The Making of Klairs Soft Airy UV Essence

Klairs Soft Airy UV Essence is the end result of an incredible amount of effort and attempts by Klairs’ trusted researchers for over more than a year of development until it was finally released last year. In just 3 months after its release, it is now #1 in the Sunblock Rankings of a famous Korean beauty review app and has a customer satisfaction rate of 96%, making us extremely happy that everyone loves this product. 🙂

That is why we are happy to tell everyone more about the details behind the development of this product. We wanted to tell everyone more about who we were thinking of, and what we were worried about, when we were developing Klairs Soft Airy UV Essence. We hope this will help answer some questions about exactly what kind of product Klairs Soft Airy UV Essence is, and whether it is really the right UV blocker for you.


An “Easily Used” Sun Cream Even for People Who Hate Sun Cream

Klairs began the development of the Soft Airy UV Essence with the goal of “making a sun cream that can be easily used by people who hate sun creams.” And in order to create a product that meets these goals, we came up with four specific requirements before development.

· Less irritating to the skin and eyes.
· Extremely light-stable
· Not oily or matte
· Easily cleansed

But it wasn’t as easy as we thought to make something that met these four requirements. 🙁 It took over 1 year to find the right materials, conduct sunlight simulations, and do usability comparisons!


“Consistent” UV Protection During the Day

People use sun creams to effectively protect against UV rays during throughout the day. In order to use a product consistently, it must be easy to use, and for a sun cream to be easy to use, how it feels is as important as how it protects. No matter how good the protection numbers are, they useless if you don't use the product consistently.

That is why Klairs Soft Airy UV Essence was tested over and over. Even products with similar protective abilities on paper had big differences in feel when actually formulated, so we excluded everything that would make someone not use the sun cream. We even added a very small amount of orange peel oil because some people don't like using sun creams due to their pungent base odor. These are just some of the many considerations that went into creating a product that everyone can easily use.


Klairs Soft Airy UV Essence = SPF50+ PA++++ / PPD 22.59

It is impossible with current technology to perfectly block all UV wavelengths with just sun cream alone. And Klairs Soft Airy UV Essence is not a completely perfect product. But with an SPF50+ PA++++ rating, Klairs Soft Airy UV Essence has proven broad spectrum UV blocking abilities, including UVA1, and has received “UV blocking functional cosmetic” certification in Korea. That is why we say that the Soft Airy UV Essence can effectively protect your skin from UV rays. (*By the way, the Soft Airy UV Essence has a PPD(Persistent Pigment Darkening) value of 22.59. PPD is a figure used in the US to indicate UVA blocking ability.)


Simple but Enough, Klairs

Klairs does its best to ensure that everyone can actually feel our uniqueness and sincerity, and to make products that the world simply needs. This definitely holds true for the making of the Soft Airy UV Essence, and right now, we are also developing new products with these same principles in mind. We are immensely grateful to everyone who has chosen Klairs from among the many skincare products out there, and we hope that we will be with you in the future as well. Thank you.