restaurant, Define:food, was a small but sure representation of the influence, support and fan ship Klairs has garnered in Malaysia.Long time fans, and even those new to Klairs, were able to get an up-close-and-personal experience with the brand, learn more about the new products, and get a hands-on experience with the full range of products available - an experience otherwise unavailable in Malaysia aside from this one special day.The event even caught the attention of big names in Malaysian media such as Female, Goodie25 and more.Visitors to the event were first met with a Klairs pop-up store, in which they were able to access the whole Klairs collection at special, low prices. [caption id="attachment_880" align="alignnone" width="900"] Photo Credit: Female / Souce: Female[/caption] But not only did the event offer a pop-up store, visitors could also enjoy a game zone in which they could play for a chance to win a Klairs goodie bag, and take photos with a free printing service.In addition, one-on-one skincare consultations were available to help people get started with the right skincare routine and products for their individual skin type and concerns. And for the finale, people were able to hear a special skincare presentation from Eunice Cho, Wishtrend TV Host, Klairs Ambassador and K-Beauty Guru, on how to make the most out of Klairs products to care for skin in the tricky tropical Malaysian weather. [caption id="attachment_882" align="alignnone" width="1000"] Photo Credit: Female / Source: Female[/caption] “This event is Hermo’s way of reaching out to its loyal customers, and also supporting Klairs, one of the best-selling brands on Hermo,” Ian Chua, CEO of Hermo Malaysia, said in an interview with Female magazine. Continued to be loved around the world for their simple but effective approach to skincare, this successful event was a eKlairs receives from around the world. Find the full list of items that were available during Klairs’ Blue Day Out, along with the entire Klairs collection, online at Wishtrend.com, or through any one of Klairs global partners.