Klairs 6th Fundraising Project for
World Day for Laboratory Animals,
‘GO CRUELTY FREE: LET US BE!’

6th Fundraising Project From Klairs for World Day for Laboratory Animals GO CRUELTY FREE: LET US BE! Step by Step Towards Sustainability Klairs presents products that are necessary and can be used for a long time and thinks about the sustainability of the world in contact with Klairs. It is in the same context that Klairs has been strictly following the value of 'Cruelty-Free' from its very beginning. Klairs doesn't support animal testing in product development, and we don't export to countries that require animal testing. We also have been continuously speaking out against animal testing. Time passed, and thankfully animal testing is now illegal in South Korea. However, there are still animals that are in pain. What can we do in this situation? All donation projects from Klairs begin with that question. Hoping that tomorrow will be better if every one of us continuously does what we can do without looking away from the issues related to sustainable life. Klairs is always working to do what a brand can do. This is not an easy process, but we're not lonely because we have you on our side. The 6th fundraising project from Klairs that we prepared with the same heart that we always had is 'GO CRUELTY FREE: LET US BE!' Please join us!   GO CRUELTY FREE: LET US BE! In commemoration of the World Day for Laboratory Animals, Klairs is trying to voice out even louder against animal testing throughout this fundraising project. We created the campaign slogan of 'GO CRUELTY FREE: LET US BE!' and campaign illustration, wishing that all animals can be free. Support our animal friends running towards freedom with Brachiosaurus - a ruthless and herbivorous dinosaur from 'Joguman Studio' - that dreams of a world that is free, peaceful, and fair. #Klairs #KlairsCrueltyFree #WorthTheWalk You can let us know that you have participated in by setting the campaign illustration as your phone wallpaper or re-gramming it on your Instagram. You can also join in the donation directly, by purchasing products from the donation project page on Wishtrend.com All profit goes to an animal rights organization. (*Donation amount and organization to be announced later) Please don't miss out, because all merchandise, and especially the Klairs Cruelty Free Kit box, only come in minimal availability. >>Participate in the donation >>Download the wallpaper   Klairs Cruelty Free Kit We created the merch for this fundraising project that was built by imagining you and your pet's walk. 'Klairs Cruelty Free Kit' consists of Soft Airy UV Essence - a sunscreen for those you dislike sunscreen. Along with other items, you might need on a walk, with illustrations of cute animal friends from Joguman Studio. ● Soft Airy UV Essence #SunscreenForThoseWhoDislikeSunscreen An essential item for anyone supporting animal rights and the environment. This water-based sunscreen got rid of the typical stickiness and oiliness of other SPF products. It finishes off on the skin with transparency without leaving any white cast, and it does not block pores, which gives comfort to the skin. With the light texture of the water gel formula, apply Klairs Soft Airy UV Essence just like wearing a perfect skincare. V Cruelty-Free V Vegan-Friendly ● Poop Bag #Useful #PoopBag #MiniPouch A mini pouch for you and your pet! This can be used as a poop bag for your dog when going out for a walk, or as an everyday pouch for your small belongings. ● ECO KIT #EcoFriendly #Handkerchief #DrinkBag Try using an eco-friendly drink bag instead of a disposable take-out cup bolder, and a handkerchief instead of a tissue. The handkerchief is for your pet and can also be used as a paw wipe towel. You can start by replacing single-use products to multi-use ones!   Wherever you are, GO CRUELTY FREE: LET US BE! For the week of this fundraising project (April 20th to 26th), you can enjoy 10% discount at Wishtrend.com with the promotion code: LETUSBE Also, please pay attention to the four following Instagram accounts during the week of the fundraising project. We will be having a relay giveaway, and the gift will be the ‘Klairs Cruelty Free Kit.’ ✓ Pay attention to the following Instagram accounts for the ‘Relay Giveaway’ @wishtrend @wishtrendstory @klairs.global @wishtrendtv You can use GIF Stickers from the illustration by looking up ‘Klairs‘ on Instagram Story. Now, shall we take this meaningful step with Klairs? Thank you always for walking with us.

Low Irritation Pure Vitamin C Serum
‘Klairs Vitamin Drop’ Sells One Million Bottles

- The Second Million Seller From Klairs, a Rare Occasion In Which a Korean Indie Brand Keeps Breaking the Records of Million Bottles Sensitive skincare brand dear,Klairs just made its second million-seller. Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 19th that their own sensitive skincare brand dear,Klairs has sold one million bottles of the brand’s low irritation pure vitamin C serum, ‘Freshly Juiced Vitamin Drop.’ Klairs is a unique brand in which all of its products are a global bestseller and a steady seller. It records a high rate of repurchase in distribution channels in 40 countries across the world, and that is why it is rare for them to stop the production of any of their products. The reason why Klairs keeps getting million sellers is a result of such an aspect. Last year, Supple Preparation Facial Toner became a million-seller, and this year, Freshly Juiced Vitamin Drop (henceforth referred to as Vitamin Drop) became a million-seller. It is a rare occasion in which the Korean indie skincare brand keeps making million sellers. Vitamin Drop is a serum with the main ingredient of pure vitamin C, which has powerful brightening and anti-oxidizing properties. Vitamin Drop is a serum with pure vitamin C as its main ingredient and has completed clinical trials for antioxidant effects and primary test for sensitive skin. It has continuously maintained high popularity, with reviews accumulating that refer to it as a ‘pure vitamin C serum that can be comfortably used by’ all skin types, including the sensitive type. The popularity is manifested by the awards the Vitamin Drop has won and customer satisfaction results. Vitamin Drop has 3800 reviews on YesStyle, a massive global online beauty commerce, and the customer satisfaction rate is 96.5%. It has won multiple awards from 13 different distribution channels and media in 6 different countries, Korea, the US, the UK, Japan, Malaysia, and the Philippines. It is ranked #1 on the US’ ▲i-Herb Facial Serums, won ▲Soko Glam Best of K-Beauty Award, ranked #1 in Japan’s ▲Rakuten Daily Skincare, and ranked #1 in Korea’s ▲Chicor Best Awards in the serums department. Hyejin Son, the leader of Wishcompany's APMG Lab covering the exportation and local marketing of Klairs in the Asia-Pacific region, has stated that "the Vitamin drop from Klairs is sold out in all sales channels in the overseas market. And its production increases every time. Even though it is a pure vitamin c product that is sensitive to heat, its popularity is attested by the fact that it becomes sold out monthly even in the regions with hot climates in Asia". ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [디지틀조선일보]  인디 뷰티 브랜드 '클레어스' 비타민드롭 누적 판매량 100만 병 돌파… 두 번째 밀리언셀러 [장업신문] ‘클레어스 비타민드롭’ 누적 판매량 100만 병 돌파 [보건뉴스] 클레어스 '비타민드롭' 누적 판매량 100만 병 돌파 [로이슈] '클레어스 비타민드롭' 누적 판매량 100만 병 돌파