- Celebrating its 10th anniversary, "Wishtrend TV" achieves 2 million YouTube subscribers with English K-beauty content - The first Korean beauty company to receive a Gold button from YouTube in 2019, achieving 7.2 million followers through TikTok and Instagram expansion - Diverse subscribers from various countries, 28% from Southeast Asia, 12% from Europe, 11% from North and South America and Australia communicate consistently via K-beauty keywords Global beauty content provider Wishcompany (CEO Park Soung-ho) announced that they have reached 7.2 million subscribers across all their content channels, including their YouTube channel "Wishtrend TV" on the 31st. "Wishtrend TV," which was launched on YouTube in 2013 as the main beauty content channel of Wishcompany, celebrates its 10th anniversary this year. Beginning with providing beauty tips and product reviews, such as "Skinpedia," "Beauty Facts Unboxing," and "Wishtrend TV vs" and expanding to "Glow Up Project" and "Wishtrend Fitness TV," which present different content under the motto of "Health and Happy Life," it has been actively producing content for ten years. In its sixth year in 2019, "Wishtrend TV" became the first Korean beauty brand to reach 1 million subscribers and receive a Gold button from YouTube. This year on its 10th anniversary, it reached 2 million YouTube subscribers. Currently, "Wishtrend TV" has expanded its channel to Wishtrend TV Vietnam, Indonesia, and Japan, maintaining its popularity on over ten different channels by quickly responding to platform trends, such as on TikTok and Instagram. The total number of followers across all channels of Wishcompany is currently 7.2 million. Wishtrend TV's popularity factors include △ providing informational content that aims to communicate instead of simply displaying products △ actively using K-beauty topics recognized globally △ and taking an interest and making consistent investments at the company level. "The top content on "Wishtrend TV" with over 10 million views is "Korean Anti-Aging Care Tips." It is also known for having subscribers from countries all over the world. With 28% of subscribers from Southeast Asia, 12% from Europe, and 11% from North and South America and Australia, Wishtrend TV has subscribers from 92 different countries. "Without full support and investment from the beauty company, it cannot create content, manage channels, and communicate with customers," said Bang Seo-hyun, Media Content Lab Manager of Wishcompany, and added, "Wishtrend TV will continue to avoid content that combines in-program advertising and offer better beauty products and content based on customer communication." With a content-focused business strategy, Wishcompany has seen consistent growth over the past decade and recorded 61 billion won in revenue in 2021. The company has developed its representative brands such as "Dear, Klairs," "By Wishtrend," and "elmt" and offers products that meet customer needs.

- 10-year YouTube channel "Wishtrend TV" becomes prominent in the global beauty content sector, contributing to the globalization of K-beauty - Media exhibition "Midnight In Seoul" by Dear, Klairs also wins... "Recognized for excellence in media competencies" Global beauty content company Wishcompany (CEO Park Soung-ho) announced on the 19th that they won awards in 2 categories, "Social Media," and "Cosmetics," under Digital Advertising & Campaigns at the 2022 A.N.D. Awards. "Wishtrend TV," Wishcompany's YouTube channel which won in the Social Media category, is a global beauty community channel that met its 10-year anniversary this year from its launch in 2013. Under the slogan "Sharing Positive Beauty Everywhere," the company's channel became the first Korean cosmetics company to be awarded the "YouTube Gold Play button" in 2019. Wishtrend TV has won this award in recognition of their contributions toward the globalization of K-beauty through spreading high-quality content related to skincare and positive beauty in the field of global beauty contents. The YouTube channel Wishtrend TV currently has 1.85 million subscribers; Wishcompany in total has 7.2 million subscribers across all of its channels. The "Midnight in Seoul" exhibition by Wishcompany's representative skincare brand Dear, Klairs won the award in the Cosmetics category. This exhibition held at the off-line flagship store "Klairs Seoul" combined products with customer engagement, and was highly rated for expressing the question of "What is a balanced life?" in the form of media art. They went beyond intuitive product exposure marketing and used visual and auditory elements to convey the brand's direction without any product advertisements, thereby increasing brand and product awareness. The A.N.D. Award is an award in the digital field, operated by the Korea Digital Enterprise Association and sponsored by the Ministry of Science and ICT. Wishcompany is the only beauty company to have won in 2 categories of "Social Media" and "Cosmetics." Wishcompany's CEO Park Soung-ho stated, "We have made various media pursuits in sensitive response to ever-changing trends and channels in order to communicate with customers," and "We are grateful to everyone who have noticed Wishcompany's efforts and contributions, and we will continue to work hard to satisfy our customers in both the beauty and media worlds through endeavors that go across different fields, instead of being stagnant."

