- Klairs "Blue Drop" Popularity Continues with New Hydrating Cream... Strengthening the Midnight Blue Lineup - Provides Fresh Hydration Without Stickiness and Soothes Skin Concerns and Blemishes   Sensitive skincare brand "Dear, Klairs" is set to pre-launch its new product, "Midnight Blue Clearing Water Cream," exclusively on Musinsa. Global beauty content company Wishcompany (CEO Park Soung-ho) announced the release of Klairs' new product, "Midnight Blue Clearing Water Cream," on August 5th. The exclusive pre-launch will run on Musinsa from August 5th to September 8th. To celebrate the launch, Klairs will conduct a campaign donating one product to the Bestian Foundation, a specialized burn hospital, for each purchase of the Water Cream (individual or set). This new product continues the soothing effects of Klairs' best-seller Blue Drop, featuring guaiazulene to calm the skin and help with blemish care. The "Blue Calming Formula," which includes guaiazulene, madecassoside, and EGF, soothes UV-induced skin damage and improves dark spots and blemishes. It is also a functional whitening product containing niacinamide, helping to achieve a clear and clean complexion. Additionally, the cream offers a cooling sensation within 10 seconds of application, making it perfect for summer use on heated skin. With an 8-layer multi-hyaluronic acid, this deeply hydrating cream is suitable for all skin types, including sensitive skin. Kwon Se-jin, Senior Manager of Product Planning at Wishcompany Dear, Klairs, said, "We developed a product that offers soothing, hydration, and blemish care, aligning with the popularity of the Midnight Blue line. We recommend using this lightweight and fast-absorbing hydration care item during the hot summer months." With this new release, Klairs expands its Midnight Blue lineup to four products, giving consumers a broader range of choices alongside the global million-seller "Midnight Blue Calming Cream."

- Will comprise five types of products, including the "Midnight Blue Youth Activating Drop," the best-seller of the first half of the year, with a maximum discount - Exclusive benefits from the brand store for summer skincare products, such as hydration and soothing, vitamins, cleansing, and sun care items     Global beauty content company Wishcompany's sensitive skincare brand, Dear, Klairs, announced to hold a promotion for "Big Sale for the Year's First Half" via its official brand store in Naver. The promotion, which is a limited-time offer lasting only a week until the 14th, was designed to repay customers' keen interest and support throughout the first half of this year. Five of the best items from the first half of the year, including Klairs' best-seller, "Midnight Blue Youth Activating Drop" and the "Supple Preparation Unscented Toner," which made an accumulative sales record of over 5 million bottles, will be offered with maximum discounts. In addition, products in various categories, including the ▲Freshly Juiced Vitamin Charging Serum, which aids vitality in the summer, ▲All-day Airy Mineral Sunscreen with a refreshing and thin texture, ▲Gentle Black Deep Cleansing Oil, which allows you to cleanse your face moistly with a cushiony texture, etc., will be available with discounts. The official brand store will offer exclusive benefits such as additional discount coupons, free delivery for purchases over 10,000 won, and the Guaranteed Delivery service. "We prepared maximum discounts to express our gratitude to consumers who supported Klairs passionately in the first half of this year," said Yoo Seongmin, the domestic sales leader of Wishcompany. He added, "We will continue to strive to provide the best consumer experience through good quality products and satisfying events." Klairs is a skincare brand for sensitive skin that is carried by online and offline channels in 70 countries. At the end of last March, Klairs held a pop-up store in Seongsu, Seoul, under the theme "Open Your Sensitivity," and held a brand campaign that shared and respected individuals' sensitivities and gained enthusiastic responses.

