-The spotlight is on Klairs, the Biggest Winner among Skincare brands -Synergy effect as tourists and Korean Millenials are both Klairs' and Chicor's customer base Skincare brand for sensitive skin dear,klairs won the most awards at Chicor Best Skincare this year. Beauty brand·content development company Wishcompany (CEO Soungho Park, wishcompany.net) announced that the products from Klairs have won the most awards among skincare products at 'Chicor Best Awards 2019', an award which selects its winner based on sales by Chicor, a beauty select shop run by Shinsegae Department Store. Chicor Best Awards began its history earlier this year and this is their second one. Three of Klairs products won the first half, and Four this second half, making the brand as second consecutive biggest winners in the skincare category. Klairs won the first place in 4 out of 13 skincare categories, Toner, Lotion/Cream, Essence, and Suncare. The winners of the first half of the year, △Toner: Supple Preparation Facial Toner, △Lotion/Cream: Rich Most Soothing Cream, △Essence: Freshly Juiced Vitamin Drop, hold their crown while the △Suncare: Soft Airy UV Essence won its first one. While most of the categories are won by each various brands, Klairs is the only brand that won in 4 categories, which is a remarkable achievement. On top of that, winners from Klairs are also best-selling products in the overseas market as well, like their Supple Preparation Facial Toner that was sold more than a million times according to earlier this year's report. Juhee Choi, the Manager of Domestic Sales & Marketing of Klairs, explained that "Klairs is loved both in Korean and the overseas market. We're seeing some synergy effect as our customer base, Korean Millenials and tourists from overseas, is also Chicor's." and also said that "Klairs will continuously secure sales channels that can have a synergy effect like this, and create our own space where we can express the brand identity and communicate with customers face to face. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [마켓뉴스] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 '영예' [장업신문] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 [로이슈] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 [디지틀조선일보] 클레어스, 시코르 2019 베스트 어워즈 4관왕 수상 [한국면세뉴스][뷰티N] 명동·샹젤리제플래그십-홀리데이기프트-뷰티어워즈수상 등 시즌행보 활발

The barriers of some markets are too high even for Korean beauty giants such as Amorepacific and LG Household & Health Care. It's the barriers of North American and the European markets, as luxury brands are already predominant there. The sales of those big companies increased rapidly in China, South East Asia, and other Asia-Pacific areas during the K-Beauty boom, however, not necessarily in the North American and European Markets. It was a THAAD crisis back in 2017 that pushed them to go aggressively in those markets, as Korean companies struggled in the Chinese market. However, there is a beauty company that has been taking the opposite path. This company targeted the overseas market first before the domestic market and successfully have captivated the attention of North American and European consumers. The company is called 'Wishcompany', run by CEO Soungho Park. Wishcompany creates beauty brands and content. The company curates a skincare brand for sensitive skin 'dear,klairs', 'By Wishtrend', 'Jungle Botanics' on their worldwide online and offline sales channels. Started in 2010 as a privately owned company with Park's retirement fund, now Wishcompany is a promising start-up with 60 employees. The sales have been increasing by 200% every year. In his interview with IT Chosun, Park explained that "Most of our sales come from overseas online platforms, especially in the states. It's because of our strategy utilizing social media that are trendy in the states" And also mentioned, "We started advertising on Instagram since the days it was not widely used like now. Same with TikTok. On Pinterest as well, although it's not popular in Korea there are lots of users in the states. We have been advertising continuously on Pinterest over the years and we could raise brand awareness through it" Wishcompany established its online platform for overseas consumers Wishtrend.com back in 2011 and created a beauty media YouTube channel called 'Wishtrend TV' in 2013. Since then Wishtrend TV has built a worldwide fanbase and acquired a GoldPlay button that's only given to channels with a million subscribers, which is a fist for a Korean cosmetics company. As of November 20th, the number of YouTube channel 'Wishtrend TV' subscribers have reached 1.25 million, and the followers on Instagram, Facebook, and other social media reached over 4.3 million followers in total. With the recent revamp of Wishtrend.com, Wishcompany now provides tutorials and skincare tip videos that consumers can utilize when they purchase. After the revamp, the pageview(PV) increased by 5 times. >> Read More

