Grand Opening of ‘Klairs Seoul’, Dear, Klairs’ First Flagship Store in Korea

Grand Opening of ‘Klairs Seoul’, Dear, Klairs’ First Flagship Store in Korea - Dear, Klairs opens first offline store 10 years after brand’s launch...Increasing interaction with customers from and outside of Korea - Bringing in Magpie&Tiger tearoom, a brand the specializes in East Asian teas...A space to expand lifestyle experiences - Release of ‘Daily Comfort Hand Set’, including 2 different gentle hand care products, in celebration of the opening Beauty brand·contents·commerce company Wishcompany(CEO Sungho Park)’s sensitive skincare brand Dear, Klairs(hereinafter Klairs) has revealed the grand opening of their first flagship store located in Garosu-gil, Sinsa-dong Gangnam-gu Seoul, on the 1st of April. Klairs Seoul is the first offline store of the Seoul-based brand where they will meet their customers from and outside of Korea. It is a space where customers can try out and purchase all Klairs products, and also where collaborations and events with various brands can expand the experience of customers’ overall lifestyles. Klairs Seoul is made up of 4 floors and 1 basement floor. On the basement floor is the smallest bookstore in Gangnam ‘Brick Books’, a collaboration with curation bookstore ‘thereisbooks’. The 1st floor is where customers can try out and purchase Klairs products. On the 2nd floor, there is a tea room by Magpie&Tiger, a brand specializing in East Asian teas. Limited edition merchandise from collaborations by Klairs and indie brands are also something to pay attention to. The handmade objet ‘A Moment’, created with metalsmith ‘Yun Yeodong’, and the ‘Goodnight Kit’ made along with design studio ‘OIMU’ can both be purchased at Klairs Seoul in limited edition. Klairs Seoul incorporated eco-friendly elements on the building’s construction and overall interior for acting on sustainability. They recycled old bricks from ancient castles into blue bricks, and made small, multi-sized windows instead of large ones to save energy. The fresh plants and trees placed within the building will make one feel the ambience of nature, as if they are deep in the woods. Klairs has released the ‘Daily Comfort Hand Set’ with the opening of Klairs Seoul. The hand set consists of a gentle hand wash and hand cream, at a large size of 370g. With this release, Klairs is offering a 10% discount with the purchase of the hand set along with a hemp towel made with eco-friendly ingredients. More details can be found on Klairs Official Online Mall or Klairs Seoul Instagram. ㅡ PR Contact: Communication@wishcompany.net ㅡ [장업신문] 디어,클레어스 플래그십 스토어 ‘클레어스서울’ 오픈 [디지틀조선일보] ‘디어,클레어스’ 국내 첫 플래그십 스토어 오픈… 브릭북스 서점과 맥파이앤타이거 티룸 입점 [코스모닝] 화장품‧자연 어우러진 ‘클레어스서울’ [뷰티트래블뉴스] 디어,클레어스 국내 첫 플래그십 스토어 '클레어스서울' 오픈 [벤처타임즈] 디어,클레어스 첫 플래그십 스토어 ‘클레어스서울’ 오픈 [코리아닷컴] 디어,클레어스 첫 플래그십 스토어 ‘클레어스서울’ 오픈 [뉴스와이어] 디어,클레어스 국내 첫 플래그십 스토어 '클레어스서울' 오픈

Dear,Klairs : Supporting Sustainability The Near & Dear, Klairs Project

Dear,Klairs : Supporting Sustainability The Near & Dear, Klairs Project – Supporting F&B that practice Eco-Friendly and Zero Waste – 5 companies to participate Beauty Brand, contents, and commerce company, Wish Company (CEO Ryan Sungho Park) announced their new project, Near & Dear, Klairs. Through this project, Dear, Klairs, a vegan friendly and cruelty free skincare brand under Wish Company, will partner with eco-friendly and zero waste F&B businesses. Klairs hopes to promote solidarity and cooperation with F&B brands that value corporate social responsibility and the coexistence of people, animals and nature. The brands participating in this project are 17 Here You Go stores nationwide, Bean Brothers (Incheon Branch), Bean Brothers Cosmo 40 Points, Dohwa Apartment, Monks Department, and Howl in the Bar (5 enterprises and 22 stores). Brands participating in this project will receive the Klairs Daily Comfort Hand Soap and Hand Cream Set for 6 months. In addition, customers visiting any of the 17 Here You Go stores nationwide can receive seven sample sets for free. “Companies need to be active in thinking of ways to practice sustainability,” said Hyemin Kim, a domestic marketing representative at Klairs. “We hope this project will serve as an opportunity for companies to collaborate with us to increase unity among brands that value sustainability and expand consumer consensus.” Klairs also hopes to expand and partner with more brands for the Near & Dear Klairs Project. Companies wishing to participate in the project can contact representatives at communication@wishcompany.net. Klairs is a vegan friendly and cruelty free brand that does not conduct animal testing. Founded in Seoul in 2010, Klairs is passionate about raising awareness for human and animal rights. Klairs products can be found online, at their flagship store, and Chicor stores nationwide. PR Contact: communication@wishcompany.net