- An event with the global bestseller serum, “Blue Drop,” as its motif will last until August - From product experience to a private tea course... Can relax and soothe using the five senses Global beauty content company Wishcompany’s sensitive skincare brand, Dear, Klairs, announced on the 27th that it will run its relaxation program, “Blue Comma,” at the flagship store Klairs Seoul located on Garosu-gil, Seoul. Running until August, “Blue Comma” is a relaxation experience program based on Dear Klairs’ best-selling “Midnight Blue Youth Activating Drop (Blue Drop).” The program is designed to use all five senses to experience Blue Drop’s characteristics, which refresh and soothe the skin and provide a brand experience that respects sensitivity. Blue Comma will be held at Klairs Seoul, located on Garosu-gil, Seoul, and will consist of the “Drop Zone,” a resting area, the “Blue Drop” tea course at Sinsa Tearoom, and the “Comma Lounge” course for resting and recharging. At the “Drop Zone” on the first floor, visitors will experience Blue Drop-inspired exhibitions and spaces and receive a 50% product discount voucher. In Sinsa Tearoom on the second floor, a tea course will be operated to provide visitors with an experience where they can use all five senses to feel the comfort rewarded by the color blue of Blue Drop. Visitors can enjoy a 45-minute private tea course every Wednesday, Thursday, and every last Saturday of the month through Naver’s pre-booking service for Klairs Seoul. The tea course will be available at 19,900 won per person, and a miniature version of the global million-seller Blue Cream worth 12,000 won will be provided as a gift. Lastly, the “Comma Lounge” on the third floor will be decorated with a photo zone and resting lounge under the soothing and relaxing theme of Blue Drop to provide a unique experience. The resting area offers a Sound Zone that relieves stress with relaxing sounds, a Recharge Zone where you can charge your body, mind, and even your cell phone, and a Rest Zone where you can take a snug break. The Comma Lounge will be open from 1:30 p.m. to 8:00 p.m. every day and will be free of charge. “We hope you will experience the relaxation of your body and mind at Blue Comma, Klairs Seoul, which embodies the philosophy of Dear, Klairs that respects everyone's sensitivity,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, “We will continue to engage in various activities that allow customers to experience the core values and products of our brand in one place.” Meanwhile, Klairs Seoul opened in 2020 and established itself as a cultural complex venue based on Seoul, the root of Dear, Klairs. Klairs Seoul collaborates with lifestyle brands, providing brand experiences in various forms, such as tea ceremonies, reading, and lectures. Providing comforting and relaxing experiences using the five senses, the brand is expanding its value into the lifestyle field.

- From March 30th to April 14th, various events and spaces will be held under the theme of “Respect Your Sensitivity” - Showcasing key products such as the best-selling “Blue Drop” and the million-seller “Unscented Toner,” etc... Enhancing the brand’s intimacy     A sensitive skincare brand, Dear, Klairs, aims to expand touchpoints with domestic customers by launching its first brand pop-up store in Seongsu, Seoul, under the theme of "Respect Your Sensitivity." Dear, Klairs, a sensitive skincare brand operated by global beauty content company Wishcompany, has announced the opening of its pop-up store in Seongsu, Seoul, on the 28th. Under the theme "Respect Your Sensitivity," the Dear, Klairs pop-up store plans to conduct a new brand campaign designed to help everyone share and respect their own sensitivities. The pop-up store is located at Hotel Blossom in Seongsu, Seoul, and will be open from March 30th to April 14th. Various experiences will be available at the pop-up store, consisting of three distinct spaces such as ▲ an interactive space to share individual sensitivities and stories ▲ an interactive space to open up the Chest (Box) of Sensitivity ▲ and a space where one can experience Dear, Klairs’ skincare products for sensitive skin. There is also a giveaway event prepared for visitors to the pop-up store. Those who added Dear, Klaris' Kakao Talk Channel will receive a pack of stickers and a sample kit of four products, including the global million-seller "Supple Preparation Unscented Toner," "Midnight Blue Calming Cream," etc. In addition, customers who purchase the “Midnight Blue Youth Activating Drop” at the pop-up store will receive abundant benefits, including a limited-edition keyring. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “I’m delighted to announce the first domestic pop-up store for Dear, Klairs, which has been acknowledged as a global K-Beauty brand.” And added, “Through this campaign and pop-up store, we aim to start forming a closer relationship with our domestic customers and expand our touchpoints.” Along with the "Respect Your Sensitivity" campaign launch, Dear, Klairs released three brand films. In the brand films, the campaign model, actor Lee Jumyung, was featured, adding a touch of sincerity and uniqueness. Meanwhile, Dear, Klairs is a global skincare brand available on over 1,000 online and offline channels in 70 countries. Furthermore, its presence extends beyond the U.S., Vietnam, and Northern Europe, reaching into markets with an emerging awareness of K-beauty, including Africa. Its representative products include the “Midnight Blue Youth Activating Drop,” “Midnight Blue Calming Cream,” “Supple Preparation Unscented Toner,” etc., and recently, the brand has expanded its sun protection line and launched the “All-day Airy Mineral Sunscreen.”