2019 BAZAAR BEAUTY HOT 100 There are many ways to pick the best beauty products. From the product evaluation, blind test and to Leader's Choice. Among those, <Bazzar> has focused on sales figures and has carefully picked the best beauty products with Korea's largest and luxurious beauty distribution channel 'Shinsagae Department Store', 'Chicor', and 'SSG.com'. Take a look at the 100 beauty items that have received huge love from the consumers for the past year through 'BAZAAR Beauty Hot 100'.   (Edit) 7 CHICOR · HOT TONER Dear,Klairs Supple Preparation Facial Toner $22.00 An item with a high repurchase rate. Since last year, it was picked as the No.1 toner in sales at Chicor. It gives refresh and moisturizing finish when absorbed with the heat from the palm of your hands.   (Edit) 11 CHICOR · HOT MOISTURizing CREAM Dear,Klairs Rich Moist Soothing Cream $24.50 A moisturizing cream that has reached the highest sales figures among all others. It is loved by those with dry skin types in need of deep hydration and sensitive skin types that need gentle cream. This cream is Vegan-Friendly which does not contain any animal-derived ingredients and helps to moisturize and comforts the skin while rapidly calms with its cooling effect. Plus, the tube-type container makes it handy and hygienic.   12 CHICOR · HOT ESSENCE Dear,Klairs Freshly Juiced Vitamin Drop $23.00 The No.1 essence in sales at Chicor. It is an essence formulated with the pure vitamin C that helps to reduce skin irritation and boost its effect, and earned the nickname of 'Silver Bottled Essence'. The high functional formula containing 5% of stabilized pure vitamin C, L-Ascorbic Acid, helps with various skin problems such as dead skin cells, enlarged pores, skin complexion, and elasticity. Moreover, the ingredients such as Centella Asiatica, Citron, and Broccoli Extract enhances the skin. When your skin feels irritated, mix one or two drops of Freshly Juiced Vitamin Drop with your everyday skincare products.   >> Read More

-’All-in-one’ mask that will come in handy in dry winter seasons -Contains sucrose granules to smoothly exfoliate; shea butter and jojoba seed oil to hydrate the skin dear,klairs, a skincare brand for sensitive skin from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) just launched a multi-purpose ‘Youthful Glow Sugar Mask’ with scrub, cleanser, and hydration functions. The tiny, smooth sucrose granules contained in the Youthful Glow Sugar Mask gently exfoliates piled up dead skin cells and can come in handy in cold and dry seasons like this where your skin and lips can get a bit harsher. Also, as the mask is oil-based, it easily turns into a makeup cleanser when it is applied on your wet face and gently cleanses your makeup away. Moreover, the shea butter and jojoba seed oil with the strong moisturizing ability enable you to enjoy the mask as a quick hydration mask when needed. Apply the mask on your face and after 10 minutes, the mask will leave your skin moist and nourished. It also contains active ingredients such as grapefruit extract and raspberry seed oil to help with antioxidizing. Klairs is a skincare brand for sensitive skin that pursues sustainability and develops cruelty-free products, while also striving to make them vegan-friendly. The Youthful Glow Sugar Mask is also vegan and free of paraben, sulfate, silicone, alcohol, artificial fragrance, and other toxic ingredients that might irritate sensitive skin. Juhee Choi, the Manager of Domestic Sales & Marketing, explained that “While the previous ’Gentle Black Sugar Facial Polish’ is more focused on improving blackheads and pores and provides more refreshing finish, the newly dropped ‘Youthful Glow Sugar Mask’ is far more gentle. Yet, it still has an effective exfoliating effect and leaves your skin hydrated.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [장업신문] 클레어스, '유스풀 글로우 슈거 마스크' [로이슈] 클레어스 '유스풀 글로우 슈거 마스크' 출시 [마켓뉴스] 클레어스, 스크럽·클렌저·보습 마스크 기능 담은 '유스풀 글로우 슈거 마스크' 출시 [머니S] 클레어스, '유스풀 글로우 슈거 마스크' 출시… 스크럽·클렌저·보습 마스크 3 IN 1 [코스모닝] 클레어스 유스풀 글로우 슈거 마스크 [프라임경제] [주간#신상태그] 클레어스 '유스풀 글로우 슈거 마스크' [싱글리스트] 눈처럼 소복이 쌓이는 각질... 저자극 케어템으로 '클리어' [뷰티코리아뉴스] [2019-12-01 화장품신상] 클레어스, '유스풀 글로우 슈거 마스크' [BH 11월 4주차 화장품 신상-①기초]겨울철 스킨케어 전쟁 시작됐다

