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MindNook Press
Wishcompany releases sleep diagnostic test and video to celebrate “World Sleep Day”
- Sleep cycle can be diagnosed for 15 days via the wellness content brand “Mind Nook” channel - Gentle and soothing "meditation content" reaches over 80 million views... Fresh video unveiled To mark World Sleep Day, Mind Nook will hold an event on March 15, offering free sleep cycle self-diagnosis tests and sleep-related consulting. Global beauty company Wishcompany (CEO Park Soung-ho) announced on March 14 that it will be hosting an event to provide free sleep cycle self-diagnosis tests and sleep-inducing videos for 15 days starting on the 15th through its wellness content brand, "Mind Nook" channel. The Mind Nook channel will showcase four videos centered around dreams, as well as a special video on the Dream Chocolate Factory concept during the event. The videos feature healing animation therapy content consisting of four types of white noise and a dreamy sleeping video containing a lullaby to help you have a good night’s sleep. The healing animation therapy content is an original animation series that combines elements of meditation and motion graphics, interpreted in Mind Nook’s unique style, and it's the most beloved by viewers. In addition, Mind Nook will offer a free sleep cycle self-diagnosis test on its official Instagram. Those who share personal sleep-related experiences in the comments can also receive one-on-one sleep consultations and sleeping kits, including a mood lamp and a duvet featuring “Manooki,” the character from Mind Nook. Mind Nook is a wellness content brand launched by Wishcompany in 2021. It has become a major brand, with over 2.1 million subscribers on channels like YouTube and 80 million views on various content, including ASMR for mental health and relaxation, white noise, and playlists. Ma Han-saem, senior manager at Mind Nook, Wishcompany, said, “True wellness starts with high-quality sleep, relaxation, and breaks.” She added, “Using insights for healing content, Mind Nook will continue to develop various content and products through collaborations with brands that value mental health and rest to promote the wellness of viewers.” Meanwhile, Mind Nook has been striving to expand its collection of soundtracks related to key elements of wellness, such as meditation and healing, since last year. It currently owns about 370 soundtracks and has released approximately 250 of them. Relevant soundtracks are available on 22 major domestic and international music platforms, including Apple Music, Spotify, and Melon. -
Dear, Klairs Press Wishcompany
Dear, Klairs launches “All-day Airy Mineral Sunscreen”
- Provides both strong UV protection with SPF50+ PA++++ and light and fresh texture for application - A mild sunscreen that can also be used on sensitive skin... Skin irritation tests such as primary skin irritation, etc., have been completed - Mineral version of the popular “All-day Airy Sunscreen,” offering skin barrier protection and tone-up features Dear, Klairs, a skincare brand for sensitive skin, has launched “All-day Airy Mineral Sunscreen.” It’s a mild mineral sunscreen suitable for sensitive skin to use and contains zinc oxide. Wishcompany announced on March 7 that its leading skincare brand, Dear, Klairs, has launched a new product, “All-day Airy Mineral Sunscreen.” It’s a mineral version of “All-day Airy Sunscreen,” a popular chemical sunscreen from Dear, Klairs. The product is characterized by a cream-type soft texture, skincare for skin barrier protection, and tone-up functions. All-day Airy Mineral Sunscreen has a soft and light texture without stickiness, boasting a refreshing sensation throughout the day. In addition to intense UV protection (SPF 50+ PA+++), it has completed human testing to prevent skin and skin barrier damage and skin moisture loss caused by UV exposure. Eye irritation, primary skin irritation, and non-comedogenic tests have been completed. Therefore, the product is safe to use on sensitive skin. In addition, it can be used as a foundation-free item without clogs or a white cast, or to express smooth skin without cakiness in the pre-base makeup stage. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “Dear, Klairs has expanded the sun care lineup with mineral and chemical sunscreen products after two years.” And added, “I hope consumers will be able to manage their skins to be a lot healthier in the upcoming spring and summer with the All-day Airy Mineral Sunscreen, which boasts soft and light application.” Meanwhile, Dear, Klairs will hold a pre-launch promotion exclusively on Naver from March 11 to 17 in celebration of launching the new product. On the day of the pre-launching, the product will be offered at a special price via Naver Shopping Live at 7 p.m. The new product, All-day Airy Mineral Sunscreen, will be launched in two sizes, 35g and 60g, in order to broaden the range of options for consumers. -
ByWishtrend Press Wishcompany
