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Dear, Klairs
2 Klairs products win Malaysia HER Beauty Awards 2019!
Malaysia PICK! Supple Preparation Facial Toner & Freshly Juiced Vitamin Drop Klairs won 2 products at HER Beauty Awards 2019 in Malaysia! HER Beauty Awards an annual award is hosted by HER World, a Malay fashion magazine since 2001. The award picks the best products through testing by editors and readers survey. Supple Preparation Facial Toner won the 'Best Toner for Sensitive /Combination Skin' and Freshly Juiced Vitamin Drop won the ‘Best Brightening Serum’ ;) The Supple Preparation Facial Toner is constituted by mild and plant-based ingredients such as hyaluronic acid, aloe vera extracts, beta-glucan, creating a healthy and deeply hydrated skin. It balances out the pH level on the skin and absorbed into the skin fast, getting rid of dryness. The Supple Toner already well known as a ‘Holy Grail Toner,’ recently reached more than 1M bottles sold. It is one of the most representative products from Klairs with unending repurchases from customers around the world, a true global steady seller. The Freshly Juiced Vitamin Drop is a low irritating vitamin serum containing 5% of pure vitamin C. It melts down accumulated dead skin cells, letting you experience softened skin texture and brightened skin tone. Because it does not contain oil-based ingredients, it is a product that can be used year-round including hot summers, and by oily skin types. To amplify the effect of vitamin C, we recommend this product to be used with Freshly Juiced Vitamin E Mask. Add energy onto your exhausted skin with 1-2 drops of pure vitamin C serum, and lock the moisture into your skin with the vitamin E mask. dear,Klairs - Simple, but Enough Klairs is a skincare brand for sensitive skin, with three slogans of cruelty-free, echo & vegan-friendly, and sustainability. Supple Preparation Facial Toner and Freshly Juiced Vitamin Drop are both low irritating yet highly functional products, that can be used comfortably by sensitive skin types. Supple Preparation Facial Toner and Freshly Juiced Vitamin Drop has won multiple awards such as Amazon, iHerb, SokoGlam, along with this recent award from HER Beauty 2019. More detailed information on each product is available on Wishtrend.com -
Dear, Klairs Event Press
Klairs finishes ‘Summer Getaway’ event in Indonesia with Tokopedia with success
- 2 products from Fundamental Line expecting an exclusive launch at Tokopedia… Introduced these new products to Indonesian customers, buyers, and media - The beauty creator from their own YouTube channel ‘Wishtrend TV’ conducted a ‘Skincare Talk Show’ with Indonesian influencer - Rapid growth in Southeast Asia… an event planned in Vietnam later this month as well Klairs, a skincare brand from beauty brand·contents development company Wishcompany (CEO Soungho Park), held a celebratory event for their brand new products in Indonesia, with 'Tokopedia’, large e-commerce in Indonesia. At this event themed ‘Summer Getaway’, CEO Soungho Park introduced Klairs' newly launched products ‘Fundamental Line’ to Indonesian domestic customers, buyers, and media. Furthermore, Eunice, the main host of Wishcompany’s YouTube channel Wishtrend TV with substantial popularity in Southeast Asia already, shared daily skincare routines and tips tailored to the climate in Indonesia and presented a variety of programs including a skincare talk show with Indonesian influencers, which were received with gratification. Such Klairs brand event will be held again in Vietnam at the end of this month. Klairs first started online sales in 2016 in Indonesia. It has been stabilizing its reputation through a variety of sales channels. The brand has entered in Indonesia’s main on·offline channels such as Tokopedia, Shophee ID, Sociolla—the biggest online beauty store in Indonesia—and BeautyHaul, and has been increasing their sales. The new products, Fundamental Ampule Mist, and Fundamental Watery Oil Drop are being officially launched on the forthcoming 12th, through Tokopedia. Starting from the event, the two products from Fundamental Line are expected to be ranked as bestselling products in Indonesia, along