ByWishtrend | Green Tea & Enzyme Powder Wash #PapainEnzymes #PowderWash   The very basic facial cleanser formulated with papain enzyme, coconut-derived surfactant, and baking soda. It became popular abroad earlier, and it's a cruelty-free product. 70g / $22.00   >>Read More

- The Second Million Seller From Klairs, a Rare Occasion In Which a Korean Indie Brand Keeps Breaking the Records of Million Bottles Sensitive skincare brand dear,Klairs just made its second million-seller. Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 19th that their own sensitive skincare brand dear,Klairs has sold one million bottles of the brand’s low irritation pure vitamin C serum, ‘Freshly Juiced Vitamin Drop.’ Klairs is a unique brand in which all of its products are a global bestseller and a steady seller. It records a high rate of repurchase in distribution channels in 40 countries across the world, and that is why it is rare for them to stop the production of any of their products. The reason why Klairs keeps getting million sellers is a result of such an aspect. Last year, Supple Preparation Facial Toner became a million-seller, and this year, Freshly Juiced Vitamin Drop (henceforth referred to as Vitamin Drop) became a million-seller. It is a rare occasion in which the Korean indie skincare brand keeps making million sellers. Vitamin Drop is a serum with the main ingredient of pure vitamin C, which has powerful brightening and anti-oxidizing properties. Vitamin Drop is a serum with pure vitamin C as its main ingredient and has completed clinical trials for antioxidant effects and primary test for sensitive skin. It has continuously maintained high popularity, with reviews accumulating that refer to it as a ‘pure vitamin C serum that can be comfortably used by’ all skin types, including the sensitive type. The popularity is manifested by the awards the Vitamin Drop has won and customer satisfaction results. Vitamin Drop has 3800 reviews on YesStyle, a massive global online beauty commerce, and the customer satisfaction rate is 96.5%. It has won multiple awards from 13 different distribution channels and media in 6 different countries, Korea, the US, the UK, Japan, Malaysia, and the Philippines. It is ranked #1 on the US’ ▲i-Herb Facial Serums, won ▲Soko Glam Best of K-Beauty Award, ranked #1 in Japan’s ▲Rakuten Daily Skincare, and ranked #1 in Korea’s ▲Chicor Best Awards in the serums department. Hyejin Son, the leader of Wishcompany's APMG Lab covering the exportation and local marketing of Klairs in the Asia-Pacific region, has stated that "the Vitamin drop from Klairs is sold out in all sales channels in the overseas market. And its production increases every time. Even though it is a pure vitamin c product that is sensitive to heat, its popularity is attested by the fact that it becomes sold out monthly even in the regions with hot climates in Asia". ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [디지틀조선일보]  인디 뷰티 브랜드 '클레어스' 비타민드롭 누적 판매량 100만 병 돌파… 두 번째 밀리언셀러 [장업신문] ‘클레어스 비타민드롭’ 누적 판매량 100만 병 돌파 [보건뉴스] 클레어스 '비타민드롭' 누적 판매량 100만 병 돌파 [로이슈] '클레어스 비타민드롭' 누적 판매량 100만 병 돌파

- Improved Greasiness Characteristic to Physical Sunscreens·Completed Primary Irritation Tests for Sensitive Skins… 'Fresh and Easy on the Skin' - Contains Guaiazulene to Lower Skin Temperature' Low-Irritation Soothing Sunscreen' Skincare brand·content·commerce development company Wishcompany (CEO Soungho Park) has announced on the 14th that its own sensitive skincare brand dear, Klairs has launched low-irritation physical sunscreen, 'Mid Day Blue UV Shield.' There has been much interest in the newly launched physical sunscreen as the 'Soft Airy UV Essence' became the global bestseller after its launch in the previous year. 'Soft Airy UV Essence' was ranked #1 on ▲GlowPick within three months after it was launched, and is keeping that place. It has also won ▲Chicor 2019 Best Awards and ▲29CM Beauty Awards 2020. Just like the product's motto, 'A Sunscreen for Those Who Dislike Sunscreen,' it does not have white cast, greasiness, or eye irritation, which is the reason behind the product's high rate of repurchase on both domestic and international distribution channels. The 'Mid Day Blue UV Shield' also has a characteristically light texture. It has improved the sticky and thick texture of previously conventional physical sunscreens, and it goes onto the skin like a lotion and sinks to the skin fast. It has minimized the white cast, which is another main disadvantage of a physical sunscreen, allowing the skin a natural look. Another strength of this product is that it is gentle enough to be suitable for all members of the family. 