- Provides both strong UV protection with SPF50+ PA++++ and light and fresh texture for application - A mild sunscreen that can also be used on sensitive skin... Skin irritation tests such as primary skin irritation, etc., have been completed - Mineral version of the popular “All-day Airy Sunscreen,” offering skin barrier protection and tone-up features   Dear, Klairs, a skincare brand for sensitive skin, has launched “All-day Airy Mineral Sunscreen.” It’s a mild mineral sunscreen suitable for sensitive skin to use and contains zinc oxide. Wishcompany announced on March 7 that its leading skincare brand, Dear, Klairs, has launched a new product, “All-day Airy Mineral Sunscreen.” It’s a mineral version of “All-day Airy Sunscreen,” a popular chemical sunscreen from Dear, Klairs. The product is characterized by a cream-type soft texture, skincare for skin barrier protection, and tone-up functions. All-day Airy Mineral Sunscreen has a soft and light texture without stickiness, boasting a refreshing sensation throughout the day. In addition to intense UV protection (SPF 50+ PA+++), it has completed human testing to prevent skin and skin barrier damage and skin moisture loss caused by UV exposure. Eye irritation, primary skin irritation, and non-comedogenic tests have been completed. Therefore, the product is safe to use on sensitive skin. In addition, it can be used as a foundation-free item without clogs or a white cast, or to express smooth skin without cakiness in the pre-base makeup stage. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “Dear, Klairs has expanded the sun care lineup with mineral and chemical sunscreen products after two years.” And added, “I hope consumers will be able to manage their skins to be a lot healthier in the upcoming spring and summer with the All-day Airy Mineral Sunscreen, which boasts soft and light application.” Meanwhile, Dear, Klairs will hold a pre-launch promotion exclusively on Naver from March 11 to 17 in celebration of launching the new product. On the day of the pre-launching, the product will be offered at a special price via Naver Shopping Live at 7 p.m. The new product, All-day Airy Mineral Sunscreen, will be launched in two sizes, 35g and 60g, in order to broaden the range of options for consumers.

- Global Black Friday promotions were launched across all brands, including Dear, Klairs, By Wishtrend, elmt, etc - The company achieved the highest performance ever in Amazon US, followed by Vietnam, Russia, Japan, and Sweden, and targeting popular local items proved to be an effective strategy. Wishcompany achieved its highest-ever performance on Black Friday this year. Global beauty company Wishcompany announced on December 13 that during the 2023 Black Friday period, which ran from November 13 to December 3, the company achieved a 36% increase in sales compared to the same period last year, and notably, they achieved their all-time highest performance in the United States. The country with the highest sales record was the US, and the highest sales generated within the US was Amazon US. This record was followed by Vietnam, Russia, Japan, and Sweden, which were listed in the top five countries in sales. During Black Friday, Wishcompany provided discounts and benefits through promotions on three of its skincare brands: Dear, Klairs, By Wishtrend, and elmt. In particular, by offering strategic promotions, such as greater discounts on best-selling products suitable for local markets, including global steady-selling products, the company was able to expand its sales further in each country. Wishcompany official said, “Through this year’s Black Friday, we were able to receive positive responses in countries that had less K-Beauty presence in their markets, such as Russia and Sweden,” and added, “We’re looking forward to establishing touchpoints with customers in global channels, including Korea, in 2024.” Meanwhile, Wishcompany achieved its largest sales record in Vietnam’s TikTok shop this year, officially entered Galeries Lafayette in France, and expanded the number of stores in Norway, achieving the highest-ever sales in the first half of the year. Currently, Wishcompany is planning to launch various new channels and open stores in the Middle Eastern market and is focusing on promoting and expanding K-skincare products in the global market.