with Supple Preparation Facial Toner, Freshly Juiced Vitamin Drop, and Midnight Blue Calming Cream. On the other hand, Klairs is becoming a representative brand of K-Beauty in the Southeast Asian market, including Indonesia, the Philippines, Singapore, Malaysia, Vietnam, etc. Specifically in the Philippines, 11 out of 16 products that are available on Beauty MNL, the biggest Filipino beauty commerce, have been selected as winners of ‘Customer’s Pick’, and ‘Editor’s Pick’ awards. They are continuing their growth not only online, but also offline channels, such as the Philippines, Watsons in Malaysia, Guardian in Vietnam. Recently, they are also rapidly gaining a reputation in Taiwan and Thailand. Soungho Park, CEO of Wishcompany states that “We were received well in Indonesia by sharing the overseas achievements of Klairs and introducing where we are directed towards”. Park also says “Klairs is focusing on online channels in Indonesia where we have already recognized high demands through YouTube and SNS data, and we are planning to gradually increase offline channels”. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [러브즈뷰티] 클레어스, 동남아로 뻗어간다…인도네시아에서 신제품 론칭 행사 [코스모닝] 클레어스 펀더멘탈 인도네시아 상륙 [컨슈머타임스] 클레어스, 인도네시아 토코피디아서 신제품 출시 기념 행사 가져 [장업신문] 클레어스, '토코피디아'와 신제품 출시 행사 성료 [로이슈] 클레어스, 인도네시아 대형 이커머스 '토코피디아'와 신제품 출시 행사 진행 [프라임경제] 클레어스 '토코피디아'와 신제품 출시 행사…'펀더멘탈 라인' 소개 [머니S] 클레어스, 인도네시아에서 신제품 출시 행사 진행 [보건뉴스] 클레어스, 인도네시아 이커머스 토코피디아와 신제품 출시 기념행사 [인사이트] 클레어스, 인도네시아 대형 이커머스 '토코피디아'와 신제품 출시 행사 성료 -
Dear, Klairs
The Holy Grail Toner,
Supple Preparation Facial TonerCheers! Klairs Supple Preparation Facial Toner reached 1 million bottles sold🎉 Anyone who is interested in either #Kbeauty or #skincare in general would have used Klairs Supple Preparation Facial toner at least once, making it such an iconic toner. Launched in 2012, users buying it over and over again around the world, this toner has been named a Holy Grail Toner and became a global steady seller. Right now, it is being sold across 40 countries, through over 200 distribution channels. Klairs, developing products that can also be used comfortably by sensitive skin types, is a Cruelty-Free, Vegan-Friendly, and Eco-Friendly brand. From its very first beginning, we have been looking out for and working with activisms that fit our value and identity. That we are trying to implement recycled papers and soy ink on the packaging of Klairs' Supple line, is within the same context. Klairs will keep on looking for ways to be sustainable, and move forward slowly following your voices. Thank you for everyone who has been with the yesterday and the today of Klairs, following a sustainable, albeit slow, direction. And please stay with us for our tomorrow. -
Dear, Klairs Press
Klairs Supple Preparation Facial Toner Achieved its Accumulated Sales Volume Over One Million Bottles
- National Brand, Klairs, is Established as ‘Global Steady Seller’ Without Launching into China’s Market or Home Shopping Channels - Pursuit of ‘Sustainability’ Added Changes in Product Packages …Using ‘Recycled Paper, Soy Ink, Geami’ - Opened National Market of Toners with Products for Sensitive Skin-types and Marked as ‘Basis of K-Beauty Items’ in Overseas Supple Preparation Facial Toner by skincare brand ‘Klairs(dear,Klairs)’ of beauty brands and content developing company, Wishcompany (CEO Soungho Park) achieved its accumulated sales volume over one million bottles. It is meaningful as this national brand created a steady-seller leading repurchase from customers, without launching into China’s market and home shopping channels. Initially released in 2012, Supple Preparation Facial Toner now became the iconic toner of the national market. Being released when the item ‘toner’ was rare, it received a popular reaction from consumers with sensitive skin-types and found the opportunity to open the current facial toner market. Supple Preparation Facial Toner is a good example of a product solely recognized of their quality, without any advertisement. While most of the skincare products contained high alcohol content, contained high alcohol in the ingredient list thus evaporated soon, thus evaporated soon, built barriers on the skin