‘Clean Beauty’ promoting Wishcompany, advertises through various YouTube content Sold out on every home shopping channel in the U.S., curated in 330 stores of Sephora, a prominent beauty store chain in the U.S., a toner that was sold over a million bottles...These are the achievements of SMEs like Outin Futures, Wishcompany, and Beton that might be unfamiliar to Korean consumers. These companies with successful target marketing, distinctive use of SNS marketing, and outstanding quality that can compete with conglomerates are more popular in overseas for their brand, rather than their local Korean market. (edit) Drawing Attention via YouTube  Ranked #1 on Amazon Best-Selling Toner for their iconic product ‘Supple Preparation Toner’, Wishcomapny has been targeting overseas markets from the beginning starting with the U.S. market, the hardest market to break into. Soungho Park, the CEO of Wishcompany says, “From my judgment, it was hard to compete with big companies in the Korean market. However, I speculated that if we could open the entry barrier of the overseas market we could get loyal customers.” The success behind selling one million bottles of one product is their marketing strategy of using YouTube, rather than focusing on mass media. On their YouTube channel ‘WishtrendTV’, the company’s been uploading beauty tips that are trendy in Korea. The videos are very diverse; they dealt with K-Pop Idol skincare routine, facial yoga routine, Korean 7 skin method, full acne coverage makeup, and so many others. The channel, was a big hit. “The video on various cleansing routine has more than 2 million views”, said Park, and also mentioned that “We’ve acquired a ‘Gold Play Button’, which is only given to channels with more than a million subscribers and we have 1.24M now. We’re the first beauty company that received one.” The subscribers naturally got interested in their brand, dear.klairs. Tens and thousands of reviews on their official website also led them to actually purchase. The fact that they not only use natural ingredients and but also being cruelty-free by not testing on animals, while striving to be a vegan-friendly, was also a bonus to overseas customers. Wishcompany has partnered up with multinational online retailers such as Amazon, eBay, Lazada and now they’re sold in over 50 countries. 80% of their sales come from overseas e-commerce platforms. According to the CEO, “30% of the sale is from Europe, and another 30% is from the states. From now on, we will focus on the East Asia market.” >> Read More  

-Skin hydrating green tea in a bottle, ‘Daily Skin Hydrating Water’, and low pH exfoliating toner ‘Daily Skin Softening Water’ -‘All seasons daily toners’ with a few essential ingredients that hydrate every skin types...now at 10% off launch sale Klairs, the brand behind the ‘holy grail toner’ that was sold over a million bottles, ‘Supple Preparation Facial Toner’, launched a new toner line. dear.klairs, a skincare brand for sensitive skin from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) announced the release of 2 new big size toners ‘Daily Skin Hydrating Water’ and ‘Daily Skin Softening Water’. The newly launched ‘Daily Skin Water Duo’ is the brand’s second toner line. The water-like toners are more light and refreshing compared to the previous line, ‘'Supple Preparation Facial Toner’, and any skin type can use them daily to hydrate their skin with no irritation. ‘Daily Skin Hydrating Water’ presents in-depth hydration in any seasons, wet or dry. The green tea water with antioxidizing agents that comprises 45% of the toner quickly soothe your skin while delivering the much-needed hydration. ‘Daily Skin Softening Water’, a low pH exfoliating toner, can clear up dead skin cells and smooth out the skin surface. Instead of purified water, this toner contains 45% of cucumber water and the also contained sugarcane extract, a natural exfoliant, and citric acid, a very mild exfoliating acid, can help with balancing pH level and improving skin texture. As dear.klairs is a skincare brand for sensitive skin, the newly released ‘Daily Skin Water Duo’ also contains only a few essential ingredients that are very gentle to the skin. Both of the toners are cruelty-free and vegan-friendly, and also free of other harmful ingredients such as alcohol, sulfate, essential oil, artificial fragrance, and so on. The 500mL big sized toners can be utilized in various ways. You can use them to prep your skin at the first step of your skincare routine, layer them multiple times to deliver rich hydration, or pair it with ‘Klairs Toner Mate 2 in 1 Cotton pad’ to make a DIY toner mask. When used as a toner mask, it presents a cooling effect and reduces dryness effectively. Until the 3rd of November, you can get them with a 10% off launch sale on the brand’s official website Wishtrend.com for a week. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [로이슈] 클레어스, 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [코스모닝] 클레어스 데일리 스킨 워터 2종 [보건뉴스] 클레어스, 워터 타입 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [인사이트] 클레어스, 새로운 워터 타입의 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [머니S] 클레어스, 워터 타입 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [FETV] 클레어스, 대용량 토너 '데일리 스킨 워터 듀오' 2종 출시 [뷰티코리아뉴스] 클레어스, 새로운 워터 타입 대용량 토너 2종 출시 [싱글리스트] 클레어스, '스킨 워터 듀오' 출시