Wishcompany launches a body aging care product, “Bakuchiol Body Lotion”
- “Vitamin A-mazing Bakuchiol Body Lotion” to follow No.1 Bakuchiol Night Cream - “Next-generation retinol” to improve skin elasticity as it is an exclusive body care product for making smooth and firm skin Bakuchiol Night Cream, named the best item in the aging care category in various beauty channels, will be released as a body lotion. Wishcompany announced on February 22 that By Wishtrend, the company's high-functioning skincare brand, has launched a new body lotion, “Vitamin A-mazing Bakuchiol Body Lotion (hereinafter Bakuchiol Body Lotion).” It is a product exclusively for the body characterized by reducing irritation and enhancing skin elasticity with retinal (Vitamin A) and bakuchiol, known as the next-generation plant-based retinol for aging care. By Wishtrend’s “Vitamin A-mazing Bakuchiol Body Lotion (hereinafter Bakuchiol Body Lotion)” consists of AHA, BHA, and Vitamin A. With this triple A+ synergy effect, the Bakuchiol Body Lotion will aid the cell turnover of rough skin and improve keratosis pilaris and uneven skin conditions. In addition, it not only softens knees, elbows, feet, etc., where thick layers of dead skin cells easily accumulate, but it also improves skin dryness by moisturization with urea, Beta-glucans, and tocopherol. Bakuchiol is an ingredient that has received the limelight for its skin-improvement effects. While the ingredient shares a similar structure and effectiveness in skin improvement with retinal (Vitamin A), it mitigates the disadvantage of the retinal, which is irritation. A plant-based ingredient extracted from seeds named Malaytea Scurfpea is known to help resolve various skin problems. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “I’m happy to introduce By Wishtrend’s products, which were pre-launched in the global market in 2013, to domestic consumers.” He added, “I hope people will spend time looking after themselves and working on slow aging care with our body lotion containing bakuchiol, also known as plant-based retinol, which is difficult to find in Korea.” To celebrate the launch of the Bakuchiol Body Lotion, By Wishtrend will hold a promotion until February 29 via By Wishtrend’s official Naver Smart Store. At 7 p.m. today, the product will be offered at a special price via Naver Shopping Live to celebrate the Body Lotion launch. In addition to the new Bakuchiol Body Lotion, “Vitamin A-mazing Bakuchiol Night Cream,” which topped the rankings in the health and beauty review platform Glowpick and was named as a High-Intensity Vitamin A Top of Top product by beauty YouTuber Director Pi, will also be available. Meanwhile, By Wishtrend, which initially pre-launched in the global market in 2013, is a sister brand of Dear, Klairs, Wishcompany's flagship brand. It is a high-functioning skincare brand that shares the journey of people discovering their very own beauty. The brand was founded by Wishcompany's cross-border e-commerce Wishtrend (Wishtrend.com) and the YouTube channel Wishtrend TV, which has 1.86 million subscribers. By Wishtrend makes it easy and convenient for anyone to use high-functioning skincare products that may seem complicated to use. In addition, the brand is characterized by analyzing the community’s needs, launching new products that suit them, and creating the entire product development process together with the community. -
Press Wishcompany
Wishcompany’s sales increased by 30% last year… Cultivating mega markets in Europe and Asia
- Confirms potential for growth through sales in Northern Europe, India, etc., where K-beauty has less market presence - Effective growth strategies based on brand preferences by country, such as “Dear, Klairs,” “By Wishtrend,” etc... “Fosters a mega market” Global beauty company Wishcompany (CEO Park Soung-ho) announced on February 15 that it achieved 72 billion won in sales, a 30% increase compared to the previous year, according to annual sales results in 2023. Since its founding, Wishcompany achieved its most significant sales last year, thanks to notable growth in Northern Europe, India, and South Korea. Norway’s sales rose 150% year-on-year and increased 95.3% in Sweden, confirming the potential for growth in regions with low K-Beauty market presence. Sales increased by 43.2% in India, a country characterized by rapid economic growth, and approximately 22% in Korea last year through the expansion of sales channels. As a result, Wishcompany has secured markets with over 1,000 online and offline channels at home and abroad in total, laying the groundwork for growth in the future. By brand, Wishcompany’s flagship brand, “Dear, Klairs,” grew approximately 17% year-on-year. In particular, the brand's growth was increased by 26% in Vietnam, a market that is highly loyal to products and brands centered on its toner. Wishcompany’s second skincare brand, “By Wishtrend,” globally launched as a high-functional skincare brand in 2013, recently launched the “Vitamin A-mazing Bakuchiol Night Cream,” which contains bakuchiol, a plant-based retinol receiving the limelight, and recorded a significant growth rate of 56% compared to 2022. Securing a foothold for sales in new countries such as Europe last year, Wishcompany focuses on promoting the excellence of K-Beauty skincare brands and their brand value and philosophy. Launching in Galeries Lafayette, France, known as the home of beauty, last year, Dear, Klairs plans to carry out brand activities in countries with more diverse cultures and environments, such as the Middle East and Africa, this year. Wishcompany’s CEO Park Soungho said, “I’m personally experiencing the expansion of K-Beauty’s influence alongside K-Entertainment and K-Content,” and added, “We will find mega markets that have plenty of room for growth and expand them further in the future.” Meanwhile, Wishcompany has been awarded the “Export Tower” hosted by the Korea International Trade Association for three consecutive years from 2020 to 2022. Wishcompany has over 8.8 million subscribers for its English-based content on platforms, such as YouTube, etc., maintaining 90% of overseas sales through content commerce services and showing steady growth in sales. -
Press Wishcompany
Wishcompany, certified as a Youth-friendly Hidden Champion for six consecutive years
- The company won the “Export Tower” award for three consecutive years due to the growth in overseas sales, and was also recognized in the category for its corporate organizational culture - Wishcompany is the only company certified among beauty brands, and the company is characterized by a system and culture where the company and employees grow together Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on January 4 that it was certified as a "Youth-friendly Hidden Champion" by the Ministry of Employment and Labor for six consecutive years. Wishcompany has been certified as a Youth-friendly Hidden Champion for six consecutive years since its first nomination in 2019. The company, which won the “Export Tower” award in 2022 hosted by the Korea International Trade Association for three consecutive years due to its continuous sales growth in Southeast Asia, the US, Europe, etc., and has also been named as a Youth-friendly Hidden Champion for six consecutive years. It was once again recognized for its growth and as an employee-friendly company. The average age of Wishcompany’s executives and employees is 30.9 years old, and the company is characterized by its flat structure in lab units. The youngest leader is 31 years old, and the company has a personnel management system that reflects competence and performance regardless of age through a competency/performance-oriented business hierarchy. In addition, Wishcompany is managing its system and creating an organizational culture under the principle, “Individual growth is the organization’s growth,” through ▲ 4.5 workdays (half-day work system) once a month, ▲ shortened working hours and bonus payment before holidays, ▲ and providing self-development expenses, etc. In addition, in celebration of Wishcompany’s 13th anniversary in November last year, the company declared a new corporate mission, “Positive Beauty Everywhere!” and a vision, “Making customers’ daily lives more enriching with experiences beyond beauty.” Based on executives’ and employees’ shared goals and growth under a new mission, vision, and core values, Wishcompany plans to propose a brand that can positively impact customers’ lives through products and content. Suh Seung-hwan, Senior Manager of Wishcompany’s People and Culture Lab, said, “I am delighted and proud that Wishcompany was the only medium-sized beauty company to be listed as a Youth-friendly Hidden Champion for six consecutive years,” and he added, “We will continue to make more diverse efforts to promote K-Beauty overseas and to enhance the capabilities of individual executives and staff members alongside the growth of the company.” Meanwhile, following a business expansion, Wishcompany is recruiting in various fields within the organization. The company is hiring overseas sales managers for the Asia-Pacific and European regions, brand and online marketers, etc., in the global regions and sectors where it operates the business. -
Dear, Klairs Press
Wishcompany achieved a 36% increase in Black Friday sales compared to last year with the highest performance ever in the US