Wishcompany was able to spend 2022 more meaningful than ever. We've created an infographic so that you can see the significant results of the year a glance.     Gained 7.2 million as followers Produced the effect of planting 80 pine trees through colloecting empty bottles Reached height of 123 Mt. Everests when we stack sold products in 2022 Awarded with 24 awards in 2022 Worked with 151 global partners   In 2022, Wishcompany acheieved 8 million seller products and won the $30 million Top Exports. Wishcompany was selected as the "Asia-Pacific High-Growth Company" by the British Financial Times for our solid performance in the global market as well. In addition, global campaigns such as 'Not a Flaw' and 'USE WELL, RE-USE WELL' were successfully launched and we are proceeding to make another leap forward. Not only that, Wishcompany's social media has surpassed 7.2 million followers, marking an unprecedented number for a Korean cosmetics company. Once again, we would like to thank you for giving us unwavering support, and we hope you have a happy new year. Thank you.

- Receiving an award for 3 consecutive years... with more than 80% of sales revenue from overseas sales, and 140% annual average growth rate over the past 3 years - Series of achievements includes ranking No. 1 in Guardian, the No.1 H&B store in Singapore, and being selected as an "Asia-Pacific High-Growth Company" by FT Global beauty content company Wishcompany (CEO Park Soung-ho) revealed on the 5th that they were awarded the 30 Million Dollar Export Tower Award on the 59th Trade Day. Wishcompany won its first 10 Million Dollar Export Tower Award in 2020. They reached 30 million dollars this year, tripling their export revenue growth in two years. The company has won the award for 3 consecutive years. The overseas revenue of Wishcompany takes up over 80% of its total revenue, and its annual average growth rate has reached 140% over the past 3 years. Wishcompany's products have continuously been ranked at the top among local commerce platforms overseas, contributing to the company's expansion of its revenue. Last month, consumers of Guardian, Singapore's No.1 H&B store, ranked Dear, Klairs' "Rich Moist Foaming Cleanser" and "Supple Preparation Unscented Toner" as Best Product and Bestseller Product, respectively. Dear, Klair also ranked 2nd place in skin care brand product sales of Watsons in Vietnam. This year's award is significant, as it is an achievement in spite of the economic decline due to COVID-19. Wishcompany launched Dear, Klairs in 2010, and they currently own several brands, including By Wishtrend and elmt. Their products are available for sale in over 60 countries around the world. This year, Wishcompany has been selected as an "Asia-Pacific High-Growth Company" by the UK Financial Times due to their robust performance in the global market. Wishcompany CEO Park Soung-ho stated, "Wishcompany has worked to establish the global K-beauty market and expand our brand value since its foundings in 2010," and "We thank all our staff and customers, and we will continue to look for different localization strategies, such as strengthening our customer reach, to actively build a global market for our products." The Export Tower Award is presented to companies which contributed to export increases at the Trade Day ceremony hosted by the Korea International Trade Organization every year.

There is a cosmetics company that is more famous internationally than domestically. Moreover, 80% of its sales comes from overseas. Wishcompany owns two beauty brands called "Dear, Klairs" and "By Wishtrend." Not only does it manufacture cosmetic products, but it also creates YouTube content. "Wishtrend TV" on YouTube has over 1.8 million subscribers, and their ASMR channel "Sound with Klairs" has over 17,800 subscribers. (Omitted) Last year, Wishcompany recorded a revenue of KRW 61.5 billion. Its goal for this year is KRW 100 billion. Last year, its operating profit margin was 22%. This is over double the typical average of most beauty companies, which is barely 10%. Wishcompany's beauty products were launched in 64 different countries. Eighty percent of its revenue comes from overseas online platforms such as Amazon or eBay. The company's top 3 bestselling countries are Japan, Vietnam, and the United States. In Korea, its products are the most popular in offline stores such as CHICOR, which is Shinsegae's select beauty shop, CJ Olive Young, and others. (Omitted) Business-wise, the company is making the effort to improve its competitive edge in terms of content. Last year, it opened its flagship store "Klairs Seoul" in Garosu-gil in Sinsa-dong, Seoul, where it curated books and launched a tea room. He said, "We don't think of this place as a skincare space, but more as a medium where we can work with other artists to rebuild content," and "We introduce delicious restaurants in Garosu-gil and hold campaigns, such as 'Near & Dear' that supports sustainable businesses." >> Read More

