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NOTICE Press Wishcompany
Wishcompany’s sales increased by 30% last year… Cultivating mega markets in Europe and Asia
- Confirms potential for growth through sales in Northern Europe, India, etc., where K-beauty has less market presence - Effective growth strategies based on brand preferences by country, such as “Dear, Klairs,” “By Wishtrend,” etc... “Fosters a mega market” Global beauty company Wishcompany (CEO Park Soung-ho) announced on February 15 that it achieved 72 billion won in sales, a 30% increase compared to the previous year, according to annual sales results in 2023. Since its founding, Wishcompany achieved its most significant sales last year, thanks to notable growth in Northern Europe, India, and South Korea. Norway’s sales rose 150% year-on-year and increased 95.3% in Sweden, confirming the potential for growth in regions with low K-Beauty market presence. Sales increased by 43.2% in India, a country characterized by rapid economic growth, and approximately 22% in Korea last year through the expansion of sales channels. As a result, Wishcompany has secured markets with over 1,000 online and offline channels at home and abroad in total, laying the groundwork for growth in the future. By brand, Wishcompany’s flagship brand, “Dear, Klairs,” grew approximately 17% year-on-year. In particular, the brand's growth was increased by 26% in Vietnam, a market that is highly loyal to products and brands centered on its toner. Wishcompany’s second skincare brand, “By Wishtrend,” globally launched as a high-functional skincare brand in 2013, recently launched the “Vitamin A-mazing Bakuchiol Night Cream,” which contains bakuchiol, a plant-based retinol receiving the limelight, and recorded a significant growth rate of 56% compared to 2022. Securing a foothold for sales in new countries such as Europe last year, Wishcompany focuses on promoting the excellence of K-Beauty skincare brands and their brand value and philosophy. Launching in Galeries Lafayette, France, known as the home of beauty, last year, Dear, Klairs plans to carry out brand activities in countries with more diverse cultures and environments, such as the Middle East and Africa, this year. Wishcompany’s CEO Park Soungho said, “I’m personally experiencing the expansion of K-Beauty’s influence alongside K-Entertainment and K-Content,” and added, “We will find mega markets that have plenty of room for growth and expand them further in the future.” Meanwhile, Wishcompany has been awarded the “Export Tower” hosted by the Korea International Trade Association for three consecutive years from 2020 to 2022. Wishcompany has over 8.8 million subscribers for its English-based content on platforms, such as YouTube, etc., maintaining 90% of overseas sales through content commerce services and showing steady growth in sales. -
NOTICE Press Wishcompany
Wish Company Selected as the “Best Small and Medium-Sized Company for Young Professionals”
Wish Company Selected as the “Best Small and Medium-Sized Company for Young Professionals” - Selected out of 1,214 companies in the “wage” and “work-life balance” category - Hiring for the first half of the year in branding, marketing, overseas sales, and commerce Wish Company (CEO Ryan Park), a beauty brand, content, and commerce company, was selected as the “Best Small and Medium-sized Company to Work for Young Professionals” by the South Korea Ministry of Employment and Labor for the fourth consecutive year. The criteria to be selected are based on corporate wages, work-life balance, job security performance, and innovation capabilities. Wish Company values trust, growth, and harmony and gives their employees monetary incentives (funds activities that are related to self-development). The company also has half days on the last Wednesday of every month and employees leave work at 1 pm to have a personal day. Since its establishment in 2010, Wish Company has launched skincare brands Dear, Klairs and By Wishtrend. Both brands have launched products that are shipped to 40 major global online and offline distribution channels. Wish Company's brands are characterized by their dedication to communicating with their customers as well as creating their own content across all major social media platforms. Their biggest following is WishtrendTV channel, on YouTube, and is the first Korean beauty company to surpass 1.7 million subscribers and acquire the YouTube Golden Play button. In addition, the total number of followers of Wish Company brands across all major social media platforms exceeds 5 million. Wish Company's crossboard E-commerce channel, Wishtrend, is also expanding its global reach by introducing the company’s own skincare brands as well as other excellent Korean skincare brands. “Efforts to continuously communicate with executives and employees for the harmonious growth of companies have led to the selection of Best Small and Medium-Sized Company for Young Professionals for the fourth consecutive year,” a Wish Company personnel manager said. Meanwhile, Wish Company is hiring talent in a total of four categories, including branding, marketing, overseas sales, and e-commerce operations in 2022. Job postings can be found on the Wish Company website. ㅡ Contact =Wishcompany Communication Lab (Communication@wishcompany.net) ㅡ -