'Mid-Day Blue UV Shield' employs mineral UV filter which has minimum irritation to the skin, and has completed the primary skin irritation test and the primary sensitive skin irritation test, making it usable for sensitive and tender skin. Furthermore, it contains guaiazulene, which can help soothe sensations of heat on the skin, so one can expect to have soothing results on the skin irritated by UV rays. Its SPF level is SFP 50+, PA++++, the domestic maximum, and the product comes in the size of 80ml, which allows for a whole-body application. 'Mid-Day Blue UV Shield' is offered at a 10% discounted price on Wishtrend.com.   ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [머니투데이] 클레어스, 저자극 무기자차 '미드데이 블루 UV 쉴드' 출시 [장업신문] 클레어스, 저자극 무기자차 선크림 ‘미드데이 블루 UV 쉴드’ [로이슈] 클레어스, 저자극 무기자차 선크림 '미드데이 블루 UV 쉴드' 출시 [머니S] 클레어스, 저자극 무기자차 선크림 '미드데이 블루 UV 쉴드' 출시… 끈적임 개선 [코스모닝] 클레어스 미드데이 블루 UV 쉴드 [스타일M] 클레어스, 저자극 무기자차 '미드데이 블루 UV 쉴드' 출시  [뷰티코리아뉴스] [클레어스] 저자극 무기자차 선크림 ‘미드데이 블루 UV 쉴드’ 

- 6th Donation Project From Klairs, a Cruelty-Free, Vegan-Friendly Brand - Selling Klairs Cruelty Free Kit Created in Collaboration With 'Joguman Studio' in Limited Availability; All Profit Goes to an Animal Rights Organization   Wishcompany, brand·content·commerce development corporation (CEO, Park Soungho), announced on the 21st that its sensitive skincare brand dear,Klairs is celebrating World Day for Laboratory Animals with a cruelty-free campaign 'GO CRUELTY FREE: LET US BE!'.This campaign is the 6th fundraising project from Klairs, and all profit goes to an animal rights organization. Klairs is a 'cruelty-free' brand that does not do any animal testing, and it is also a 'vegan-friendly' brand that avoids the use of animal-driven ingredients. Klairs has been abiding by these values since 2010 when the brand first launched. It keeps the decision that they will follow non-animal testing rules not only in the development of products but also in the distribution processes and not exporting to any countries that require animal testing for the import of cosmetics products. Klairs is voicing against animal testing once again through this campaign. They are sending their wish that all animals are free through the campaign slogan and illustration. For a broader appeal and to deliver their message more effectively, Klairs collaborated with 'Joguman Studio,' which has a cult following by its visual rendering of characters in the microcosm of the studio.     Instagram에서 이 게시물 보기   조구만 스튜디오(@joguman.studio)님의 공유 게시물님, 2020 4월 22 2:26오전 PDT Any customer that purchases campaign goods from the cross-border E-commerce Wishtrend(wishtrend.com) from the 20th, automatically becomes a participant of the donation. The concept of this campaign's merchandise is a walk with your pet, and the merchandise includes a mini pouch that can be used as a poop bag, a handkerchief, a drink bag, and more. All the products feature an illustration from 'Joguman Studio.' To celebrate the beginning of this campaign, Wishtrend is giving off a 15% discount on the set that consists of all the campaign merchandise and a full-sized 'Soft Airy UV Essence,' a sunscreen from Klairs. Furthermore, for the first 300 customers, Wishtrend is giving away a Klairs X Joguman Studio sticker pack. One can participate in a campaign even after the purchase, by leaving a review on Instagram. Wishtrend is offering a 10% discount coupon on all products of Klairs. More detailed information on the donation participation is available on the fundraising project page on Wishtrend.     Instagram에서 이 게시물 보기   Klairs | Simple, but enough(@klairs.global)님의 공유 게시물님, 2020 4월 19 11:16오후 PDT Even without purchasing, one can participate in the project by posting the campaign hashtags such as #Klairs #KlairsCrueltyFree #WorthTheWalk on their SNS or by participating in the relay giveaways on Wishcompany's four Instagram accounts during the week of the fundraising project. Choi Juhee, the manager of domestic marketing of Klairs, stated that "This 6th fundraising project was made possible by all our customers who are taking a walk with us towards the more sustainable lifestyle. We hope that our campaign can bring in much sympathy, and also that this will enable our next project as well." Jeong Jayoung, the manager of PR Lab, who is managing this campaign's communications, said that "This fundraising project is being done not only domestically but also internationally. We expect that the customers of Klairs, everywhere in the world, can come together through Wishtrend (wishtrend.com) to achieve something meaningful." ㅡ Klairs 6th Fundraising Project for World Day for Laboratory Animals, ‘GO CRUELTY FREE: LET US BE!’ ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스, ‘GO CRUELTY FREE: LET US BE!’ 캠페인 [코스모닝] “세상 모든 동물에게 자유를!” [머니S] 클레어스, 세계실험동물의날 맞아 크루얼티프리 캠페인 진행 [로이슈] 클레어스, 클레어스, 세계실험동물의날 맞아 크루얼티프리 캠페인‘GO CRUELTY FREE: LET US BE!’ 진행 [싱글리스트] 클레어스, 세계실험동물의날 맞아 '크루얼티프리' 캠페인