- Won the "Export Tower" award for the three consecutive years, recognized for its corporate growth and good-place-to-work capabilities - 94% of the organization group leaders consist of the MZ generation with the average age of executives and employees being around 30 years old... Performance driven, horizontal organization operations by lab unit - "Individual growth leads to corporate growth… we will strive to make a good company to work for Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on December 22 that it has been selected as a "youth-friendly hidden champion" by the Ministry of Employment and Labor for five consecutive years. Since its first selection in 2019, Wishcompany has been selected as a youth-friendly hidden champion for five consecutive years including this year with high score in the wage and work-life balance category. Wishcompany, which won the Trade Association's "Export Tower" award for three consecutive years with its steady sales growth, has been recognized as a youth-friendly hidden champion for five consecutive years, not only for its outstanding corporate growth but also for its competency as a good place to work for. Wishcompany has been striving to operate a system that can provide optimal balance for work and life while maximizing individual capabilities and growth through, ▲ ability/performance-oriented position system, ▲ 4.5-day work week once a month (half-day work) ▲ shortened work hours and bonus payments before the holidays, and ▲ reimbursement for self-development expenses. In fact, 94% of the heads of organizations such as team leaders and department leaders were born in 80s and 90s, which corresponds to the MZ generation, and the average age of all executives and employees is 30 years old, representing a young organization. In addition, it is divided into upper and lower departments and operates on horizontal, flexible, and efficient collaboration and work results through lab-unit organizational operations instead of vertical organizational structure. "Wishcompany is operating an organization and creating a culture under the philosophy that 'individual growth is the growth of the organization,'" said Suh Seunghwan, the Senior Manager of Human Resources at Wishcompany. He added, "We will continue to expand our recruitment and create a better company to work for." Meanwhile, Wishcompany achieved more than $30 million in overseas export this year, more than tripling its performance in two years. The overseas revenue of Wishcompany takes up over 80% of its total revenue, and its annual average revenue growth rate has reached 140% over the past 3 years. The Wishcompany currently has about 100 employees.  

Dear, Klairs x Hotel Anteroom Seoul  Klairs Sample Kits for Hotel Anteroom Seoul Visitors Dear, Klairs is partnering with Hotel Anteroom Seoul to offer “walk-in kits” to all Anteroom guests. The kit contains 6 product samples including the Supple Preparation Facial Toner, which recently surpassed 2 million bottles of cumulative sales, the Supple Preparation Unscented Toner, Rich Moist Soothing Cream, Midnight Blue Calming Cream, Rich Moist Soothing Serum, and the Gentle Black Deep Cleansing Oil. In addition, a trial kit will be provided to guests booking the eco-friendly Atelier Room at Hotel Anteroom. Klairs has been running the “Near and Dear, Klairs” campaign since last year to support businesses that practice sustainability. The collaboration with Hotel Anteroom Seoul is part of Klairs’ mission to promote co-prosperity with businesses in Garosugil (Sinsadong district) which is where the Klairs flagship store is located. “Klairs will provide a walk-in kit and a food map of Garosugil to all Hotel Anteroom guests. The map highlights the best restaurants to visit around our Klairs flagship store and was created by our team,” said Yoo-Bin Lee, the manager of Klairs Seoul. “We hope this opportunity will help revitalize businesses in Garosugil, which has been stagnant since the pandemic.” The Dear, Klairs x Hotel Anteroom Seoul Walk-in Kits will be offered until July 31, 2022 and more information can be found on the official Instagram page of Hotel Anteroom. Meanwhile, Dear, Klairs was founded in Seoul in 2010 and is steadily carrying out donation projects for animal rights and environmental organizations to promote sustainability. Klairs products can be found at Klairs official website, flagship store Klairs Seoul, Olive Young, and Chicor stores nationwide. The products can also be purchased online at SSG.com and W concept. ㅡ Contact =Wishcompany Communication Lab (Communication@wishcompany.net) ㅡ  

