Soft Airy UV Essence,
Winner of 29CM ‘29 Beauty Awards 2020’

Soft Airy UV Essence from Klairs was ranked at the top of 29CM’s list, ‘29 Beauty Awards 2020,’ in the category of Green Beauty. This list was announced based on 29CM’s annual sales data. 25 best items were picked based on sales, the number of reviews, and repurchases, out of 8,573 beauty products from 609 brands sold at 29CM the previous year. Soft Airy UV Essence was the only sunscreen to become the winner 🎉

Soft Airy UV Essence was popular immediately after its launch. It was ranked #1 on Glow Pick’s sunscreens list only 3 months after its launch, won 7 awards to this date, and received countless praises from domestic/international distribution channels, beauty magazines, and communities. Soft Airy UV Essence, just like its motto ‘Sunscreen for those who hate sunscreen,’ has zero white-cast, stickiness, and easy on the eyes: the three things that most people dislike about sunscreens.

29CM is a popular online concept store frequently visited by millennials interested in fashion, beauty, lifestyle, who pursue trendy and ethical consumption. There are so many of you who come to Klairs because of our values of vegan-friendly and cruelty-free, and perhaps this is why we could win in the category of Green Beauty on 29CM. 🙂

Klairs opens a pop-up store at ‘29CM Store’ located in Gangnam Station, until late April. Here, you can meet our Soft Airy UV Essence, the winner, and  △Supple Preparation Facial Toner, which became a million-seller last July, and its unscented version of △Unscented Toner, and two of our recent big toner launches, △Daily Skin Hydrating Water, containing green tea water, and △Daily Skin Softening Water, a low-pH exfoliating toner.

In addition, △Freshly Juiced Vitamin Drop that won the category of Essence in Chicor's Best Awards, and △Freshly Juiced Vitamin E Mask, which won Best K-Beauty Award from Soko Glam, and △Cushion Whenever, which allows various finishes with its two high-end puffs, will be available at the store.

Klairs doesn’t follow trends, it creates products that need to exist in the world. This is why we take a long time to research before developing products, so we can sell them for a long time without having to quit their sales. Soft Airy UV Essence was also created through such a process, and we are grateful and happy about this new win.

The staff at Klairs are hard-working to introduce new products this year as well. Hoping that our new products will be something that you will use and need for a long time, we’ll be back with other news. Thank you 🙂