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Dear, Klairs Press
Dear, Klairs Launches the Global Campaign
– ‘Finding balance in life’- Expansion of brand value sharing through 'Midnight Blue Calming Cream' which sold more than 1 million bottles - Recruiting 200 ambassadors from all over the world for online activities under the theme of ‘Balanced Life’ - Offering the opportunity to try new products and giving out tickets for Klairs Seoul One Day Class, including 5-star hotel accommodation Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on the 13th that its representative brand, ‘Dear, Klairs’ has launched a global campaign under the theme of ‘Dear, Night mate’ and started recruiting ambassadors. This campaign shares the brand’s value ‘well-balanced life’, by promoting the ‘Midnight Blue Calming Cream’ that has sold more than 1 million bottles worldwide. It’ll be recruiting more than 200 people from around the world and holding an online event for 4 weeks where they share ‘my personalized winter night habit (ritual) for staying balanced’. Those who are selected as ambassadors will be provided with a limited-edition kit named ‘Night mate box’ which includes the ‘Midnight Blue Calming Cream’. The Night Mate Box consists of items that can calm and soothe irritated skin, including sleeping eye patches and worry dolls, helping the ambassadors find the time to rest and live in a balanced way. "We have prepared this campaign to share the ideals of a well-balanced life, which the brand pursues," stated Kim So-hyun, senior manager of the Wishcompany's Dear, Klairs brand strategy team. "We look forward to active participation in this campaign from the customers who love us, as well as those who are interested in having healthy skin as well as a healthy inner life.” Those who participate as a campaign ambassador and complete the four-week mission will be given a chance to try the new products of 2023. Moreover, they will gain priority access to the 'Klairs Seoul One Day Class' located in Garosu-gil, Seoul. Those who are selected as top contributors will receive additional products and two selected as MVPs will be given 5-star hotel accommodation tickets. Anyone interested in having a well-balanced life can apply to be an ambassador, and the application is open until January 6th through the official Instagram page of Dear, Klairs. The successful applicants will be announced on January 10th. Dear, Klairs began its story in 2010, in Seoul, as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved as vegan, certified by the international animal rights organization PETA. Based on these achievements, the Wishcompany has been selected as one of the "Asia-Pacific High-Growth Companies" selected by the British Financial Times this year. -
Press Wishcompany
Wishcompany receives the “$30M Export Tower” Award on Trade Day… Awarded for 3 Consecutive Years
- Receiving an award for 3 consecutive years... with more than 80% of sales revenue from overseas sales, and 140% annual average growth rate over the past 3 years - Series of achievements includes ranking No. 1 in Guardian, the No.1 H&B store in Singapore, and being selected as an "Asia-Pacific High-Growth Company" by FT Global beauty content company Wishcompany (CEO Park Soung-ho) revealed on the 5th that they were awarded the 30 Million Dollar Export Tower Award on the 59th Trade Day. Wishcompany won its first 10 Million Dollar Export Tower Award in 2020. They reached 30 million dollars this year, tripling their export revenue growth in two years. The company has won the award for 3 consecutive years. The overseas revenue of Wishcompany takes up over 80% of its total revenue, and its annual average growth rate has reached 140% over the past 3 years. Wishcompany's products have continuously been ranked at the top among local commerce platforms overseas, contributing to the company's expansion of its revenue. Last month, consumers of Guardian, Singapore's No.1 H&B store, ranked Dear, Klairs' "Rich Moist Foaming Cleanser" and "Supple Preparation Unscented Toner" as Best Product and Bestseller Product, respectively. Dear, Klair also ranked 2nd place in skin care brand product sales of Watsons in Vietnam. This year's award is significant, as it is an achievement in spite of the economic decline due to COVID-19. Wishcompany launched Dear, Klairs in 2010, and they currently own several brands, including By Wishtrend and elmt. Their products are available for sale in over 60 countries around the world. This year, Wishcompany has been selected as an "Asia-Pacific High-Growth Company" by the UK Financial Times due to their robust performance in the global market. Wishcompany CEO Park Soung-ho stated, "Wishcompany has worked to establish the global K-beauty market and expand our brand value since its foundings in 2010," and "We thank all our staff and customers, and we will continue to look for different localization strategies, such as strengthening our customer reach, to actively build a global market for our products." The Export Tower Award is presented to companies which contributed to export increases at the Trade Day ceremony hosted by the Korea International Trade Organization every year. -