- Contains propolis extracts to deliver skin-soothing and hydration during the dry spring season - An essence with a light watery texture with a low pH level passed the Primary Skin Irritation Test...Suitable for all skin types   ByWishtrend, the high-functioning skincare brand from Wishcompany (CEO Soungho Park), a skincare brand·content·commerce development corporation, has launched a new product, Quad Active Boosting Essence. ByWishtrend is a brand that started product development from skincare concerns left on ‘Wishtrend (wishtrend.com)’, Wishcompany’s global e-commerce, by 500,000 customers around the world. The brand’s goal being creating products with satisfactory results, it focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop formulations that maximize the effects and minimize skin irritation. The newly launched product, ‘Quad Active Boosting Essence’ is an all-in-one boosting essence for skin soothing and hydration. It formulated 46% of four naturally effective ingredients with fermented hydration ingredients, it acts as the first essence to hydrate the skin at the first step of the skincare. Out of the four natural ingredients, the three complex ingredients (Morus Alba Bark Extract, Nelumbo Nucifera Leaf Extract, and Schisandra Chinensis Fruit Extract) helps to calm skin troubles, and Salix Alba (Willow) Bark Extract helps to soften the skin. In addition, Centaurea Cyanus Flower Water and Propolis extract from the French volcanic region of Auvergne are formulated together to deliver moisture to the skin. ‘Quad Active Boosting Essence’ has a light watery texture and a low pH level, which absorbs into the skin fast without stickiness, making the product suitable for all skin types all year around. It is used at the first step of the skincare, and it has passed the primary skin irritation test on human sensitive skin and primary skin irritation test in humans, making the product suitable for all skin types including sensitive skin types. ByWishtrend is earning more attention by growing fast in both domestic and international markets especially where functional skincare products are sold at. Domestically, the brand is sold at Onnuri Store, an official online store of Onnuri Pharmacy, and the Pure Vitamin C 21.5% Advanced Serum with a high concentration of vitamin C, is very popular, and recently, the brand has entered Douglas in Germany, the biggest cosmetics distribution channel in Europe. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [마켓뉴스] 바이위시트렌드, 자연유래 유효성분 담은 '쿼드 액티브 부스팅 에센스' 출시 [로이슈] 바이위시트렌드, '쿼드 액티브 부스팅 에센스' 출시 [머니S] 바이위시트렌드, '쿼드 액티브 부스팅 에센스' 출시···자연유래  유효성분 46% [코스모닝] 바이위시트렌드, 쿼드 액티브 부스팅 에센스 [장업신문] 바이위시트렌드, '쿼드 액티브 부스팅 에센스' 

- Soft Airy UV Essence, #1 on Accumulated Sales, Becoming the Winner of ‘29 Beauty Awards 2020’ in Green Beauty on 29CM - 'Toner Artisans' Klairs, Displaying 10 Popular Products Including the Million-Seller Supple Preparation Facial Toner and New Toners Klairs, a sensitive skincare brand from skincare brand·contents·commerce development corporation Wishcompany (CEO Soungho Park, wishcompany.net) announced on the 5th that they will open a pop-up store at 29CM Store, located near Gangnam station exit 10, until the 30th of next month. Klairs will display 10 popular products including the ‘Soft Airy UV Essence,’ which won the Green Beauty category of ‘29 Beauty Awards 2020’ with #1 accumulated sales, and other best-selling and new products. ‘29 Beauty Awards 2020’ is a list of 25 best items selected based on the sales data of last year from the online concept store 29CM, and Soft Airy UV Essence is the only sunscreen to become the winner. Soft Airy UV Essence became popular immediately after its launch, both domestically and internationally. It was ranked #1 on Glow Pick’s list of sunscreens, and received countless praises from domestic/international