- Launched Christmas editions for two products each in the Vitamin Line and Midnight Blue Line - Creating the warm festive season ambiance with a combination of green, red, and blue, making the editions a perfect gift as it can be used as a Christmas tree ornament - Products, including those that won the Essence/Serum category in the 2023 Chicor Best Awards, are available at up to 47% off on the Klairs' official online mall.   Dear, Klairs, Wishcompany's flagship skincare brand, announced the launch of four types of Christmas edition products on November 20, 2023. This special Christmas edition from Dear, Klairs draws inspiration from the enchantment of Christmas tree ornaments, perfectly timed for the festive season. The Christmas edition's design features the use of green and red colors, which symbolize Christmas, and blue holograms that evoke the images of winter. Through this package design, the special edition allows consumers to indulge in the festive season ambiance. The X-mas package was applied to "Freshly Juiced Vitamin E Mask" from Dear, Klairs' best-selling "Freshly Vitamin Line," which is based on vitamin ingredients, and "Freshly Juiced Vitamin Drop," which won the best product award in the Essence/Serums category of the 2023 Chicor Best Awards. The eye-catching design of the package, infused with green and red colors, is eye-catching and a perfect fit as a Christmas decoration. Furthermore, the Christmas edition extends to two other products in the "Blue Calming Line" products, including the "Midnight Blue Calming Cream" and the "Midnight Youth Activating Drop." These products are consistently popular in both domestic and international markets due to their dual functions of moisturizing and soothing effects. The package enhances the existing color of the blue line with a twist of sparkling blue holograms, completing a special edition with a stylish design. What's more, the package design features a string at the top, allowing for a variety of uses, such as a holiday gift and a home decoration. Wishcompany's Dear, Klairs' official, said, "I recommend these X-mas editions, featuring the brand's globally acclaimed bestsellers, as a holiday-season gift for loved ones to celebrate the year drawing to a close," and added, "We hope these X-mas editions will help our customers create unique and cherished memories, such as adorning a Christmas tree together.” Dear, Klairs is celebrating the launch of the Christmas editions with promotional events on its official online mall, offering discounts of up to 47%. In addition, until the 30th, customers can enjoy special offers such as a snowman candle giveaway for purchases over 50,000 won, a set of 5 sheet masks for purchasing Duo products, and an additional 5,000 won discount for members signing up for the official mall membership.