Dear, Klairs Press
“Dear, Klairs,” recorded 1.9 million views for its 11.11 campaign on TikTok Shop
- 600% sales increase from last month using the rapidly growing e-commerce platform TikTok Shop in Vietnam - 1.9-million-views live streaming on TikTok Shop in Sept. and Nov., "fourth highest" sales and interest - Expanding its Vietnam market performance through expertise on utilizing content and media based on 5.5 million subscribers "Dear, Klairs" is expanding its performance in the Vietnam market after being selected as the fourth hottest rising star in the Vietnamese TikTok Shop, recording 1.9 million views. Dear, Klairs is the representative brand of Wishcompany Inc., which is a Korea-based global beauty content company (CEO Park Soung-ho). Dear, Klairs officially launched its TikTok Shop "Klairs Vietnam" channel in Vietnam in August, with its rapidly growing users in Vietnam TikTok and TikTok Shop are growing platforms that are drawing a lot of attention in Vietnam. With their local popularity, Dear, Klairs participated in the "9.9 Campaign," which is a large shopping sales event, only 1 month after launching its official channel. Wishcompany hosted live broadcasts on the TikTok Shop in Vietnam for the 9.9 and 11.11 Campaigns in September and November, respectively. During the 11.11 Campaign, Dear, Klairs accomplished 600% sales growth compared to the previous month, the largest sales record of the brand, and 1.9 million views, three-fold compared to the previous month. In addition to sales, Dear, Klairs recorded the fourth highest popularity in the TikTok Shop Beauty division for the September campaign and was selected as a rising star based on the collaboration with local creators. Wishcompany, the only Korean skincare brand to be ranked, has more than 5.5 million subscribers around the world with its expertise in content development and media use. Dear, Klairs, which led a successful campaign, is a global skincare brand that has gained its popularity as a steady seller across 60 countries around the world. Early this year, Dear, Klairs was ranked by the Vietnamese Watsons in the second place for the 2021 Skincare category. In October, Dear, Klairs was also selected as "Consumers' Favorite Brand" by Guardian, a large-scale H&B store in Vietnam. Chief Manager Son Hye-jin, who is in charge of Wishcompany's Asia-Pacific sales, stated: "Quick response to localized content, new media, platforms and utilizing them will be effective in expanding brand awareness and increasing sales. We will continue to make efforts to further strengthen customer contact points through local customized campaigns." Dear, Klairs began its history in 2010 in Seoul as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved to be vegan certified by the international animal rights organization PETA. Based on such achievements, Wishcompany has been selected as the "Asia-Pacific High-Growth Companies" selected by the British Financial Times this year. -
Dear, Klairs Press
“Dear, Klairs” of Wishcompany adds
two more million seller products,
recording global million sales- “Rich Moist Soothing Cream” and “Freshly Juiced Vitamin E Mask” of Dear, Klairs - Adding two more million seller products following 3 million bottles sold vitamin drop and 2 million bottles sold facial toner - Hypoallergenic product line for all skin types, including sensitive skin...achieved its record by boosting repurchase as essential products Wishcompany (CEO Park Soungho), a global beauty content company, announced that two products of its skincare brand “Dear, Klairs” achieved 1 million bottle sales records on the 16th. The brand added new million seller products to its line-up following 3 million bottles sold “Freshly Juiced Vitamin Drop” and 2 million bottles sold “Supple Preparation Facial Toner.” The two additional million sellers are “Rich Moist Soothing Cream” and “Freshly Juiced Vitamin E Mask (hereafter, Vitamin E Mask).” “Rich Moist Soothing Cream” is a daily moisturizing cream that can be used regardless of the season, and it has a mild but strong moisturizing effect without irritation. “Vitamin E Mask” is a steady seller following the famous 3 million bottles sold “Freshly