distribution channels, beauty magazines, and communities. So far, it has won 7 awards such as △Hwahae Beauty Awards △Cosmopolitan Editor’s Pick △Taiwanese Oh! My Venus (TV broadcast) △Glow Pick Consumer Beauty Awards △ Glow Pick Consumer Choice △ Chicor Best Awards △29CM Beauty Awards. Klairs is referred to as ‘Toner Artisans’ by consumers, so it is a good idea to pay attention to them along with the sunscreen. Together with ‘Supple Preparation Toner,’ which became a million-seller selling a total of million bottles like July, and ‘Unscented Toner,’ its unscented version, ‘Daily Skin Hydrating Water,’ a recent hydrating toner launch, ‘Daily Skin Softening Water,’ a low-pH exfoliating toner, will all be available at the pop-up. The Supple Toner line renewed its packaging to be more sustainable, printing with soy ink on an environmentally-friendly certified paper. Furthermore, customers and experience at the pop up the products such as ‘Freshly Juiced Vitamin Drop,’ #1 in the category of essence in Chicor’s Best Awards, ‘Freshly Juiced Vitamin E Mask,’ winner of Soko Glam’s Best K-Beauty Awards, and ‘Cushion Whenever,’ which allows various finishes and coverage/texture control with its two types of high-end puffs. Jayoung Jeong  Leader of PR Lab at Wishcompany has stated that “the main consumers of Klairs are millennials, and they related to the values such as cruelty free·vegan friendly that the brand has pursued from the beginning of its launch. This seems to be the reason why we did well on 29CM, which is frequently visited by millennials who look for ethical consumption.” Jeong also stated that “we expect the 29CM pop-up will be a good opportunity for us to meet, in the offline space, more people who will relate to the values of Klairs.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [장업신문] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [마켓뉴스] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [코스모닝] 클레어스, 29CM스토어 강남점 입점 [로이슈] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈 [머니S] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈...인기 제품 총 10종 선봬 [코스인코리아닷컴] '토너맛집' 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈

- Wishcompany belongs to the 300 out of 1280 Young Workers Friendly Workspace, scoring Excellent on all criteria - Currently hiring… in 6 fields of Distribution, PR, Design, Online Marketing, Store Management, Video Production Skincare brand·content·commerce development corporation Wishcompany (CEO Soungho Park, wishcompany.net), announced on the 21st that they were selected as ‘Young Workers Friendly Workspace’ for 2 consecutive years by the Ministry of Employment and Labor. ‘Young Workers Friendly Workspace’ refers to smaller corporations that especially has an excellent salary, work·life balance, and stable employment, making them an ideal working space for younger workers, chosen selectively from a field of strong corporations with a good working environment such as high employment maintenance, judged from the Ministry of Employment and Labor. There are 1280 corporations chosen as the ‘Young Workers Friendly Workspace’ this year, and Wishcompany, like last year, was among the 300 that scored excellent on all criteria. dear,Klairs for sensitive skin and ByWishtrend, a highly functional skincare brand, are two brands from Wishcompany which had its 10th anniversary this year. These brands are becoming steady sellers on main on·offline distribution channels not just in Korea but in the US, Europe, Southeast Asia, across 40 countries excluding China. Klairs is planning to open its own offline space for the first time in the first half of this year in Seoul. Furthermore, WishtrendTV(Wishtrendtv.com), aiming to communicate with customers all across the world, has 1.3M followers and picked as a rare case for a Korean corporation to build a massive global channel. Along with such media and brands, Wishtrend(Wishtrend.com), cross-border e-commerce, is also growing. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [프라임경제] 위시컴퍼니, 2년 연속 고용부 '청년친화 강소기업' 선정 [마켓뉴스] 위시컴퍼니, 2년 연속 고용노동부 ‘청년친화 강소기업’ 선정 [로이슈] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정 [장업신문] 위시컴퍼니, 2년 연속 고용노동부 ‘청년친화 강소기업’ 선정 [코스모닝] 위시컴퍼니 '청년친화 강소기업' 선정 [장업신문] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정 [보건뉴스] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정 [머니S] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업'선정... 상반기 채용 진행 중 [제니파크] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정 [아크로팬] 위시컴퍼니, 2년 연속 고용노동부 '청년친화 강소기업' 선정    