- Global Black Friday promotions were launched across all brands, including Dear, Klairs, By Wishtrend, elmt, etc - The company achieved the highest performance ever in Amazon US, followed by Vietnam, Russia, Japan, and Sweden, and targeting popular local items proved to be an effective strategy. Wishcompany achieved its highest-ever performance on Black Friday this year. Global beauty company Wishcompany announced on December 13 that during the 2023 Black Friday period, which ran from November 13 to December 3, the company achieved a 36% increase in sales compared to the same period last year, and notably, they achieved their all-time highest performance in the United States. The country with the highest sales record was the US, and the highest sales generated within the US was Amazon US. This record was followed by Vietnam, Russia, Japan, and Sweden, which were listed in the top five countries in sales. During Black Friday, Wishcompany provided discounts and benefits through promotions on three of its skincare brands: Dear, Klairs, By Wishtrend, and elmt. In particular, by offering strategic promotions, such as greater discounts on best-selling products suitable for local markets, including global steady-selling products, the company was able to expand its sales further in each country. Wishcompany official said, “Through this year’s Black Friday, we were able to receive positive responses in countries that had less K-Beauty presence in their markets, such as Russia and Sweden,” and added, “We’re looking forward to establishing touchpoints with customers in global channels, including Korea, in 2024.” Meanwhile, Wishcompany achieved its largest sales record in Vietnam’s TikTok shop this year, officially entered Galeries Lafayette in France, and expanded the number of stores in Norway, achieving the highest-ever sales in the first half of the year. Currently, Wishcompany is planning to launch various new channels and open stores in the Middle Eastern market and is focusing on promoting and expanding K-skincare products in the global market. -
Dear, Klairs Press
Wishcompany unveils Dear, Klairs
Christmas edition products- Launched Christmas editions for two products each in the Vitamin Line and Midnight Blue Line - Creating the warm festive season ambiance with a combination of green, red, and blue, making the editions a perfect gift as it can be used as a Christmas tree ornament - Products, including those that won the Essence/Serum category in the 2023 Chicor Best Awards, are available at up to 47% off on the Klairs' official online mall. Dear, Klairs, Wishcompany's flagship skincare brand, announced the launch of four types of Christmas edition products on November 20, 2023. This special Christmas edition from Dear, Klairs draws inspiration from the enchantment of Christmas tree ornaments, perfectly timed for the festive season. The Christmas edition's design features the use of green and red colors, which symbolize Christmas, and blue holograms that evoke the images of winter. Through this package design, the special edition allows consumers to indulge in the festive season ambiance. The X-mas package was applied to "Freshly Juiced Vitamin E Mask" from Dear, Klairs' best-selling "Freshly Vitamin Line," which is based on vitamin ingredients, and "Freshly Juiced Vitamin Drop," which won the best product award in the Essence/Serums category of the 2023 Chicor Best Awards. The eye-catching design of the package, infused with green and red colors, is eye-catching and a perfect fit as a Christmas decoration. Furthermore, the Christmas edition extends to two other products in the "Blue Calming Line" products, including the "Midnight Blue Calming Cream" and the "Midnight Youth Activating Drop." These products are consistently popular in both domestic and international markets due to their dual functions of moisturizing and soothing effects. The package enhances the existing color of the blue line with a twist of sparkling blue holograms, completing a special edition with a stylish design. What's more, the package design features a string at the top, allowing for a variety of uses, such as a holiday gift and a home decoration. Wishcompany's Dear, Klairs' official, said, "I recommend these X-mas editions, featuring the brand's globally acclaimed bestsellers, as a holiday-season gift for loved ones to celebrate the year drawing to a close," and added, "We hope these X-mas editions will help our customers create unique and cherished memories, such as adorning a Christmas tree together.” Dear, Klairs is celebrating the launch of the Christmas editions with promotional events on its official online mall, offering discounts of up to 47%. In addition, until the 30th, customers can enjoy special offers such as a snowman candle giveaway for purchases over 50,000 won, a set of 5 sheet masks for purchasing Duo products, and an additional 5,000 won discount for members signing up for the official mall membership. -
Dear, Klairs Press
Wishcompany conducts its first live commerce show in Korea, offering up to 58% discount on hit products