Wish Company Selected as the “Best Small and Medium-Sized Company for Young Professionals” - Selected out of 1,214 companies in the “wage” and “work-life balance” category - Hiring for the first half of the year in branding, marketing, overseas sales, and commerce Wish Company (CEO Ryan Park), a beauty brand, content, and commerce company, was selected as the “Best Small and Medium-sized Company to Work for Young Professionals” by the South Korea Ministry of Employment and Labor for the fourth consecutive year. The criteria to be selected are based on corporate wages, work-life balance, job security performance, and innovation capabilities. Wish Company values trust, growth, and harmony and gives their employees monetary incentives (funds activities that are related to self-development). The company also has half days on the last Wednesday of every month and employees leave work at 1 pm to have a personal day. Since its establishment in 2010, Wish Company has launched skincare brands Dear, Klairs and By Wishtrend. Both brands have launched products that are shipped to 40 major global online and offline distribution channels. Wish Company's brands are characterized by their dedication to communicating with their customers as well as creating their own content across all major social media platforms. Their biggest following is WishtrendTV channel, on YouTube, and is the first Korean beauty company to surpass 1.7 million subscribers and acquire the  YouTube Golden Play button. In addition, the total number of followers of Wish Company brands across all major social media platforms exceeds 5 million. Wish Company's crossboard E-commerce channel, Wishtrend, is also expanding its global reach by introducing the company’s own skincare brands as well as other excellent Korean skincare brands. “Efforts to continuously communicate with executives and employees for the harmonious growth of companies have led to the selection of Best Small and Medium-Sized Company for Young Professionals for the fourth consecutive year,” a Wish Company personnel manager said. Meanwhile, Wish Company is hiring talent in a total of four categories, including branding,  marketing, overseas sales, and e-commerce operations in 2022. Job postings can be found on the Wish Company website. ㅡ Contact =Wishcompany Communication Lab (Communication@wishcompany.net) ㅡ  

WISH COMPANY, 2nd Smart Korea Award KOREA TECHNOLOGY FINANCE CORPORATION AWARD   Wish Company, a beauty brand, content, and commerce company, won the Korea Technology Finance Corporation Award at the 2nd Smart Korea Forum on November 23   The Smart Korea Forum, which marks its second anniversary this year, awarded 23 small and medium-sized venture companies that pioneered new business markets through digital innovation in all industries. The companies were specifically evaluated on their innovation, growth, and ESG (Environment, Social, Governance). Other notable award-winning companies included FinTech startup "Finda," foreign currency fintech solution "Centby," and electric vehicle integration platform "EV Infra." Wish Company was founded in 2010, and skincare brands like  Dear, Klairs and By Wishtrend, as well as the global eCommerce platform, Wishtrend, has rapidly grown and now sells in 40 major online and offline distribution channels around the world. Furthermore, Wishtrend TV, Wishtrend’s YouTube channel, has surpassed 1.7 million subscribers as of August this year and is considered one of the pioneers of establishing a large-scale global channel among Korean beauty and skincare companies. Products like Dear, Klairs Freshly Juiced Vitamin Drop also surpassed 2 million bottles in the first half of this year. The product is mentioned as a  representative brand of K-beauty, ranking at the top of the sales rankings on major global online and offline distribution channels such as Amazon, iHerb, Yes Style, And Other Stories, Watson's, Guardian, and Douglas. Wish Company values sustainability and respects all consumers. The brands under Wish Company are especially considerate of their consumers’ skincare needs and concerns when developing products. Dear, Klairs, Wish Company’s skincare brand designed for sensitive skin, has maintained its value from the beginning and does not conduct animal testing (Cruelty-Free), avoids using animal ingredients (Vegan-Friendly), and does not export to countries that conduct animal testing in the distribution process. The brand is also active in supporting sustainability and campaigning against animal testing by donating sales proceeds to animal rights and environmental organizations. ㅡ WISHCOMPANY PR Lab (pr@wishcompany.net) ㅡ