and stimulated it, Supple Preparation Facial Toner was developed for sensitive skin-type, with mild and moisturizing texture, so it does not stimulate the skin. The toner earned the nickname of ‘Holy Grail Toner’ by its consumers and got on the best-seller list with their reviews. Numerous positive reviews were reported on apps as Glowpick and Hwahae. It soon became the item with the highest repurchase rate in corporate sales website, Klairs.com. Marked as an item that anyone who is interested in K-beauty might have used at least once, the toner continues its popularity until recently. As a steady seller, it holds a high sales record in diverse and popular stores inside and outside the country. It has won several places as a winner in domestic markets as CHICOR, Naver Shopping, Glowpick, and Hwahae. Its sales also ranked high on overseas markets like Amazon and Soko Glam. Supple Toner is currently sold in over 200 stores and 40 countries such as United States, Europe, Southeast Asia and more. Klairs is a ‘Cruelty-Free’ and ‘Vegan·Eco Friendly’ brand that is safe from animal testing. Klairs considers and deploys activities that fit its identity. Getting further steps from donation projects, Klairs is bringing changes to its product packages. It is using recycled paper and soy ink for the package of Supple Toner and started using eco-friendly buffer paper Geami as packing materials for delivery. CEO of Wishcompany, Soungho Park said: “It is rare that a skincare product has been sold over one million bottles, and it is meaningful that we achieved this without launching into China’s market and home shopping channels.” He continued that “Klairs will always have the motto of ‘Sustainability’ and advance in the right way even though it takes time, and put the effort in researching and developing essential products for consumers all over the world for our growth.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스 서플 토너 누적 판매량 100만 병 [프라임경제] 클레어스 '서플 토너' 누적 판매량 100만병 돌파 [컨슈머와이드] 클레어스, ‘서플 토너’ 누적판매량 100만병 돌파 [보건뉴스] 클레어스 ‘서플 프레퍼레이션 페이셜 토너’ 누적 판매량 100만병 돌파 [로이슈] ‘클레어스 서플 프레퍼레이션 페이셜 토너’, 누적 판매량 100만 병 돌파 [인사이트] 민감성 ‘클레어스 서플 프레퍼레이션 페이셜 토너’, 누적 판매량 100만 병 돌파 -
Dear, Klairs Press
Klairs, Launches 2 Products in ‘Fundamental Line’ for Summer Hydrating Care
- ‘Fundamental Ampule Mist,’ containing 82% Green tea water from Jeju Island, and ‘Fundamental Watery Oil Drop,’ high in Peptide - Prevents moisture loss from the hot UV rays and dry indoors air conditioning ‘dear, Klairs,’ a skincare brand for sensitive skin from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, launches a new fundamental line and released two new products, Fundamental Ampule Mist, and Fundamental Watery Oil Drop. The first product, Fundamental Ampule Mist can be characterized by containing green tea water from Jeju Island, not purified water. Green tea ingredients with antioxidizing effects deliver moisture and nutrients to the skin, able to make a glass skin from the within. Along with the green tea water, it uses plant-extracted ingredients that have soothing effects such as cucumber, okra, and mugwort, together with kelp extracts, a natural moisturizer, completing a smooth and dewy skin texture with just a few spritzes, without having to layer it on. It is an oil-free, water-based product, and as it reduces stickiness and increases hydration, making it a good substitute for toner during the summer season. The second product, Fundamental Watery Oil Drop, is an oil-like moisturizing serum that contains freshness of non-sticky moisture and nutrients of an ampule in oil texture. It is formulated for dry skin types that need to use oil even during the summer, it has a unique texture and contains ‘oil’ in its name, although it is a moisturizing serum. It also contains Jeju green tea water along with enzyme extracts that deliver nutrients to the skin and high in peptide concentration, it helps to keep the skin healthy by preventing moisture loss caused by hot UV rays and air conditioning. It does not have the thickness or the oiliness of oil texture, making it possible to do a light and fresh moisturizing care during the summer. The new Fundamental Line from Klairs has a high