- Dear, Klairs, a brand recognized for the excellence of its products in approximately 70 countries worldwide, will sell four of its popular items - Scheduled to offer a Soothing Set for the Change of Seasons at 7 p.m. tonight via Naver Shopping Live with up to 58% discount Wishcompany’s flagship skincare brand, Dear, Klairs, announced on October 16 that it will introduce four global hit products with up to 58% discount on Naver Shopping Live at 7 p.m. tonight. Dear, Klairs will introduce a whole new brand store officially certified by Naver from its existing Smart Store and hold its first event with a discount rate of over 50%. Four products that focus on moisturizing and soothing during the dry fall and winter seasons, such as ▲ Midnight Blue Calming Cream ▲ Midnight Blue Youth Activating Drop ▲ Midnight Blue Calming Sheet Mask ▲ Supple Preparation Unscented Toner (Hereinafter Unscented Toner), will be introduced in this upcoming live commerce show. Dear, Klairs’ Blue line is dedicated to soothing and recharging moisture, with the original, refreshing blue color of Guaiazulene ingredient as its trademark. “Midnight Blue Calming Cream” is a moisture cream based on guaiazulene, known to have an excellent effect on soothing skin. Therefore, it is a product specialized for sensitive skin, including oily skin, by providing plenty of moisture to rejuvenate the skin while minimizing oiliness. “Midnight Blue Youth Activating Drop,” in the same Blue line, is a soothing ampoule containing EGF ingredients that can help with skin regeneration, elasticity, and wrinkle improvement. It is a water-like formulation that can be used lightly and freshly. Moreover, it is a functional product with wrinkle-improving features that have been tested on wrinkles around the eyes and on skin elasticity. Along with those products, the show will also feature the Unscented Toner. It is a toner product that recorded a striking global sale of four million bottles and is known as the nickname "toner of your life" due to its immediate and definite moisturizing power by removing essential oil, which makes the product accessible for sensitive skin. An official at Dear, Klairs, Wishcompany said, “We are delighted to introduce the products acknowledged by overseas consumers via a live commerce show to domestic customers for the first time, and we are looking forward to their response,” and added, “We would like to promote the products of Dear, Klairs and its brand value and philosophy through this live stream, which will offer the largest discount ever seen before.” Meanwhile, Dear, Klairs, Wishcompany’s flagship brand, has introduced hypoallergenic skincare products under the slogan, “Simple but Enough.” The products are available in approximately 70 countries, including Vietnam, Northern Europe, Japan, and North America, and have eight global million seller products in total, including the “Supple Preparation Unscented Toner,” which has recently recorded sales of over four million bottles worldwide.

- Tops the poll conducted among 1,000 people with experience in vegan products, showing active support from younger generations in their 20s and 30s - Expands customer interactions through campaigns and pop-up stores at Gangnam Station and Seongsu Station with “a goal of sustainable beauty" Dear, Klairs, the flagship brand of Wishcompany (CEO Park Soung-ho) won the grand prize for two consecutive years in the "Vegan Cosmetics of the Year 2023" category organized by the Korea Consumer Forum. The Grand Prize for the Korea Consumer Forum's Brand of the Year Award is selected by categories through online voting and one-on-one telephone polls every year, and the number of votes this year increased by more than 10,000 compared to last year, further enhancing the public confidence of the award. Continuing from last year, Dear, Klairs achieved the highest score among candidate brands in the one-on-one telephone polls conducted on 1,000 people who have used vegan cosmetics. Another notable point is that the brand achieved a score approximately 2.2 times higher than last year in the online poll. Regarding age distribution, those in their 20s were the highest, accounting for about 53%, followed by those in their 30s with 23%, demonstrating active support from the youthful demographic of 20s and 30s. Winning the grand prize of the “Vegan Cosmetics of the Year” for two consecutive years, Dear, Klairs has expanded its customer interactions through diverse activities this year. In addition to running pop-up stores at easily accessible venues, such as Chicor Gangnam Station and the Seongsu-dong exhibition, the company shared its brand philosophy, "Simple but Enough," with the public through the "Charge Your Light" campaign held in central areas of Seoul in commemoration of the launch of the new product "Freshly Juiced Vitamin Charging Serum." Park Soung-ho, CEO of Wishcompany, said, "Dear, Klairs is focusing on increasing interactions with domestic and overseas consumers this year," and added, "We will try to create a sustainable beauty ecosystem and become a brand loved for years." Meanwhile, after its launch in 2010, Dear, Klairs has been offering skincare products consisting of vegan formulas. In addition, its steady seller, "Supple Preparation Unscented Toner," recently achieved sales of 4 million bottles, recording a series of global million sellers at home and abroad.