NOTICE Press Wishcompany
WISH COMPANY, 2nd Smart Korea Award KOREA TECHNOLOGY FINANCE CORPORATION AWARD
WISH COMPANY, 2nd Smart Korea Award KOREA TECHNOLOGY FINANCE CORPORATION AWARD Wish Company, a beauty brand, content, and commerce company, won the Korea Technology Finance Corporation Award at the 2nd Smart Korea Forum on November 23 The Smart Korea Forum, which marks its second anniversary this year, awarded 23 small and medium-sized venture companies that pioneered new business markets through digital innovation in all industries. The companies were specifically evaluated on their innovation, growth, and ESG (Environment, Social, Governance). Other notable award-winning companies included FinTech startup "Finda," foreign currency fintech solution "Centby," and electric vehicle integration platform "EV Infra." Wish Company was founded in 2010, and skincare brands like Dear, Klairs and By Wishtrend, as well as the global eCommerce platform, Wishtrend, has rapidly grown and now sells in 40 major online and offline distribution channels around the world. Furthermore, Wishtrend TV, Wishtrend’s YouTube channel, has surpassed 1.7 million subscribers as of August this year and is considered one of the pioneers of establishing a large-scale global channel among Korean beauty and skincare companies. Products like Dear, Klairs Freshly Juiced Vitamin Drop also surpassed 2 million bottles in the first half of this year. The product is mentioned as a representative brand of K-beauty, ranking at the top of the sales rankings on major global online and offline distribution channels such as Amazon, iHerb, Yes Style, And Other Stories, Watson's, Guardian, and Douglas. Wish Company values sustainability and respects all consumers. The brands under Wish Company are especially considerate of their consumers’ skincare needs and concerns when developing products. Dear, Klairs, Wish Company’s skincare brand designed for sensitive skin, has maintained its value from the beginning and does not conduct animal testing (Cruelty-Free), avoids using animal ingredients (Vegan-Friendly), and does not export to countries that conduct animal testing in the distribution process. The brand is also active in supporting sustainability and campaigning against animal testing by donating sales proceeds to animal rights and environmental organizations. ㅡ WISHCOMPANY PR Lab (pr@wishcompany.net) ㅡ -
Dear, Klairs NOTICE
Grand Opening of ‘Klairs Seoul’, Dear, Klairs’ First Flagship Store in Korea
Grand Opening of ‘Klairs Seoul’, Dear, Klairs’ First Flagship Store in Korea - Dear, Klairs opens first offline store 10 years after brand’s launch...Increasing interaction with customers from and outside of Korea - Bringing in Magpie&Tiger tearoom, a brand the specializes in East Asian teas...A space to expand lifestyle experiences - Release of ‘Daily Comfort Hand Set’, including 2 different gentle hand care products, in celebration of the opening Beauty brand·contents·commerce company Wishcompany(CEO Sungho Park)’s sensitive skincare brand Dear, Klairs(hereinafter Klairs) has revealed the grand opening of their first flagship store located in Garosu-gil, Sinsa-dong Gangnam-gu Seoul, on the 1st of April. Klairs Seoul is the first offline store of the Seoul-based brand where they will meet their customers from and outside of Korea. It is a space where customers can try out and purchase all Klairs products, and also where collaborations and events with various brands can expand the experience of customers’ overall lifestyles. Klairs Seoul is made up of 4 floors and 1 basement floor. On the basement floor is the smallest bookstore in Gangnam ‘Brick Books’, a collaboration with curation bookstore ‘thereisbooks’. The 1st floor is where customers can try out and purchase Klairs products. On the 2nd floor, there is a tea room by Magpie&Tiger, a brand specializing in East Asian teas. Limited edition merchandise from collaborations by Klairs and indie brands are also something to pay attention to. The handmade objet ‘A Moment’, created with metalsmith ‘Yun Yeodong’, and the ‘Goodnight Kit’ made along with design studio ‘OIMU’ can both be purchased at Klairs Seoul in limited edition. Klairs Seoul incorporated eco-friendly elements on the building’s construction and overall interior for acting on sustainability. They recycled old bricks from ancient castles into blue bricks, and made small, multi-sized windows instead of large ones to save energy. The fresh plants and trees placed within the building will make one feel the ambience of nature, as if they are deep in the woods. Klairs has released the ‘Daily Comfort Hand Set’ with the opening of Klairs Seoul. The hand set consists of a gentle hand wash and hand cream, at a large size of 370g. With this release, Klairs is offering a 10% discount with the purchase of the hand set along with a hemp towel made with eco-friendly ingredients. More details can be found on Klairs Official Online Mall or Klairs Seoul Instagram. ㅡ PR Contact: Communication@wishcompany.net ㅡ [장업신문] 디어,클레어스 플래그십 스토어 ‘클레어스서울’ 오픈 [디지틀조선일보] ‘디어,클레어스’ 국내 첫 플래그십 스토어 오픈… 브릭북스 서점과 맥파이앤타이거 티룸 입점 [코스모닝] 화장품‧자연 어우러진 ‘클레어스서울’ [뷰티트래블뉴스] 디어,클레어스 국내 첫 플래그십 스토어 '클레어스서울' 오픈 [벤처타임즈] 디어,클레어스 첫 플래그십 스토어 ‘클레어스서울’ 오픈 [코리아닷컴] 디어,클레어스 첫 플래그십 스토어 ‘클레어스서울’ 오픈 [뉴스와이어] 디어,클레어스 국내 첫 플래그십 스토어 '클레어스서울' 오픈