concentration of effective ingredients that add healthiness on the skin while staying on the skin for a long time. It is not a concept ingredient that only contains the useful ingredient less than 1%, the product actually contains 82% of effective ingredient, making it possible to feel strong hydration and antioxidizing effects. Especially, Klairs is a vegan-friendly and cruelty-free brand, and does not conduct animal testing and avoids using materials from animals. Song Lee, Klairs Brand Manager, who was in charge of developing these new products states, “All products from Klairs are suitable for comfortable use even on sensitive skin, and anyone who wants moisture and comfort on the skin can use these new products as well” and “Fundamental Ampule Mist and Fundamental Watery Oil Drop have been developed through a long process of research and experimentation, and created to feel actual hydration by selectively containing high concentrations of highly moisturizing plant-extracted ingredients.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News ㅡ [컨슈머타임스] 클레어스, 펀더멘탈 라인 앰플 미스트·워터리 오일 드롭 출시 [로이슈] 클레어스, '펀더멘탈 라인' 신제품 2종 출시 [보건뉴스] 클레어스 ‘펀더멘탈 라인’ 신제품 2종 출시 [장업신문] 클레어스, ‘펀더멘탈 라인’ 신제품 2종 [머니S] 클레어스, '펀더멘탈 라인' 신제품 2종 출시...저자극 여름철 수분케어 [서울파이낸스] [신상품] 클레어스 '펀더멘탈 라인' -
Dear, Klairs Press
Klairs Soft Airy UV Essence, Now available at Olive Young
Soft Airy UV Essence, A sunscreen for those who dislike sunscreen, expands its distribution - Complete UV protection with its non-sticky, moisturizing and light texture - #1 on Glowpick within 4 months of launch ∙ 96% satisfaction rate on Hwahae A beauty brand and content development company Wishcompany's(CEO Soungho Park, wishcompany.net) skincare brand Klairs' Soft Airy UV Essence is now available at Olive Young, the biggest domestic H&B Store. Klairs Soft Airy UV Essence has ranked at #1 on GlowPick, a beauty review platform, within 4 months of its launch. It is now being sold at major stores of Olive Young around the country. Just like its motto - Sunscreen for those who dislike sunscreen - Klairs Soft Airy UV Essence is a mild sunscreen that has no stickiness or irritation to the eye. It has steadily been popular since launching, with its water-based texture with a moisturizing and transparent finish. Klairs is a brand that researches and develops effective products for sensitive skin. And with its philosophy, Soft Airy UV Essence has the maximum UV ray protection of SPF50+PA++++, and protects the skin from both UVA and UVB while minimizing skin irritation. It has increased the effectiveness of UV protection by formulating ingredients with high photostability, contains only the ingredients in EWG Green Level. Soft Airy UV Essence has no white cast, a frequently mentioned drawback of sunscreens, which makes it perfect to apply even after makeup. All of the above has been proven by the evaluations of the actual consumers. On Hwahae, a beauty review app that provides honest reviews and reliable information of products, Soft Airy UV Essence has reached 96% user satisfaction rate. On the criteria of 'How well it applies on the skin' and 'Zero irritation on the eye', it has reached 99.32% and 96.58% respectively. Furthermore, it has scored full points from the Klairs new products testees, the first time it happened in the company's history. Juhee Choi, Assistant Manager of Domestic Marketing, stated: “These days, as the sun gets brighter, more consumers are looking for sunscreens. Klairs Soft Airy UV Essence is becoming more and more popular and I'm delighted to announce that it is now available at Olive Young, as that has been requested by many of our customers." Klairs is also available and steadily popular at all stores of Chicor, Shinsegae Department Store's beauty specialty retailers. More information on all products from Klairs can be found at Klairscosmetics.com and Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [컨슈머타임스] 클레어스, 소프트 에어리 UV 에센스 올리브영 입점 [코스모닝] '클레어스 UV 에센스' 올리브영 입점 [서울파이낸스] 위시컴퍼니 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [프라임경제] 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [보건뉴스] 클레어스 ‘소프트 에어리 UV 에센스’ 올리브영 입점 -
Dear, Klairs
96% User Satisfaction on Hwahae!