-Formulated with 3% Sulfur with anti-inflammatory and anti-bacterial effects for sebum care and skin concerns soothing effects   ByWishtrend, a high functionality skincare brand from Wishcompany, a brand∙content∙commerce development corporation (CEO Soungho Park, wishcompany.net) has launched 'Sulfur 3% Clean Gel', a spot gel for skin concerns. ByWishtrend is a skincare brand with high functionality, which began by paying attention to skin concerns around the world from 500,000 customers on wishtrend.com, a global E-commerce. The brand’s goal being creating products with satisfactory results, it focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop formulations that maximize the effects and minimize skin irritation. The sulfur contained in this new product, Sulfur 3% Clean Gel is a sulfur extraction which is known to have anti-inflammatory and anti-bacterial effects. It is an ingredient that can help for acne, a skin concern that many have in the skincare process, but is a unique smell and dryness are picked as the ingredient’s flaws. Therefore By Wishtrend formulated hyaluronic acid and tocopherol that can increase hydration in the Sulfur 3% Clean Gel to enable effective and comfortable use of sulfur. It excluded artificial coloring, scent, and any animal-based ingredients. The Sulfur 3% Clean Gel created by the above procedure as a light gel texture of pH 6.1, and one can expect sebum care and skin concerns soothing effects when applying a thin layer at the last step of the skincare. It can, of course, be used on the face but also on other parts of the body, such as the back and chest area. ByWishtrend is earning more attention by growing fast in both domestic and international markets. After entering Selfridges UK, it entered & Other Stories, a global SPA brand, thereby expanding their distribution to 12 European countries, including France and Spain. Domestically, the brand is sold at places that sell functional skincare products such as Onnuri Store, an official online store of Onnuri Pharmacy, and the Pure Vitamin C 21.5% Advanced Serum with a high concentration of vitamin C, is very popular. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [보건뉴스] 바이위시트렌드 ‘설퍼 3% 클린 젤’ 출시 [매일경제] 바이위시트렌드, 피부 트러블 `설퍼 3% 클린 젤` 출시 [마켓뉴스] 바이위시트렌드, 피부고민 스팟 젤 '설퍼 3% 클린 젤' 출시 [머니S] 바이위시트렌드, '설퍼 3% 클린 젤' 출시… 피부 고민 부위 진정 [로이슈] 바이위시트렌드, 피부 고민 부위 스팟 젤 ‘설퍼 3% 클린 젤’ 출시 [장업신문] 바이위시트렌드, ‘설퍼 3% 클린 젤’ 출시 [한국경제] [새로 나왔어요] 바이위시트렌드 '설퍼 클린 젤' [한국면세뉴스] [뷰티N] 에스티로더선공개-팔도BB크림면-쿠션·스팟젤신상-새시장진출 '눈길' [뷰티한국] [BH 2월 3주차 화장품 신상-①시즌]"봄철 위생관리 이렇게 준비하세요" [머니투데이][카드뉴스]마스크 썼더니 뾰루지 '폭발'...관리 '이렇게 [디지틀조선일보][뷰티 신제품] 시칼파트 플러스 S.O.S 크림, 설퍼 3% 클린 젤, 하이 아미노 올 클렌저 外 [인사이트] 고기능성 스킨케어 브랜드 바이위시트렌드(ByWishtrend), 피부 고민 부위 스팟 젤 ‘설퍼 3% 클린 젤(Sulfur 3% Clean Gel)’ 출시’

Some brands are born and raised in Korea and advanced to the overseas market, while others are born and raised abroad, and kept their heads down and kept working harder overseas for the country. The latter is new to us although they are K-beauty brands. Then What are some of the proud skincare products that are making maks of 'Made in Korea' around the world? The Allure editors have tried them to see if so. (edit) dear,klairs A functional skincare brand for sensitive skin born in 2010. It is a cruelty-free and vegan-friendly brand. ENTRY COUNTRIES It is launched in over 40 countries - Korea, the U.S., Europe, and Southeast Asia except for China. In the U.S., you may find it at ULTA.com, Revolve, Urban Outfitters, SokoGlam and Selfridges, Feelunique, and & Other Stories in Europe. BEST SELLER Freshly Juiced Vitamin Drop 35ml $23.00. A hypoallergenic vitamin serum for sensitive skin. Formulated with pure Vitamin C, it effectively solves skincare problems such as dead skin cells, large pores, dull skin tone, pigmentation and more. It has been ranked no.1 at iHerb's Facial Serum category and won the winner of Best of K-beauty Award at SokoGlam. Moreover, it is a well-known product in Korea as well and was selected as the second most popular product at Chicor last year. EDITOR'S COMMENT "Vitamin C serum has always been irritating to the editors with sensitive skin, however, it did not irritate and cause redness as it is made for the sensitive skin type. It is highly recommendable as a functional product to begin with for the mid-20s and as a daily skin rejuvenator for the late 30s. The price is reasonable as well. - Lee JungHye(<Allure> Beauty Editor) >>Read More