-’Eye Butter’ with rich nutrition without being greasy, and ‘Eye Gel’ with hydrating sensation...now at 10% launch sale -Contains a high percentage of active ingredients including quad peptides, red bean extract, caffeine, and more Klairs just launched their first eye area care products. dear,Klairs, a skincare brand for sensitive skin from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) announced their 2 new products; Fundamental Eye Awakening Gel and Fundamental Nourishing Eye Butter. The ‘Fundamental’ line from Klairs is known for containing a high percentage of active ingredients, and the recent 2 additions for the line also contains a considerable amount of quad peptides, red bean extract, caffeine, and many more. The ‘Fundamental Eye Awakening Gel’ is perfect for busy mornings, as it presents cooling and hydrating sensation. The gel-type moisturizer contains red bean extract, caffeine, and quad peptides to provide moisture on your delicate and dehydrated eye area. It’s suitable for everyone including oily skin and people who aren’t familiar with eye care products, and the quick absorption with a refreshing finish also enables you to apply the gel right before the makeup. The ‘Fundamental Nourishing Eye Butter’ contains quad peptides and sunflower seed oil that is rich in vitamin A and vitamin E to provide rich nutrition without being overly greasy. The butter-like texture melts away around your delicate eye area creating a layer of much-needed nutrition, rendering your eye area bouncy and elastic. While the eye butter has more thick viscosity than the gel, it is suitable for every skin type as well as it is still absorbed quickly without leaving stickiness and heaviness. Klairs is a skincare brand for sensitive skin that pursues sustainability and develops cruelty-free products that are also free of PEG, silicone, artificial fragrance, and other toxic ingredients, while also striving to make them vegan-friendly. To celebrate its launch, Klairs is having a 10% off on the Fundamental Eye Duo on Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스, 건조한 눈가 위한 '펀더멘탈 아이 듀오' [코스모닝] 클레어스 펀더멘탈 아이 어웨이크닝 젤 외 1종 [머니S] 클레어스, 얇고 건조한 눈가 위한 '펀더멘탈 아이 듀오' 출시 [앳스타일] 클레어스, 얇고 건조한 눈가를 위한 '펀더멘탈 아이 듀오' 출시 [뷰티코리아뉴스] 클레어스, 얇고 건조한 눈가를 위한 신제품 2종 '펀더멘탈 아이 듀오' 출시 [싱글리스트] 클레어스, '펀더멘탈 아이 듀오' 출시...15% 할인 이벤트 [프라임경제] [주간#신상태그]클레어스 '펀더멘탈 아이 어웨이크닝 젤'

-Ingredient-focused brand By Wishtrend with high functioning skincare products continues its popularity in Europe  -Expands sales channel by entering & Other Stories in 12 countries including France and Spain, following its launch at British department store chain Selfridges   By Wishtrend, a cosmeceutical brand from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) is expanding its offline sales channel in Europe by launching at 35 shops of & Other Stories in 12 countries, a premium SPA brand by Swedish group H&M, not long after its launch at British department store chain Selfridges last June. It is confirmed that they will be at 35 stores of & Other Stories over 12 countries, including 5 stores in the UK, and also France, Spain, Germany, Italy, Sweden and so on. It is expected to be at more stores in Europe by the first half of next year, while they will soon be launched at Feelunique, a UK based e-commerce for cosmetics.  By Wishtrend develops products by using only top-quality ingredients and formulating active ingredients that can bring out the best results possible. And one of their marketing strategies is to name the product intuitively, by highlighting the main ingredients and content, so that the consumers can perceive what effects they can get out of the products by just reading the name. The brand’s outstanding quality and marketing strategy worked to consumers and buyers from the Europe market, where products with vitamin and acid are now in the trend. The hype over By Wishtrend first started in online sales channels, as the Pure Vitamin C 21.5% Advanced Serum’s presence in Amazon UK top 10 lists can tell. The hype led the brand to