Juiced Vitamin Drop.” It has double functions of brightening and wrinkle improvement, completing the cosmetic testing on humans for skin transparency improvement and moisturizing effect. Adding these two products to the line-up, now Dear, Klairs owns eight million-selling products. Products of Dear, Klairs are sold in 60 countries worldwide, and the brand has been recognized as a world-renowned K-beauty brand beyond the domestic market. Dear, Klairs was naturally recognized by consumers through the Wishcompany channel with 5.5 million subscribers worldwide. Dear, Klairs is a global skincare brand that began its journey in 2010 in Seoul.It presents skincare products that only use vegan formulas and have been certified by the international animal rights organization PETA. Under the slogan “Simple but enough,” based on the company's philosophy to “Focus on products that are essential, not trends,” Dear, Klairs contends for victory with the strategy of lining up products that consumers would use until they run out and products they would repurchase. In addition, its line-up consists of hypoallergenic products for all skin types, including sensitive skin, and uses only eco-friendly packaging, recyclable shipping packages, and paper tapes for eco-friendly practices. Park Soungho, CEO of Wishcompany, said, "With the love and support of our consumers, we now have eight million-selling products." He added, "We will continue to present products that not only help improve the skin but also consider the sustainable environment." To commemorate this million-seller achievement, Dear, Klairs is offering a 20% discount on its soothing cream and free shipping promotions from the 17th to the 30th of this month. -
Dear, Klairs Press
Dear, Klairs Engages in “Tree Donation Project”
to Help Recover Forest Fire Damages- All revenues from "Supple Preparation Unscented Toner" sales will be donated for 4 weeks - Funds will be used to help recover damages from forest fires in Uljin and Samcheok... Four trees planted for each bottle sold - Trees will also be donated in Vietnam... "We will continue creative activities for a sustainable environment" Global beauty content company Wishcompany's (CEO Park Soungho) core brand Dear, Klairs announced on the 3rd that it would be engaging in a tree donation project called "Toner for Trees" to help recover damages from the forest fire in Gangwon Province. This project will take place for 4 weeks until December 3. During this period, all sales revenues from Dear, Klairs' bestseller Supple Preparation Unscented Toner will be donated to recover damages from the forest fires. This translates to 4 trees planted for each bottle sold, and purchasing the product would allow customers to join in protecting the environment. Dear, Klairs also engages in tree donations and other environmental protection activities both in Korea and overseas. Last August, it joined hands with an NGO in Vietnam, one of its key countries for sales, for the seedling donation campaign "Klairs and Kindness," which led to the donation of over 2,000 trees in Vietnam. The company plans to continue various activities based on its corporate philosophy of coexisting with society while helping regions suffering from droughts. In addition, Wishcompany △ implemented 100% recyclable shipping packaging and has been continuously partaking in the △ ocean pollution purification project and △ empty bottle collection campaign, and other campaigns to promote the protection of the environment. Wishcompany CEO Park Soungho stated, "The forest fires in South Korea are believed to be a result of global warming, and everyone must take an interest and work together in order to make improvements," and "Wishcompany will continue to partake in various creative activities for a sustainable environment in addition to this tree donation project." Dear, Klairs is a global skincare brand that started in Seoul in 2010, and a K-beauty brand currently available and loved in over 60 countries. Every product boasts a vegan formula and has been approved to be vegan, certified by the international animal rights organization PETA. Moreover, Dear, Klairs has sold over 2 million bottles of its bestselling Supple Preparation Facial Toner and over 3 million bottles of the Freshly Juiced Vitamin Drop as of August, thereby achieving multiple multi-million global sellers. Based on these achievements, Wishcompany was ranked as the "Asia Pacific High Growth Companies 2022" selected by the British Financial Times this year. -
Dear, Klairs Press
Wishcompany Wins Red Dot Award for Two Consecutive Years with “Klairs Seoul”