Klairs Soft Airy UV EssenceEvaluated by 292 Hwahae Users After Actual Use ‘Soft Daily Sun Essence Without Eye Irritation’ Klairs Soft Airy UV Essence is ranked # 1 and stayed as # 1 for 3 months of Glowpick Sunscreen Charts, reaching its status only within three months of its launching. This time, it has got 96% user satisfaction rate on Hwahae Cosmetic Survey. Hwahae is a beauty review app that provides honest and reliable information based on the products’ ingredients on honest reviews by their users. It has 6,000,000 accumulated number of downloads. 292 Hwahae users participated in the survey on Klairs Soft Airy UV Essence, and 96% has answered that they are satisfied with the product. Hwahae users mostly focused on standards regarding skin irritation such as ‘applicability’ and ‘eye irritation’, the standards that are considered critical when choosing a sunscreen. Check out the results in the image below :) A Year and Four Months, Sunscreen Developed with 5 Criteria It took a whole year and four months to create Klairs Soft Airy UV Essence. Klairs thought a sunscreen that can be used comfortably by all has to meet all the five criteria below. After a long process of contemplation and trial & errors, Klairs Soft Airy UV Essence was completed. · No white cast · Not oily or cakey · Moisturizing all year around · Does not clog pores or cause skin problems · Sunscreen usable for both before/after makeup Klairs is a skincare brand for the sensitive skin that is also cruelty-free and eco & vegan-friendly. Klairs Soft Airy UV Essence was created according to those values. It contains only the ones in EWG Green Level, so it is a comfortable sunscreen for daily use to those with sensitive skin, and also a vegan product. If you were looking for a sunscreen that meets the above criteria, and if you still dislike wearing sunscreen, please check out Soft Airy UV Essence on Wishtrend.com! -
Dear, Klairs
The Making of Klairs Soft Airy UV Essence
Klairs Soft Airy UV Essence is the end result of an incredible amount of effort and attempts by Klairs’ trusted researchers for over more than a year of development until it was finally released last year. In just 3 months after its release, it is now #1 in the Sunblock Rankings of a famous Korean beauty review app and has a customer satisfaction rate of 96%, making us extremely happy that everyone loves this product. :-) That is why we are happy to tell everyone more about the details behind the development of this product. We wanted to tell everyone more about who we were thinking of, and what we were worried about, when we were developing Klairs Soft Airy UV Essence. We hope this will help answer some questions about exactly what kind of product Klairs Soft Airy UV Essence is, and whether it is really the right UV blocker for you. An “Easily Used” Sun Cream Even for People Who Hate Sun Cream Klairs began the development of the Soft Airy UV Essence with the goal of “making a sun cream that can be easily used by people who hate sun creams.” And in order to create a product that meets these goals, we came up with four specific requirements before development. · Less irritating to the skin and eyes. · Extremely light-stable · Not oily or matte · Easily cleansed But it wasn’t as easy as we thought to make something that met these four requirements. :-( It took over 1 year to find the right materials, conduct sunlight simulations, and do usability comparisons! “Consistent” UV Protection During the Day People use sun creams to effectively protect against UV rays during throughout the day. In order to use a product consistently, it must be easy to use, and for a sun cream to be easy to use, how it feels is as important as how it protects. No matter how good the protection numbers are, they useless if you don't use the product consistently. That is why Klairs Soft Airy UV Essence was tested over and over. Even products with similar protective abilities on paper had big differences in feel when actually formulated, so we excluded everything that would make someone not use the sun cream. We even added a very small amount of orange peel