- Dear, Klairs, a brand recognized for the excellence of its products in approximately 70 countries worldwide, will sell four of its popular items - Scheduled to offer a Soothing Set for the Change of Seasons at 7 p.m. tonight via Naver Shopping Live with up to 58% discount Wishcompany’s flagship skincare brand, Dear, Klairs, announced on October 16 that it will introduce four global hit products with up to 58% discount on Naver Shopping Live at 7 p.m. tonight. Dear, Klairs will introduce a whole new brand store officially certified by Naver from its existing Smart Store and hold its first event with a discount rate of over 50%. Four products that focus on moisturizing and soothing during the dry fall and winter seasons, such as ▲ Midnight Blue Calming Cream ▲ Midnight Blue Youth Activating Drop ▲ Midnight Blue Calming Sheet Mask ▲ Supple Preparation Unscented Toner (Hereinafter Unscented Toner), will be introduced in this upcoming live commerce show. Dear, Klairs’ Blue line is dedicated to soothing and recharging moisture, with the original, refreshing blue color of Guaiazulene ingredient as its trademark. “Midnight Blue Calming Cream” is a moisture cream based on guaiazulene, known to have an excellent effect on soothing skin. Therefore, it is a product specialized for sensitive skin, including oily skin, by providing plenty of moisture to rejuvenate the skin while minimizing oiliness. “Midnight Blue Youth Activating Drop,” in the same Blue line, is a soothing ampoule containing EGF ingredients that can help with skin regeneration, elasticity, and wrinkle improvement. It is a water-like formulation that can be used lightly and freshly. Moreover, it is a functional product with wrinkle-improving features that have been tested on wrinkles around the eyes and on skin elasticity. Along with those products, the show will also feature the Unscented Toner. It is a toner product that recorded a striking global sale of four million bottles and is known as the nickname "toner of your life" due to its immediate and definite moisturizing power by removing essential oil, which makes the product accessible for sensitive skin. An official at Dear, Klairs, Wishcompany said, “We are delighted to introduce the products acknowledged by overseas consumers via a live commerce show to domestic customers for the first time, and we are looking forward to their response,” and added, “We would like to promote the products of Dear, Klairs and its brand value and philosophy through this live stream, which will offer the largest discount ever seen before.” Meanwhile, Dear, Klairs, Wishcompany’s flagship brand, has introduced hypoallergenic skincare products under the slogan, “Simple but Enough.” The products are available in approximately 70 countries, including Vietnam, Northern Europe, Japan, and North America, and have eight global million seller products in total, including the “Supple Preparation Unscented Toner,” which has recently recorded sales of over four million bottles worldwide. -
Dear, Klairs Press
Wishcompany wins the grand prize in “Vegan Cosmetics of the Year 2023” for two consecutive years
- Tops the poll conducted among 1,000 people with experience in vegan products, showing active support from younger generations in their 20s and 30s - Expands customer interactions through campaigns and pop-up stores at Gangnam Station and Seongsu Station with “a goal of sustainable beauty" Dear, Klairs, the flagship brand of Wishcompany (CEO Park Soung-ho) won the grand prize for two consecutive years in the "Vegan Cosmetics of the Year 2023" category organized by the Korea Consumer Forum. The Grand Prize for the Korea Consumer Forum's Brand of the Year Award is selected by categories through online voting and one-on-one telephone polls every year, and the number of votes this year increased by more than 10,000 compared to last year, further enhancing the public confidence of the award. Continuing from last year, Dear, Klairs achieved the highest score among candidate brands in the one-on-one telephone polls conducted on 1,000 people who have used vegan cosmetics. Another notable point is that the brand achieved a score approximately 2.2 times higher than last year in the online poll. Regarding age distribution, those in their 20s were the highest, accounting for about 53%, followed by those in their 30s with 23%, demonstrating active support from the youthful demographic of 20s and 30s. Winning the grand prize of the “Vegan Cosmetics of the Year” for two consecutive years, Dear, Klairs has expanded its customer interactions through diverse activities this year. In addition to running pop-up stores at easily accessible venues, such as Chicor Gangnam Station and the Seongsu-dong exhibition, the company shared its brand philosophy, "Simple but Enough," with the public through the "Charge Your Light" campaign held in central areas of Seoul in commemoration of the launch of the new product "Freshly Juiced Vitamin Charging Serum." Park Soung-ho, CEO of Wishcompany, said, "Dear, Klairs is focusing on increasing interactions with domestic and overseas consumers this year," and added, "We will try to create a sustainable beauty ecosystem and become a brand loved for years." Meanwhile, after its launch in 2010, Dear, Klairs has been offering skincare products consisting of vegan formulas. In addition, its steady seller, "Supple Preparation Unscented Toner," recently achieved sales of 4 million bottles, recording a series of global million sellers at home and abroad.