- K-beauty brand "Dear, Klairs" sold in over 60 countries, is known for its simple yet elegant design - Flagship store "Klairs Seoul" won the main award for interior design, making it the second year in a row to be awarded - Cultural complex space provides an extension of brand experience and "proposes balanced life and realizes brand value" in Garosu-gil Road, Seoul Wishcompany (CEO Park Soung-ho), a global beauty content company, announced that it won the Red Dot Award: Brand & Communication Design. This year, it won the main award for its offline complex cultural space “Klairs Seoul,” proving its design capabilities and efforts to provide an expanded brand experience through communication with customers. Red Dot Design Award is one of the three major design awards in the world, including the "iF Design Award" and the "IDEA Awards," and it awards the most innovative and creative designs in product, concept, and brand and communication sectors every year. Wishcompany won the main award for the mirror objet under the theme of “A Moment,” and this year, it also won the main award for its flagship store, “Klairs Seoul,” located in Garosu-gil, Seoul. Klairs Seoul, which opened in 2020, reflected the brand value of pursuing a "balanced life" from the beginning of construction and was constructed with a relaxed design using natural objects such as stones and wood as its mediums. The space has established itself as a complex cultural space that provides expanded brand experience with various events such as tea ceremonies, reading, and lectures by collaborating with lifestyle brands based in Seoul, the brand's birthplace. In addition, Klairs Seoul is broadening its brand value to the lifestyle sector by providing comfort and relaxation to visitors. Wishcompany CEO Park Soung-ho said, "We were able to win the awards for two consecutive years thanks to our customers who love our representative skincare brand, Dear, Klairs." He added, "We will do our best to realize the core values of a brand that pursues a balanced life, and become a brand that lives with customers." On the other hand, Dear, Klairs is a global skincare brand launched in Seoul in 2010. It is a K-beauty brand that has been steadily loved and sold in over 60 countries around the world. All skincare products consist of vegan formulas which have been certified vegan by PETA, a global animal rights organization. Moreover, its steady sellers, "Supple Preparation Facial Toner" and "Freshly Juiced Vitamin Drop," are setting new million selling records continuously in and out of the country. -
Press Wishcompany
[Financial News] [fn Person] Wishcompany CEO Soungho Park: “Next Year’s Revenue Goal is KRW 100 Billion”
There is a cosmetics company that is more famous internationally than domestically. Moreover, 80% of its sales comes from overseas. Wishcompany owns two beauty brands called "Dear, Klairs" and "By Wishtrend." Not only does it manufacture cosmetic products, but it also creates YouTube content. "Wishtrend TV" on YouTube has over 1.8 million subscribers, and their ASMR channel "Sound with Klairs" has over 17,800 subscribers. (Omitted) Last year, Wishcompany recorded a revenue of KRW 61.5 billion. Its goal for this year is KRW 100 billion. Last year, its operating profit margin was 22%. This is over double the typical average of most beauty companies, which is barely 10%. Wishcompany's beauty products were launched in 64 different countries. Eighty percent of its revenue comes from overseas online platforms such as Amazon or eBay. The company's top 3 bestselling countries are Japan, Vietnam, and the United States. In Korea, its products are the most popular in offline stores such as CHICOR, which is Shinsegae's select beauty shop, CJ Olive Young, and others. (Omitted) Business-wise, the company is making the effort to improve its competitive edge in terms of content. Last year, it opened its flagship store "Klairs Seoul" in Garosu-gil in Sinsa-dong, Seoul, where it curated books and launched a tea room. He said, "We don't think of this place as a skincare space, but more as a medium where we can work with other artists to rebuild content," and "We introduce delicious restaurants in Garosu-gil and hold campaigns, such as 'Near & Dear' that supports sustainable businesses." >> Read More -
MindNook Press
Wishcompany Wellness Content Brand “Mind Nook” Conducts Offline Exhibition