oil because some people don't like using sun creams due to their pungent base odor. These are just some of the many considerations that went into creating a product that everyone can easily use. Klairs Soft Airy UV Essence = SPF50+ PA++++ / PPD 22.59 It is impossible with current technology to perfectly block all UV wavelengths with just sun cream alone. And Klairs Soft Airy UV Essence is not a completely perfect product. But with an SPF50+ PA++++ rating, Klairs Soft Airy UV Essence has proven broad spectrum UV blocking abilities, including UVA1, and has received “UV blocking functional cosmetic” certification in Korea. That is why we say that the Soft Airy UV Essence can effectively protect your skin from UV rays. (*By the way, the Soft Airy UV Essence has a PPD(Persistent Pigment Darkening) value of 22.59. PPD is a figure used in the US to indicate UVA blocking ability.) Simple but Enough, Klairs Klairs does its best to ensure that everyone can actually feel our uniqueness and sincerity, and to make products that the world simply needs. This definitely holds true for the making of the Soft Airy UV Essence, and right now, we are also developing new products with these same principles in mind. We are immensely grateful to everyone who has chosen Klairs from among the many skincare products out there, and we hope that we will be with you in the future as well. Thank you. -
Dear, Klairs Press
Klairs enters ULTA, the largest beauty distributor
in the United States- Klairs, a brand that rapidly grows at home and abroad markets from online to offline channels - Aggressively expanding overseas market channels in the U.S., Europe, and Southeast Aisa Wishcompany, developing skincare brands and creative contents (CEO Soungho Park), has reported that its sensitive skincare brand Klairs has officially launched on ULTA online mall(Ulta.com), the largest beauty distributor in the United States, on May 17th. Most of the Klairs products are steady-sellers without being discontinued, and the brand has been growing as a brand with a strong online presence. With its outstanding product lines, Klairs has attracted a large number of customers to its online mall(Wishtrend.com) and also has been rated as best sellers on the major channels such as Amazon, iHerb, and YesStyle. Continuing to build trust with its high quality with the reasonable price of the products, Klairs' popularity has led to expanding its offline channels. Klairs Freshly Juiced Vitamin Drop has ranked second last year at Chicor, a Korean beauty select shop, and also been ranked as 'Top Rated' among the most popular products on Urban Outfitters, a fashion and beauty select shop in the U.S. Klairs can be found at popular distribution channels in the U.S. such as a fashion e-commerce Revolve, online and offline stores of Riley Rose, and an offline beauty store Ricky's NYC. As the distribution industry has been closing down its offline stores, it is meaningful that Klairs is growing steadily from online to offline channels. In addition to the launching in the U.S., Klairs has been steadily expanding its new channels in the European, and Southeast Asian market. It has been positioning as a leading K-beauty brand in Singapore, Malaysia, and the Philippines, as well as actively expanding into the European market, starting from Spain to Sweden, Norway, and Germany. Moreover, it's been planning to launch in Eastern Europe, starting from Selfridges in the UK and Lookfantastic, the European beauty store. The overseas sales & marketing manager of Wishcompany, Hyejin Son said "Launching on Ulta.com will serve as an opportunity to speed up the expansion of Klairs' online and offline channels in the U.S. market and will continue to appealing fascination of Klairs, the brand itself, to people who've been recognizing the brand as just one of the K-beauty brands." ㅡ PR Contact: pr@wishcompany.net ㅡ [뉴시스] 클레어스, 미국 최대 뷰티 유통업체 '얼타' 입점 [머니S] 클레어스, 미국 뷰티 유통업체 '얼타' 입점… "해외 채널 확장 중" [보건뉴스] 클레어스, 미국 ‘얼타’ 입점… 해외 유통채널 확장 박차 [프라임경제] 클레어스, 미국 얼타 온라인몰 입점…해외 유통 채널 확장 [코스모닝] 클레어스, 미국 얼타 온라인몰 진출 [인사이트] 클레어스, 미국 최대 뷰티 유통업체 '얼타' 입점하며 해외 유통 채널 확대 가속화