also be launched at major offline channels, such as Selfridges and & Other Stories. Their YouTube channel ‘Wishtrend TV’ that creates beauty content in 4 different languages including English also helped the brand’s success. You can find the following By Wishtrend products at & Other Stories: Amazon Bestseller Mandelic Acid 5% Skin Prep Water; Teca 1% Barrier Cream; Green Tea & Enzyme Powder Wash; Vitamin 75 Maximizing Cream; Natural Vitamin 21.5 Enhancing Sheet Mask. Along with By Wishtrend, products from Klairs, a skincare brand for sensitive skin, are available at & Other Stories as well. Supple Preparation Facial Toner, a toner that was sold over a million bottles; Freshly Juiced Vitamin Drop, which was picked as the number one facial serum at iHerb; Freshly Juiced Vitamin E Mask, a winner of Best K-Beauty Award from SoKoGlam are included. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 바이 위시트렌드, 앤아더스토리즈 유럽 12개국 매장 입점 [마켓뉴스] 바이 위시트렌드, 글로벌 SPA 브랜드 앤아더스토리즈(& Other Stories) 유럽 12개국 매장 입점 [코스모닝] 바이 위시트렌드, 유럽 앤아더스토리즈 입점 [로이슈] 바이 위시트렌드, 글로벌 SPA 브랜드 앤아더스토리즈(& Other Stories) 유럽 12개국 매장 입점 [프라임경제] 바이 위시트렌드, 앤아더스토리즈 유럽 12개국 매장 입점 [뷰티코리아뉴스] 바이 위시트렌드, 유럽 12개국 매장 입점 [FETV] 바이 위시트렌드, 글로벌 SPA 브랜드 앤아더스토리즈 유럽 매장 입점  

- Ingredient-focused brand By Wishtrend, consisted of 63% of Hibiscus flower extract that is rich in antioxidant instead of using purified water - Contains two types of acid, LHA and PHA, to improve dead skin cells and skin turnover By Wishtrend, a cosmeceutical brand from beauty brand·content development company Wishcompany (CEO Soungho Park) launched 'Acid-Duo Hibiscus 63 Cream'. Using highly active ingredients, By Wishtrend focuses on developing formulations that minimize skin irritation. Their intuitive product names that include the main ingredients and content allow consumers to perceive what effects they can get out of them by just reading the names. With the confidence in their products' effectiveness, the brand has been distributing through sales channels that carry mostly functional products. The Acid-Duo Hibiscus 63 Cream By Wishtrend just launched contains 63% of Hibiscus flower extract, instead of using purified water. Also known as the "Botox Plant", the hibiscus flower is rich in an antioxidant called anthocyanin and natural acids such as AHA, AKA, and BHA, which are effective in improving overall skin tone and texture. Hibiscus is especially helpful in recovering skin turnover and maintaining clear skin. The cream is also suitable for sensitive skin, as it has a low pH level of 5~6 and free of sulfate, essential oil, and artificial fragrance and coloring. Adding to Hibiscus flower extract, the Acid-Duo Hibiscus 63 Cream also contains 0.5% of LHA and 0.1% of PHA, to maximize its effects. LHA is great for improving pores and sebum with a low irritant, as it does not pass through deeper than the upper layer of dead skin cells. It also has antimicrobial, anti-inflammatory, and anti-comedogenic properties, which make it effective against acne and blackheads. PHA helps with gentle exfoliation and moisturizing as their molecular weight is greater than AHA. The Acid-Duo Hibiscus 63 Cream gently exfoliates dead skin cells that were left behind due to delayed skin turnover caused by environmental factors such as aging, dryness, UV rays, and stress. As it is not a physical exfoliator, the gentle exfoliation will minimize skin irritation and stress. When used in the morning or night routine as a moisturizer, you will be able to have moist and healthy skin. By Wishtrend has been growing in the overseas market, as well as in South Korea. They are now sold at Selfridges, a widely known British Department Store, while their 'Pure Vitamin C21.5 Advanced Serum' is included in the top 10 serum on Amazon UK. The brand continued its expansion of sales channels in Korea, as they recently entered the Onnuri Store, an online sales channel of Onnuri Pharmacy. Soungho Park, the CEO of Wishcompany said "By Wishtrend is a skincare brand that is focused on quality ingredients and formulation to meet the needs of customers. The Acid-Duo Hibiscus 63 Cream we just launched also have used top-quality hibiscus cultivated in Laos", and added, "We will continue to provide outstanding products and beauty content that contain our brand identity and try to reach a bigger pool." ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [코스모닝] 애씨드 듀오 히비스커스 63크림 [장업신문] 바이 위시트렌드, '애씨드 듀오 히비스커스 63 크림' [머니S] 바이 위시트렌드, '애씨드 듀오 히비스커스 63 크림' 출시… 환절기 피부 수분공급·각질관리 [로이슈] 바이 위시트렌드, 환절기 피부 수분공급·각질관리 돕는 '애씨드 듀오 히비스커스 63 크림' 출시 [아크로팬] 바이 위시트렌드, '애씨드 듀오 히비스커스 63 크림' 출시 [싱글리스트] 가을바람 슝슝~ 각질에 대처하는 현명한 뷰티템6