- "Mind Nook," content channel based on professional meditation theory, exceeds 800,000 followers through word of mouth with its unique concept - Expansion of wellness content on short video platforms such as Tik Tok, with increasing channels specializing in keywords such as wellness and meditation - Meditation applications "Calm," "Mabo," "Lucid," and other meditation content gain popularity for offering classes There are more and more services and content based on wellness keywords under the theme of "medication" or "rest." The wellness trend is evident based on the increase in channels that focus on related keyword content on short video content platforms. One of the most representative meditation channels is "Mindnook" from Wishcompany. Mindnook is a brand that was designed to provide users with comfortable rest and healthy inspiration. It offers content under various themes for the wellness of global users, such as ASMR and meditation content developed based on professional meditation theory. The brand has quietly gathered over 800,000 subscribers through pure word of mouth on TikTok with its uniquely calming and gentle content. Mindnook will be holding an offline exhibition based on this popularity. The first exhibition will be at the VIP lounge and media exhibition space in the Cheyul flagship store in Sinsa-dong, Seoul. It shows the handicraft creation process of the Cheyul brand, which reinterprets unique artworks of Korea in a modern sense. The images and sounds of nature and the daily life were developed into content using Mindnook's unique vibe. The exhibition's special feature lies in the beautiful expression of the handicraft process through ethereal illustrations. Hansaem Ma, Wishcompany Content Business Team Leader, stated, "Everyone who visits Cheyul's flagship store will be able to experience Cheyul's brand through Mindnook's images while also feeling a sense of rest and relaxation," and "We hope to give more people a sense of rest for their minds and bodies through more diverse online and offline endeavors." Wishcompany owns several skincare beauty brands, such as "Dear, Klairs" and "By Wishtrend" with over 6 million subscribers worldwide. It is expanding its reach into diverse new trends, such as wellness content channel Mindnook under the subject of rest and meditation. -
Dear, Klairs Press
Dear, Klairs, a Representative Skincare Brand of Wishcompany Receives the Grand Prize of “Vegan Cosmetic of the Year 2022” Award from Korea Customers Forum
- The brand has drawn positive response from Generation MZ by pursuing vegan-friendliness and sustainability - High points were received from online poll and telephone survey targeting users with a vegan cosmetic experience - Steady Sellers are receiving attention from major online and offline stores in 64 countries, including the US, Europe, and Southeast Asia - First cosmetic brand in Korea to obtain vegan certification from Korea Agency of Vegan Certification and Services…Continues to break the global million-seller records Dear, Klairs, a representative skincare brand of Wishcompany (CEO Park Soungho) specializing in Korean beauty brands, contents, and commerce, received the grand prize of "Vegan Cosmetic of the Year 2022" in the Brand of the Year Awards hosted by Korea Customer Forum. The Brand of the Year Awards hosted by the Korea Customer Forum is the most significant annual brand award in Korea that selects and awards the brand of the year through nationwide consumer polls. This year's online polls and one-on-one telephone surveys have been conducted from July 4 to 17. The brand, Dear, Klairs, which received a grand prize in "Vegan Cosmetic of the Year 2022," has established itself as a steady seller in major online and offline distribution channels in 64 countries excluding China, such as the US, Europe, and Southeast Asia. It is also implementing various campaigns focusing on the Generation MZ who pursues vegan-friendliness and sustainability. In this survey, the primary age group that selected Dear, Klairs was the 20s and 30s, composed of 75.33% female and 23.67% male. One of the eye-catching features is that the brand received higher scores from the one-on-one telephone surveys. The telephone survey, which targeted 1,000 Generation MZ users who have vegan cosmetic experience, shows better accuracy than online polls. Wishcompany CEO Park Soungho said, “I am more than grateful to receive the Brand of the Year Award that is recognized by its fairness and reliability through the nationwide consumer polls.” He added, “We will strive to grow into Korea’s leading vegan cosmetic brand based on Dear, Klairs’ philosophy of pursuing a balanced life.” Meanwhile, Dear, Klairs is a brand launched in 2010. All Dear, Klairs products contain vegan formula, and have completed vegan certification by PETA, an international animal rights organization. In addition, top selling products like the "Supple Preparation Facial Toner" and "Freshly Juiced Vitamin Drop" have surpassed 2 million bottles of sales, becoming global million sellers at home and abroad.